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Chips, Pretzels and Corn Snacks - US - January 2012

With a household penetration rate of 97.1%, the salty snacks category is one of the most popular among U.S. households. In 2011, U.S. sales of potato chips, tortilla chips, pretzels and corn snacks amounted to $13.6 billion, illustrating the relative recession-resistance of these snack segments. As such, they are critically important to manufacturers and retailers alike, as they represent a fairly reliable revenue stream.

Salty snacks have a relatively affordable price point. However, this is not to say that the segments featured in this report are entirely immune to economic pressures. As they are a snacking extra, they may be cut from grocery lists depending on just how tight the household food budget is. In addition to financial concerns, media coverage regarding the country’s growing obesity problem is no doubt capturing the attention of Americans. Parents in particular may be reluctant to buy as many snacks for their children as they have in the past.

During such an important period for the snacking industry, this report takes an in-depth look at some of the major segments within the salty snacks category. As such, Mintel has developed this report to help guide the future strategic direction of manufacturers and retailers alike by providing insights on the following topics:

  • The snacking industry’s performance to date, and a forecast on what future sales may look like
  • The impact of key market drivers and an ever-increasing competitive marketplace on manufacturers’ and retailers’ ability to maximize sales and profit margins
  • The snacking industry’s efforts with regard to developing and marketing products that meet consumers’ desire for fun and taste, while balancing this against a growing interest in eating better
  • Product attributes that matter most to snack consumers, and how the snacking industry is responding in terms of product development and marketing to connect with key audiences
  • The role that household income, gender, race/Hispanic origin and other demographic factors play in determining the fortunes of snack segments in general, and specifically individual companies and brands
  • The snacking industry’s approach, particularly on the retailing side, to the wide variety of store formats that sell snacks and how the unique attributes of each channel play a role in determining success or failure

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Sales of potato chips, tortilla chips, pretzels, corn snacks flat from 2010-11
                        • Market factors helping/hurting snacking market
                          • Salty snacks face competition on a variety of fronts
                            • Potato chips fastest-growing segment
                              • Supermarkets are the format of choice for snack consumers
                                • Frito-Lay dominates snacking marketplace
                                  • Social media a key component of snack marketing
                                    • Who is the snack consumer?
                                    • Insights and Opportunities

                                      • Develop cross-promotional opportunities with movie providers
                                        • Develop branded snack shops
                                          • Continue to blur snack type distinctions
                                          • Inspire Insights

                                              • Trend: Make it Mine
                                                • Trend: Greenfluencers
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Potato chips, tortilla chips, pretzels, and corn snacks market down from 2010 record level
                                                      • Figure 1: Total U.S. retail sales and forecast of potato chips, tortilla chips, pretzels, and corn snacks, at current prices, 2006-16
                                                      • Figure 2: Total U.S. retail sales and forecast of potato chips, tortilla chips, pretzels, and corn snacks, at inflation-adjusted prices, 2006-16
                                                    • Fan chart forecast
                                                        • Figure 3: Total U.S. retail sales and fan chart forecast of potato chips, tortilla chips, pretzels, and corn snacks, at current prices, 2006-16
                                                      • Walmart sales
                                                      • Market Drivers

                                                        • Key points
                                                          • Asian population growth favors snacks
                                                            • Figure 4: Population, by race and Hispanic origin, 2006-16
                                                          • Decrease in households with children could lower target market and purchase occasions
                                                            • Figure 5: Households, by presence of children, 1999-2009
                                                          • Population trends may slow adoption of BFY chips but increase brand loyalty
                                                            • Figure 6: U.S. Population, by age, 2006-16
                                                          • Snack market susceptible to higher corn prices
                                                            • Food labeling health scores could boost BFY snack sales opportunities
                                                            • Competitive Context

                                                              • Key points
                                                                • Fresh fruit/vegetables considered healthy alternative to salty snacks
                                                                  • Bars and nuts segments more innovative than salty snacks
                                                                    • Figure 7: Number of snack launches, by type, 2005-10
                                                                  • Specialty retailers eat into usage occasions but also raise awareness
                                                                    • QSR value menus offer an appealing snacking option
                                                                      • Will America follow other countries’ lead regarding “fat taxes”?
                                                                      • Segment Performance

