Cinemas - China - December 2017
“Recovering from a glitch in 2016, cinemas are back on track and seeing sustainable growth. Facing fierce competition from video streaming services, cinemas need to continue to invest in the latest film technologies, since rich formats are a key driver to convince consumers to go to the cinema instead of watching films at home.”
– Yihe Huang, Research Analyst
This report looks at the following areas:
- Rich formats differentiate in-cinema watching from online streaming
- Private cinemas an emerging trend
- Popular celebrities no longer a box office guarantee
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