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Chocolate Confectionery - Europe - March 2011

In the Big 5 European countries, retail volume sales of chocolate confectionery reached 1.61 million tonnes in 2009, down by 3% on the previous year and fairly stable on 2005. In 2009, volume lost ground, with the exception of Spain. Chocolate confectionery sales were affected by their unhealthy image, especially in countries where penetration is high such as Germany and the UK.

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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Value sales in the Big 5 are up, but volume is more subdued
                • Greater potential in Eastern Europe
                  • Eating habits define segmentation
                    • Indulgence drives NPD
                      • There are many players, but a select few dominate the market
                        • Women and young people are the main consumers
                          • The future
                          • European Market Size and Forecast

                            • Key points
                              • The Big 5 – Growth slows in mature markets
                                • Figure 1: Chocolate confectionery: Value in local currency, by country, 2004-14
                                • Figure 2: Chocolate confectionery: Volume, by country 2004-14
                                • Figure 3: Chocolate confectionery: Spend per capita (population), by country, 2004-14
                              • Other Western European countries – Growth is subdued
                                • Figure 4: Chocolate confectionery: Value in local currency, by country, 2004-14
                                • Figure 5: Chocolate confectionery: Volume, by country, 2004-14
                              • Eastern Europe – Strong growth offers opportunities
                                • Figure 6: Chocolate confectionery: Value in local currency, by country, 2004-14
                                • Figure 7: Chocolate confectionery: Volume, by country, 2004-14
                            • Market Segmentation

                              • Key points
                                • The Big 5 European countries
                                  • France – Tablets the most popular
                                    • Figure 8: France - Chocolate confectionery: Market segmentation, by volume, 2009
                                    • Figure 9: France - Chocolate confectionery: Market segmentation, by value, 2009
                                  • Germany – Chocolate bars dominate
                                    • Figure 10: Germany - Chocolate confectionery: Market segmentation, by volume, 2009
                                    • Figure 11: Germany - Chocolate confectionery: Market segmentation, by value, 2009
                                  • Italy – Tablets are the first choice
                                    • Figure 12: Italy - Chocolate confectionery: Market segmentation, by volume, 2009
                                    • Figure 13: Italy - Chocolate confectionery: Market segmentation, by value, 2009
                                  • Spain – Boxed chocolates take the largest share
                                    • Figure 14: Spain - Chocolate confectionery: Market segmentation, by volume, 2009
                                    • Figure 15: Spain - Chocolate confectionery: Market segmentation, by value, 2009
                                  • UK – Countlines dominate
                                    • Figure 16: UK - Chocolate confectionery: Market segmentation, by volume, 2009
                                    • Figure 17: UK - Chocolate confectionery: Market segmentation, by value, 2009
                                  • Other Western European countries
                                    • Belgium
                                      • Figure 18: Belgium - Chocolate confectionery: Market segmentation, by volume, 2009
                                      • Figure 19: Belgium - Chocolate confectionery: Market segmentation, by value, 2009
                                    • Denmark
                                      • Figure 20: Denmark - Chocolate confectionery: Market segmentation, by volume, 2009
                                      • Figure 21: Denmark - Chocolate confectionery: Market segmentation, by value, 2009
                                    • Finland
                                      • Figure 22: Finland - Chocolate confectionery: Market segmentation, by volume, 2009
                                      • Figure 23: Finland - Chocolate confectionery: Market segmentation, by value, 2009
                                    • Norway
                                      • Figure 24: Norway - Chocolate confectionery: Market segmentation, by volume, 2009
                                      • Figure 25: Norway - Chocolate confectionery: Market segmentation, by value, 2009
                                    • Switzerland
                                      • Figure 26: Switzerland - Chocolate confectionery: Market segmentation, by volume, 2009
                                      • Figure 27: Switzerland - Chocolate confectionery: Market segmentation, by value, 2009
                                    • East European countries
                                      • Czech Republic
                                        • Figure 28: Czech Republic - Chocolate confectionery: Market segmentation, by volume, 2009
                                        • Figure 29: Czech Republic - Chocolate confectionery: Market segmentation, by value, 2009
                                      • Hungary
                                        • Figure 30: Hungary - Chocolate confectionery: Market segmentation, by volume, 2009
                                        • Figure 31: Hungary - Chocolate confectionery: Market segmentation, by value, 2009
                                      • Poland
                                        • Figure 32: Poland - Chocolate confectionery: Market segmentation, by volume, 2009
                                        • Figure 33: Poland - Chocolate confectionery: Market segmentation, by value, 2009
                                      • Russia
                                        • Figure 34: Russia - Chocolate confectionery: Market segmentation, by volume, 2009
                                        • Figure 35: Russia - Chocolate confectionery: Market segmentation, by value, 2009
                                      • Slovak Republic
                                        • Figure 36: Slovak Republic - Chocolate confectionery: Market segmentation, by volume, 2009
                                        • Figure 37: Slovak Republic - Chocolate confectionery: Market segmentation, by value, 2009
                                      • Ukraine
                                        • Figure 38: Ukraine - Chocolate confectionery: Market segmentation, by volume, 2009
                                        • Figure 39: Ukraine - Chocolate confectionery: Market segmentation, by value, 2009
                                    • Companies and Product Innovation

