Children's OTC - UK - March 2014
“The market has been impacted by parental reluctance to treat their child without professional help as well as reduced innovation. Encouraging parents to treat their children at home, by offering better advice, as well as raising their confidence in brands by better engaging with them using social media could encourage product usage. Additionally, as parents show interest in dosing tools, this suggests room for innovations in this area.”
– Roshida Khanom, Senior OTC and Personal Care Analyst
Some questions answered in this report include:
- What impact has the level of parents seeking professional help had on the market?
- Where do opportunities in product innovation lie?
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