                                                                        • Key points
                                                                          • Potato chips growing faster than tortilla chips, pretzels, and corn snacks
                                                                            • Figure 8: Total U.S. sales of market, segmented by type, 2009 and 2011
                                                                        • Segment Performance—Potato Chips

                                                                          • Key points
                                                                            • Potato chips segment continues posting sales gains
                                                                              • Figure 9: Total U.S. sales and forecast of potato chips, at current prices, 2006-16
                                                                          • Segment Performance—Tortilla Chips

                                                                            • Key points
                                                                              • Tortilla chips rebound slightly in 2011
                                                                                • Figure 10: Total U.S. sales and forecast of tortilla chips, at current prices, 2006-16
                                                                            • Segment Performance—Pretzels

                                                                              • Key points
                                                                                • Lack of innovation and health concerns may be hampering pretzels segment
                                                                                    • Figure 11: Total U.S. sales and forecast of pretzels, at current prices, 2006-16
                                                                                • Segment Performance—Corn Snacks

                                                                                  • Key points
                                                                                    • Corn snacks’ rollercoaster sales ride continues in 2011
                                                                                      • Figure 12: Total U.S. sales and forecast of corn snacks, at current prices, 2006-16
                                                                                  • Retail Channels

                                                                                    • Key points
                                                                                      • Supermarkets ringing up biggest share of sales
                                                                                        • Figure 13: Sales of potato chips, tortilla chips, pretzels, and corn snacks, by channel, 2009 and 2011
                                                                                    • Retail Channels—Supermarkets

                                                                                      • Key points
                                                                                        • Supermarket sales posting new highs but lack of major growth a concern
                                                                                          • Figure 14: Supermarket sales of potato chips, tortilla chips, pretzels, and corn snacks, at current prices, 2006-11
                                                                                      • Retail Channels—Supercenters and Warehouse Clubs

                                                                                        • Key points
                                                                                          • Warehouse clubs not top of mind with snack consumers
                                                                                            • Figure 15: Supercenters and warehouse clubs sales of potato chips, tortilla chips, pretzels, and corn snacks, at current prices, 2006-11
                                                                                        • Retail Channels—Convenience Stores

                                                                                          • Key points
                                                                                            • Convenience stores particularly vulnerable to recent snack sales decline
                                                                                              • Figure 16: Convenience stores sales of potato chips, tortilla chips, pretzels, and corn snacks, at current prices, 2006-11
                                                                                          • Retail Channels—Other Channels

                                                                                            • Key point
                                                                                              • Dollar stores forcing “other” channels to buck up
                                                                                                • Figure 17: Other channels sales of potato chips, tortilla chips, pretzels, and corn snacks, at current prices, 2006-11
                                                                                            • Retail Channels—Drug Stores

                                                                                              • Key points
                                                                                                • Drug stores finding prescription for growth
                                                                                                  • Figure 18: Drug stores sales of potato chips, tortilla chips, pretzels, and corn snacks, at current prices, 2006-11
                                                                                              • Retail Channels—Natural Supermarkets

                                                                                                • Key points
                                                                                                  • Product innovation drives growth in natural marketplace
                                                                                                    • Sales of chips, pretzels, and snacks in the natural channel
                                                                                                      • Figure 19: Natural supermarket sales of chips, pretzels, and snacks, at current prices, 2009-11
                                                                                                      • Figure 20: Natural supermarket sales of chips, pretzels, and snacks, at inflation-adjusted prices, 2009-11
                                                                                                    • Natural channel sales by segment
                                                                                                      • Figure 21: Natural supermarket sales of chips, pretzels, and snacks, by segment, 2009 and 2011
                                                                                                    • Leading brands
                                                                                                      • Natural channel sales by organic content
                                                                                                        • Figure 22: Natural supermarket sales of chips, pretzels, and snacks, by organic content, 2008 and 2010*
                                                                                                      • Natural channel sales of gluten-free pretzels
                                                                                                        • Figure 23: Natural supermarket sales of pretzels, by gluten-free, 2008 and 2010*
                                                                                                    • Purchase Locations

