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Christmas Shopping 2011 and Planning for 2012 - UK - February 2012

“There’s a good chance that 2012 will finish on an upward trend. The Diamond Jubilee and the Olympics should add to the feel good factor. That doesn’t mean that 2012 will be easy for retailers, but Christmas 2012 should see some growth on 2011.”

– Richard Perks, Director of Retail Research

Some questions answered in this report include:

  • What are the lessons from 2011?
  • How will the balance of power between the internet and the high street pan out?
  • So how are consumers going to behave in 2012?
  • And what about Christmas 2012 and a look further out?
  • So what about customer loyalty?

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Table of contents

  1. Executive Summary

      • A strong Christmas
        • And 2012?
          • Online
            • Major retailers
              • Consumers in denial?
                  • Figure 1: Those who spent more vs those who spent less, 2007-11
                  • Figure 2: Spending on gifts by category, Christmas 2011
                  • Figure 3: What people bought vs whether they spent more or less than in 2010, Christmas 2011
                  • Figure 4: Attitudes to buying presents, Christmas 2011
                • Buying online
                  • Figure 5: Those who bought some presents and those who bought most, 2007-11
                  • Figure 6: Those who bought some and those who bought most presents online, by age, Christmas 2011
                • Target groups
                    • Figure 7: Profile of target groups, Christmas 2011
                  • What we think
                  • Issues in the Market

                      • What are the lessons from 2011?
                        • How will the balance of power between the internet and the high street pan out?
                          • So how are consumers going to behave in 2012?
                            • And what about Christmas 2012 and a look further out?
                              • So what about customer loyalty?
                              • Future Opportunities

                                • Why Buy
                                  • Experience is all
                                  • The Market – Christmas 2011

                                    • Key points
                                      • Christmas 2011 – a strong performance.
                                        • A word on the ONS data
                                          • Why was Christmas so strong?
                                            • Figure 8: Retail sales: Year-on-year growth, 2010-11
                                          • Last minute rush
                                          • The Market – Consumers and the Economy

                                            • The economic background
                                              • The income squeeze
                                                  • Figure 9: Inflation and wages growth, 2008-12
                                                • Inflation and prospects
                                                  • Consumers and the economy
                                                    • How consumers feel about their finances
                                                        • Figure 10: How consumers feel about their financial situation, 2009-11
                                                        • Figure 11: How consumers feel about their financial prospects, 2009-11
                                                      • Attitudes to spending
                                                          • Figure 12: I look out for more bargains (eg buy one get one free), 2009-11
                                                          • Figure 13: I make a shopping list and stick to it, which I never used to do, 2009-11
                                                          • Figure 14: I have switched some of my grocery shopping to a cheaper value retailer (eg Lidl, Aldi), 2009-11
                                                        • What consumers want to spend money on
                                                          • Figure 15: If you have money left over at the end of the month, what do you spend it on?, December 2010, December 2011
                                                      • The Market – Why is Christmas so Important?

                                                          • Figure 16: Premium of December 2011 sales over the Jan- Nov average sales 2011
                                                      • The Market – Online

                                                          • Figure 17: Online sales as % all retail sales, Monthly data, 2006-11
                                                      • The Retailers – Christmas Performances

                                                        • Key points
                                                          • Sector performance
                                                              • Figure 18: Sector sales growth, Dec 2010, Dec 2011
                                                            • VAT
                                                              • Food retailers
                                                                • Figure 19: Food retailers: Christmas trading reports, 2011
                                                              • Fashion
                                                                  • Figure 20: Clothing retailers: Christmas trading reports, 2011
                                                                • Department stores
                                                                  • Figure 21: Department stores: Christmas trading reports, 2011
                                                                • Beauty
                                                                  • Figure 22: Beauty retailers: Christmas trading reports, 2011
                                                                • Homewares
                                                                  • Figure 23: Homewares retailers: Christmas trading reports, 2011
                                                                • Miscellaneous
                                                                    • Figure 24: Miscellaneous retailers: Christmas trading reports, 2011
                                                                  • Online
                                                                      • Figure 25: Home Shopping retailers: Christmas trading reports, 2011
                                                                  • The Consumer – Who Spent How Much and What They Bought

