Chocolate Confectionery - Canada - April 2015
“Demographic changes in Canada are likely to impact the chocolate confectionery industry. While an aging population presents challenges, this may be offset a Millennial cohort entering into their family and therefore ‘prime chocolate eating’ years. Canada’s increasing reliance on immigration for population growth can also translate into an avenue of category evolution given chocolate’s popularity among Chinese Canadians.”
– Joel Gregoire, Senior Food & Drink Analyst
This report discusses the following key topics:
- Canada’s aging population presents challenges for chocolate
- Women have different expectations of chocolate
- Chinese Canadians are a benefit for chocolate confectionery
- Focus on families should continue
Highly popular among Canadians, 93% eat chocolate bars with similarly high adoption rates among other formats such as bagged or boxed chocolates. Despite near universal appeal, opportunity for growth remains by driving frequency with just over half of the population eating chocolate bars at least a few times per month. Correspondingly, frequency levels drop notably across other formats examined, bottoming out among chocolates sold in bulk or loose form.
Canada’s evolving ethnic make-up can also support category growth. As this report examines, Chinese Canadians support an even higher adoption rate of chocolate versus the overall population. Adapting new product innovation, developing focused and relevant messaging and promoting Eastern holidays, such as Chinese New Year, can result in competitive advantages among this growing consumer base.
This report explores the profile and habits of Canadian chocolate consumers; including the frequency they eat chocolate, what influences their purchase decisions, the importance of different occasions and locations and factors that lead consumers to choose one chocolate over another. This report also examines attitudes towards the category across various demographic groups and identifies opportunities for innovation.
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