                                                                                                      • Key points
                                                                                                        • Supermarkets format of choice for snack buyers
                                                                                                          • Figure 24: Summary of purchase locations, October 2011
                                                                                                        • While supermarkets remain channel of choice, demographic differences emerge
                                                                                                          • Figure 25: Regular purchase locations, by gender, October 2011
                                                                                                          • Figure 26: Regular purchase locations, by age, October 2011
                                                                                                          • Figure 27: Regular purchase locations, by household income, October 2011
                                                                                                          • Figure 28: Regular purchase locations, by region, October 2011
                                                                                                          • Figure 29: Regular purchase locations, by presence of children in the household, October 2011
                                                                                                      • Leading Companies

                                                                                                        • Key points
                                                                                                          • Name brands outsell private label by a wide margin
                                                                                                            • Procter & Gamble’s announced sale of Pringles may be in jeopardy
                                                                                                              • Frito-Lay a big part of PepsiCo’s push toward healthier products
                                                                                                                • Figure 30: Manufacturer FDMx sales of potato chips, tortilla chips, pretzels, and corn snacks, 2010-11
                                                                                                            • Brand Share—Potato Chips

                                                                                                              • Key points
                                                                                                                • Frito-Lay brands among the largest but not best performing
                                                                                                                  • Private label fastest growing potato chip brand
                                                                                                                    • Brand sales of potato chips
                                                                                                                      • Figure 31: Selected FDMx brand sales of potato chips, 2010-11
                                                                                                                    • Lay’s most bought potato chip brand
                                                                                                                      • Figure 32: Brands of chips consumed, by household income, April 2010-June 2011
                                                                                                                    • Households with children bigger supporters of popular name brands
                                                                                                                      • Figure 33: Brands of chips consumed, by presence of children in HH, April 2010-June 2011
                                                                                                                  • Brand Share—Tortilla Chips

                                                                                                                    • Key points
                                                                                                                      • Doritos a powerhouse tortilla chip brand; private label growing
                                                                                                                        • Brand sales of tortilla chips
                                                                                                                          • Figure 34: Selected FDMx brand sales of tortilla chips, 2010-11
                                                                                                                      • Brand Share—Pretzels

                                                                                                                        • Key points
                                                                                                                          • Snyder’s-Lance Inc. brands lead the segment despite sales declines
                                                                                                                            • Brand sales of pretzels
                                                                                                                              • Figure 35: Selected FDMx brand sales of pretzels, 2010-11
                                                                                                                            • Rold Gold most bought brand
                                                                                                                              • Figure 36: Brands of pretzels consumed, by household income, April 2010-June 2011
                                                                                                                            • Private label buying activity more prevalent in households with children
                                                                                                                              • Figure 37: Store brand pretzel consumption, by presence of children in the HH, April 2010-June 2011
                                                                                                                          • Brand Share—Corn Snacks

                                                                                                                            • Key points
                                                                                                                              • Frito-Lay’s brands sales unchanged but continue segment dominance
                                                                                                                                • Brand sales of corn snacks
                                                                                                                                  • Figure 38: Selected FDMx brand sales of corn snacks, 2010-11
                                                                                                                              • Innovations and Innovators

                                                                                                                                • Key points
                                                                                                                                  • Product innovations
                                                                                                                                    • Private label
                                                                                                                                      • BFY
                                                                                                                                        • Unique flavor
                                                                                                                                        • Marketing Strategies

                                                                                                                                          • Key points
                                                                                                                                            • Frito-Lay CFBAI’s presence gives snacking industry a powerful voice
                                                                                                                                              • Frito-Lay brands active in social media
                                                                                                                                                • Snyder’s of Hanover uses website to connect with consumers
                                                                                                                                                  • Frito-Lay’s YouTube channel features new web series
                                                                                                                                                    • Television advertising
                                                                                                                                                      • Doritos
                                                                                                                                                        • Figure 39: Frito-Lay/Doritos, February 2011
                                                                                                                                                      • Tostitos, Lay’s, SunChips
                                                                                                                                                        • Figure 40: Frito-Lay/Doritos, January 2011
                                                                                                                                                      • Snyder’s of Hanover Pretzels
                                                                                                                                                        • Figure 41: Snyder’s of Hanover/sourdough pretzels, May 2011
                                                                                                                                                      • popchips
                                                                                                                                                        • Figure 42: popchips, February 2011
                                                                                                                                                    • Snack Consumption