                                                                    • Key points
                                                                      • How much people spent
                                                                          • Figure 26: Christmas Spending vs previous years, 2007-11
                                                                          • Figure 27: Those who spent more vs those who spent less, 2007-11
                                                                          • Figure 28: Profile of those who spent more or less, Christmas 2011
                                                                        • What people bought
                                                                          • Figure 29: What people bought, 2010-11
                                                                          • Figure 30: Profile of those who bought particular products as gifts, Christmas 2011
                                                                      • The Consumer – How Much They Spent

                                                                            • Figure 31: Spending on gifts, by product, Christmas 2010, 2011
                                                                            • Figure 32: Spending, by product, Christmas 2010 and 2011
                                                                            • Figure 33: Spending on gifts, by category, Christmas 2011
                                                                          • Who spent how much?
                                                                              • Figure 34: Average amount spent on certain products by age group, Christmas 2011
                                                                              • Figure 35: Profile of clothing shoppers by how much they spent, Christmas 2011
                                                                              • Figure 36: Profile of jewellery shoppers by how much they spent, Christmas 2011
                                                                              • Figure 37: Profile of toys and games shoppers by how much they spent, Christmas 2011
                                                                              • Figure 38: Profile of electricals shoppers by how much they spent, Christmas 2011
                                                                              • Figure 39: Profile of shoppers for ‘other goods, including money’ by how much they spent, Christmas 2011
                                                                            • How much people spent and what they bought
                                                                                • Figure 40: What people bought vs whether they spent more or less than in 2010, Christmas 2011
                                                                            • The Consumer – Attitudes to Gift Buying

                                                                              • Key points
                                                                                • Attitudes to buying presents
                                                                                    • Figure 41: Attitudes to buying presents, Christmas 2011
                                                                                    • Figure 42: Attitudes to buying presents, Christmas 2010 and 2011
                                                                                    • Figure 43: Profiles of people with different attitudes, Christmas 2011
                                                                                • The Consumer – Using the Internet for Gift Buying

                                                                                  • Key points
                                                                                    • Attitudes to spending online
                                                                                        • Figure 44: Use of the internet for Christmas shopping, 2011
                                                                                        • Figure 45: Those who bought some presents and those who bought most, 2007-11
                                                                                        • Figure 46: Those who bought some and who bought most presents online, by age, Christmas 2011
                                                                                        • Figure 47: Attitudes to using the internet for gift buying, Christmas 2007-Christmas 2011
                                                                                    • The Consumer – Target Groups

                                                                                          • Figure 48: Christmas shopping, target groups Christmas 2011
                                                                                          • Figure 49: Profile of target groups, Christmas 2011
                                                                                          • Figure 50: Target group spending over Christmas, 2011
                                                                                          • Figure 51: Spending by target groups relative to 2010, 2011 Target groups, who spent less over Christmas, 2011
                                                                                      • Appendix – The Consumer – Who Spent How Much and What They Bought

                                                                                          • Figure 52: Spending compared with 2010, by demographics, January 2012
                                                                                          • Figure 53: Most popular items bought as presents, Christmas 2011, by demographics, January 2012
                                                                                          • Figure 54: Next most popular items bought as presents, Christmas 2011, by demographics, January 2012
                                                                                          • Figure 55: Other items bought as presents, Christmas 2011, by demographics, January 2012
                                                                                      • Appendix – The Consumer – How Much They Spent

