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Chocolate Confectionery - UK - April 2010

  • Top snack choice for consumers and bought as a personal treat by almost half the population, the chocolate bar market has benefited from increased snacking on-the-go.
  • Ethical considerations have increased in prominence in new product launches for chocolate confectionery in 2009 compared to 2007, although 7% of consumers say they don’t trust fair-trade products.
  • Parents continue to maintained control over the purchase of chocolate confectionery for their children: only a third of children aged 7-16 years are buying chocolate confectionery themselves.
  • Four million, mostly more affluent middle-class consumers, actively avoid buying chocolate confectionery for their children.
  • Consumers are ‘creatures of habit’ when buying chocolate confectionery - only a tenth are adventurous enough to be trying new chocolate flavours or formats.
  • Almost two fifths of consumers are buying less chocolate confectionery for health reasons, opening up opportunities for a wider range of lower fat/calorie options.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Putting the data in context
            • Re-segmentation to pinpoint competition
              • Consumer research
                • Abbreviations
                • Future Opportunities

                  • It is a truth universally acknowledged…
                    • You’ll like this, love. I promise.
                      • I need ‘me time’, too!
                        • ‘Do not go gentle into that good night…’
                          • ‘Functional’ indulgence
                            • Passiamo una bella serata insieme…? (Let’s have a nice evening together…?)
                            • Market in Brief

                              • Commodity prices inflate value sales growth
                                • Fair trade prospects
                                  • Dairy Milk still on top
                                    • Consumers like treats
                                    • Internal Market Environment

                                      • Key points
                                        • Fair trade…fair deal
                                          • Figure 1: Agreement with ethical lifestyle statements, 2005-09
                                        • A weighty issue
                                          • Figure 2: Body Mass Index among adults in England, 2001-08
                                        • Concerns for children too
                                          • Figure 3: Overweight and obesity prevalence among children in England, 2000-08
                                        • Children’s health and schools
                                          • Figure 4: Prevalence of underweight, overweight and obese children, by NCMP year, 2006/07-2008/09
                                        • Get them while they are young
                                          • Treat yourself
                                            • Figure 5: Trends in healthy lifestyles and eating/snacking habits, 2005-09
                                          • Feeling stressed?
                                            • Figure 6: Issues that are concerning consumers, January 2010
                                        • Broader Market Environment

                                          • Key points
                                            • Rising commodity prices hit cocoa prices
                                              • Figure 7: Effect of inflation on selected dairy products and sweets and chocolate, September 2006-September 2009
                                            • Food Regulations
                                              • Advertising Regulations
                                                • Ageing UK population presents opportunities for the market
                                                  • Figure 8: Trends and projections in UK population (‘000s), by age group, 2005-10 and 2010-15
                                                • AB socio-economic group set to experience rapid growth
                                                  • Figure 9: Trends and projections in UK population, by socio-economic group, 2005-10 and 2010-15
                                              • Competitive Context

                                                • Key points
                                                  • Health concerns impact the snacking market
                                                    • Figure 10: Trends in consumption of confectionery and snacks, 2004-09
                                                  • Biscuits offer a snack alternative
                                                    • Figure 11: Retail value sales of sweet and non-sweet biscuits, 2004-09
                                                  • Innovation offers healthier crisps and snacks
                                                    • Figure 12: Retail value sales of crisps and snacks, 2004-09
                                                  • Cereal bars no real challenge for chocolate confectionery
                                                    • Figure 13: Retail value sales of cereal bars, 2004-09
                                                  • Sugar confectionery faces challenges
                                                    • Figure 14: Retail value sales of sugar and chocolate confectionery, 2004-09
                                                • Strengths and Weaknesses

                                                  • Who’s Innovating?

                                                    • Key points
                                                      • Tougher times, less innovation
                                                        • Figure 15: NPD in chocolate confectionery, by manufacturer, 2007-09
                                                      • More focus on ethical launches
                                                        • Figure 16: NPD in chocolate confectionery, by positioning claim, 2007-09
                                                      • Branded manufacturers offer more innovation
                                                        • Figure 17: NPD in chocolate confectionery, own-label vs. branded, 2007-09
                                                        • Figure 18: NPD in chocolate confectionery, by positioning claim, 2007-09
                                                      • Grab one before it’s gone
                                                        • Nutty flavours win universal approval
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Tougher times for chocolate confectionery
                                                              • Figure 19: UK retail sales of all chocolate confectionery, 2005-15
                                                            • Boxed chocolates lead in new product innovation
                                                              • Figure 20: UK retail sales of chocolate, by sector, 2005-09
                                                            • Value sales growth subdued by commodity price inflation
                                                              • Figure 21: UK retail sales of chocolate confectionery, 2005-15
                                                            • Lack of innovation
                                                              • The future of the market
                                                                • Factors used in forecast
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Snacking on the go benefits countlines
                                                                      • Figure 22: UK retail sales of chocolate confectionery, by sector, 2005-09
                                                                    • Healthy options
                                                                      • Advertising support helps category growth
                                                                        • Smaller chocolate bars experience faster growth
                                                                          • Figure 23: UK retail sales of moulded bar chocolate, by size and positioning, 2005-09
                                                                        • Premium chocolates lose favour
                                                                        • Market Share