                                                                                                                                                      • Key points
                                                                                                                                                        • Consumers prefer indulgent snack experience
                                                                                                                                                          • Figure 43: Household snack consumption, by snack type, October 2011
                                                                                                                                                        • Asians favor healthier chip options
                                                                                                                                                          • Figure 44: Types of chips consumed, by race/Hispanic origin, April 2010-June 2011
                                                                                                                                                          • Figure 45: Types of chips consumed, by presence of children in HH, April 2010-June 2011
                                                                                                                                                        • Snack fans see nothing wrong with being plain
                                                                                                                                                          • Figure 46: Flavors of chips consumed, by race/Hispanic origin, April 2010-June 2011
                                                                                                                                                          • Figure 47: Flavors of chips consumed, by presence of children in HH, April 2010-June 2011
                                                                                                                                                        • Men prefer heartier chips, women opt for healthier
                                                                                                                                                          • Figure 48: Personal snack consumption, by gender, October 2011
                                                                                                                                                        • Interest in healthier chips higher among higher-income households
                                                                                                                                                          • Figure 49: Personal snack consumption, by household income, October 2011
                                                                                                                                                      • Where Snacks are Consumed

                                                                                                                                                        • Key points
                                                                                                                                                          • Home is where the snacking is
                                                                                                                                                            • Figure 50: Summary of snack consumption locations, October 2011
                                                                                                                                                            • Figure 51: Summary of snack consumption locations, by age, October 2011
                                                                                                                                                            • Figure 52: Snack consumption locations, by age, October 2011
                                                                                                                                                        • Frequency

                                                                                                                                                          • Key points
                                                                                                                                                            • Regular snacking has no age limits
                                                                                                                                                              • Figure 53: Chip/pretzel/corn snack frequency of consumption, by age, October 2011
                                                                                                                                                            • Households with children more likely to be regular snackers
                                                                                                                                                              • Figure 54: Chip/pretzel/corn snack frequency of consumption, by presence of children in household, October 2011
                                                                                                                                                          • Brand Selection

                                                                                                                                                            • Key points
                                                                                                                                                              • Name brands resonate with snack consumers
                                                                                                                                                                • Figure 55: Summary of snack brand selection, October 2011
                                                                                                                                                              • Potato chips
                                                                                                                                                                • Figure 56: Potato chip brand selection, by gender, October 2011
                                                                                                                                                                • Figure 57: Potato chip brand selection, by age, October 2011
                                                                                                                                                                • Figure 58: Potato chip brand selection, by household income, October 2011
                                                                                                                                                              • Tortilla chips
                                                                                                                                                                • Figure 59: Tortilla chip brand selection, by gender, October 2011
                                                                                                                                                                • Figure 60: Tortilla chip brand selection, by age, October 2011
                                                                                                                                                              • Pretzels
                                                                                                                                                                • Figure 61: Pretzel brand selection, by age, October 2011
                                                                                                                                                                • Figure 62: Pretzel brand selection, by household income, October 2011
                                                                                                                                                              • Corn snacks
                                                                                                                                                                • Figure 63: Corn snack brand selection, by gender, October 2011
                                                                                                                                                                • Figure 64: Corn snack brand selection, by age, October 2011
                                                                                                                                                                • Figure 65: Corn snack brand selection, by presence of children in the household, October 2011
                                                                                                                                                            • Importance Factors

