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Chocolate Confectionery - UK - April 2014

“Chocolate features widely in baking recipes, but few brands offer products geared towards baking. There is significant demand in this area, with a quarter of chocolate eaters interested in using their favourite chocolate in baking.”

– Richard Ford, Senior Food Analyst

Some questions answered in this report include:

  • What can chocolate brands do to address health concerns regarding chocolate?
  • How can dampening sales in chocolate assortments be revived?
  • What areas are showing growth potential for the market?

Chocolate remains a popular treat amongst consumers, with nearly one in six eating it at least once a day and just 5% never eating it. Volume sales continue to post modest growth in 2013. This demonstrates that despite the recent focus on foods that are high in fat and sugar as contributors to the nation’s weight gain, chocolate is an ingrained part of consumers’ diets.

The major players launched exciting new flavour variants in 2013, such as Cadbury Dairy Milk Marvellous Creations, in a bid to continue to drive engagement with the category. To future-proof the category, operators have also reduced the size of bars, as in the case of Mars’ Snickers and Mars bars and introduced lower-calorie bars, such as Maltesers’ Teasers bar. The category has also seen a boost in the share of new launches that bear an ethical claim.

This report examines the UK retail market for chocolate confectionery. The market size includes sales through all retail channels including direct to consumer. Mintel defines the market as comprising packaged chocolate confectionery products, including the following segments:

  • Chocolate confectionery: This comprises block chocolate, chocolate straight lines, chocolate-filled bars, chocolate diet candy, chocolate confectionery variety packs and chocolate-filled eggs.
  • Confectionery assortments: This includes chocolate gift assortments packed in box. Products include boxed chocolates, chocolate mints, liqueurs, toffee, fudge, marzipan, truffles, jellies and nut assortments but exclude seasonal products.

The report excludes unwrapped chocolate, chocolate biscuits (such as Cadbury Fingers), cakes and cake bars including wafers, cocoa powder and chocolate drinks. It also excludes sales via catering or foodservice establishments, however, references and comparisons to these sectors may be made where relevant.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Value sales and forecast in the UK chocolate market, by segment, 2008-13
            • Forecast
              • Figure 2: Value sales and forecast in the UK chocolate market, 2008-18
            • Market factors
              • Improving real spending should facilitate trading up
                • Industry responds to health considerations
                  • Demographic changes pose challenges to chocolate
                    • Companies, brands and innovation
                      • Cadbury Dairy Milk extends its lead
                        • Figure 3: Leading brands’ sales and shares in the UK chocolate confectionery market, by value and volume, 2012/13 and 2013/14
                      • Adspend falls in 2013
                        • NPD looks to playfulness
                          • The consumer
                            • The consumer – Usage
                              • Figure 4: Frequency of eating chocolate, December 2013
                            • The consumer – Reasons for eating chocolate confectionery
                              • Figure 5: Reasons for buying chocolate confectionery, December 2013
                            • The consumer – Attitudes towards chocolate confectionery
                              • Figure 6: Attitudes towards chocolate confectionery, December 2013
                            • The consumer – Factors influencing choice of chocolate as a gift
                              • Figure 7: Factors influencing choice when buying chocolate as a gift, December 2013
                            • What we think
                            • Issues and Insights

                                • Faced with health concerns, chocolate can look to small formats and play off its image as a source of energy
                                  • The facts
                                    • The implications
                                      • Innovation in tablets has hit chocolate assortments
                                        • The facts
                                          • The implications
                                            • Hot drinks occasion and baking offer growth potential
                                              • The facts
                                                • The implications
                                                • Trend Application

                                                    • Trend: Extend My Brand
                                                      • Trend: Make it Mine
                                                        • Mintel Futures Trend: Brand Intervention
                                                        • Market Drivers

                                                          • Key points
                                                            • Expected growth in consumer spending could fuel trading up
                                                              • Figure 8: Consumer expenditure, at current and constant 2013 prices, 2008-18
                                                            • Government’s Responsibility Deal invites industry to cut calories
                                                              • Removing confectionery from checkouts recommended to curb impulse purchase
                                                                • Chocolate manufacturers plan for sustainable future supply
                                                                  • Demographic changes pose opportunities and threats
                                                                    • Under-35s are core users of chocolate
                                                                      • Figure 9: Trends in the age structure of the UK population, 2008-13 and 2013-18
                                                                    • Rise in older cohorts will potentially dampen growth
                                                                      • The E demographic is expected to see rapid growth
                                                                      • Strengths and Weaknesses

                                                                        • Strengths
                                                                          • Weaknesses
                                                                          • Who’s Innovating?

