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Cinemas - UK - November 2013

“With improved websites and smart phone apps that help consumers select films, there is even more scope for cinemas to assume the role of curator, helping consumers decide how best to allocate their cinema funds.”

– Michael Oliver, Senior Leisure and Media Analyst

Some questions answered in this report include:

  • How can cinemas reduce their reliance on film distributors?
  • How can operators capitalise on the technological advances in cinema?
  • How can operators attract more spending on food and drink?
  • How can cinemas diversify away from their core youth demographic?

After a strong end to 2012, thanks to the much anticipated James Bond film, Skyfall, 2013 has proved to be a tougher year, with admissions deflated over the summer months and no guaranteed blockbuster to end the year on.

While consumer expenditure grew in 2012, growth remains slow and discerning cinema-goers are not prepared to spend money on extras such as 3D and food and drink unless they feel they are getting real value from it.

This report examines the current status of the market and looks at the major operators, as well as investigating consumer behaviour and attitudes, and assesses which improvements or innovations would appeal to cinema-goers.

This report concentrates on commercial cinema venues; that is, sites whose primary day-to-day function is the commercial display of cinema. Data on sites and screens, however, include any that accept advertising.

Companies that own, lease, manage or operate facilities for the day-to-day commercial display of films will be referred to as cinema operators or exhibitors.

Companies that distribute and/or produce films are not the subject of this report and will be referred to as film distributors.

Arthouse cinemas are those that specialise in showing mainly films that are not part of the commercial mainstream.

Multiplex cinemas are defined as those with five screens or more.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK Cinema Market by Value, 2008-18
              • Figure 2: UK Cinema admissions January-September 2008-13
            • Market drivers
              • Figure 3: Digital and 3D digital screens in the UK, 2008-12
            • Companies, brands and innovation
              • Figure 4: Cinema operators in the UK, by number of screens, December 2012
            • The consumer
              • Admissions and food and drink are key to growth
                • Figure 5: Cinema Visiting Frequency, August 2013
                • Figure 6: Food and drink bought in cinema on last visit, August 2013
              • Six in ten cinema-goers have seen a 3D movie
                • Figure 7: Viewing of 3D films, August 2013
                • Figure 8: Attitudes towards 3D films, August 2013
              • Sofas and 4D offer potential
                • Figure 9: Services cinema visitors would be willing to pay extra for, August 2013
              • What we think
              • Issues in the Market

                  • How can cinemas reduce their reliance on film distributors?
                    • How can operators capitalise on the technological advances in cinema?
                      • How can operators attract more spending on food and drink?
                        • How can cinemas diversify away from their core youth demographic?
                        • Trend Application

                            • Trend: Sense of the Intense
                              • Trend: Many Mes
                                • Mintel Futures: Old Gold
                                • Market Drivers

                                  • Key points
                                    • Industry still heavily reliant on the quality of film distributors’ releases
                                      • Figure 10: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2011
                                      • Figure 11: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2012
                                    • 3D recovers some ground in 2012
                                      • Figure 12: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2011
                                      • Figure 13: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2012
                                      • Figure 14: Digital and 3D digital screens in the UK, 2008-12
                                    • Younger consumers disproportionately affected by unemployment woes
                                      • Figure 15: Unemployment rate, by age group, April 2012-June 2013
                                    • No room for complacency as home entertainment becomes increasingly sophisticated
                                      • Figure 16: Ownership of consumer technology products, December 2011-April 2013
                                    • UK economy recovering but income squeeze continues
                                      • Figure 17: Trends in inflation and average weekly earnings, October 2008-October 2013
                                  • Who’s Innovating?

                                    • Key points
                                      • Big screen experience
                                        • Second screens
                                          • Alternative cinemas
                                            • Premium experience
                                              • The growth of event cinema
                                              • Market Size and Forecast

                                                • Key points
                                                  • Market value and admissions dip in 2013
                                                    • Figure 18: UK Cinema Market, 2008-18
                                                  • Forecast
                                                    • Figure 19: Forecast UK cinema market value, 2008-18
                                                    • Figure 20: Forecast UK cinema admissions, 2008-18
                                                • Segment Performance

                                                  • Key points
                                                    • Industry growth driven by ticket revenue increases
                                                      • Figure 21: Breakdown of UK cinema market, 2008-12
                                                    • Admissions peaks linked to school holidays
                                                      • Figure 22: UK cinema monthly admissions, 2008-12
                                                      • Figure 23: UK monthly admissions, 2008-12
                                                    • Cinema sites continue to decline as average size increases
                                                      • Figure 24: Trends in the UK cinema sites and screens, 2008-12
                                                  • Market Share

                                                    • Key points
                                                      • Further consolidation among the big three cinema chains
                                                        • Figure 25: Cinema Operators in the UK by number of sites and screens, December 2012
                                                    • Companies and Products

                                                      • Key points
                                                        • Cineworld Group plc
                                                          • Financial performance
                                                            • Figure 26: Financial performance of Cineworld Group plc, 2008-12
                                                            • Figure 27: Breakdown of Cineworld Group Plc’s revenue, by segment, 2008-12
                                                          • Company strategy
                                                            • Promotional activity
                                                              • Odeon & UCI Cinemas Group Limited
                                                                • Financial performance
                                                                  • Figure 28: Financial performance of Odeon & UCI Cinemas Group, 2008-12
                                                                • Company strategy
                                                                  • Promotional activity
                                                                    • Vue Entertainment Holdings (UK) Limited
                                                                      • Financial performance
                                                                        • Figure 29: Financial performance of Vue Entertainment Holdings (UK) Limited, 2008-12
                                                                        • Figure 30: Financial performance of Apollo Cinemas Limited, 2008-12
                                                                      • Company strategy
                                                                        • Promotional activity
                                                                          • NATL Amusements (UK) Limited
                                                                            • Financial performance
                                                                              • Figure 31: Financial performance of NATL Amusements (UK) Limited, 2008-13
                                                                            • Company strategy
                                                                              • Promotional activity
                                                                              • Brand Communication and Promotion

