Chocolate Confectionery - US - April 2014
“Less than 10% of chocolate buyers say it’s important for a product they buy to be ethically sourced. While a preference for Fair Trade products appears low, even among those who are familiar with the concept, ethical claims will be means of preserving an audience as the attention to company practices increases.”
– Beth Bloom, Food and Drink Analyst
Some questions answered in this report include:
- What do we know about consumer views of product pricing?
- How should leading companies approach premium offerings?
- Do consumers care about Fair Trade and ethical/environmental practices?
US retail sales of chocolate confectionery posted another year of gains in 2013. The category benefits from a high rate of penetration and a strong and growing snack culture in the US. Chocolate confectionery is viewed as an affordable indulgence, and maintained engagement among its consumer base through the economic downturn and into the period of recovery.
This report builds on the analysis presented in Mintel’s Chocolate Confectionery – US, April 2013, April 2012, July 2008, as well as Seasonal Chocolate – US, August 2011.
For the purposes of this report, Mintel has used the following definitions:
This report covers chocolate confectionery products including those in bar, bag, and box form, and those sold year-round or seasonally for holidays. Primarily this includes chocolate that is sold in grocery outlets, such as supermarkets (conventional and natural), mass merchandisers, drug and convenience stores. However, the report also covers chocolate confectionery that is sold in specialty chocolate shops, such as Godiva, Lindt, Neuhaus, and Ghirardelli.
For purposes of this report, Mintel has segmented the chocolate confectionery market as follows:
- Bars/bags/boxes weighing less than 3.5 oz. – includes novelty candies; excludes seasonal candies
- Bars/bags/boxes weighing 3.5 oz. or more – excludes seasonal candies
- Seasonal – chocolate confections marketed for a specific holiday (eg Halloween, Easter)
- Snack size – also known as fun size, sold in multi-count bags/boxes
- Gift boxes – a variety of chocolates packaged in a box with most or all of the individual pieces presented unwrapped; excludes gift-boxed seasonal chocolates
- Sugar free – chocolate confectionery sweetened with sugar alcohol or a sugar substitute
Value figures throughout this report are at retail selling prices (rsp) excluding sales tax unless otherwise stated.
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