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Chips, Popcorn, Nuts, and Dips - US - January 2014

“The salty snacks category will continue to benefit from the anytime, anywhere snacking mentality. Changing product preferences, combined with shifting US demographics, will be top of mind for manufacturers. However, the real challenge will be addressing concerns about the nutritional content of snacks, while still allowing consumers the chance to indulge.”

– Amanda Topper, Food Analyst

This report looks at the following areas:

  • What will be the impact of increased snacking occasions?
  • Should manufacturers continue developing BFY snacks?
  • How will changing US demographics impact the category?
 
Mintel here provides a comprehensive analysis of the following factors that have the greatest potential to impact the category’s performance:
  • How chips, popcorn, nuts, and dips have been performing in recent years, and how new product innovation (including foodservice) is impacting sales trends for the category as a whole and in each of its segments 
  • Rates of chips, popcorn, nuts, and dips household purchases 
  • Changes in purchases over the past year and reasons for those changes Important factors and attributes when buying chips, popcorn, nuts, and dips Motivations for purchasing chips, popcorn, nuts, and dips 
  • Consumer attitudes toward chips, popcorn, nuts, and dips 
  • Current product positioning and what marketing strategies make the most sense given the various target audiences that manufacturers are trying to connect with to maximize sales opportunities 
  • Which brands are gaining, which are losing, and why, within the market 
  • How factors such as increased snacking occasions and shifting US demographics are impacting the market as a whole 
This report covers the following segments:
  • Potato Chips 
  • Tortilla Chips 
  • Popcorn 
  • Nuts and Trail Mix 
  • Dips (including dry dip mixes, non-refrigerated dips, frozen dips, and refrigerated dips)

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • The market
                        • Chips, popcorn, nuts, and dips category to reach $28.6 billion in 2018
                          • Figure 1: Total US sales and fan chart forecast of chips, popcorn, nuts, and dips, at current prices, 2008-18
                        • Potato chips remain most popular, nuts and trail mix experience largest growth
                          • Figure 2: Total US retail sales of chips, popcorn, nuts, and dips, by segment, at current prices, 2011 and 2013
                        • Market factors
                          • Increased snacking occasions, changing US demographics most influential
                            • Key players
                              • PepsiCo continues to dominate across snack segments
                                • Figure 3: MULO sales of chips, nuts, popcorn, and dips, by leading companies, rolling 52 weeks 2013
                              • The consumer
                                • Potato chips most popular, healthier versions less appealing
                                  • Figure 4: Household snack purchases, top five, October-November 2013
                                • Increased snacking occasions, health perceptions, largest purchase influences
                                  • Figure 5: Change in salty snack purchases – Amount purchased, October-November 2013
                                • Price, packaging most important factors when purchasing
                                  • Figure 6: Important factors when purchasing salty snacks, Top five, October-November 2013
                                • Natural, reduced claims most important
                                  • Figure 7: Important attributes when purchasing salty snacks, by gender, Top Five, October-November 2013
                                • Attitudes related to health, brand strongest among consumers
                                  • Figure 8: Agreement with attitudes toward salty snacks, top five, October-November 2013
                                • What we think
                                • Issues and Insights

                                    • What will be the impact of increased snacking occasions?
                                      • Issues
                                        • Insight: Tailor snacks with packaging and nutritional attributes to meet consumer needs
                                          • Should manufacturers continue developing BFY snacks?
                                            • Issues
                                              • Insight: Consumers still want healthy and indulgent snack options
                                                • How will changing US demographics impact the category?
                                                  • Issues
                                                    • Insight: The increasing presence of ethnic groups will be key for innovation
                                                    • Trend Applications

                                                        • Trend: Transumers
                                                          • Trend: Minimize Me
                                                            • Mintel Futures: Brand Intervention
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Recessionary resilience and sustainable growth
                                                                  • Sales and forecast of chips, popcorn, nuts, and dips
                                                                    • Figure 9: Total US retail sales and forecast of chips, popcorn, nuts, and dips, at current prices, 2008-18
                                                                    • Figure 10: Total US retail sales and forecast of chips, popcorn, nuts, and dips, at inflation-adjusted prices, 2008-18
                                                                  • Fan chart forecast
                                                                      • Figure 11: Total US sales and fan chart forecast of chips, popcorn, nuts, and dips, at current prices, 2008-18
                                                                  • Market Drivers

