Chocolate Confectionery - US - February 2015
“Chocolate confectionery is a treat. Nearly three quarters of consumers turn to these products as a treat, meaning the category will need to promise and meet this most basic expectation.”
– Beth Bloom, Food and Drink Analyst
This report answers the following questions:
- Are consumers noticing price increases?
- What’s the role of health in chocolate confectionery?
- What kind of innovation resonates with consumers?
Chocolate sales grew from 2009-14. Seasonal and box/bag/bar greater than 3.5 oz segments drive growth, with innovation fusing familiarity and specialization. Struggling snack size, gift box, and sugar-free sales limited the category to a 2.9% increase in 2014. Small bites and premium additions in other category segments poach snack size and gift box share, while sugar-free struggles with indulgent health-focused offerings in other categories, including chocolate spreads.
For the purposes of this report, Mintel has used the following definitions:
For purposes of this report, Mintel has segmented the chocolate confectionery market as follows:
- Bars/bags/boxes weighing 3.5 oz or more – excludes seasonal candies
- Bars/bags/boxes weighing less than 3.5 oz – includes novelty candies; excludes seasonal candies
- Seasonal – chocolate confections marketed for a specific holiday (eg, Halloween, Easter)
- Snack size – also known as fun size, sold in multicount bags/boxes
- Gift boxes – a variety of chocolates packaged in a box with most or all of the individual pieces presented unwrapped; excludes gift-boxed seasonal chocolates
- Sugar-free – chocolate confectionery sweetened with sugar alcohol or a sugar substitute.
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