Chips and Dips - US - February 2016
"Both the chips and dips categories continue to perform well, boosted by consumer interest in snacking, and a variety of innovative flavors and formats. Both categories are driven by taste, rather than health, as consumers allow themselves to indulge. The chips and dips markets are expected to maintain stable growth, despite competition from other types of snacks, as well as foodservice options. Growth in US demographics, including Millennials and Hispanics, who are core purchasers of these products, will also help sustain future growth."
- Amanda Topper, Senior Food Analyst
This report discusses the following key topics:
- Chips and dips categories maintain growth
- Millennials more likely to buy chips and dips
- Taste, not health a key driver
The following food segments are included in this report:
- Potato chips
- Tortilla chips
- Dips (refrigerated, frozen, shelf-stable, and dry dip mixes)
- Salsa (refrigerated, frozen, shelf-stable, and dry salsa mixes)
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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