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Chocolate Confectionery - Ireland - October 2013

“The recent ban on advertising of foods that are high in fat, salt and sugar during children’s TV programming in RoI will negatively impact how the producers of chocolate confectionery promote to the key children’s market. As such, chocolate companies need to consider including healthier ingredients, such as stevia or fruit juice, to reduce the fat and sugar content of their products to avoid future regulatory restrictions in Ireland.”

– James Wilson, Research Analyst

Some questions answered in this report include:

  • What is the size of the chocolate confectionery market in Ireland?
  • What are the key health issues associated with the chocolate confectionery market?
  • How will the rising cost of raw materials affect the chocolate confectionery market?
  • What types of chocolate are consumers most likely to purchase?
  • Which factors do Irish consumers consider important when purchasing chocolate confectionery?
  • What are Irish consumers’ attitudes towards chocolate confectionery?

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Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Data sources
            • Abbreviations
            • Executive Summary

                • The market
                  • Forecast
                    • Figure 1: Indexed value of the chocolate confectionery market, by value, IoI, NI and RoI, 2008-18
                  • Market factors
                    • Milk and cocoa price increases likely to impact Irish chocolate market
                      • Personal finances remain weak across Ireland
                        • Chocolate companies playing role in tackling Irish obesity
                          • Advertising ban on junk food in RoI to impact promotion of chocolate confectionery
                            • Companies, brands and innovations
                              • The consumer
                                • Seven in 10 buying individual bars
                                  • Figure 2: Types of chocolate bought in the last six months, NI and RoI, October 2013
                                • Type of chocolate most important factor for two thirds of Irish consumers
                                  • Figure 3: Important factors when buying chocolate in the last six months, NI and RoI, October 2013
                                • Positive attitudes towards branded chocolate
                                  • Figure 4: Agreement with statements relating to chocolate, NI and RoI, October 2013
                                • What we think
                                • Issues in the Market

                                  • What is the size of the chocolate confectionery market in Ireland?
                                    • What are the key health issues associated with the chocolate confectionery market?
                                      • How will the rising cost of raw materials affect the chocolate confectionery market?
                                        • What types of chocolate are consumers most likely to purchase?
                                          • Which factors do Irish consumers consider important when purchasing chocolate confectionery?
                                            • What are Irish consumers’ attitudes towards chocolate confectionery?
                                            • Trend Applications

                                                • Trend: Prove It
                                                  • Trend: Extend My Brand
                                                    • Mintel Futures: Brand Intervention
                                                    • Market Overview

                                                      • Key points
                                                        • Price of raw materials increasing
                                                          • Figure 5: Average yearly global cocoa prices, euros per tonne, 2009-13
                                                        • Milk prices also rising throughout Ireland
                                                          • Figure 6: Average yearly milk prices, pence per litre, NI, 2009-13
                                                          • Figure 7: Average yearly milk prices, cents per litre, RoI, 2009-13
                                                        • Consumer spending remains fragile
                                                          • Figure 8: Real household net disposable income, annual growth rates, 2005-12
                                                          • Figure 9: Average yearly disposable income, UK and NI, 2010-13
                                                        • Irish obesity levels a concern
                                                          • Figure 10: Percentage of RoI population reported as being overweight, 1996-2012
                                                          • Figure 11: Percentage of population aged 15+ considered overweight or obese, top 10 countries globally, 2012
                                                        • Obesity costing Ireland approximately €1.6 billion per year
                                                          • Figure 12: Main obesity-related healthcare costs as a percentage, RoI, 2012
                                                        • How the obesity epidemic is being tackled
                                                          • RoI ban junk food advertising from children’s programming
                                                          • Competitive Context

                                                            • Key points
                                                              • Strong NPD in corn-based snacks sub-category
                                                                • Figure 13: New product launches in the corn-based snacks sub-category, UK and Ireland, 2008-13
                                                              • New corn-based snacks most popular launch type
                                                                • Figure 14: New product development in the corn-based snacks sub-category, by launch type, UK and Ireland, 2008-13
                                                              • ‘Suitable for’ and ‘natural’ claims show strongest growth
                                                                • Figure 15: New product development in the corn snacks sub-category, by claim category, UK and Ireland, 2008-13
                                                                • Figure 16: New product development in the corn-based snacks sub-category, by claim category, UK and Ireland, 2008-13 (continued)
                                                              • Innovation high in fruit snacks category
                                                                • Figure 17: New product launches in the fruit snacks sub-category, UK and Ireland, 2008-13
                                                              • New product launches of fruit snacks slow
                                                                • Figure 18: New product development in the fruit snacks sub-category, by launch type, UK and Ireland, 2008-13
                                                              • Growth in ‘convenience’ claims reflects busier Irish lifestyles
                                                                • Figure 19: New product development in the fruit snacks sub-category, by claim category, UK and Ireland, 2008-13
                                                                • Figure 20: New product development in the fruit snacks sub-category, by claim category, UK and Ireland, 2008-13 (continued)
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Chocolate confectionery to grow in 2013
                                                                  • Figure 21: Estimated value of the chocolate confectionery market, by value, IoI, NI and RoI, 2008-18
                                                                • Volume sales to outpace value growth during 2014-18
                                                                  • Figure 22: Estimated volume of the chocolate confectionery market, IoI, NI and RoI, 2008-18
                                                              • Market Segmentation

