Christmas Shopping Habits - UK - February 2015
“The distinction between online and in-store retailing is becoming more and more irrelevant. For any store based retailer it is not how people buy that matters, but whether they buy from you at all. The key is to make it as easy as possible for customers to buy from you in the way that suits them best at the time. In that way store based retailers can make the most of the advantages that each channel offers and internet pure players will be seen to be at a disadvantage without a store network.”
– Richard Perks, Director of Retail Research
This report answers the following key questions:
- Was Black Friday worthwhile?
- Just how important is Click and Collect?
- Last year we said that extremes of performance would become the norm – Were we right to do so?
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