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Children's Personal Care Products - UK - November 2017

“In a bid for safety, parents and brands alike turn to natural ingredients to provide gentle care. However, premium prices will still turn shoppers away as financial concerns mean less spend on non-essentials. Products that assist younger children could be a good opportunity, as well as appealing to the growing population of older children by boosting their self-esteem. Smaller brands are taking advantage of the quiet advertising landscape by connecting with parents via social media, which they use to prove results and build trust.”
– Alex Fisher, Senior Beauty Analyst

This Report looks at the following areas:

  • Being gentle to skin and the planet
  • The balance between price and quality

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Excluded
        • Executive Summary

            • The market
              • Child population
                • Financial worries
                  • Strong characters
                    • Companies and brands
                      • Understanding parents’ needs
                        • Figure 1: New product development in children’s personal care products, by launch type, January 2014-September 2017
                      • Smaller brands show they care
                        • The consumer
                          • Children’s essentials
                            • Figure 2: Children's personal care products purchased in the last 12 months, September 2017
                          • I want it all
                            • Figure 3: Behaviours when buying children's personal care products, September 2017
                          • Gently does it
                            • Figure 4: Features considered when choosing children's personal care products, September 2017
                          • The cost of naturals
                            • Figure 5: Attitudes towards children's personal care products, September 2017
                          • Responsible packaging
                            • Figure 6: Features of children's personal care packaging, September 2017
                          • What we think
                          • Issues and Insights

                            • Being gentle to skin and the planet
                              • The facts
                                • The implications
                                  • The balance between price and quality
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • Child population
                                          • Financial worries
                                            • Strong characters
                                            • Market Drivers

                                              • Child population set to increase
                                                • Figure 7: Trends in the age structure of the UK population, 2012-22
                                              • Family spending worries
                                                • Figure 8: Consumer sentiment for the coming year, by household type, September 2017
                                              • Mental development issues
                                                • Make characters educational
                                                  • Figure 9: Perceptions of products with characters on pack, March 2016
                                                • Tweens look for something new
                                                  • Figure 10: Teen and tween attitudes towards BPC products, August 2016
                                                • Appearance still a worry for children
                                                  • Figure 11: Appearance as a source of anxiety for children and teens, by gender and age, March 2017
                                              • Companies and Brands – What You Need to Know

                                                • Understanding parents’ needs
                                                  • Smaller brands show they care
                                                  • Launch Activity and Innovation

                                                    • Launches have gentle appeal
                                                      • Figure 12: New product development in children’s personal care products, by launch type, January 2014-September 2017
                                                      • Figure 13: New packaging launches with sensitive/hypoallergenic claims, 2016
                                                      • Figure 14: New product development in children’s personal care products, by category, January 2014-September 2017
                                                      • Figure 15: Top fastest-growing and fastest-declining claims in children’s personal care products, % change 2015-16
                                                    • Licenced characters edge out own-label
                                                      • Figure 16: New product development in children’s personal care products, by branded vs own-label, January 2014-September 2017
                                                      • Figure 17: Children’s character product launches in 2016
                                                    • New brands see future potential
                                                      • Figure 18: New product development in children’s personal care products, by top ultimate companies and other, 2016
                                                  • Advertising and Marketing Activity

                                                    • Educating about sun risks
                                                      • Figure 19: Boots Soltan Sun Ready website, 2017
                                                    • Links with licencing
                                                      • Figure 20: Finding Dory homepage takeover, 2016
                                                    • A friend to parents
                                                      • Figure 21: Facebook posts from Paddy’s Bathroom and Childs Farm, 2017
                                                  • The Consumer – What You Need to Know

                                                    • Children’s essentials
                                                      • I want it all
                                                        • Gently does it
                                                          • The cost of naturals
                                                            • Responsible packaging
                                                            • Purchasing of Children’s Personal Care Products

                                                              • Child appeal
                                                                • Figure 22: Children's personal care products purchased in the last 12 months, September 2017
                                                                • Figure 23: Product launches with natural ingredients and fruity fragrances, 2017
                                                            • Purchase Behaviours

                                                              • Room to grow
                                                                  • Figure 24: Behaviours when buying children's personal care products, September 2017
                                                                • Recipe for safety
                                                                • Factors in Product Choice

                                                                  • A sensitive subject
                                                                    • Figure 25: Features considered when choosing children's personal care products, September 2017
                                                                    • Figure 26: Before-and-after post on social media, 2017
                                                                • Attitudes towards Children’s Personal Care Products

                                                                  • Artificial worries
                                                                    • Figure 27: Attitudes towards children's personal care products, September 2017
                                                                  • Bare necessities
                                                                  • Children’s Personal Care Packaging

                                                                    • Colours are enough
                                                                      • Figure 28: Features of children's personal care packaging, September 2017
                                                                    • Practically perfect
                                                                      • Waste not, want not
                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                          • Abbreviations
                                                                            • Consumer research methodology
                                                                            • Appendix – Companies and Brands

                                                                              • Ethical products and packaging
                                                                                • Figure 29: New product development in children’s personal care products, by ethical claims, January 2014-September 2017
                                                                                • Figure 30: New product development in environmentally friendly children’s personal care packaging, by own-label vs branded, January 2014-September 2017

                                                                            Companies Covered

                                                                            To learn more about the companies covered in this report please contact us.

                                                                            Children's Personal Care Products - UK - November 2017

                                                                            US $2,648.76 (Excl.Tax)