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Christmas Shopping Habits - UK - February 2015

“The distinction between online and in-store retailing is becoming more and more irrelevant. For any store based retailer it is not how people buy that matters, but whether they buy from you at all. The key is to make it as easy as possible for customers to buy from you in the way that suits them best at the time. In that way store based retailers can make the most of the advantages that each channel offers and internet pure players will be seen to be at a disadvantage without a store network.”
– Richard Perks, Director of Retail Research

This report answers the following key questions:

  • Was Black Friday worthwhile?
  • Just how important is Click and Collect?
  • Last year we said that extremes of performance would become the norm – Were we right to do so?

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Table of contents

  1. Introduction

      • Financial definitions
        • Abbreviations
        • Executive Summary

            • The market – Christmas 2014
              • Figure 1: UK retail sales growth, 2014
            • Online
              • Figure 2: All online sales as % all retail sales, 2010-14
              • Figure 3: Online sales by sector, 2014
            • Leading retailers’ performance
              • The consumer
                • Who bought what and where?
                  • Figure 4: Numbers buying presents online, Christmas 2007-14
                  • Figure 5: Profile of online and off-line gift buyers, Christmas 2014
                • How much did they spend?
                  • Figure 6: Average amount spent by buyers of each category, Christmas 2014
                • Online access
                  • Figure 7: Profile of device users, Christmas 2014
                • The shopping journey
                  • Figure 8: The shopping journey, Christmas 2014
                • Online plans for 2015
                  • Figure 9: Online shopping plans for Christmas 2015
                • How to improve the shopping experience
                  • Figure 10: What would improve your Christmas shopping experience? Christmas 2014
                • What we think
                • Issues and Insights

                    • Was Black Friday worthwhile?
                      • The facts
                        • The implications
                          • Just how important is Click and Collect?
                            • The facts
                              • The implications
                                • Last year we said that extremes of performance would become the norm – Were we right to do so?
                                  • The facts
                                    • The implications
                                    • Trend Application

                                        • Immaterial World
                                          • Objectify
                                            • Mintel Future: Old Gold
                                            • The Market – Christmas 2014

                                              • Key points
                                                • The retail sector in 2014
                                                    • Figure 11: UK retail sales growth, 2014
                                                  • Christmas in perspective
                                                    • December as a proportion of the year as a whole.
                                                      • Figure 12: December relative to annual retailer sales vs long term average, 2005-14
                                                    • Extra spending in the final quarter because of Christmas.
                                                      • Black Friday
                                                        • How big were Black Friday sales?
                                                          • Impact on December
                                                            • What should retailers do about it?
                                                              • Consumers – The economic background
                                                                • Figure 13: Employment and unemployment rates, 2007-14
                                                              • Consumer confidence
                                                                • Figure 14: How do you feel about your current finances, 2009-15 (Jan)
                                                              • The income squeeze is over
                                                                • Figure 15: UK: Earnings growth and inflation, 2009-14
                                                              • The housing market has been strong
                                                                • Figure 16: Average house prices: Year on year growth, 2008-14
                                                              • Outlook for 2015
                                                                • And Christmas 2015?
                                                                • Online

                                                                  • Key points
                                                                    • Online in 2014
                                                                        • Figure 17: All online sales as % all retail sales, 2010-14
                                                                      • Online sales by sector
                                                                        • Figure 18: Online sales by sector, 2014
                                                                      • Non-store gaining share
                                                                        • Figure 19: Key sectors online sales as % all online sales, 2009-14
                                                                        • Figure 20: Key sectors online sales as % all online sales, index, 2009-14
                                                                      • Online through the year
                                                                          • Figure 21: Online share of all retail sales, monthly, 2010-14
                                                                        • Black Friday and Cyber Monday online
                                                                          • Leading retailers online performance
                                                                            • Figure 22: Leading retailers: Online growth, Christmas 2014
                                                                        • Leading Retailers’ Performance

                                                                          • Key points
                                                                            • Christmas 2014 – Sector performance
                                                                              • Figure 23: Sector performance, December 2014
                                                                            • Food retailers
                                                                              • Sector sales benchmark
                                                                                  • Figure 24: Leading food retailers Christmas performance, 2014
                                                                                • Clothing and footwear
                                                                                  • Sector sales benchmark
                                                                                      • Figure 25: Clothing retailers performance, Christmas 2014
                                                                                    • Mixed goods stores (inc Department stores)
                                                                                      • Sector sales benchmark
                                                                                          • Figure 26: Mixed goods retailers performance, Christmas 2014
                                                                                        • Other sectors
                                                                                          • Sector sales benchmarks
                                                                                            • Homewares
                                                                                              • Miscellaneous specialists
                                                                                                • Home shopping
                                                                                                  • Figure 27: Other retailers performance, Christmas 2014
                                                                                              • The Consumer – Who Bought What and Where?

                                                                                                • Key points
                                                                                                    • Figure 28: Christmas 2014: Products bought as gifts, December 2014
                                                                                                    • Figure 29: Profile of who bought what, Christmas 2014
                                                                                                  • Growth in online
                                                                                                    • Figure 30: Numbers buying presents online, Christmas 2007-14
                                                                                                    • Figure 31: Gift buying online and in-store, Christmas 2014
                                                                                                  • Profile of online and off-line buyers
                                                                                                      • Figure 32: Profile of online and off-line gift buyers, Christmas 2014
                                                                                                    • Repertoire analysis
                                                                                                        • Figure 33: Number of different types of gifts bought, Christmas 2014
                                                                                                    • The Consumer – How Much Did They Spend?

                                                                                                      • Key points
                                                                                                          • Figure 34: Average amount spent by buyers of each category, Christmas 2014
                                                                                                          • Figure 35: Average amount spent by buyers of each category, Christmas 2010-14
                                                                                                      • The Consumer – Online

                                                                                                        • Key points
                                                                                                          • The consumer – Devices used
                                                                                                              • Figure 36: Devices used for online purchases, Christmas 2014
                                                                                                              • Figure 37: Profile of device users, Christmas 2014
                                                                                                              • Figure 38: Gifts bought by device used, Christmas 2014
                                                                                                          • The Consumer – The Shopping Journey

                                                                                                            • Key points
                                                                                                              • Prices
                                                                                                                • How did people use stores?
                                                                                                                  • Sales and promotions
                                                                                                                      • Figure 39: The shopping journey, Christmas 2015
                                                                                                                      • Figure 40: Profile of different shopping journeys, Christmas 2015
                                                                                                                  • Online Plans for 2015

                                                                                                                    • Key points
                                                                                                                      • Figure 41: Online shopping plans for Christmas 2015
                                                                                                                      • Figure 42: Profile of those who will buy more or less online next year, Christmas 2014
                                                                                                                  • The Consumer – How to Improve the Shopping Experience

                                                                                                                    • Key points
                                                                                                                        • Figure 43: What would improve your Christmas shopping experience? Christmas 2014
                                                                                                                        • Figure 44: Who wants what, Christmas 2014
                                                                                                                      • Who wants what service by type of product bought
                                                                                                                          • Figure 45: Services that would improve the Christmas shopping experience by what people bought, Christmas 2014

                                                                                                                      Companies Covered

                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                      Christmas Shopping Habits - UK - February 2015

                                                                                                                      £1,995.00 (Excl.Tax)