Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Chocolate Confectionery - Ireland - July 2010

Chocolate manufacturers have had to respond to the effects of the recession in order to maintain performance. As a result, the retail value of sales in both RoI and NI markets increased marginally in 2009. According to trade sources, consumers perceive chocolate to be an affordable luxury in a depressed economy.

In spite of this, one major hurdle remains for the foreseeable future: the exchange rate. The diminished value of Sterling is lowering the profit margins of chocolate manufacturers in RoI who wish to export to UK markets.

The Irish Series is segmented in the same manner as Mintel's UK reports, namely Finance, Leisure, Market, Retail and 'Specials'. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter these distinct marketplaces in the future.

This report has been produced as part of Mintel's Irish Series and is sold in Ireland exclusively through our sales agency, OCO Consulting, based in Belfast.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definition
          • Abbreviations
          • Insights and Opportunities

            • Overcoming restrictions for children’s chocolate marketing
              • Room for ethical brands
                • Making luxury mainstream
                • Market in Brief

                  • Chocolate market navigates troubled waters
                    • Major growth in retail sales stifled by the recession
                      • Changes to the population will affect future targeting of consumers
                        • Seasonal product launches increase
                          • Chocolate is the sweet treat of choice
                            • Irish consumers enjoy treating
                            • Fast Forward Trends

                                • Trend 1: Secret, Secret
                                  • What’s it about?
                                    • What we’ve seen
                                      • Specifics
                                        • What next?
                                          • Trend 2: Mood From Food
                                            • What it’s about?
                                              • What we’ve seen?
                                                • Specifics
                                                  • What next?
                                                  • Internal Market Environment

                                                    • Key points
                                                      • RoI consumers are more health-conscious than NI counterparts
                                                        • Figure 1: Consumer responses to health statements, RoI and NI, 2005-09
                                                      • Raising the bar during the recession
                                                        • Child food issues up for debate
                                                          • RoI consumers more driven by ethical issues
                                                            • Figure 2: Percentage of consumers that feel strongly about selected green/ethical issues, NI & RoI, August 2009
                                                          • Major players up the ethical ante
                                                            • The implications of fair trade
                                                              • Manufacturers respond to packaging concerns
                                                              • Broader Market Environment

                                                                • Key points
                                                                  • Unemployment forecast to increase
                                                                    • Figure 3: Economic outlook, NI and RoI, 2008-10
                                                                  • RoI consumers hit harder by the recession
                                                                    • Cross-border shopping vital in NI’s recession resilience
                                                                      • RoI consumers have cut back
                                                                        • Figure 4: Agreement with selected spending-related statements, NI and RoI, May 2009
                                                                      • Low consumer confidence could drive the need for inexpensive luxuries
                                                                        • Figure 5: Consumer Sentiment/Confidence Index, January 2005-January 2010
                                                                      • Comfort eating through the recession blues
                                                                        • Ageing population cannot be ignored
                                                                          • Figure 6: Population projections, by age group, RoI and NI, 2006-26
                                                                      • Competitive Context

                                                                        • Key points
                                                                          • Chocolate is the sweet treat of choice
                                                                            • Figure 7: Consumer penetration rates of sweet treats, by type of sweet treat, NI and RoI, 2008 and 2009
                                                                        • Strengths and Weaknesses

                                                                          • Strengths
                                                                            • Weaknesses
                                                                            • Market Size and Forecast

                                                                              • Key points
                                                                                • Chocolate confectionery sales remain steady
                                                                                    • Figure 8: Estimated retail sales of chocolate confectionery, by value, RoI, NI and IoI, 2004-14
                                                                                  • How has the recession affected Ireland’s chocolate market?
                                                                                    • Growth of chocolate sales set to continue
                                                                                      • Luxury chocolate sales in RoI increasing
                                                                                        • Figure 9: Estimated retail sales of chocolate, by sector, RoI, 2005-09
                                                                                      • NI consumers lose interest in boxed chocolates
                                                                                        • Figure 10: Estimated retail sales of chocolate, by sector, NI, 2005-09
                                                                                    • Market Segmentation

                                                                                      • Key points
                                                                                        • Retail sales of selflines decline in RoI
                                                                                          • Figure 11: Estimated retail sales of chocolate, by segment, RoI, 2005-09
                                                                                        • Popularity of moulded bars grows in NI
                                                                                          • Figure 12: Estimated retail sales of chocolate, by segment, NI, 2005-09
                                                                                      • Who’s Innovating?