                                                                • Key points
                                                                  • Milk chocolate dominates NI market
                                                                    • Figure 23: Estimated value of the chocolate confectionery market, by segment, NI, 2008-18
                                                                    • Figure 24: Estimated volume of the chocolate confectionery market, by segment, NI, 2008-18
                                                                  • Potential for dark chocolate in milk chocolate-dominated RoI market
                                                                    • Figure 25: Estimated value of the chocolate confectionery market, by segment, RoI, 2008-18
                                                                    • Figure 26: Estimated volume of the chocolate confectionery market, by segment, RoI, 2008-18
                                                                • Strengths and Weaknesses

                                                                  • Strengths
                                                                    • Weaknesses
                                                                    • Companies and Innovations

                                                                        • Examples of Innovation
                                                                          • Chocolate NPD to recover in 2013
                                                                            • Figure 27: New product development in the chocolate confectionery category, UK and Ireland, 2008-13
                                                                          • New chocolate varieties and range extensions show strong growth
                                                                            • Figure 28: New product development in the chocolate confectionery category, by launch type, UK and Ireland, 2008-13
                                                                          • ‘Suitable for’ most popular claim made by chocolate confectionery
                                                                            • Figure 29: New product development in the chocolate confectionery category, by claim category, UK and Ireland, 2008-13
                                                                            • Figure 30: New product development in the chocolate confectionery category, by claim category, UK and Ireland, 2008-13 (continued)
                                                                          • Company profiles
                                                                            • Butlers Chocolates
                                                                              • Cadbury Ireland/Mondelēz International
                                                                                • Ferrero UK and Ireland
                                                                                  • Lindt & Sprüngli
                                                                                    • Mars Ireland
                                                                                      • Nestlé UK and Ireland
                                                                                        • Thorntons
                                                                                        • The Consumer – Type of Chocolate Confectionery Purchased

                                                                                          • Key points
                                                                                            • Individual and multipack bars purchased most often
                                                                                              • Figure 31: Types of chocolate bought in the last six months, NI and RoI, October 2013
                                                                                            • Eight in 10 in full-time education purchase individual bars
                                                                                              • Figure 32: Consumers that have bought individual bars (eg Mars, Snickers, Rolo) in the last six months, by social class, NI and RoI, October 2013
                                                                                              • Figure 33: Consumers that have bought individual bars (eg Mars, Snickers, Rolo) in the last six months, by work status, NI and RoI, October 2013
                                                                                            • Irish women primary purchasers of multipack chocolate
                                                                                              • Figure 34: Consumers that have bought multipacks of bars in the last six months, by marital status, NI and RoI, October 2013
                                                                                              • Figure 35: Consumers that have bought multipacks of bars in the last six months, by gender and age, NI and RoI, October 2013
                                                                                            • Block chocolate popular with rural NI consumers
                                                                                              • Figure 36: Consumers that have bought block chocolate or tablets (eg 500g Dairy Milk, Toblerone, Milka) in the last six months, by location, NI and RoI, October 2013
                                                                                              • Figure 37: Consumers that have bought block chocolate or tablets (eg 500g Dairy Milk, Toblerone, Milka) in the last six months, by marital status, NI and RoI, October 2013
                                                                                            • Four in 10 purchase seasonal chocolate
                                                                                              • Figure 38: Consumers that have bought seasonal chocolate in the last six months, by presence of children in the household, NI and RoI, October 2013
                                                                                            • ABC1s most likely to buy gifting chocolate trays
                                                                                                • Figure 39: Consumers that have bought gifting chocolate trays (eg Cadbury Milk Tray) in the last six months, by work status and social class, NI and RoI, October 2013
                                                                                            • The Consumer – Factors Considered Important When Buying Chocolate Confectionery

