Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Chocolate Confectionery - China - July 2013

“The China chocolate market has been growing steadily over the past five years and is expected to continue developing at such a rate in future as Chinese consumers gradually embrace the concept of real chocolate owing to rising incomes and greater exposure to the western lifestyle.”

– Can Huang, Senior Research Analyst


Some questions answered in this report include:

  • What are the brand positionings of key chocolate brands and where are their opportunities for new brand positionings in the Chinese chocolate market?
  • What are the latest innovation trends in chocolate and what kind of innovation do consumers most demand in China?
  • Where and how could chocolate brands expand to stimulate market growth?


Report Introduction:

The China chocolate market has been growing steadily over the past five years and is expected to continue developing at such a rate in future as Chinese consumers gradually embrace the concept of real chocolate owing to rising incomes and greater exposure to the western lifestyle.

Since international chocolate brands came to China 30 years ago, chocolate has been regarded as a foreign product best suited for gifting during festive seasons. Personal consumption, however, remains quite occasional for various reasons such as its high price, consumer health concerns and competition from other snacks. Therefore, the key to build a much bigger and more sustainable chocolate market in China is to encourage more and more consumers to buy and eat chocolate for themselves on a day-to-day basis.

To achieve this, chocolate manufacturers need to consider differentiating their products’ positioning through greater focus on consumers’ functional and emotional needs. Currently, the product positioning of chocolates tends to focus on taste, mouth feel, and romantic messaging. Furthermore, a more active rate of product innovation and stronger efforts to target on-the-go occasions could also help to push overall chocolate consumption in China.

 

Liqueurs - UK - January 2012

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

Download now

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Report structure
          • Methodology
            • Abbreviations
            • Executive Summary

                • The market
                  • Chinese chocolate market enjoys steady growth in recent years
                    • Figure 1: Chocolate confectionery volume and value sales, China, 2008-13 (est)
                  • Market segmentation
                    • Figure 2: Chocolate market segmentation, by volume sales share, 2013 (est)
                  • Market growth drivers and growth barriers
                    • The forecast
                      • Figure 3: China retail volume sales of chocolate confectionery, 2008-18
                      • Figure 4: China retail value sales of chocolate confectionery, 2008-18
                    • Companies and brands
                      • Company share
                        • Figure 5: Chocolate brand value share, 2009-12
                      • The arrival of Western chocolate brands
                        • The consumer
                          • Boxed gifting chocolate and individual bars are popular
                            • Consumers eat chocolate most often when craving for sweet taste
                              • Important consideration factors
                                • Modern trade is the key distribution channel
                                  • Consumer attitudes towards chocolate
                                    • Key issue: The importance of brand positioning
                                      • Key issue: Innovation can stimulate growth in the chocolate market
                                        • Figure 6: Share of new chocolate confectionery launches within total chocolate NPD, by selected global markets, 2008-12
                                      • Key issue: Targeting new chocolate consumption occasions
                                      • The Market

                                        • Key points
                                          • Market size
                                            • Chinese chocolate market enjoys steady growth in recent years
                                              • Figure 7: Annual chocolate consumption per capita, China, 2008-13 (est)
                                            • Fully imported vs locally manufactured chocolate
                                              • Figure 8: Total China volume and value sales of chocolate confectionery, 2008-13 (est)
                                            • Market segmentation
                                              • Figure 9: Chocolate market segmentation, by format, in terms of volume sales, 2008-13
                                              • Figure 10: Chocolate market segmentation, by format, in terms of value sales, 2008-13
                                              • Figure 11: China chocolate market segmentation, by price points, 2013
                                            • Market growth drivers
                                              • Sustained economic growth
                                                • Rising personal and household income
                                                  • Figure 12: Per capita net income and actual growth rate of urban and rural residents in China, 2008-12
                                                • Emergence of the middle class
                                                  • Western culture and lifestyle influence
                                                    • Development of modern trade distribution channels
                                                      • Figure 13: Average monthly temperature in China, 2007-11
                                                    • The online shopping boom
                                                      • Figure 14: Online shopping penetration by categories (%), 2012
                                                    • Growth barriers
                                                      • Shortage of cocoa supply and its fluctuating price
                                                        • Figure 15: Cocoa pricing (US$ per ton), 2007-12
                                                      • Consumers’ health concerns
                                                        • Culture challenge
                                                          • Market forecast
                                                            • Value sales forecast to reach RMB 41 billion by 2018
                                                              • Figure 16: China retail volume sales of chocolate confectionery, 2008-18
                                                              • Figure 17: China retail value sales of chocolate confectionery, 2008-18
                                                          • Companies and Brands

