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Cinemas - UK - November 2014

“Further integrating mobile into the cinema experience presents many opportunities for operators, including improving the efficiency of booking systems, boosting additional purchases and creating targeted marketing campaigns.”
– Rebecca McGrath, Research Analyst

This report looks at the following issues:

  • How cinemas can utilise mobile
  • Building on the success of event cinema

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Low admissions halt market growth
                • Figure 1: Forecast UK cinema market value, 2009-19
              • Market factors
                • Top 20 films see drop in box office
                  • Figure 2: Trends in combined box office value of top 20 films released in the UK and RoI, 2012 and 2013
                • Gravity doesn’t prevent 3D fall
                  • Figure 3: Box office results for the top 10 3D films released in the UK and RoI, 3D and non-3D, 2012 and 2013
                • Record number of 12A films
                  • The rise of event cinema
                    • Figure 4: Box office taking of events screened by UK cinemas, by type of event, 2013
                  • Companies, brands and innovation
                    • Odeon is market leader in terms of sites
                      • Figure 5: Cinema operators in the UK, by number of sites, December 2013
                      • Figure 1: Cinema operators in the UK, by number of screens, December 2013
                    • Odeon trials iBeacon technology
                      • Cineworld launches e-ticketing system
                        • Laser projectors to make 3D films brighter
                          • The consumer
                            • Over a quarter visited an Odeon, Cineworld or Vue cinema
                              • Figure 7: Cinemas visited, August 2014
                            • At the venue remains number one booking method
                              • Figure 8: Booking method, August 2014
                            • Around a third used a discount offer
                              • Figure 9: Use of discount offer, August 2014
                            • Only a few purchase premium seating
                              • Figure 10: Purchase of premium seating, August 2014
                            • 2D films still dominate
                              • Figure 11: Type of film watched, August 2014
                            • Over half buy food/drink at the cinema, but over a third bring it from outside
                              • Figure 12: Purchase of food and drink at cinema, August 2014
                              • Figure 13: Outside food and drink brought to cinema, August 2014
                            • Additional features most appealing to younger people
                              • Figure 14: Willingness to pay for additional features, August 2014
                            • Live pop/rock concerts the best prospect for event cinema
                              • Figure 15: Interest in event cinema, August 2014
                              • Figure 16: Interest in event cinema, August 2014 (continued)
                            • Consumers in favour of variable pricing
                              • Figure 17: Attitudes towards cinemas, August 2014
                            • What we think
                            • Issues and Insights

                                • How cinemas can utilise mobile
                                  • The facts
                                    • The implications
                                      • Building on the success of event cinema
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • Trend: Collective Intelligence
                                                • Trend: Slow It All Down
                                                  • Trend: Let’s Make a Deal
                                                  • Market Drivers

                                                    • Key points
                                                      • 2013 hit by lack of massive blockbusters
                                                        • Figure 18: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2013
                                                        • Figure 19: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2012
                                                      • Difficult year for 3D despite success of Gravity
                                                        • Figure 20: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2013
                                                        • Figure 21: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2012
                                                      • 3D makes up less than half of digital screens
                                                        • Figure 22: Digital and 3D digital screens in UK, 2009-13
                                                      • The rise of event cinema
                                                        • Figure 23: Number and box office taking of events screened by UK cinemas, by type of event, 2013
                                                      • Record number of 12A films
                                                        • Harsher punishments for piracy
                                                          • World Cup slows cinema ticket sales
                                                            • Over three quarters of consumers have HDTVs
                                                              • Figure 24: Ownership of consumer technology products, December 2011-June 2014
                                                          • Who's Innovating?

                                                            • Key points
                                                              • Laser projectors to make 3D films brighter
                                                                • Selfridges launches world’s first in-store cinema
                                                                  • Cinemas have simultaneous TV releases
                                                                    • Stephen Fry’s book launch simulcast across 400 cinemas
                                                                      • Chinese cinemas to have viewer comments on screen
                                                                        • Swedish cinemas launch feminist ratings
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Market struggles as admissions drop
                                                                              • Figure 25: UK cinema market, 2009-19
                                                                            • Forecasts
                                                                              • Figure 26: Forecast UK cinema market value, 2009-19
                                                                              • Figure 27: Forecast UK cinema admissions, 2009-19
                                                                            • Forecast methodology
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Growth halted by drop in ticket revenue
                                                                                  • Figure 28: Breakdown of UK cinema market, 2009-13
                                                                                • Summer months see decline over four years
                                                                                  • Figure 29: UK cinema monthly admissions, 2010-13
                                                                                  • Figure 30: UK monthly admissions, 2010-13
                                                                              • Market Share

                                                                                • Key points
                                                                                  • Leading cinema chains cement market positions
                                                                                    • Figure 31: Cinema operators in the UK, by number of sites and screens, December 2013
                                                                                • Companies and Products