                                                                                        • Key points
                                                                                          • Innovation beginning to recover
                                                                                            • Figure 13: Number of NPD launches of chocolate confectionery, UK and RoI, 2005-09
                                                                                          • Seasonal product launches continue to rise
                                                                                            • Figure 14: Number of chocolate confectionery launches, by product claim, UK and Ireland, 2005-09
                                                                                          • Branded manufacturers leading innovation
                                                                                            • Figure 15: NPD launches, by company, UK and RoI, 2005-09
                                                                                          • Own-label producers increasing share of innovation
                                                                                            • Figure 16: Branded vs. own-label chocolate confectionery NPD launches, by % share, UK and RoI, 2005-09
                                                                                            • Figure 17: Branded vs. own-label chocolate confectionery NPD launches, by product claim, UK and RoI, 2005-09
                                                                                          • Potential for future innovation
                                                                                          • Companies and Brands

                                                                                            • Key points
                                                                                              • Butlers Chocolates
                                                                                                • Cadbury plc
                                                                                                    • Figure 18: Cadbury’s range of chocolate confectionery, 2010
                                                                                                  • Lily O’Brien’s
                                                                                                    • Lir Chocolates
                                                                                                      • Mars, Inc.
                                                                                                          • Figure 19: Mars’ range of confectionery, 2010
                                                                                                        • Nestlé S.A.
                                                                                                            • Figure 20: Nestlé’s range of chocolate confectionery, 2010
                                                                                                        • Consumer Penetration and Consumption of Chocolate

                                                                                                          • Key points
                                                                                                            • Consumer penetration of chocolate bars increases substantially in RoI
                                                                                                              • Figure 21: Consumer penetration rates of chocolate, by category, NI and RoI, 2005-09
                                                                                                            • Weekly chocolate consumption is on the rise in RoI
                                                                                                              • Figure 22: Frequency of chocolate bar consumption, RoI, 2006-09
                                                                                                            • Frequency of chocolate consumption increases in NI
                                                                                                              • Figure 23: Frequency of chocolate bar consumption, NI, 2006-09
                                                                                                            • Milk chocolate leads the way
                                                                                                              • Figure 24: Consumption of chocolate bars and other chocolate items, by type, RoI and NI, 2009
                                                                                                            • Women consuming more chocolate than men
                                                                                                              • Figure 25: Consumer penetration rates of chocolate, by category, by gender, NI and RoI, 2009
                                                                                                          • Consumers and Chocolate Purchasing Occasions

                                                                                                            • Key points
                                                                                                              • Irish consumers like to treat themselves
                                                                                                                • Figure 26: The most popular occasions for purchasing chocolate, RoI and NI, May 2010
                                                                                                              • Treating is universal
                                                                                                                  • Figure 27: The most popular occasions for purchasing chocolate, RoI, by gender, May 2010
                                                                                                                  • Figure 28: The most popular occasions for purchasing chocolate, NI, by gender, May 2010
                                                                                                              • Attitudes Towards Chocolate Confectionery

                                                                                                                • Key points
                                                                                                                  • Branded chocolate is the preferred choice
                                                                                                                    • Figure 29: Consumer agreement with statements relating to chocolate confectionery, RoI and NI, May 2010
                                                                                                                  • Comfort in consuming favourites
                                                                                                                    • Figure 30: Consumer agreement with statements relating to chocolate confectionery, RoI, by gender, May 2010
                                                                                                                  • Chocolate is a guilty pleasure for females
                                                                                                                    • Figure 31: Consumer agreement with statements relating to chocolate confectionery, NI, by gender, May 2010
                                                                                                                • Consumer Typologies

                                                                                                                  • Key points
                                                                                                                    • RoI clusters
                                                                                                                      • Figure 32: RoI Consumer typologies, May 2010
                                                                                                                    • Laid-back Purchasers
                                                                                                                      • Purists
                                                                                                                        • Excitable Consumers
                                                                                                                          • Cultured Chocolatiers
                                                                                                                            • NI clusters
                                                                                                                              • Figure 33: NI consumer typologies, May 2010
                                                                                                                            • Habitual Purchasers
                                                                                                                              • Chocolate Enthusiasts
                                                                                                                                • Brand Slaves
                                                                                                                                  • Chocoholics
                                                                                                                                  • Appendix

                                                                                                                                      • Figure 34: Consumer penetration of chocolate, by category, by age, NI and RoI, 2009
                                                                                                                                    • Consumer purchasing occasions of chocolate
                                                                                                                                      • Figure 35: The most popular occasions for purchasing chocolate, RoI, May 2010
                                                                                                                                      • Figure 36: The most popular occasions for purchasing chocolate, NI, May 2010
                                                                                                                                    • Consumer attitudes to chocolate
                                                                                                                                      • Figure 37: Consumer agreement with statements relating to chocolate confectionery, RoI, May 2010
                                                                                                                                      • Figure 38: Consumer agreement with statements relating to chocolate confectionery, NI, May 2010
                                                                                                                                    • Consumer typologies
                                                                                                                                      • Figure 39: Consumer typologies, by purchasing occasion, RoI, May 2010
                                                                                                                                      • Figure 40: Consumer typologies, by purchasing occasion, NI, May 2010
                                                                                                                                      • Figure 41: Consumer typologies, by attitudes to chocolate, RoI, May 2010
                                                                                                                                      • Figure 42: Consumer typologies, by attitudes to chocolate, NI, May 2010
                                                                                                                                      • Figure 43: Consumer typologies, by demographics, RoI, May/June 2010
                                                                                                                                      • Figure 44: Consumer typologies, by demographics, NI, May 2010

                                                                                                                                  Companies Covered

                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                  Chocolate Confectionery - Ireland - July 2010

                                                                                                                                  £1,095.00 (Excl.Tax)