                                                                    • Key points
                                                                      • All-day snacking trumps three-a-day meals
                                                                        • Changing US demographics will shake up the category
                                                                          • Diversified product lines improve health-related snack perceptions
                                                                            • Figure 12: Reason for purchasing more salty snacks, October-November 2013
                                                                        • Competitive Context

                                                                          • Key points
                                                                            • A snacking mentality means everything’s a snack
                                                                              • Foodservice items heat up the snack competition
                                                                              • Segment Performance

                                                                                • Key points
                                                                                  • Potato chips maintain their market share, nuts gain traction
                                                                                    • Sales of chips, popcorn, nuts, and dips, by segment
                                                                                      • Figure 13: Total US retail sales of chips, popcorn, nuts, and dips, by segment, at current prices, 2011 and 2013
                                                                                    • Potato chips continue to thrive but must innovate with alternate bases
                                                                                      • Sales and forecast of potato chips
                                                                                        • Figure 14: Total US retail sales and forecast of potato chips at current prices, 2008-18
                                                                                      • Slower tortilla chips growth likely from healthy snack competition
                                                                                        • Sales and forecast of tortilla chips
                                                                                          • Figure 15: Total US retail sales and forecast of tortilla chips at current prices, 2008-18
                                                                                        • RTE and bold, unique flavors popping up
                                                                                          • Sales and forecast of popcorn
                                                                                            • Figure 16: Total US retail sales and forecast of popcorn at current prices, 2008-18
                                                                                          • Snackers go nuts for nuts
                                                                                            • Sales and forecast of nuts and trail mixes
                                                                                              • Figure 17: Total US retail sales and forecast of nuts and trail mixes at current prices, 2008-18
                                                                                            • Alternate bases to help boost dips segment
                                                                                              • Sales and forecast of dips
                                                                                                • Figure 18: Total US retail sales and forecast of dips at current prices, 2008-18
                                                                                            • Retail Channels

                                                                                              • Key points
                                                                                                • Supermarkets, other channels represent largest market share
                                                                                                  • Sales of chips, popcorn, nuts, and dips, by channel
                                                                                                    • Figure 19: Sales of chips, popcorn, nuts, and dips, by channel, 2011 and 2013
                                                                                                  • Volatile growth among grocery channels
                                                                                                    • Supermarket sales of chips, popcorn, nuts, and dips
                                                                                                      • Figure 20: US supermarket sales of chips, popcorn, nuts, and dips, at current prices, 2008-13
                                                                                                    • Greater drug store growth potential with dietary-based snacks
                                                                                                      • Drug store sales of chips, popcorn, nuts, and dips
                                                                                                        • Figure 21: US drug store sales of chips, popcorn, nuts, and dips, at current prices, 2008-13
                                                                                                      • Supercenters and convenience stores boost sales
                                                                                                        • Other retail channel sales of chips, popcorn, nuts, and dips
                                                                                                          • Figure 22: US sales of chips, popcorn, nuts, and dips, through other retail channels, at current prices, 2008-13
                                                                                                        • Retail Channels – Natural Supermarkets
                                                                                                          • Natural channel sales of chips, popcorn, nuts, and dips, by segment
                                                                                                            • Figure 23: US natural channel sales of chips, popcorn, nuts, and dips, at current prices, 2011-13
                                                                                                        • Leading Companies

                                                                                                          • Key points
                                                                                                            • Cross-category innovation allows PepsiCo to dominate
                                                                                                              • Nut manufacturers see largest sales gains
                                                                                                                • Manufacturer sales of chips, nuts, popcorn, and dips
                                                                                                                  • Figure 24: MULO sales of chips, nuts, popcorn, and dips, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                              • Brand Share – Potato Chips

                                                                                                                • Key points
                                                                                                                  • Minimal competition for PepsiCo brands
                                                                                                                    • Manufacturer sales of potato chips
                                                                                                                      • Figure 25: MULO sales of potato chips, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                  • Brand Share – Tortilla Chips