                                                                                              • Key points
                                                                                                • Type of chocolate most important factor when buying chocolate
                                                                                                  • Figure 40: Important factors when buying chocolate in the last six months, RoI, October 2013
                                                                                                • Type of chocolate most important to RoI students
                                                                                                  • Figure 41: Consumers that consider type of chocolate (eg white, milk, dark) an important factor when buying chocolate in the last six months, by presence of children in the household, NI and RoI, October 2013
                                                                                                  • Figure 42: Consumers that consider type of chocolate (eg white, milk, dark) an important factor when buying chocolate in the last six months, by work status, NI and RoI, October 2013
                                                                                                • Young Irish consumers most likely to consider filling and flavour important
                                                                                                  • Figure 43: Consumers that consider filling/flavour (eg caramel, nuts) an important factor when buying chocolate in the last six months, by age, NI and RoI, October 2013
                                                                                                • Well-known brands important to consumers accessing internet out of the home
                                                                                                  • Figure 44: Consumers that consider a well-known brand an important factor when buying chocolate in the last six months, by where internet accessed, NI and RoI, October 2013
                                                                                                  • Figure 45: Consumers who own, or have access to mobile technology devices, NI and RoI, October 2013
                                                                                                • Promotions key for Irish women
                                                                                                  • Figure 46: Consumers that consider promotions (eg competitions, price promotions) an important factor when buying chocolate in the last six months, by gender and age, NI and RoI, October 2013
                                                                                                  • Figure 47: Consumers that consider promotions (eg competitions, price promotions) an important factor when buying chocolate in the last six months, by presence of children in the household and social class, NI and RoI, October 2013
                                                                                                • Low price also an important factor when buying chocolate
                                                                                                  • Figure 48: Consumers that consider low price an important factor when buying chocolate in the last six months, by work status, NI and RoI, October 2013
                                                                                              • The Consumer – Attitudes towards Chocolate Confectionery

                                                                                                • Key points
                                                                                                  • Branded chocolate viewed positively by Irish consumers
                                                                                                    • Figure 49: Agreement with statements relating to chocolate, NI and RoI, October 2013
                                                                                                  • Retired consumers sticking to favourite brands
                                                                                                    • Figure 50: Agreement with the statement 'When buying chocolate I prefer to stick to my favourite brands', by work status, NI and RoI, October 2013
                                                                                                  • Millennials least likely to feel that branded chocolate tastes better
                                                                                                    • Figure 51: Agreement with the statement 'Branded chocolate tastes better than supermarket own-label chocolate', by gender and age, October 2013
                                                                                                  • Chocolate a good value treat for young families
                                                                                                    • Figure 52: Agreement with the statement 'Chocolate is a good value treat', by presence of children in the household, NI and RoI, October 2013
                                                                                                    • Figure 53: Agreement with the statement 'Chocolate is a good value treat', by age, NI and RoI, October 2013
                                                                                                  • Boomers most likely to see dark chocolate as healthy
                                                                                                    • Figure 54: Agreement with the statement 'Dark chocolate is healthier than milk or white chocolate', by gender and age, NI and RoI, October 2013
                                                                                                  • NI students looking for added health benefits in chocolate products
                                                                                                    • Figure 55: Agreement with the statement 'I would buy more chocolate if it had more health benefits (eg added omega-3, calcium, vitamins, etc.)', by work status and social class, NI and RoI, October 2013
                                                                                                • Appendix

                                                                                                  • NI Toluna data
                                                                                                    • Figure 56: Types of chocolate bought in the last six months, by demographics, NI, October 2013
                                                                                                    • Figure 57: Types of chocolate bought in the last six months, by demographics, NI, October 2013 (continued)
                                                                                                    • Figure 58: Important factors when buying chocolate in the last six months, by demographics, NI, October 2013
                                                                                                    • Figure 59: Important factors when buying chocolate in the last six months, by demographics, NI, October 2013 (continued)
                                                                                                    • Figure 60: Agreement with statements relating to chocolate, by demographics, NI, October 2013
                                                                                                    • Figure 61: Agreement with statements relating to chocolate, by demographics, NI, October 2013 (continued)
                                                                                                  • RoI Toluna data
                                                                                                    • Figure 62: Types of chocolate bought in the last six months, by demographics, RoI, October 2013
                                                                                                    • Figure 63: Types of chocolate bought in the last six months, by demographics, RoI, October 2013 (continued)
                                                                                                    • Figure 64: Important factors when buying chocolate in the last six months, by demographics, RoI, October 2013
                                                                                                    • Figure 65: Important factors when buying chocolate in the last six months, by demographics, RoI, October 2013 (continued)
                                                                                                    • Figure 66: Agreement with statements relating to chocolate, by demographics, RoI, October 2013
                                                                                                    • Figure 67: Agreement with statements relating to chocolate, by demographics, RoI, October 2013 (continued)

                                                                                                Companies Covered

                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                Chocolate Confectionery - Ireland - October 2013

                                                                                                £1,095.00 (Excl.Tax)