                                                                            • Key points
                                                                              • Tablets surpass seasonal launches in category share
                                                                                • Figure 10: Share of new product launches within the UK chocolate confectionery market, by product category, 2010-13
                                                                              • Brands come out to play
                                                                                • Plain flavour loses share in new launches
                                                                                  • Figure 11: Share of new product launches within the UK chocolate confectionery market, by flavour (incl. blend), 2010-13
                                                                                • Consumers demand more than just plain chocolate
                                                                                  • Salt gains further ground in chocolate
                                                                                    • Ethical and gluten-free claims gain ground
                                                                                      • Figure 12: Share of new product launches within the UK chocolate confectionery market, by top 10 product claims, 2010-13
                                                                                    • Ethical claims gain ground
                                                                                      • Gluten-free claims leap ahead
                                                                                        • Own-label steps up NPD
                                                                                          • Figure 13: Share of new product launches within the UK chocolate confectionery market, by ultimate company, 2010-13
                                                                                        • Mondelēz targets the hot drink occasion
                                                                                          • Marks & Spencer looks to challenge premium bars
                                                                                            • Tesco’s Finest revamp reaches chocolate
                                                                                              • Nestlé relaunches Wonka and reformulates KitKat
                                                                                                • Aldi steps up NPD
                                                                                                  • Mars extends Twix, Mars and Maltesers
                                                                                                    • Selfridges creates a Chocolate Library
                                                                                                      • Other trends
                                                                                                        • Cocoa takes cues from premium oils with raw and cold-pressed claims
                                                                                                          • Brands from other markets extend into chocolate
                                                                                                          • Market Size, Segmentation and Forecast

                                                                                                            • Key points
                                                                                                              • Market size and forecast
                                                                                                                • Figure 14: UK value and volume retail sales of chocolate, 2008-18
                                                                                                                • Figure 15: Value sales and forecast in the UK chocolate confectionery market, 2008-18
                                                                                                              • Chocolate market sees sustained value growth through recession
                                                                                                                • Chocolate confectionery
                                                                                                                  • Figure 16: UK value and volume retail sales of chocolate confectionery, 2008-18
                                                                                                                  • Figure 17: Value sales and forecast in the UK chocolate confectionery market, 2008-18
                                                                                                                • Growth slowed in 2013, but still positive
                                                                                                                  • Sustained but modest volume growth predicted
                                                                                                                    • Inflation will continue to fuel value growth
                                                                                                                      • Chocolate assortments
                                                                                                                        • Figure 18: Value sales and forecast in the UK chocolate assortments market, 2008-18
                                                                                                                        • Figure 19: UK value and volume retail sales of chocolate assortments, 2008-18
                                                                                                                      • Chocolate assortments have come under pressure from tight budgets
                                                                                                                        • Further volume declines expected
                                                                                                                          • Forecast methodology
                                                                                                                          • Market Share

                                                                                                                            • Key points
                                                                                                                              • Own-brand loses share despite pressures on budgets
                                                                                                                                • Figure 20: Leading brands’ sales and shares in the UK chocolate confectionery market, by value and volume, 2012/13 and 2013/14
                                                                                                                              • Mondelēz powers up its CDM portfolio with stunning results
                                                                                                                                • Mars’ portfolio sees mixed results as Galaxy takes a knock but Maltesers powers ahead
                                                                                                                                  • A tie-up with the mighty Google fails to prevent a decline in sales of KitKat for Nestlé
                                                                                                                                    • Lindt achieves strong sales growth but market share remains stable
                                                                                                                                    • Companies and Products

                                                                                                                                      • Ferrero
                                                                                                                                        • Background
                                                                                                                                          • Product range
                                                                                                                                            • Product innovation
                                                                                                                                              • Advertising and promotion
                                                                                                                                                • Lindt & Sprüngli
                                                                                                                                                  • Background
                                                                                                                                                    • Product range and innovation
                                                                                                                                                      • Advertising and promotion
                                                                                                                                                        • Mars
                                                                                                                                                          • Background
                                                                                                                                                            • Product range
                                                                                                                                                              • Product innovation
                                                                                                                                                                • Advertising and promotion
                                                                                                                                                                  • Mondelēz International/Kraft Foods UK
                                                                                                                                                                    • Background
                                                                                                                                                                      • Product range
                                                                                                                                                                        • Product innovation
                                                                                                                                                                          • Advertising and promotion
                                                                                                                                                                            • Nestlé
                                                                                                                                                                              • Background
                                                                                                                                                                                • Product range and innovation
                                                                                                                                                                                  • Advertising and promotion
                                                                                                                                                                                    • Thorntons
                                                                                                                                                                                      • Background
                                                                                                                                                                                        • Product range and innovation
                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                            • Advertising and promotion
                                                                                                                                                                                            • Brand Advertising, Perceptions and Social Media

