China Consumers 2014 - China - April 2014
“Operators need to re-adjust their products and services package to target the demand of the mass consumers rather than just the lucrative customers. Chinese aspiration to lead a healthy lifestyle is indeed another factor to direct their consumption to. Increasing average income indicates that Chinese are becoming more willing to pay for better quality to ensure improvement as they have more disposable incomes.”
– Lui Meng Chow, Research Analyst
China has been undergoing economic slowdown over the past two years, and Chinese consumers are seemingly much wiser when it comes to spending, partly because of the government’s discouragement of extravagant consumption. Chinese consumer saving has increased, as people look to safeguard themselves and their families, and this report shows that most Chinese consumers are also adjusting their consumption habits as a result of the country’s new economic model shift and new policies. The report also provides insights about Chinese consumers’ attitudinal changes and spending changes across multiple markets.
This report reviews the overall effect of China’s economic slowdown, and looks into Chinese people’s aspirations and their attitudes towards achieving their personal goals.
Furthermore, the report examines the likely impact of economic and social reform on the consumption habits of Chinese consumers, as well as analysing future trends. The report provides insight into Chinese consumption habits and the opportunities that exist for companies and brands.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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