                                                                                • Key points
                                                                                  • Film distributors’ spend geared towards younger cinema-goers
                                                                                    • Figure 32: Main media expenditure by UK film distributor and cinema exhibitors, by type of film certificate, 2009-12
                                                                                  • TV is main advertising medium
                                                                                    • Figure 33: UK film distributors’ media expenditure, by media type, 2009-12
                                                                                  • Universal is the biggest spender
                                                                                    • Figure 34: UK film distributors, top 10 advertisers, 2009-12
                                                                                  • Most distributors stick to tried and tested media
                                                                                    • Figure 35: UK film distributors, top 10 advertisers, by media channel, 2012
                                                                                  • Cineworld is the dominant cinema advertiser
                                                                                    • Figure 36: UK cinemas – leading advertisers, 2009-12
                                                                                  • Leading operators opt for differing media channels
                                                                                    • Figure 37: UK cinemas – top 10 advertisers, by media type, 2012
                                                                                  • Cineworld has the strongest social media presence
                                                                                    • Figure 38: Cinemas’ social media following*, 2013
                                                                                • Cinema Visiting Frequency

                                                                                  • Key points
                                                                                    • Eight in ten visit cinema but majority go infrequently
                                                                                      • Figure 39: Cinema visiting frequency, August 2013
                                                                                  • Cinema Visiting Behaviour

                                                                                    • Key points
                                                                                      • Half bring food/drink with them to the cinema
                                                                                        • Figure 40: Food and drink bought in cinema on last visit, August 2013
                                                                                    • Viewing of 3D Films and Attitudes towards Them

                                                                                      • Key points
                                                                                        • Six in ten cinema-goers have seen a 3D movie
                                                                                          • Figure 41: Viewing of 3D films, August 2013
                                                                                          • Figure 42: Viewing of 3D films, by cinema visiting frequency, August 2013
                                                                                        • Cost is main objection to 3D
                                                                                          • Figure 43: Attitudes towards 3D films, August 2013
                                                                                          • Figure 44: Attitudes towards 3D films, by viewing of 3D films, August 2013
                                                                                      • Incremental Revenue Opportunities

                                                                                        • Key points
                                                                                          • Sofas and 4D offer potential for incremental revenue
                                                                                            • Figure 45: Services cinema visitors would be willing to pay extra for, August 2013
                                                                                            • Figure 46: Services cinema visitors would be willing to pay extra for, by cinema visiting frequency, August 2013
                                                                                        • Appendix – Market Size Forecast Scenarios

                                                                                            • Figure 47: UK cinema industry market size forecast scenarios, 2013-18
                                                                                        • Appendix – Cinema Visiting Frequency

                                                                                            • Figure 48: Most popular cinema visiting frequency, by demographics, August 2013
                                                                                            • Figure 49: Next most popular cinema visiting frequency, by demographics, August 2013
                                                                                        • Appendix – Food and Drink Bought in Cinema on Last Visit

                                                                                            • Figure 50: Most popular food and drink bought in cinema on last visit, by demographics, August 2013
                                                                                            • Figure 51: Next most popular food and drink bought in cinema on last visit, by demographics, August 2013
                                                                                            • Figure 52: Other food and drink bought in cinema on last visit, by demographics, August 2013
                                                                                            • Figure 53: Most popular food and drink brought into cinema on last visit, by demographics, August 2013
                                                                                            • Figure 54: Next most popular food and drink brought into cinema on last visit, by demographics, August 2013
                                                                                        • Appendix – Viewing of 3D Films and Attitudes Towards Them

                                                                                            • Figure 55: Viewing of 3D films, by demographics, August 2013
                                                                                            • Figure 56: Most popular attitudes towards 3D films, by demographics, August 2013
                                                                                            • Figure 57: Next most popular attitudes towards 3D films, by demographics, August 2013
                                                                                        • Appendix – Incremental Revenue Opportunities

                                                                                            • Figure 58: Services cinema visitors would be willing to pay extra for – A more luxurious seat, by demographics, August 2013
                                                                                            • Figure 59: Services cinema visitors would be willing to pay extra for – A seat with more legroom, by demographics, August 2013
                                                                                            • Figure 60: Services cinema visitors would be willing to pay extra for – A seat with a guaranteed unobstructed view of the screen, by demographics, August 2013
                                                                                            • Figure 61: Services cinema visitors would be willing to pay extra for – A screening where no children aged under 16 are allowed, by demographics, August 2013
                                                                                            • Figure 62: Services cinema visitors would be willing to pay extra for – A sofa to watch from, by demographics, August 2013
                                                                                            • Figure 63: Services cinema visitors would be willing to pay extra for – Seats that provide a 4D effect, by demographics, August 2013
                                                                                            • Figure 64: Services cinema visitors would be willing to pay extra for – Seats with the best viewing position, by demographics, August 2013
                                                                                            • Figure 65: Services cinema visitors would be willing to pay extra for – The option to order food and drink from your seat and have it brought to you, by demographics, August 2013

                                                                                        Companies Covered

                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                        Cinemas - UK - November 2013

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