US Chocolate Confectionery Market Report 2022
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This report provides comprehensive and current information and analysis of the US Chocolate Confectionery market including US Chocolate Confectionery market size, anticipated market forecast, relevant market segmentation, and industry trends for the Chocolate Confectionery market in the US.
Chocolate is a classic, accessible and convenient option for consumers looking to treat themselves – 15% of consumers use chocolate daily to do just that. While the pandemic may have contributed to increases in consumption, these habits have largely stuck, indicating that the real opportunity is increasing occasions that consumers reach for chocolate. Increased opportunity to treat at home coupled with an increased need to reduce stress with small moments of indulgence were a wining pair and will continue to be for brands able to shift messaging away from guilt and more toward an anytime indulgence.
Evolving views of overall wellness and the importance of balance is additional good news for the market, as it will further inspire incorporation of chocolate into consumers’ self-care routines. Highlight the inherent role that chocolate plays as a source of joy that has carried consumers through stressful times and will continue to do so moving forward.
While wellness does matter, there are important differences between “health” and the wellness category. Namely, the quest for sugar reduction does not exclude the chocolate market; for the majority however, their chocolate consumption remains relatively unchanged by sugar concerns. The consumer base for low/no sugar is niche, along with those who look for BFY attributes in their chocolate. Brands in the BFY space, whether specializing or adding to existing product lines, will need to find the balance of BFY additions or subtractions while still maintaining the indulgence factors that consumers seek.
Inflation will impact categories across the board, including chocolate. However, as a product that is relatively affordable in most formats, chocolate may benefit from prices rising. As consumers turn away from foodservice and other higher priced goods and services that previously filled the role for treating, chocolate is well positioned to step in and make consumers’ days a little sweeter.
Read on to discover more about the US Chocolate Confectionery consumer market, read our US Trending Flavors and Ingredients in Desserts and Confections Market Report 2021, or take a look at our other Confectionery research reports.
Brands include: The Hershey Company, Mars Incorporated, Lindt & Sprungli AG, Ferrero USA, Reese’s, Hershey’s, KitKat, Almond Joy, M&M, Snickers, Twix, 3 Musketeers, Kinder, Butterfinger, York, Cadbury, Brookside, Mars Minis, Dove, Snickers, Ghirardeli, Mounds, Take5, Milky Way, Fannie May, Whitman’s, Russell Stover, Queen Anne, California Cultured, Inaru, Trader Joe’s, Sugarfina, Chocolove, Crumbi Cookie, Stuffed Puffs, Bulletproof, H-E-B, Cocomels, Sourse, Goli, Endangered Species Chocolate.
This report, written by Kelsey Olsen, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to chocolate confectionery market trends, highlighting current trends and adding expert context to the numbers.
Chocolate confectionery’s best assets have shone in recent years, further solidifying an already strong role as a versatile, indulgent, satisfying and convenient treat and snack. Yet a new generation of consumers with contemporary ideas about indulgence, snacking and wellbeing will challenge brands to meet new needs, tastes and occasions to hang on to the sales momentum.
Kelsey Olsen
Consumer Insights Analyst
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