                                                                                          • Figure 56: Most popular average spending on each category, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 57: Next most popular average spending on each category, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 58: Other average spending on each category, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 59: Average spending on clothing/footwear, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 60: Average spending on jewellery, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 61: Average spending on toys and games (not video and computer games), Christmas 2012, by demographics, January 2012
                                                                                          • Figure 62: Average spending on books, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 63: Average spending on pre-recorded music/DVDs, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 64: Average spending on video and computer games (including games consoles), Christmas 2012, by demographics, January 2012
                                                                                          • Figure 65: Average spending on perfume/aftershave/toiletries, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 66: Average spending on electrical goods, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 67: Average spending on household items, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 68: Average spending on gift cards/vouchers, Christmas 2012, by demographics, January 2012
                                                                                          • Figure 69: Average spending on other item, including money, Christmas 2012, by demographics, January 2012
                                                                                      • Appendix – The Consumer – Attitudes to Gift Buying

                                                                                          • Figure 70: Most popular attitudes to Christmas shopping, 2011, by demographics, January 2012
                                                                                          • Figure 71: Next most popular attitudes to Christmas shopping, 2011, by demographics, January 2012
                                                                                          • Figure 72: Other attitudes to Christmas shopping, 2011, by demographics, January 2012
                                                                                      • Appendix – The Consumer – Using the Internet for Gift Buying

                                                                                          • Figure 73: Most popular the internet and Christmas shopping, 2011, by demographics, January 2012
                                                                                          • Figure 74: Next most popular the internet and Christmas shopping, 2011, by demographics, January 2012
                                                                                          • Figure 75: Other the internet and Christmas shopping, 2011, by demographics, January 2012
                                                                                      • Appendix – The Consumer – Target Groups

                                                                                          • Figure 76: Target groups, by demographics, January 2012

                                                                                      Companies Covered

                                                                                      • Agent Provocateur Ltd
                                                                                      • Argos
                                                                                      • Asda Group Ltd
                                                                                      • ASOS (UK retail sales)
                                                                                      • Aurora fashions UK
                                                                                      • Best Buy Co.
                                                                                      • Birthdays Ltd
                                                                                      • Burberry Group Plc
                                                                                      • Carpetright UK
                                                                                      • Clinton Cards Plc
                                                                                      • Comet Group Ltd
                                                                                      • Debenhams (UK and Republic of Ireland)
                                                                                      • Dixons Retail UK & Ireland
                                                                                      • Dunelm (Soft Furnishings) Ltd
                                                                                      • Folli Follie UK Ltd
                                                                                      • Halfords Ltd
                                                                                      • HMV Retail Ltd
                                                                                      • Homebase Ltd
                                                                                      • House of Fraser Plc
                                                                                      • J. Sainsbury
                                                                                      • JD Sports Fashion plc
                                                                                      • JJB Sports Plc
                                                                                      • John Lewis Partnership
                                                                                      • Kiddicare
                                                                                      • Kingfisher UK & Ireland
                                                                                      • Lush Retail Ltd
                                                                                      • Maplin Electronics Ltd
                                                                                      • Marks & Spencer
                                                                                      • Matalan Ltd
                                                                                      • Mulberry Group
                                                                                      • New Look Group Plc
                                                                                      • Next Group
                                                                                      • Ocado
                                                                                      • Phones 4U Ltd
                                                                                      • Poundland Ltd
                                                                                      • Primark Stores Ltd
                                                                                      • Robert Dyas Holdings
                                                                                      • Snappy Snaps Franchises Ltd
                                                                                      • Somerfield
                                                                                      • Superdrug Stores Plc
                                                                                      • SuperGroup Plc (Retail)
                                                                                      • Ted Baker
                                                                                      • Tesco Plc
                                                                                      • The Carphone Warehouse Ltd
                                                                                      • The Fragrance Shop
                                                                                      • The Original Factory Shop Ltd
                                                                                      • Thorntons Plc
                                                                                      • Topps Tiles (UK)
                                                                                      • Waitrose
                                                                                      • WH Smith PLC
                                                                                      • Wm Morrison Supermarkets
                                                                                      • Wyevale Garden Centres

                                                                                      Christmas Shopping 2011 and Planning for 2012 - UK - February 2012

                                                                                      £1,995.00 (Excl.Tax)