Chips, Salsa and Dips - US - January 2015
“While consumers report buying chips/dips mostly to satisfy a flavor craving or facilitate snacking, health claims have the greatest potential to give another reason to buy. As many consumers are migrating away from processed foods toward fresher options, they may be less concerned about fat, salt, or calorie counts than artificial ingredients and preservatives. Brands have better opportunity to grow sales via unprocessed/fresh/natural attributes versus low/no/reduced fat, salt, and calorie claims.”
– Amy Kraushaar, US Category Manager, Food & Drink and Foodservice
This report answers the following key questions:
- Can health claims be leveraged as much as flavor?
- How will new styles and formats impact the category?
- What new flavors are likely to take hold in the category?
Sales of the US chips, salsa and dips category is primarily driven by growing snacking behavior in the US, as well as expanding consumer palates that demand the frequent introduction of new styles and flavors. Demographics including Millennials, Hispanics, and households with children also drive sales. New styles of chips that combine flavor with healthier ingredients, such as corn- or potato-vegetable hybrids, and dips such as hummus, yogurt-based dips, and spicier, fresher salsas have potential to fuel growth.
The following food segments are included in this report:
Dips (refrigerated, frozen, shelf-stable, dry dip mixes)
Salsa (refrigerated, frozen, shelf-stable, dry salsa mixes)
Excluded from this report are those items covered in Salty Snacks – US, January 2015, which are:
Cheese snacks (eg cheese balls, cheese puffs, etc)
Also excluded are snack nuts, meat snacks, and corn snacks.
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