                                                                                                                                                                                              • Brand advertising
                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Advertising spend falls marginally in 2013
                                                                                                                                                                                                    • Figure 21: Main monitored media advertising spend on chocolate confectionery, 2010-13
                                                                                                                                                                                                    • Figure 22: Share of adspend in chocolate confectionery, by format, 2010-13
                                                                                                                                                                                                  • Aldi powers up adspend and overtakes Tesco
                                                                                                                                                                                                    • Figure 23: Main monitored media advertising spend on chocolate confectionery, by advertiser, 2010-13
                                                                                                                                                                                                  • Top five brands up their adspend but category total takes a hit
                                                                                                                                                                                                    • Figure 24: Main monitored media advertising spend on chocolate confectionery, by top 10 brands, 2010-13
                                                                                                                                                                                                  • Mars invests in Galaxy and Twix
                                                                                                                                                                                                    • Cadbury moves Dairy Milk from Joyville to ‘Feel the Joy’
                                                                                                                                                                                                      • Ferrero steps up support for Kinder Chocolate
                                                                                                                                                                                                        • Nestlé supports KitKat and Aero
                                                                                                                                                                                                          • TV beats other media to take three quarters of adspend market share
                                                                                                                                                                                                            • Figure 25: Main monitored media advertising spend on chocolate confectionery, by media type, 2010-13
                                                                                                                                                                                                          • Brand perceptions
                                                                                                                                                                                                            • Key brand metrics
                                                                                                                                                                                                              • Figure 26: Key brand metrics, February 2014
                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                • Figure 27: Attitudes towards and usage of brands in the chocolate confectionery sector, February 2014
                                                                                                                                                                                                              • Correspondence analysis
                                                                                                                                                                                                                • Brand attitudes
                                                                                                                                                                                                                  • Figure 28: Attitudes, by chocolate confectionery brand, February 2014
                                                                                                                                                                                                                • Brand personality
                                                                                                                                                                                                                  • Figure 29: Chocolate confectionery brand personality – Macro image, February 2014
                                                                                                                                                                                                                • Brand usage
                                                                                                                                                                                                                  • Figure 30: Chocolate confectionery brand usage, February 2014
                                                                                                                                                                                                                • Brand experience
                                                                                                                                                                                                                  • Figure 31: Chocolate confectionery brand experience, February 2014
                                                                                                                                                                                                                • Social media and online buzz
                                                                                                                                                                                                                  • Social media metrics
                                                                                                                                                                                                                    • Figure 32: Social media metrics of selected chocolate confectionery brands, April 2014
                                                                                                                                                                                                                  • Few brands active on Twitter
                                                                                                                                                                                                                    • Online mentions
                                                                                                                                                                                                                      • Figure 33: Online mentions of Dairy Milk, Thorntons and Kinder, by week, 30 December 2012-28 December 2013
                                                                                                                                                                                                                      • Figure 34: Online mentions of Galaxy, Twix, Aero and Crispello, by week, 30 December 2012-28 December 2013
                                                                                                                                                                                                                    • Topics of discussion
                                                                                                                                                                                                                      • Figure 35: Topics of discussion around selected chocolate confectionery brands, 30 December 2012-28 December 2013
                                                                                                                                                                                                                    • Experience is nearly everything
                                                                                                                                                                                                                      • Audrey Hepburn creates discussion for Galaxy
                                                                                                                                                                                                                        • Figure 36: Brand share of conversation around advertising topic, 30 December 2012-28 December 2013
                                                                                                                                                                                                                      • Favouritism is hard to achieve
                                                                                                                                                                                                                        • Figure 37: Online mentions of brands around topic of favouritism, 31 December 2012-28 December 2013
                                                                                                                                                                                                                      • Where discussion occurs
                                                                                                                                                                                                                        • Brand sales trends
                                                                                                                                                                                                                          • Figure 38: Total comparison of combined chocolate confectionery brand sales, advertising spend and online mentions indices, 30 December 2012-28 December 2013
                                                                                                                                                                                                                        • Variables tend to follow each other, but impact on sales tends to be delayed
                                                                                                                                                                                                                          • Post-Easter and post-summer periods look best period for opportunities
                                                                                                                                                                                                                            • Analysis by brand
                                                                                                                                                                                                                              • Cadbury Dairy Milk
                                                                                                                                                                                                                                • Launch of Marvellous Creations causes increase in activity
                                                                                                                                                                                                                                  • Figure 39: Timeline of Cadbury Dairy Milk and impact on sales, advertising and online mentions indices, January-December 2013
                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                  • Galaxy
                                                                                                                                                                                                                                    • Galaxy advertising has bigger impact on online audience than any other brand
                                                                                                                                                                                                                                      • Figure 40: Topic cloud around online mentions of Galaxy, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                    • Combination of accessible and premium image helps to create boost around special occasions
                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                        • Thorntons
                                                                                                                                                                                                                                          • Thorntons’ quality image provides an advantage on special occasions
                                                                                                                                                                                                                                            • Figure 41: Topic cloud around online mentions of Thorntons, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                          • This supports sales figures which also pick up during those same occasions
                                                                                                                                                                                                                                            • Figure 42: Comparison of Thorntons sales at certain times of year, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                            • Twix
                                                                                                                                                                                                                                              • Twix advertises consistently throughout the year
                                                                                                                                                                                                                                                • Figure 43: Twix’s Sales, Advertising and Mentions Indices across time, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                • Figure 44: Topic cloud around mentions of Twix, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                              • Aero
                                                                                                                                                                                                                                                • Aero concentrates on one quarter of the year
                                                                                                                                                                                                                                                  • Figure 45: Aero’s Sales, advertising and mentions indices across time, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                  • Kinder
                                                                                                                                                                                                                                                    • Kinder’s youthful proposition boosts online performance
                                                                                                                                                                                                                                                      • Figure 46: Brand usage of Kinder, by age, February 2014
                                                                                                                                                                                                                                                      • Figure 47: Usage of selected social media sites, by age, February 2014
                                                                                                                                                                                                                                                    • Mentions do not always increase sales
                                                                                                                                                                                                                                                      • Kinder causes some controversy online with limited edition colours
                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                          • Crispello
                                                                                                                                                                                                                                                            • Crispello struggles to connect with consumers online
                                                                                                                                                                                                                                                              • Figure 48: Topic cloud around mentions of Crispello, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                                            • Advertising forms strong part of online discussion
                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                              • The Consumer – Usage