                                                                                                                    • Key points
                                                                                                                      • Tostitos, Doritos brands drive segment growth
                                                                                                                        • Manufacturer sales of tortilla chips
                                                                                                                          • Figure 26: MULO sales of tortilla chips, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                      • Brand Share – Popcorn

                                                                                                                        • Key points
                                                                                                                          • ConAgra pops up convenience
                                                                                                                            • Interest in RTE popcorn surges
                                                                                                                              • Manufacturer sales of popcorn
                                                                                                                                • Figure 27: MULO sales of popcorn, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                            • Brand Share – Nuts and Trail Mixes

                                                                                                                              • Key points
                                                                                                                                • Consumers go nuts for Kraft, private label
                                                                                                                                  • Manufacturer sales of nuts and trail mixes
                                                                                                                                    • Figure 28: MULO sales of snack nuts and trail mixes, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                                • Brand Share – Dips

                                                                                                                                  • Key points
                                                                                                                                    • Cross-category dips help PepsiCo maintain its market share
                                                                                                                                      • Kraft sales dip downward
                                                                                                                                        • Manufacturer sales of dips
                                                                                                                                          • Figure 29: MULO sales of dips, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                                      • Innovations and Innovators

                                                                                                                                        • Nuts, corn snacks lead in new launches
                                                                                                                                          • Figure 30: Product launches, by subcategory, December 2012-October 2013
                                                                                                                                          • Figure 31: Number of product launches, by launch type, December 2012-October 2013
                                                                                                                                        • Frito-Lay, supermarket brands develop most new products
                                                                                                                                          • Figure 32: Product launches, by company (Top 10), December 2012-October 2013
                                                                                                                                          • Figure 33: Product launches, by private label, December 2012-October 2013
                                                                                                                                        • Health-based claims most common
                                                                                                                                          • Figure 34: Top 10 new product claims, December 2012-October 2013
                                                                                                                                        • New bases provide functional benefits
                                                                                                                                          • Traditional snack flavors most popular, ethnic flavors popping up
                                                                                                                                            • Figure 35: Top 10 flavors, by new products, December 2012-October 2013
                                                                                                                                            • Figure 36: Household potato chip flavor preferences, by age, May 2012-June 2013
                                                                                                                                        • Marketing Strategies

                                                                                                                                          • Overview of the brand landscape
                                                                                                                                            • Theme: Health
                                                                                                                                              • Nut ads downplay fat, highlight protein, fiber, and more
                                                                                                                                                • Figure 37: California Almonds Print Ad, June 2013
                                                                                                                                                • Figure 38: California Almond Board eStore, December 2013
                                                                                                                                                • Figure 39: California Almond Board Twitter Chat Promotion, December 2013
                                                                                                                                                • Figure 40: California Almonds YouTube Video, “Crunch On,” 2013
                                                                                                                                              • Popcorn, Indiana gets FIT
                                                                                                                                                • Figure 41: Popcorn, Indiana FIT Across America Tour in Dallas, Texas, July 2013
                                                                                                                                              • Theme: Flavor
                                                                                                                                                • Kettle Brand flavors span traditional to innovative
                                                                                                                                                  • Figure 42: Kettle Brand Beer Pairing Guide, December 2013
                                                                                                                                                • Pringles offers a “tasty twist on tradition” with holiday flavors
                                                                                                                                                    • Figure 43: Pringles Pecan Pie Print Ad, Dec. 6, 2013
                                                                                                                                                  • Theme: Fun
                                                                                                                                                    • Wonderful Pistachios gets by with a little help from its friends
                                                                                                                                                        • Figure 44: Wonderful Pistachios YouTube Video, “Get Crackin’ with Dennis Rodman,” 2013
                                                                                                                                                    • Social Media – Chips, Popcorn, Nuts, and Dips

