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Chocolate Confectionery - Brazil - April 2012

“The market’s reliance on global cocoa supplies leaves it susceptible to price fluctuations and inflation, but despite that, the market is forecast to continue growing. Investment in distribution, supply and innovation is geared to not only grow the consumer base, but also increase frequency of use amongst occasional users.”

– Jean Manuel Gonçalves - Senior Food Analyst

Some of the questions answered in the report include:

  • What the impact of the disruption to the global cocoa supply was in 2011, and what it means for the market in the years to come
  • How the Specialist retailers are expanding their presence in the market, and where their best opportunities lie
  • How distribution challenges are creating innovative routes to market, and how that will affect consumer’s relationship with chocolate
  • What impact Sustainability will have on the market, and how manufacturers can exploit consumer interest in more sustainable products
  • What impact are healthier products having on the market, and will this change?

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Table of contents

  1. Introduction

      • Report structure
        • Definition
          • Consumer research methodology
          • Executive Summary

            • The market
              • Figure 1: Chocolate confectionery market size – volume and value sales, 2006-11
            • Market share
              • Figure 2: Company market share, 2010
            • The Future
              • Figure 3: Total market volume and value size 2006-15
            • The Issues
              • Brazilian chocolate brands feel the pressure of cocoa price increases
                • Specialist retailers edge into the mass market
                  • Changing retail environment provides opportunities
                    • Development of North and North East remains focus of market
                      • Better-for-you chocolate has mixed impact
                        • Sustainability is gaining momentum
                        • Brazilian Chocolate Brands Feel the Pressure of Cocoa Price Increases

                            • Cocoa production in Brazil faces short- and long-term challenges
                              • Figure 4: Total volume and value of salty snacks market, 2006-11
                              • Figure 5: Cocoa imports to Brazil, by country, 2004/05-2009/10
                              • Figure 6: Global production of cocoa beans, by country, 2008/09-2010/11
                            • Global price fluctuations put emphasis on local production
                                • Figure 7: Monthly cocoa prices, 2011
                              • Rising chocolate prices will influence purchasing habits
                                • Figure 8: CAGR, chocolate confectionery per kilo, by selected countries, 2006-10
                                • Figure 9: Reaction to increased price of favourite chocolate bar, August 2011
                                • Figure 10: Reaction to increased price of favourite chocolate bar (%), by region, August 2011
                                • Figure 11: Reaction to increased price of favourite chocolate bar, by frequency of chocolate consumption, August 2011
                              • Chocolate brands innovate to avoid passing on price rises
                                  • Figure 12: Purchase of chocolate confectionery, by social class, August 2011
                                • What it means
                                • Specialist Retailers Edge into the Mass Market

                                    • Specialist stores cast their net wider
                                        • Figure 13: Volume and value sales of individually wrapped chocolates (Bonbons), 2006-15
                                      • CRM launches brands into retail
                                        • Figure 14: Location of chocolate purchase (%), by social class, August 2011
                                      • Gift market still offers opportunities for specialists
                                        • Figure 15: Consumers who buy chocolate confectionery at specialist shops, by economic class, August 2011
                                        • Figure 16: Consumers who often buy chocolate as a gift, by demographics and economic class, August 2011
                                        • Figure 17: Consumer who often buy chocolate as a gift, by economic class, August 2011
                                      • Innovation looks to widen exposure
                                        • Figure 18: Chocolate market innovation, by brand, 2008-11
                                      • What it means?
                                      • Changing Retail Environment Provides Opportunities

                                          • Evolving Brazilian society turns to smaller retailers
                                            • Figure 19: Brazilian chocolate market, retail sales, 2006-15
                                            • Figure 20: Revenue of Brazilian resale, per distribution channel, 2007-10
                                          • Consumer behavior is dictated by location and income
                                            • Figure 21: Purchasing locations for chocolate (%), by region, August 2011
                                          • What it means
                                          • Development of North and North East Remains Focus of Market

                                              • Recent growth in consumption is driving interest and investment
                                                • Figure 22: Economic class (%), by region, 2010
                                                • Figure 23: Purchase of chocolates in kilograms, by region, 2002 and 2008
                                                • Figure 24: Frequency of eating chocolate (%), by social class, August 2011
                                              • Manufacturer investment attracted by market opportunity
                                                • Nestlé invests in distribution capability
                                                  • Innovation tackles major heat problem
                                                    • What it means
                                                    • Better-for-you Chocolate Has Mixed Impact

                                                        • Obesity levels have little impact on chocolate market
                                                          • Consumers not concerned about health
                                                            • Figure 25: Attitudes toward chocolate, by age, August 2011
                                                            • Figure 26: Consumer who buy dark chocolate, by age and economic class, August 2011
                                                          • Dark chocolate provides palatable solution
                                                            • Figure 27: Dark chocolate launches, 2008-10
                                                            • Figure 28: Launches of dark chocolate, by chocolate, 2008-11
                                                          • ‘Low in’ products remain uninspiring
                                                            • Figure 29: Percentage of csd new product launches with reduced fat/sugar or gluten-free claims, 2008-10
                                                            • Figure 30: Launches of chocolate confectionery with low/no/reduced sugar, by company, 2008-11
                                                          • Aerated products offer an attractive alternative
                                                            • Portion-controlled chocolate is a different concept in Brazil
                                                              • Figure 31: Launches of chocolate tablets, by weight, 2008-11
                                                            • What it means
                                                            • Sustainability is Gaining Momentum