                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                  • Nearly one in six people eat chocolate at least once a day
                                                                                                                                                                                                                                                                    • Figure 49: Frequency of eating chocolate, December 2013
                                                                                                                                                                                                                                                                  • ABs and younger consumers are the most frequent chocolate eaters
                                                                                                                                                                                                                                                                    • Adults with children in the household are more frequent eaters of chocolate
                                                                                                                                                                                                                                                                      • Urbanites consume chocolate confectionery more frequently than those in the suburbs and villages
                                                                                                                                                                                                                                                                        • Block chocolate enjoys high penetration, despite the proliferation of other formats
                                                                                                                                                                                                                                                                          • Figure 50: Types of block chocolate eaten in the last three months, December 2013
                                                                                                                                                                                                                                                                        • Women are keener on flavoured block chocolate than men
                                                                                                                                                                                                                                                                          • Two fifths of chocolate users eat plain milk chocolate blocks only
                                                                                                                                                                                                                                                                          • Consumer – Reasons for Buying Chocolate Confectionery

                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                              • Chocolate is still first and foremost a personal treat…
                                                                                                                                                                                                                                                                                • Figure 51: Reasons for buying chocolate confectionery, December 2013
                                                                                                                                                                                                                                                                              • …but it also plays a versatile role as a snack and dessert
                                                                                                                                                                                                                                                                                • 16-34s are most likely to eat chocolate as part of a lunch meal deal
                                                                                                                                                                                                                                                                                  • Just 18% of chocolate users choose it to accompany a hot drink
                                                                                                                                                                                                                                                                                    • Households with under-10s are more likely to eat chocolate on an evening in
                                                                                                                                                                                                                                                                                    • Attitudes Towards Chocolate Confectionery

                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                        • One in five chocolate eaters worry about the saturated fat content
                                                                                                                                                                                                                                                                                          • Figure 52: Attitudes towards chocolate confectionery, December 2013
                                                                                                                                                                                                                                                                                        • Portion control appeals to one in three
                                                                                                                                                                                                                                                                                          • One in four chocolate eaters see chocolate bars as a suitable pre/post-workout snack
                                                                                                                                                                                                                                                                                            • The baking category holds opportunities for chocolate brands
                                                                                                                                                                                                                                                                                              • Brands should proceed with caution on flavour innovation
                                                                                                                                                                                                                                                                                                • Figure 53: Selected attitudes towards chocolate, by age, December 2013
                                                                                                                                                                                                                                                                                            • Factors Influencing Choice of Chocolate as a Gift