                                                                                                                                                      • Key points
                                                                                                                                                        • Key social media metrics
                                                                                                                                                          • Figure 45: Key social media indicators, Dec. 2, 2013-Dec. 1, 2013
                                                                                                                                                        • Market overview
                                                                                                                                                          • Brand usage and awareness
                                                                                                                                                            • Figure 46: Brand usage and awareness of chips, nuts, popcorn, and dips brands, November 2013
                                                                                                                                                          • Interaction with brands
                                                                                                                                                            • Figure 47: Interaction with chips, nuts, popcorn, and dips brands, November 2013
                                                                                                                                                          • Online conversations
                                                                                                                                                            • Figure 48: Lay’s discussion topics, Dec. 2, 2012-Dec. 1, 2013
                                                                                                                                                            • Figure 49: Selected popchips Twitter mentions, June 12, 2013
                                                                                                                                                            • Figure 50: Online mentions, selected chips, nuts, popcorn, and dips brands, Dec. 2, 2012-Dec. 1, 2013
                                                                                                                                                          • Where are people talking about chips, popcorn, nuts, and dip brands?
                                                                                                                                                            • Figure 51: Mentions by page type, selected chips, nuts, popcorn, and dip brands, Dec. 2, 2012-Dec. 1, 2013
                                                                                                                                                          • What are people talking about online?
                                                                                                                                                            • Figure 52: Mentions by topic of conversation, Dec. 2, 2012-Dec. 1, 2013
                                                                                                                                                          • Brand analysis
                                                                                                                                                            • Lay’s
                                                                                                                                                              • Figure 53: Lay’s key social media indicators, November 2013
                                                                                                                                                            • Tostitos
                                                                                                                                                              • Figure 54: Tostitos key social media indicators, November 2013
                                                                                                                                                            • popchips
                                                                                                                                                              • Figure 55: popchips key social media indicators, November 2013
                                                                                                                                                            • Planters
                                                                                                                                                              • Figure 56: Planters key social media indicators, November 2013
                                                                                                                                                            • Pop Secret
                                                                                                                                                              • Figure 57: Pop Secret key social media indicators, November 2013
                                                                                                                                                            • Emerald Nuts
                                                                                                                                                              • Figure 58: Emerald Nuts key social media indicators, November 2013
                                                                                                                                                          • Household Snack Purchases

                                                                                                                                                            • Key points
                                                                                                                                                              • Chips, nuts most purchased, healthier alternatives less popular
                                                                                                                                                                • Figure 59: Household snack purchases October-November 2013
                                                                                                                                                              • Younger consumers more likely to purchase a variety of snacks
                                                                                                                                                                • Figure 60: Household snack purchases, by age, October-November 2013
                                                                                                                                                                • Figure 61: Repertoire of household snack consumption, by age, October-November 2013
                                                                                                                                                              • Households with children over index in salty snack purchases
                                                                                                                                                                • Figure 62: Household snack purchases, by presence of children in household, October-November 2013
                                                                                                                                                            • Important Factors

                                                                                                                                                              • Key points
                                                                                                                                                                • Younger snackers seek flavor, variety
                                                                                                                                                                  • Figure 63: Important factors when purchasing salty snacks, by age, October-November 2013
                                                                                                                                                                • Packaging, flavor important to households with children
                                                                                                                                                                  • Figure 64: Important factors when purchasing salty snacks, by presence of children in household, October-November 2013
                                                                                                                                                              • Important Attributes

                                                                                                                                                                • Key points
                                                                                                                                                                  • Healthy attributes less important to men
                                                                                                                                                                    • Figure 65: Important attributes when purchasing salty snacks, by gender, October-November 2013
                                                                                                                                                                  • Boomers most interested in slimming snack claims
                                                                                                                                                                    • Figure 66: Important attributes when purchasing salty snacks, by generations, October-November 2013
                                                                                                                                                                  • Snack fanatics attracted to natural, functional foods
                                                                                                                                                                    • Figure 67: Important attributes when purchasing salty snacks, by purchasing habits of salty snacks (eg chips, popcorn, nuts) and/or dips, October-November 2013
                                                                                                                                                                • Purchase Motivations

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Millennials buy snacks for specific occasions
                                                                                                                                                                      • Figure 68: Reasons for purchasing salty snacks, by generations, October-November 2013
                                                                                                                                                                  • Change in Purchases