                                                                                                                                                              • Key points
                                                                                                                                                                • Taste experience offered by trusted brands most important to snack consumers
                                                                                                                                                                  • Figure 66: Summary of importance of product factors when selecting chips, pretzels, or corn snacks, October 2011
                                                                                                                                                                • Flavor and fun key for younger consumers
                                                                                                                                                                  • Figure 67: Important factors when selecting chips, pretzels, or corn snacks, by age, October 2011
                                                                                                                                                                • Importance of price and brand trust high among lower-income consumers
                                                                                                                                                                  • Figure 68: Important factors when selecting chips, pretzels, or corn snacks, by household income, October 2011
                                                                                                                                                              • Product Selection

                                                                                                                                                                • Key points
                                                                                                                                                                  • Snack consumers fairly content but willing to look elsewhere
                                                                                                                                                                    • Figure 69: Product selection, by gender, October 2011
                                                                                                                                                                  • Opportunities to connect with younger consumers
                                                                                                                                                                    • Figure 70: Product selection, by age, October 2011
                                                                                                                                                                  • Lower-income consumers reluctant to try new products
                                                                                                                                                                    • Figure 71: Product selection, by household income, October 2011
                                                                                                                                                                  • Respondents with children in household offer market potential for new product introductions
                                                                                                                                                                    • Figure 72: Product selection, by presence of children in the household, October 2011
                                                                                                                                                                • Ranking Favorites

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Regular potato chips clear number one among snack consumers
                                                                                                                                                                      • Figure 73: Ranking favorite snack types, October 2011
                                                                                                                                                                      • Figure 74: Top two ranking of favorite snack types, by age, October 2011
                                                                                                                                                                      • Figure 75: Top two ranking of favorite snack types, by household income, October 2011
                                                                                                                                                                  • Impact of Race/Hispanic Origin

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Race/ethnicity influences favored snack types
                                                                                                                                                                        • Figure 76: Personal snack consumption, by race/Hispanic origin, October 2011
                                                                                                                                                                      • Asians most frequent snackers
                                                                                                                                                                        • Figure 77: Chip/pretzel/corn snack frequency of consumption, by race/Hispanic origin, October 2011
                                                                                                                                                                      • Regular potato chips among top two snack types by race/ethnicity
                                                                                                                                                                        • Figure 78: Top two ranking of favorite snack types, by race/Hispanic origin, October 2011
                                                                                                                                                                    • Custom Consumer Groups