                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                • Boxed chocolate is seen as the favoured gift format by half of adults
                                                                                                                                                                                                                                                                                                  • Figure 54: Factors influencing choice when buying chocolate as a gift, December 2013
                                                                                                                                                                                                                                                                                                • Women are more drawn to boxed chocolates as a gift
                                                                                                                                                                                                                                                                                                  • Preferred brands outrank prestigious ones
                                                                                                                                                                                                                                                                                                    • Almost one in four are drawn to limited or special edition products
                                                                                                                                                                                                                                                                                                      • Younger consumers prefer to give more personalised gifts
                                                                                                                                                                                                                                                                                                        • Figure 55: ‘The option to include a personalised message (eg on the packaging)’ as a factor influencing choice when buying chocolate as a gift, by age, December 2013
                                                                                                                                                                                                                                                                                                    • Appendix – Market Drivers

                                                                                                                                                                                                                                                                                                        • Figure 56: GfK NOP Consumer Confidence Index, monthly, January 2008- February 2014
                                                                                                                                                                                                                                                                                                    • Appendix – Who’s Innovating?

                                                                                                                                                                                                                                                                                                        • Figure 57: Share of new product launches within the UK chocolate confectionery market, by branded vs own-label, 2010-13
                                                                                                                                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                                                        • Figure 58: Volume sales and forecast in the UK chocolate market, 2008-18
                                                                                                                                                                                                                                                                                                        • Figure 59: Volume sales and forecast in the UK chocolate confectionery market, 2008-18
                                                                                                                                                                                                                                                                                                        • Figure 60: Volume sales and forecast in the UK chocolate assortments market, 2008-18
                                                                                                                                                                                                                                                                                                    • Appendix – Brand Research

                                                                                                                                                                                                                                                                                                        • Figure 61: Brand usage, February 2014
                                                                                                                                                                                                                                                                                                        • Figure 62: Brand commitment, February 2014
                                                                                                                                                                                                                                                                                                        • Figure 63: Brand diversity, February 2014
                                                                                                                                                                                                                                                                                                        • Figure 64: Brand satisfaction, February 2014
                                                                                                                                                                                                                                                                                                        • Figure 65: Brand recommendation, February 2014
                                                                                                                                                                                                                                                                                                        • Figure 66: Brand attitude, February 2014
                                                                                                                                                                                                                                                                                                        • Figure 67: Brand image – Macro image, February 2014
                                                                                                                                                                                                                                                                                                        • Figure 68: Online mentions of selected chocolate confectionery brands, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                                                                                        • Figure 69: Topics of discussion around selected chocolate confectionery brands, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                                                                                        • Figure 70: Total comparison of selected chocolate confectionery brand sales, advertising spend and online mentions indices, 30 December 2012-28 December 2013
                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Usage

                                                                                                                                                                                                                                                                                                        • Figure 71: Frequency of eating chocolate confectionery, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 72: Frequency of eating chocolate confectionery, by demographics, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 73: Usage of block chocolate, by type, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 74: Most popular types of block chocolate eaten, by demographics, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 75: Next most popular types of block chocolate eaten, by type, by demographics, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 76: Usage of plain white, plain milk and plain dark chocolate blocks, by demographics, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 77: Repertoire of usage of chocolate blocks by type, by demographics, December 2013
                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Reasons to Eat Chocolate

                                                                                                                                                                                                                                                                                                        • Figure 78: Reasons for buying chocolate confectionery, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 79: Most popular reasons for buying chocolate confectionery, by demographics, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 80: Next most popular reasons for buying chocolate confectionery, by demographics, December 2013
                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Chocolate

                                                                                                                                                                                                                                                                                                        • Figure 81: Attitudes towards chocolate confectionery, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 82: Most popular attitudes towards chocolate confectionery, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 83: Next most popular attitudes towards chocolate confectionery, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 84: Other attitudes towards chocolate confectionery, December 2013
                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Factors Influencing Choice When Buying Chocolate as a Gift

                                                                                                                                                                                                                                                                                                        • Figure 85: Factors influencing choice when buying chocolate as a gift, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 86: Most popular factors influencing choice when buying chocolate as a gift, by demographics, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 87: Next most popular factors influencing choice when buying chocolate as a gift, by demographics, December 2013
                                                                                                                                                                                                                                                                                                        • Figure 88: Other factors influencing choice when buying chocolate as a gift, by demographics, December 2013

                                                                                                                                                                                                                                                                                                    Companies Covered

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                                                                                                                                                                                                                                                                                                    Chocolate Confectionery - UK - April 2014

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