                                                                            • New challenges ahead for Cadbury
                                                                              • Figure 24: Manufacturers’ value shares in the UK chocolate market (retail sales), 2005-09
                                                                            • Mars and Nestlé jostle for position
                                                                              • Dairy Milk maintains top spot
                                                                                • Figure 25: Leading brands purchased in the UK chocolate confectionery market, 2005-09
                                                                            • Companies and Products

                                                                              • Major players
                                                                                • Nestlé
                                                                                  • Cadbury Trebor Bassett
                                                                                    • Mars UK Ltd
                                                                                      • Kraft Foods Ltd
                                                                                        • Ferrero UK Ltd
                                                                                        • Brand Elements

                                                                                            • Key points
                                                                                              • Brand map
                                                                                                  • Figure 26: Attitudes towards and purchase of chocolate brands, February 2010
                                                                                                • Brand qualities of chocolate brands
                                                                                                  • Dairy Milk most comforting, Galaxy top for indulgence
                                                                                                    • Figure 27: Personalities of various chocolate brands, February 2010
                                                                                                  • Experience of chocolate brands
                                                                                                    • Traditional brands most popular
                                                                                                      • Figure 28: Consumer purchase of various chocolate brands, February 2010
                                                                                                    • Brand consideration for chocolate brands
                                                                                                      • Green & Black’s has greatest interest
                                                                                                        • Figure 29: Consideration of various chocolate brands, February 2010
                                                                                                      • Brand satisfaction for chocolate brands
                                                                                                        • Cadbury most satisfying
                                                                                                          • Figure 30: Satisfaction with various chocolate brands, February 2010
                                                                                                        • Brand commitment to chocolate brands
                                                                                                          • Dairy Milk has highest loyalty
                                                                                                            • Figure 31: Commitment to various chocolate brands, February 2010
                                                                                                          • Brand intentions for chocolate brands
                                                                                                            • Indulgent Galaxy has lower retention
                                                                                                              • Figure 32: Future usage intentions for various chocolate brands, February 2010
                                                                                                            • Brand recommendation for chocolate brands
                                                                                                              • Indulgent Galaxy above the average
                                                                                                                • Figure 33: Recommendation of various chocolate brands, February 2010
                                                                                                              • Kit Kat
                                                                                                                • What the consumer thinks
                                                                                                                  • Figure 34: Attitudes towards the Kit Kat brand, February 2010
                                                                                                                • Green & Black’s
                                                                                                                  • What the consumer thinks
                                                                                                                    • Figure 35: Attitudes towards the Green & Black’s brand, February 2010
                                                                                                                  • Galaxy
                                                                                                                    • What the consumer thinks
                                                                                                                      • Figure 36: Attitudes towards the Galaxy brand, February 2010
                                                                                                                    • Cadbury Dairy Milk
                                                                                                                      • What the consumer thinks
                                                                                                                        • Figure 37: Attitudes towards the Cadbury Dairy Milk brand, February 2010
                                                                                                                    • Brand Communications and Promotions

                                                                                                                      • Key points
                                                                                                                        • Above-the-line advertising takes a hit in 2009
                                                                                                                          • Figure 38: Main monitored media advertising expenditure on chocolate confectionery (bars and countlines), 2006-09
                                                                                                                        • Finding alternative targets
                                                                                                                          • Figure 39: Main monitored media advertising expenditure on chocolate confectionery (bars and countlines), by medium, 2006-09
                                                                                                                        • Thinking beyond TV and print
                                                                                                                          • Standing out from the crowd
                                                                                                                            • Figure 40: Main monitored advertising spend on chocolate bars and countlines, by manufacturer in the chocolate confectionery category, 2006-09
                                                                                                                            • Figure 41: Top ten chocolate confectionery brands advertised, 2006-09
                                                                                                                          • Promotions used to drive volume sales
                                                                                                                          • Channels to Market