                                                                                                                                                                      • Key points
                                                                                                                                                                        • BFY chips least appealing to older men and women
                                                                                                                                                                          • Figure 79: Personal snack consumption, by gender and age, October 2011
                                                                                                                                                                        • Younger men and women tuning into non-supermarket channels
                                                                                                                                                                            • Figure 80: Regular purchase locations, by gender and age, October 2011
                                                                                                                                                                          • Older women most likely to pay attention to product attributes
                                                                                                                                                                              • Figure 81: Important factors when selecting chips, pretzels, or corn snacks, by gender and age, October 2011
                                                                                                                                                                            • Younger men most likely to be open to new products
                                                                                                                                                                              • Figure 82: Product selection, by gender and age, October 2011
                                                                                                                                                                            • BFY chips emerging among younger male and female snack consumers
                                                                                                                                                                              • Figure 83: Top two ranking of favorite snack types, by gender and age, October 2011
                                                                                                                                                                          • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                              • Overview of salty snacks
                                                                                                                                                                                • Potato chips
                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                    • Brand map
                                                                                                                                                                                      • Figure 84: Brand map, selected brands of potato chips buying rate, by household penetration, 52 weeks ending June 26, 2011
                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                        • Figure 85: Key purchase measures for the top brands of potato chips, by household penetration, 52 weeks ending June 26, 2011
                                                                                                                                                                                      • Tortilla chips
                                                                                                                                                                                        • Consumer insights on key purchase measures
                                                                                                                                                                                          • Brand map
                                                                                                                                                                                            • Figure 86: Brand map, selected brands of tortilla chips buying rate, by household penetration, 52 weeks ending June 26, 2011
                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                              • Figure 87: Key purchase measures for the top brands of tortilla chips, by household penetration, 52 weeks ending June 26, 2011
                                                                                                                                                                                            • Pretzels
                                                                                                                                                                                              • Consumer insights on key purchase measures
                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                  • Figure 88: Brand map, selected brands of pretzels buying rate, by household penetration, 52 weeks ending June 26, 2011
                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                    • Figure 89: Key purchase measures for the top brands of pretzels, by household penetration, 52 weeks ending June 26, 2011
                                                                                                                                                                                                  • Corn snacks
                                                                                                                                                                                                    • Consumer insights on key purchase measures
                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                        • Figure 90: Brand map, selected brands of corn snacks buying rate, by household penetration, 52 weeks ending June 26, 2011
                                                                                                                                                                                                      • Brand leader characteristics
                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                          • Figure 91: Key purchase measures for the top brands of corn snacks, by household penetration, 52 weeks ending June 26, 2011
                                                                                                                                                                                                      • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                        • Snacking frequency
                                                                                                                                                                                                          • Figure 92: Chip/pretzel/corn snack frequency of consumption, by gender, October 2011
                                                                                                                                                                                                          • Figure 93: Chip/pretzel/corn snack frequency of consumption, by household income, October 2011
                                                                                                                                                                                                        • Purchase locations
                                                                                                                                                                                                          • Figure 94: Regular purchase locations, by race/Hispanic origin, October 2011
                                                                                                                                                                                                        • Potato chip brand selection
                                                                                                                                                                                                          • Figure 95: Potato chip brand selection, by presence of children in the household, October 2011
                                                                                                                                                                                                          • Figure 96: Potato chip brand selection, by race/Hispanic origin, October 2011
                                                                                                                                                                                                        • Tortilla chip brand selection
                                                                                                                                                                                                          • Figure 97: Tortilla chip brand selection, by household income, October 2011
                                                                                                                                                                                                          • Figure 98: Tortilla chip brand selection, by presence of children in the household, October 2011
                                                                                                                                                                                                          • Figure 99: Tortilla chip brand selection, by race/Hispanic origin, October 2011
                                                                                                                                                                                                        • Pretzel brand selection
                                                                                                                                                                                                          • Figure 100: Pretzel brand selection, by gender, October 2011
                                                                                                                                                                                                          • Figure 101: Pretzel brand selection, by presence of children in the household, October 2011
                                                                                                                                                                                                          • Figure 102: Pretzel brand selection, by race/Hispanic origin, October 2011
                                                                                                                                                                                                        • Corn snack brand selection
                                                                                                                                                                                                          • Figure 103: Corn snack brand selection, by household income, October 2011
                                                                                                                                                                                                          • Figure 104: Corn snack brand selection, by race/Hispanic origin, October 2011
                                                                                                                                                                                                        • Importance factors
                                                                                                                                                                                                          • Figure 105: Important factors when selecting chips, pretzels, or corn snacks, by gender, October 2011
                                                                                                                                                                                                        • Product selection
                                                                                                                                                                                                          • Figure 106: Product selection, by race/Hispanic origin, October 2011
                                                                                                                                                                                                        • Ranking favorites
                                                                                                                                                                                                          • Figure 107: Top two ranking of favorite snack types, by gender, October 2011
                                                                                                                                                                                                          • Figure 108: Top two ranking of favorite snack types, by presence of children in the household, October 2011
                                                                                                                                                                                                      • Appendix—SymphonyIRI Builders Panel Data Definitions

                                                                                                                                                                                                          • SymphonyIRI Consumer Network Metrics
                                                                                                                                                                                                          • Appendix: Trade Associations

                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                            • Diamond Foods, Inc.
                                                                                                                                                                                                            • Frito-Lay, Inc
                                                                                                                                                                                                            • General Mills Inc
                                                                                                                                                                                                            • J & J Snack Foods Corp.
                                                                                                                                                                                                            • PepsiCo Inc
                                                                                                                                                                                                            • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                            • Procter & Gamble Company (The)
                                                                                                                                                                                                            • Procter & Gamble USA
                                                                                                                                                                                                            • Safeway Inc
                                                                                                                                                                                                            • Snyder's of Hanover
                                                                                                                                                                                                            • Utz Quality Foods Inc.

                                                                                                                                                                                                            Chips, Pretzels and Corn Snacks - US - January 2012

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