                                                            • Key points
                                                              • Company share
                                                                • Figure 18: Chocolate brand volume share, 2009-12
                                                                • Figure 19: Chocolate brand value share, 2009-12
                                                              • The arrival of Western chocolate brands
                                                                • Multinational brands have faced significant challenges
                                                                  • Premium brands gaining momentum
                                                                    • Chinese chocolate brands held back by a lack of scale
                                                                      • Company profiles
                                                                        • Multinationals
                                                                          • Mars, Inc.
                                                                            • Ferrero S.p.A.
                                                                              • The Hershey Company
                                                                                • Nestlé S.A.
                                                                                  • Premium brands
                                                                                    • Lindt & Sprüngli AG
                                                                                      • Godiva
                                                                                        • Local brands
                                                                                          • COFCO Group
                                                                                            • Shanghai Golden Monkey Foods Co., Ltd.
                                                                                            • The Consumer

                                                                                              • Key points
                                                                                                • Boxed gifting chocolate and individual bars are most typically eaten formats
                                                                                                    • Figure 20: Type of chocolate eaten, past 6 months, March 2013
                                                                                                  • Consumers eat chocolate most often when craving for sweet taste
                                                                                                      • Figure 21: Occasions for eating chocolate, March 2013
                                                                                                    • Important consideration factors
                                                                                                        • Figure 22: Important factors in choosing chocolate, March 2013
                                                                                                      • Brand performance measurement
                                                                                                          • Figure 23: Brand loyalty and consistency indices for chocolate confectionery, March 2013
                                                                                                        • Modern trade is the key distribution channel
                                                                                                            • Figure 24: Channels of chocolate purchasing, March 2013
                                                                                                          • Consumer attitudes towards chocolate
                                                                                                            • Figure 25: Attitudes towards chocolate, March 2013
                                                                                                        • Key Issue: The Importance of Brand Positioning

                                                                                                          • Key points
                                                                                                            • Chocolate consumption is underpinned by the gifting culture
                                                                                                              • Figure 26: Festive food bought as a gift, past 12 months, June 2013
                                                                                                            • Brands need to address emotional as well as functional requirements
                                                                                                                • Figure 27: Chocolate brand positioning analysis, July 2013
                                                                                                              • A lack of variety in brand associations and positioning
                                                                                                                • Figure 28: Brand positioning vs. consumer needs, July 2013
                                                                                                              • New brand positionings can encourage people to consume chocolate more regularly
                                                                                                                • Figure 29: Occasion of eating chocolate, March 2013
                                                                                                              • Scope to boost the association between chocolate and energy
                                                                                                                • Figure 30: Agreement with healthy lifestyle descriptions, November 2012
                                                                                                              • What does it mean?
                                                                                                              • Key Issue: Innovation Can Stimulate Growth in the Chocolate Market

                                                                                                                • Key points
                                                                                                                    • Figure 31: Important factors in choosing chocolate, March 2013
                                                                                                                  • China lags behind other markets for chocolate NPD
                                                                                                                    • Figure 32: Share of new chocolate confectionery launches within total chocolate NPD, by selected global markets, 2008-12
                                                                                                                  • The importance of flavour innovation
                                                                                                                    • Figure 33: Consumer attitudes towards chocolate, March 2013
                                                                                                                    • Figure 34: Share of new chocolate confectionery launches within China, by flavour, 2008-12
                                                                                                                  • Drawing lessons from overseas markets
                                                                                                                    • Specific NPD for chocolate confectionery
                                                                                                                      • Inspiration from Chinese traditions
                                                                                                                        • Coffee and chocolate
                                                                                                                          • Figure 35: Café house outlets in China, 2007-12 (est.)
                                                                                                                        • Healthier recipes
                                                                                                                          • Fruit and chocolate
                                                                                                                            • Adding salt to reduce sweetness
                                                                                                                              • Chocolate brands face major cross-category competition
                                                                                                                                • Figure 36: Frequency of buying chocolates and snacks for oneself, January 2012
                                                                                                                              • Smaller and easy-to-carry packaging
                                                                                                                                • Figure 37: New product launches by pack sizes, top 5 innovation countries and China, 2008-12
                                                                                                                              • What does it mean?
                                                                                                                              • Key Issue: Targeting New Chocolate Consumption Occasions