                                                                                                                            • Key points
                                                                                                                              • Impulse sector struggles to keep up with multiples
                                                                                                                                • Figure 42: UK retail value sales of chocolate confectionery, by outlet type, 2005-09
                                                                                                                              • Pester power impacts on chocolate confectionery displays
                                                                                                                                • Price fixing
                                                                                                                                  • Tesco dominates sales in grocery retailers
                                                                                                                                    • Figure 43: Trends in total number of SKUs in chocolate confectionery, December 2007-November 2009
                                                                                                                                • The Consumer – Penetration and Chocolate Confectionery Choices

                                                                                                                                  • Key points
                                                                                                                                      • Figure 44: Penetration of all chocolate confectionery, 2005-09
                                                                                                                                      • Figure 45: Penetration of chocolate bars and other chocolate items, 2008 and 2009
                                                                                                                                    • Chocolate confectionery loses penetration
                                                                                                                                      • Chocolate consumption no longer in moderation
                                                                                                                                        • Parents still in control of chocolate consumption
                                                                                                                                            • Figure 46: Consumption of chocolate confectionery – 7-16-year-olds, 2005-09
                                                                                                                                          • Chocolate preferences
                                                                                                                                              • Figure 47: Types of chocolate confectionery bought in the last 12 months, February 2010
                                                                                                                                              • Figure 48: Consumption of chocolate confectionery in the last 12 months, by gender, February 2010
                                                                                                                                            • Two extremes of consumption
                                                                                                                                                • Figure 49: Repertoire of chocolate confectionery bought in the last 12 months, February 2010
                                                                                                                                            • The Consumer – Attitudes towards Chocolate Confectionery

                                                                                                                                              • Key points
                                                                                                                                                  • Figure 50: Reasons to buy chocolate confectionery, February 2010
                                                                                                                                                • Treat yourself
                                                                                                                                                    • Figure 51: Attitudes towards chocolate confectionery, February 2010
                                                                                                                                                  • High level of brand loyalty
                                                                                                                                                    • Chocolates and health
                                                                                                                                                        • Figure 52: Agreement with statement ‘I have cut back on the amount of chocolate I buy for health reasons’, by gender age and socio-economic group, February 2010
                                                                                                                                                    • Further Analysis – The Consumer – Targeting Groups

                                                                                                                                                      • Key points
                                                                                                                                                          • Figure 53: Consumer target groups for chocolate confectionery, February 2010
                                                                                                                                                        • On-the-go Snackers
                                                                                                                                                          • Kid’s Treats
                                                                                                                                                            • Chocolate Mealers
                                                                                                                                                              • Baking Chocolatiers
                                                                                                                                                                • Chocolate Unwinders
                                                                                                                                                                • Appendix

                                                                                                                                                                  • Advertising data
                                                                                                                                                                  • Appendix – Internal Market Environment

                                                                                                                                                                      • Figure 54: Top ten highest obesity levels, by country, 2005
                                                                                                                                                                      • Figure 55: Trends in body mass index (BMI) of adults in England, by gender, 1997-2003
                                                                                                                                                                      • Figure 56: Trends in eating/snacking views of children, 2005-09
                                                                                                                                                                      • Figure 57: Trends in personal concerns, June 2009-January 2010
                                                                                                                                                                      • Figure 58: Agreement with ethical lifestyle statements, by demographics, 2009
                                                                                                                                                                      • Figure 59: Changing grocery shopping habits, January 2010
                                                                                                                                                                  • Appendix – Who’s Innovating?

                                                                                                                                                                      • Figure 60: Index of NPD in chocolate confectionery, 2005-09
                                                                                                                                                                      • Figure 61: NPD in chocolate confectionery, by manufacturer, 2007-09
                                                                                                                                                                      • Figure 62: NPD in chocolate confectionery, by top flavour in selected European countries, 2007-09
                                                                                                                                                                      • Figure 63: NPD in chocolate confectionery, by top flavour in selected European countries, 2007-09
                                                                                                                                                                      • Figure 64: NPD in chocolate confectionery, by top flavour in selected Asia-Pacific countries, 2007-09
                                                                                                                                                                      • Figure 65: NPD in chocolate confectionery, by top flavour in selected Asia-Pacific countries, 2007-09
                                                                                                                                                                      • Figure 66: NPD in chocolate confectionery, by top flavour, North America, 2007-09
                                                                                                                                                                  • Appendix – Market Size

                                                                                                                                                                      • Figure 67: NPD in chocolate confectionery, by sub-category, 2007-09
                                                                                                                                                                  • Appendix – Segment Performance

                                                                                                                                                                      • Figure 68: NPD in chocolate confectionery, by sub-category and top product claim, 2007-09
                                                                                                                                                                      • Figure 69: NPD in chocolate confectionery, by sub-category and top product claim, 2007-09
                                                                                                                                                                  • Appendix – Brand Communications and Promotions