                                                                • Company action growing but consumer expectations are high
                                                                  • Sustainable packaging is the first step
                                                                    • Figure 32: Percentage of new launches with an ethical claim, 2008-10
                                                                  • Organic and fair trade products are limited despite consumer appeal
                                                                    • Fair trade yet to make impact in chocolate market
                                                                        • Figure 33: Consumers who are interested in natural, organic or fair trade chocolate confectionery, by age, August 2011
                                                                      • What it means
                                                                      • The Future

                                                                          • Figure 34: Total market volume and value size 2006-15
                                                                      • Appendix: Market Data

                                                                          • Figure 35: Total market volume and value size, 2006-15
                                                                          • Figure 36: Market segmentation ,by value, 2006-15
                                                                          • Figure 37: Market size, by volume, 2006-15
                                                                          • Figure 38: Market segmentation, by volume 2006-15
                                                                          • Figure 39: Boxed chocolates market size, 2006-15
                                                                          • Figure 40: Individually wrapped sweets market size by volume and value, 2006-15
                                                                          • Figure 41: Bagged selflines market size by value and volume, 2006-15
                                                                          • Figure 42: Tablets market size by volume and value, 2006-15
                                                                          • Figure 43: Chocolate SNACK market size by volume and value, 2006-15
                                                                          • Figure 44: Market share by volume and value, 2006-15
                                                                      • Appendix – Consumer Data

                                                                          • Figure 45: Frequency of eating chocolate, by region, August 2011
                                                                          • Figure 46: Frequency of eating chocolate, by gender and age, August 2011
                                                                          • Figure 47: Frequency of eating chocolate, by socio-economic class, August 2011
                                                                          • Figure 48: Frequency of eating chocolate, by education, August 2011
                                                                          • Figure 49: Frequency of children eating chocolate, by region, August 2012
                                                                          • Figure 50: Frequency of children eating chocolate, by gender and age, August 2011
                                                                          • Figure 51: Frequency of children eating chocolate, by socio-economic status, August 2011
                                                                          • Figure 52: Frequency of children eating chocolate, by education, August 2011
                                                                          • Figure 53: Type of chocolate usually bought for self or someone else, August 2011
                                                                          • Figure 54: Type of chocolate usually bought for self or someone else, by region, August 2011
                                                                          • Figure 55: Type of chocolate usually bought for self or someone else, by gender and age, August 2011
                                                                          • Figure 56: Type of chocolate usually bought for self or someone else, by socio-economic class, August 2011
                                                                          • Figure 57: Type of chocolate usually bought for self or someone else, by education, August 2011
                                                                          • Figure 58: Type of chocolate bought (self), by frequency of consumption, August 2011
                                                                          • Figure 59: Location chocolate is usually bought, by region, August 2011
                                                                          • Figure 60: Location chocolate is usually bought, by age, August 2011
                                                                          • Figure 61: Location chocolate is usually bought, by socio economic group, August 2011
                                                                          • Figure 62: Location chocolate is usually bought, by education, August 2011
                                                                          • Figure 63: Location chocolate is usually bought, by frequency of eating chocolate, August 2011
                                                                          • Figure 64: Reaction to increased price of favourite chocolate bar, by region, August 2011
                                                                          • Figure 65: Reaction to increased price of favourite chocolate bar, by gender and age, August 2011
                                                                          • Figure 66: Reaction to increased price of favourite chocolate bar, by socio-economic group, August 2011
                                                                          • Figure 67: Reaction to increased price of favourite chocolate bar, by education, August 2011
                                                                          • Figure 68: Reaction to increased price of favourite chocolate bar, by frequency of eating, August 2011
                                                                          • Figure 69: Attitudes toward chocolate, by region, August 2011
                                                                          • Figure 70: Attitudes toward chocolate, by gender and age, August 2011
                                                                          • Figure 71: Attitudes toward chocolate, by socio-economic group, August 2011
                                                                          • Figure 72: Attitudes toward chocolate, by education, August 2011
                                                                          • Figure 73: Attitudes towards chocolate, by frequency of eating chocolate, August 2011
                                                                      • Appendix – GNPD Data

                                                                          • Figure 74: Chocolate launches, by segment, 2008-10
                                                                          • Figure 75: Launches, by company, 2008-10
                                                                          • Figure 76: Top 10 claims in new launches, 2008-10
                                                                          • Figure 77: New launches, by claim category, 2008-10
                                                                          • Figure 78: Chocolate launches, by private label and brand, 2008-10
                                                                          • Figure 79: Chocolate launches, by flavour, 2008-11
                                                                          • Figure 80: Chocolate launches, by packaging size, 2008-10
                                                                          • Figure 81: Type of new product launch, 2008-10
                                                                          • Figure 82: % of Chocolate launches for children, by company, 2008-11
                                                                          • Figure 83: Low/no/reduced sugar, by half year, 2008-11
                                                                          • Figure 84: Low/no/reduced sugar, by company, 2008-11
                                                                          • Figure 85: Launches, by brand, 2008-11
                                                                          • Figure 86: Private label launches, by company, 2008-11
                                                                          • Figure 87: Private label launches, by segment, 2008-11
                                                                      • Appendix – Demographics

                                                                          • Figure 88: Number of adults, by social grade, 2003-11
                                                                          • Figure 89: Proportion of consumers in each region, by social grade, 2011
                                                                          • Figure 90: Individually wrapped chocolate and tablet consumption per consumer in KG per annum, by region, 2002-08
                                                                      • Appendix – Companies and Brands

                                                                          • Figure 91: Company brand portfolios, 2011

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Chocolate Confectionery - Brazil - April 2012

                                                                      £3,174.67 (Excl.Tax)