                                                                                                                                • Key points
                                                                                                                                  • The downside of pitching on love and gifting
                                                                                                                                    • Target leisure and business travellers’ energy boost needs
                                                                                                                                      • Chocolate for people undertaking outdoor and indoor activities
                                                                                                                                        • Selling chocolate at entertainment venues where people are likely to treat themselves
                                                                                                                                          • Figure 38: Middle class consumers discretionary spending, April 2012
                                                                                                                                          • Figure 39: Type of chocolate eaten, past 6 months by gender, March 2013
                                                                                                                                        • Chocolate flagship stores can help entrench the chocolate culture
                                                                                                                                          • What does it mean?
                                                                                                                                          • Appendix – Types of Chocolate Eaten

                                                                                                                                              • Figure 40: Type of chocolate eaten, past six months, March 2013
                                                                                                                                              • Figure 41: Important factors in choosing chocolate, by most popular occasions for eating chocolate, March 2013
                                                                                                                                              • Figure 42: Important factors in choosing chocolate, by next most popular occasions for eating chocolate, March 2013
                                                                                                                                              • Figure 43: Most popular type of chocolate eaten, past six months, by demographics, March 2013
                                                                                                                                              • Figure 44: Next most popular types of chocolate eaten, past six months, by demographics, March 2013
                                                                                                                                          • Appendix – Occasions for Eating Chocolate

                                                                                                                                              • Figure 45: Occasion of eating chocolate, March 2013
                                                                                                                                              • Figure 46: Most popular occasions for eating chocolate, by demographics, March 2013
                                                                                                                                              • Figure 47: Next most popular occasions for eating chocolate, by demographics, March 2013
                                                                                                                                          • Appendix – Chocolate Brands Purchased

                                                                                                                                              • Figure 48: Chocolate brands purchased, past 6 months, March 2013
                                                                                                                                              • Figure 49: Important factors in choosing chocolate, by most popular chocolate brands purchased, past six months, March 2013
                                                                                                                                              • Figure 50: Important factors in choosing chocolate, by next most popular chocolate brands purchased, past six months, March 2013
                                                                                                                                              • Figure 51: Important factors in choosing chocolate, by other chocolate brands purchased, past six months, March 2013
                                                                                                                                              • Figure 52: Most popular chocolate brands purchased, past 6 months, by demographics, March 2013
                                                                                                                                              • Figure 53: Next most popular chocolate brands purchased, past 6 months, by demographics, March 2013
                                                                                                                                              • Figure 54: Other chocolate brands purchased, past 6 months, by demographics, March 2013
                                                                                                                                          • Appendix – Chocolate Brands Purchased Most Often

                                                                                                                                              • Figure 55: Chocolate brands purchased most often, past 6 months, March 2013
                                                                                                                                              • Figure 56: Important factors in choosing chocolate, by chocolate brands purchased most often, past six months, March 2013
                                                                                                                                          • Appendix – Channels of Chocolate Purchase

                                                                                                                                              • Figure 57: Channels of chocolate purchase, March 2013
                                                                                                                                              • Figure 58: Most popular channels of chocolate purchase, by demographics, March 2013
                                                                                                                                              • Figure 59: Next most popular channels of chocolate purchase, by demographics, March 2013
                                                                                                                                              • Figure 60: Other channels of chocolate purchase, by demographics, March 2013
                                                                                                                                          • Appendix – Important Factors in Choosing Chocolate

                                                                                                                                              • Figure 61: Important factors in choosing chocolate, March 2013
                                                                                                                                              • Figure 62: Most popular top ranked factors in choosing chocolate, by demographics, March 2013
                                                                                                                                              • Figure 63: Next most popular top ranked factors in choosing chocolate, by demographics, March 2013
                                                                                                                                          • Appendix – Attitudes Towards Chocolate

                                                                                                                                              • Figure 64: Attitudes towards chocolate, March 2013
                                                                                                                                              • Figure 65: Most popular attitudes towards chocolate, by demographics, March 2013
                                                                                                                                              • Figure 66: Next most popular attitudes towards chocolate, by demographics, March 2013

                                                                                                                                          Companies Covered

                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                          Chocolate Confectionery - China - July 2013

                                                                                                                                          US $3,990.00 (Excl.Tax)