                                                                                                                                                                      • Figure 70: Total unique visitors to online websites, June 2008-February 2010
                                                                                                                                                                      • Figure 71: Average minutes spent online per visit, June 2008-February 2010
                                                                                                                                                                  • Appendix – The Consumer – Penetration and Chocolate Confectionery Choices

                                                                                                                                                                        • Figure 72: Penetration of bars of chocolate and other chocolate items, 2005-07
                                                                                                                                                                        • Figure 73: Penetration of chocolate confectionery, by demographics, 2009
                                                                                                                                                                        • Figure 74: How 7-10-year-olds spend their money, 2005-09
                                                                                                                                                                        • Figure 75: Most popular types of chocolate confectionery bought in the last 12 months, by demographics, February 2010
                                                                                                                                                                        • Figure 76: Next most popular types of chocolate confectionery bought in the last 12 months, by demographics, February 2010 (continued)
                                                                                                                                                                        • Figure 77: Repertoire of chocolate confectionery bought in the last 12 months, by demographics, February 2010
                                                                                                                                                                        • Figure 78: Types of chocolate confectionery bought in the last 12 months, by repertoire of chocolate confectionery bought in the last 12 months, February 2010
                                                                                                                                                                    • Appendix – The Consumer – Attitudes towards Chocolate Confectionery

                                                                                                                                                                        • Figure 79: Most popular reasons to buy chocolate confectionery, by demographics, February 2010
                                                                                                                                                                        • Figure 80: Next most popular reasons to buy chocolate confectionery, by demographics, February 2010 (continued)
                                                                                                                                                                        • Figure 81: Most popular attitudes towards chocolate confectionery, by demographics, February 2010
                                                                                                                                                                        • Figure 82: Next most popular attitudes towards chocolate confectionery, by demographics, February 2010 (continued)
                                                                                                                                                                        • Figure 83: Reasons for buying chocolate confectionery, by most popular types of chocolate confectionery bought in the last 12 months, February 2010
                                                                                                                                                                        • Figure 84: Reasons for buying chocolate confectionery, by next most popular types of chocolate confectionery bought in the last 12 months, February 2010
                                                                                                                                                                        • Figure 85: Attitudes towards chocolate confectionery, by most popular types of chocolate confectionery bought in the last 12 months, February 2010
                                                                                                                                                                        • Figure 86: Attitudes towards chocolate confectionery, by next most popular types of chocolate confectionery bought in the last 12 months, February 2010
                                                                                                                                                                    • Appendix – The Consumer – Targeting Groups

                                                                                                                                                                        • Figure 87: Target groups, by demographics, February 2010
                                                                                                                                                                        • Figure 88: Reasons to buy chocolate confectionery, by target groups, February 2010
                                                                                                                                                                        • Figure 89: Types of chocolate confectionery bought in the last 12 months, by target groups, February 2010
                                                                                                                                                                        • Figure 90: Attitudes towards chocolate confectionery, by target groups, February 2010
                                                                                                                                                                        • Figure 91: Repertoire of chocolate confectionery bought in the last 12 months, by target groups, February 2010

                                                                                                                                                                    Companies Covered

                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                    • British Market Research Bureau (BMRB)
                                                                                                                                                                    • Cadbury Trebor Bassett
                                                                                                                                                                    • Co-operative Group
                                                                                                                                                                    • Department of Health
                                                                                                                                                                    • Divine Chocolate Ltd
                                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                                    • Ferrero UK Limited
                                                                                                                                                                    • Food Standards Agency
                                                                                                                                                                    • Football Association (The)
                                                                                                                                                                    • Hershey Company, The
                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                    • Kellogg Company of GB Limited
                                                                                                                                                                    • Kraft Foods UK
                                                                                                                                                                    • Lidl (UK)
                                                                                                                                                                    • Lindt & Sprüngli (UK)
                                                                                                                                                                    • Local Authority Caterers Association (LACA)
                                                                                                                                                                    • Marks & Spencer
                                                                                                                                                                    • Mars Incorporated
                                                                                                                                                                    • Masterfoods UK
                                                                                                                                                                    • Nestlé UK Ltd
                                                                                                                                                                    • Ofcom
                                                                                                                                                                    • Outdoor Advertising Association of Great Britain
                                                                                                                                                                    • Rainforest Alliance
                                                                                                                                                                    • Starbucks Coffee Company UK Ltd
                                                                                                                                                                    • Tesco Plc

                                                                                                                                                                    Chocolate Confectionery - UK - April 2010

                                                                                                                                                                    US $2,478.79 (Excl.Tax)