                                                                                    • Odeon & UCI Cinemas Group Limited
                                                                                      • Background
                                                                                        • Financial performance
                                                                                          • Figure 32: Financial performance of Odeon & UCI Cinemas Group Limited, 2009-13
                                                                                        • Recent activity
                                                                                          • Cineworld Group plc
                                                                                            • Background
                                                                                              • Financial performance
                                                                                                • Figure 33: Financial performance of Cineworld Group plc, 2009-13
                                                                                                • Figure 34: Breakdown of Cineworld Group Plc’s revenue, by segment, 2012 and 2013
                                                                                              • Recent activity
                                                                                                • Vue Entertainment Holdings (UK) Limited
                                                                                                  • Background
                                                                                                    • Financial performance
                                                                                                      • Figure 35: Financial performance of Vue Entertainment Holdings (UK) Limited, 2012 and 2013
                                                                                                      • Figure 36: Financial performance of Apollo Cinemas Limited, 2012 and 2013
                                                                                                    • Recent activity
                                                                                                      • NATL Amusements (UK) Limited
                                                                                                        • Background
                                                                                                          • Financial performance
                                                                                                            • Figure 7: Financial performance of NATL Amusements (UK) Limited, 2009-14
                                                                                                          • Recent activity
                                                                                                          • Brand Communication and Promotion

                                                                                                            • Key points
                                                                                                              • Ad expenditure on PG films down
                                                                                                                • Figure 38: Main media expenditure by UK film distributor and cinema exhibitors, by type of film certificate, 2010-13
                                                                                                              • TV advertising remains dominant
                                                                                                                • Figure 39: Film distributors’ UK media expenditure, by media type, 2010-13
                                                                                                              • 20th Century Fox takes leading market position
                                                                                                                • Figure 40: Film distributors – top 10 UK advertisers, 2010-13
                                                                                                              • Odeon Cinemas grows ad expenditure
                                                                                                                • Figure 41: UK cinemas – leading advertisers, 2011 and 2013
                                                                                                              • Cineworld top on social media
                                                                                                                • Figure 42: Cinemas’ social media following, September 2014
                                                                                                            • The Consumer – Cinemas Visited

                                                                                                              • Key points
                                                                                                                • Over a quarter visited an Odeon, Cineworld or Vue cinema
                                                                                                                  • Figure 43: Cinemas visited, August 2014
                                                                                                              • The Consumer – Cinema Visiting Behaviour

                                                                                                                • Key points
                                                                                                                  • At venue remains most popular booking method
                                                                                                                    • Figure 44: Booking method, August 2014
                                                                                                                  • Around a third used a discount offer
                                                                                                                    • Figure 45: Use of discount offer, August 2014
                                                                                                                  • Few purchase premium seating
                                                                                                                    • Figure 46: Purchase of premium seating, August 2014
                                                                                                                  • 2D films still dominate
                                                                                                                    • Figure 47: Type of film watched, August 2014
                                                                                                                  • Over half buy food/drink at the cinema
                                                                                                                    • Figure 48: Purchase of food and drink at cinema, August 2014
                                                                                                                  • But over a third bring food/drink from outside the cinema
                                                                                                                    • Figure 49: Outside food and drink brought to cinema, August 2014
                                                                                                                • The Consumer – Purchasing Additions

                                                                                                                  • Key points
                                                                                                                    • A larger seat is the favourite additional feature
                                                                                                                      • Figure 50: Willingness to pay for additional features, August 2014
                                                                                                                    • Younger generations more willing to pay for additions
                                                                                                                      • Figure 51: Willingness to pay for additional features, by age, August 2014
                                                                                                                    • Young men would pay more for a bar
                                                                                                                    • The Consumer – Interest in Event Cinema

                                                                                                                      • Key points
                                                                                                                        • A live pop/rock concert has most interest
                                                                                                                          • Figure 52: Interest in event cinema, August 2014
                                                                                                                          • Figure 53: Interest in event cinema, August 2014 (continued)
                                                                                                                        • Half of 16-24s have an interest in watching an initial broadcast of a TV show
                                                                                                                          • Figure 54: Interest in event cinema, television broadcasts, by age, August 2014
                                                                                                                      • The Consumer – Attitudes towards Cinemas

                                                                                                                        • Key points
                                                                                                                          • Consumers in favour of variable pricing
                                                                                                                            • Figure 55: Attitudes towards cinemas, August 2014
                                                                                                                          • People want more than popcorn
                                                                                                                            • Shorter films to fit around work schedules
                                                                                                                              • Figure 56: Interest in shorter films at the cinema, by current working situation, August 2014
                                                                                                                            • Consumers feel they can just stay at home

                                                                                                                            Companies Covered

                                                                                                                            • Apollo Cinemas Limited
                                                                                                                            • Apple Computer UK Ltd
                                                                                                                            • Bluewater Shopping Centre
                                                                                                                            • Cineworld
                                                                                                                            • Cinven Ltd
                                                                                                                            • Costa
                                                                                                                            • Fédération Internationale de Football Association
                                                                                                                            • IMAX Corporation
                                                                                                                            • National Amusements Inc.
                                                                                                                            • Odeon Cinemas
                                                                                                                            • Showcase Cinemas
                                                                                                                            • Sony (UK) Ltd
                                                                                                                            • Starbucks Coffee Company UK Ltd
                                                                                                                            • Terra Firma Capital Partners Ltd
                                                                                                                            • Twitter, Inc.
                                                                                                                            • United Cinemas International (UK) Limited
                                                                                                                            • Vodafone Group Plc (UK)
                                                                                                                            • Vue
                                                                                                                            • Walt Disney Company, The
                                                                                                                            • WestLB AG

                                                                                                                            Cinemas - UK - November 2014

                                                                                                                            £1,995.00 (Excl.Tax)