                                      • Key points
                                        • NPD decreases worldwide
                                          • Figure 40: % of new product launches, by region, March 2010 – February 2011
                                        • NPD strong in the UK and Spain
                                          • Figure 41: % of new product launches, by top ten European countries, March 2010 – February 2011
                                        • Seasonal chocolate drives NPD
                                          • Figure 42: % of new product launches, by the ‘Big 5’ countries, by sub-category, March 2010 – February 2011
                                        • Latest trends
                                          • Figure 43: % of new product launches by top five claims by the ‘Big 5’ European countries, March 2010 – February 2011
                                        • Strong performance from the seasonal claim
                                          • Rising focus on ethical packaging
                                            • More natural formulations
                                              • Healthier chocolate but still niche
                                                • Catering for food allergies
                                                  • France – NPD remains lively but lacks innovation
                                                      • Figure 44: Number of new product launches, France, 2008-11
                                                      • Figure 45: Top five claims on new product development, France, 2008-11
                                                    • Most innovative products in France
                                                      • Germany – Innovative NPD
                                                        • Figure 46: Number of new product launches, Germany, 2008-11
                                                        • Figure 47: Top five claims on new product development, Germany, 2008-11
                                                      • Most innovative products in Germany
                                                        • Italy – Low NPD is a poor foundation for sales
                                                            • Figure 48: Number of new product launches, Italy, 2008-11
                                                            • Figure 49: Top five claims on new product development, Italy, 2008-11
                                                          • Most innovative products in Italy
                                                            • Spain – Lively NPD activity is a strong driver for sales
                                                                • Figure 50: Number of new product launches, Spain, 2008-11
                                                                • Figure 51: Top five claims on new product development, Spain, 2008-11
                                                              • Most innovative products in Spain
                                                                • UK – Strong NPD activity in seasonal chocolate
                                                                    • Figure 52: Number of new product launches, UK, 2008-11
                                                                    • Figure 53: Top five claims on new product development, UK, 2008-11
                                                                  • Most innovative products in the UK
                                                                  • The Consumer

                                                                    • Key points
                                                                      • France – Unable to attract new consumers
                                                                          • Figure 54: Trends in frequency of eating chocolate bars and other chocolate items (excluding boxed chocolates), France, 2006-10
                                                                          • Figure 55: Trends in frequency of buying other sweets, France, 2009-10
                                                                          • Figure 56: Trends in frequency of buying boxed chocolates, France, 2006-10
                                                                          • Figure 57: Trends in agreement with 'I have expensive tastes', France, 2007-10
                                                                        • Germany – The market enjoys high penetration
                                                                            • Figure 58: Trends in frequency of eating chocolate bars and other chocolate items (excluding boxed chocolates), Germany, 2006-10
                                                                            • Figure 59: Trends in types of chocolate bars and other chocolate items (excluding boxed chocolates) eaten most often, Germany, 2009-10
                                                                            • Figure 60: Trends in frequency of buying other sweets, Germany, 2009-10
                                                                            • Figure 61: Trends in frequency of buying boxed chocolates, Germany, 2006-10
                                                                            • Figure 62: Trends in agreement with 'I have expensive tastes', Germany, 2007-10
                                                                          • Spain – Room for growth
                                                                              • Figure 63: Trends in frequency of eating chocolate bars and other chocolate items (excluding boxed chocolates), Spain, 2006-10
                                                                              • Figure 64: Frequency of eating bars of chocolate, Spain, 2010
                                                                              • Figure 65: Frequency of eating tablets of chocolate, Spain, 2010
                                                                              • Figure 66: Trends in types of chocolate bars and other chocolate items (excluding boxed chocolates) eaten most often, Spain, 2009-10
                                                                              • Figure 67: Trends in frequency of buying boxed chocolates, Spain, 2006-10
                                                                              • Figure 68: Trends in agreement with 'I have expensive tastes', Spain, 2009-10
                                                                            • GB – A mature market
                                                                                • Figure 69: Trends in frequency of eating chocolate bars and other chocolate items (excluding boxed chocolates), GB, 2006-10
                                                                                • Figure 70: Trends in types of chocolate bars and other chocolate items (excluding boxed chocolates) eaten most often, GB, 2009-10
                                                                                • Figure 71: Trends in frequency of buying boxed chocolates, GB, 2006-10
                                                                                • Figure 72: Trends in agreement with 'I have expensive tastes', GB, 2007-10
                                                                            • Appendix – Demographic Data

                                                                                • Figure 73: Frequency of eating chocolate bars and other chocolate items (excluding boxed chocolates), by demographics, France, 2010
                                                                                • Figure 74: Frequency of eating chocolate bars and other chocolate items (excluding boxed chocolates), by demographics, Germany, 2010
                                                                                • Figure 75: Frequency of eating chocolate bars and other chocolate items (excluding boxed chocolates), by demographics, Spain, 2010
                                                                                • Figure 76: Frequency of eating bars of chocolate, by demographics, Spain, 2010
                                                                                • Figure 77: Frequency of eating tablets of chocolate, by demographics, Spain, 2010
                                                                                • Figure 78: Frequency of eating chocolate bars and other chocolate Items (excluding boxed chocolates), by demographics, GB, 2010
                                                                                • Figure 79: Frequency of buying boxed chocolates, by demographics, France, 2010
                                                                                • Figure 80: Frequency of buying boxed chocolates, by demographics, Germany, 2010
                                                                                • Figure 81: Frequency of buying boxed chocolates, by demographics, Spain, 2010
                                                                                • Figure 82: Frequency of buying boxed chocolates, by demographics, GB, 2010
                                                                                • Figure 83: Agreement with 'I have expensive tastes', France, 2010
                                                                                • Figure 84: Agreement with 'I have expensive tastes', Germany, 2010
                                                                                • Figure 85: Agreement with 'I have expensive tastes', Spain, 2010
                                                                                • Figure 86: Agreement with 'I have expensive tastes', GB, 2010

                                                                            Companies Covered

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                                                                            Chocolate Confectionery - Europe - March 2011

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