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China Outbound - May 2009

This report provides the most recent data from 2007 to 2008, giving a clear and representative picture of how outbound tourism from China has been evolving. It explores the aforementioned trends in greater depth, from the economic and demographic landscape, through to key destination trends and an analysis of specific market characteristics. A range of destination markets are explored, including the Special Administrative Regions (SARs) of Hong Kong and Macao, Germany, the UK, the US and Australasia, as well as other Asian destinations.

Travel and Tourism Analyst

Travel and Tourism Analyst is a unique series of 20 reports, designed to keep tourism organisations, tourist boards, leading travel operators, academic institutions and investment houses in touch with global travel trends.

Gain insight into:

  • The most significant developments in transport trends

  • Accommodation trends

  • Travel industry technology issues

  • Growth travel market sectors

  • Shifting outbound travel trends

  • Niche travel markets

Use Travel and Tourism Analyst to:

  • Identify opportunities for growth

  • Increase your market intelligence quickly and easily

  • Strategise consumer targeting

  • Translate consumer trends into business drivers

  • Pin-point threats and adjust your business plans accordingly

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population estimates for China, 1965-2045
            • Figure 2: Mid-year population estimates for China, by age and gender, 2008 and 2025
          • Economy
              • Figure 3: China’s GDP and inflation, 2002-08
              • Figure 4: Comparison of GDP growth across advanced and emerging economies, 2006-09
            • Exchange rates
              • Figure 5: Selected exchange rates against the Chinese Renminbi/Yuan, 2002-08
            • Tourism balance
                • Figure 6: China’s tourism balance, 2001-07
            • Outbound Tourism

              • Evolution of outbound tourism
                • Arrivals
                    • Figure 7: Outbound travel from China, 2001-07
                    • Figure 8: International tourism expenditure, top ten major markets, 2007
                  • Destination trends
                    • Figure 9: Outbound travel from China, 2002-07
                  • Asia
                    • Hong Kong
                      • Macao
                        • Singapore
                          • Japan
                            • Thailand
                              • Other Asia
                                • Australasia
                                  • Australia
                                    • New Zealand
                                      • The Americas
                                        • US
                                          • Europe
                                          • Market Characteristics

                                              • Pre-booking behaviour and booking methods
                                                  • Figure 10: Key sources of information used by personal travellers in China to decide on trip destination, 2006 and 2008
                                                  • Figure 11: Booking methods for personal travel: Air travel and accommodation, 2006 and 2008
                                                • Demographics
                                                  • Figure 12: Characteristics of mainland China visitors to Hong Kong, Singapore and US, 2007
                                                • Purpose of trip
                                                  • Figure 13: Purpose of trip to selected destinations, 2007
                                                • Type of trip
                                                  • Figure 14: Chinese travellers – personal activities when travelling to foreign destinations, second half year 2008
                                                • Length of stay
                                                  • Figure 15: Length of stay in Singapore by Chinese travellers, 2007
                                                  • Figure 16: Average length of stay in Australia by main purpose of journey, 2007
                                                • Seasonality
                                                • Transport

                                                    • Air
                                                      • Road/rail
                                                        • Sea
                                                          • Figure 17: Mode of transport by arrival at selected destinations, 2007
                                                      • Accommodation

                                                          • Figure 18: Type of accommodation used by overnight visitors to Macao, 2002 and 2007
                                                      • Tour Operators and Travel Agencies

                                                        • What Next?

                                                          Companies Covered

                                                          To learn more about the companies covered in this report please contact us.

                                                          China Outbound - May 2009

                                                          £295.00 (Excl.Tax)