                                                                                                                                                                    • Key points
                                                                                                                                                                      • 25-34s purchasing more salty snacks over past year, trading up
                                                                                                                                                                        • Figure 69: Change in salty snack purchases— Amount purchased, by age, October-November 2013
                                                                                                                                                                        • Figure 70: Change in salty snack purchases—Type purchased, by age, October-November 2013
                                                                                                                                                                      • Increased variety, snacking occasions boost purchases
                                                                                                                                                                        • Figure 71: Reason for purchasing more salty snacks, by generations, October-November 2013
                                                                                                                                                                      • Health biggest reason for fewer snack purchases
                                                                                                                                                                        • Figure 72: Reason for purchasing less salty snacks, October-November 2013
                                                                                                                                                                    • Attitudes toward Salty Snacks

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Snack enthusiasts more adventurous, price sensitive
                                                                                                                                                                          • Figure 73: Agreement with attitudes toward salty snacks, by purchasing habits of salty snacks (eg chips, popcorn, nuts) and/or dips, October-November 2013
                                                                                                                                                                      • Race and Hispanic Origin

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Blacks more likely to have purchased BFY chips
                                                                                                                                                                            • Figure 74: Household snack purchases—Personal, by race/Hispanic origin, October-November 2013
                                                                                                                                                                          • Packaging, health claims more important to Hispanics
                                                                                                                                                                            • Figure 75: Important factors when purchasing salty snacks, by race/Hispanic origin, October-November 2013
                                                                                                                                                                            • Figure 76: Important attributes when purchasing salty snacks, by race/Hispanic origin, October-November 2013
                                                                                                                                                                          • Blacks purchase snacks for specific occasions
                                                                                                                                                                            • Figure 77: Reasons for purchasing salty snacks, by race/Hispanic origin, October-November 2013
                                                                                                                                                                          • Whites least likely to be purchasing more snacks this year
                                                                                                                                                                            • Figure 78: Change in salty snack purchases—Amount purchased, by race/Hispanic origin, October-November 2013
                                                                                                                                                                            • Figure 79: Change in salty snack purchases—Type purchased, by race/Hispanic origin, October-November 2013
                                                                                                                                                                          • Brand loyalty most important to Blacks
                                                                                                                                                                            • Figure 80: Agreement with attitudes toward salty snacks, by race/Hispanic origin, October-November 2013
                                                                                                                                                                        • Appendix – Market Drivers

                                                                                                                                                                          • Health and lifestyle
                                                                                                                                                                            • Figure 81: American adults by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
                                                                                                                                                                          • Childhood and teen obesity – highest in decades
                                                                                                                                                                              • Figure 82: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                            • Consumer confidence
                                                                                                                                                                              • Figure 83: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                                            • Unemployment
                                                                                                                                                                              • Figure 84: US Unemployment Rate, by month, 2002-13
                                                                                                                                                                              • Figure 85: US unemployment and underemployment rates, 2007-13
                                                                                                                                                                              • Figure 86: Number of employed civilians in US, in thousands, 2007-13
                                                                                                                                                                            • Retail channels
                                                                                                                                                                              • Figure 87: Distribution of expenditures on food for off-premise consumption, by channel, 2008-12
                                                                                                                                                                            • Racial, ethnic population growth
                                                                                                                                                                                • Figure 88: US population by race and Hispanic origin, 2009, 2014, and 2019
                                                                                                                                                                                • Figure 89: Households with children, by race and Hispanic origin of householder, 2013
                                                                                                                                                                              • Shifting US demographics
                                                                                                                                                                                • Figure 90: US population, by age, 2009-19
                                                                                                                                                                                • Figure 91: US households, by presence of own children, 2003-13
                                                                                                                                                                            • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                • Figure 92: Household snack purchases, by race/Hispanic origin, October-November 2013
                                                                                                                                                                                • Figure 93: Household snack purchases—Personal, by generations, October-November 2013
                                                                                                                                                                                • Figure 94: Reasons for purchasing salty snacks, by purchasing habits of salty snacks (eg chips, popcorn, nuts) and/or dips, October-November 2013
                                                                                                                                                                                • Figure 95: Change in salty snack purchases—Amount purchased, by gender, October-November 2013
                                                                                                                                                                                • Figure 96: Change in salty snack purchases—Type purchased, by purchasing habits of salty snacks (eg chips, popcorn, nuts) and/or dips, October-November 2013
                                                                                                                                                                                • Figure 97: Agreement with attitudes toward salty snacks, by generations, October-November 2013
                                                                                                                                                                                • Figure 98: Household consumption of trail mix, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                • Figure 99: Household consumption of nuts for cooking and snacks, by gender, May 2012-June 2013
                                                                                                                                                                                • Figure 100: Household consumption of nuts for cooking and snacks, May 2012-June 2013
                                                                                                                                                                                • Figure 101: Household consumption of nuts for cooking and snacks, May 2012-June 2013
                                                                                                                                                                                • Figure 102: Household consumption of potato chips, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                • Figure 103: Household potato chip flavor preferences, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                • Figure 104: Household consumption of potato chips, by age, May 2012-June 2013
                                                                                                                                                                                • Figure 105: Household consumption of potato chips, by presence of children in household, May 2012-June 2013
                                                                                                                                                                                • Figure 106: Household use of dips for snacks and vegetables, May 2012-June 2013
                                                                                                                                                                                • Figure 107: Household consumption of trail mix, by presence of children in household, May 2012-June 2013
                                                                                                                                                                                • Figure 108: Consumption of single-serve foods drinks—Snacks, May 2012-June 2013
                                                                                                                                                                                • Figure 109: Frequency of potato chip consumption, May 2012-June 2013
                                                                                                                                                                            • Appendix – Social Media

                                                                                                                                                                              • Brand usage or awareness
                                                                                                                                                                                • Figure 110: Brand usage or awareness, November 2013
                                                                                                                                                                                • Figure 111: Lay’s usage or awareness, by demographics, November 2013
                                                                                                                                                                                • Figure 112: Tostitos usage or awareness, by demographics, November 2013
                                                                                                                                                                                • Figure 113: Planters usage or awareness, by demographics, November 2013
                                                                                                                                                                                • Figure 114: Emerald Nuts usage or awareness, by demographics, November 2013
                                                                                                                                                                                • Figure 115: popchips usage or awareness, by demographics, November 2013
                                                                                                                                                                                • Figure 116: Pop Secret usage or awareness, by demographics, November 2013
                                                                                                                                                                              • Activities done
                                                                                                                                                                                • Figure 117: Activities done, November 2013
                                                                                                                                                                                • Figure 118: Lay's – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                • Figure 119: Lay's – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                • Figure 120: Lay's – Activities done – I follow/like the brand on social media because, by demographics, November 2013
                                                                                                                                                                                • Figure 121: Lay's – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                • Figure 122: Tostitos – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                • Figure 123: Tostitos – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                • Figure 124: Tostitos – Activities done – I follow/like the brand on social media because, by demographics, November 2013
                                                                                                                                                                                • Figure 125: Tostitos – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                • Figure 126: Planters – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                • Figure 127: Planters – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                • Figure 128: Planters – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                • Figure 129: Emerald Nuts – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                • Figure 130: Emerald Nuts – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                • Figure 131: popchips – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                • Figure 132: popchips – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                • Figure 133: Pop Secret – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                • Figure 134: Pop Secret – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                              • Online conversations
                                                                                                                                                                                • Figure 135: Online mentions, selected chips, nuts, popcorn, and dips brands, Dec. 2, 2012-Dec. 1, 2013
                                                                                                                                                                                • Figure 136: Mentions by topic of conversation, Dec. 2, 2012-Dec. 1, 2013
                                                                                                                                                                                • Figure 137: Mentions by topic of conversation, Dec. 2, 2012-Dec. 1, 2013
                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                              Companies Covered

                                                                                                                                                                              • Sargento Foods Inc.
                                                                                                                                                                              • Walmart Stores (USA)

                                                                                                                                                                              Chips, Popcorn, Nuts, and Dips - US - January 2014

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