Cinemas - UK - November 2016
“The industry as a whole is looking in good stead to continue to grow as more and more innovation from technology and the independent sector keep movie goers keen to visit the cinema. Developments in 3D and 4D technology are likely to draw in crowds of children and hard-core movie fans, while the growth of event cinema and diverse food and drink offerings provided by independents means cinema is becoming a destination for consumers who are not typical cinema fans. All of these have a higher ticket price than standard cinemas, so this will help to keep the industry buoyant.”
- Helen Fricker, Senior Leisure Analyst
This report will cover the following areas:
- How can cinemas drive footfall?
- How can cinemas increase consumers’ additional spend once there?
- How can cinemas use 3D to their advantage
This year there have been further developments that allow the consumer to be immersed in a movie, such as virtual reality headsets and 360o films, not to mention the growth in 4D. Cineworld and Odeon now offer 4D viewings in selected locations and it is likely more will be developed soon. Event cinema has also seen a huge rise in popularity, broadening the cinema audience, and is projected to grow to £1bn by 2019.
This Report focuses on commercial cinemas – sites whose primary day-to-day function is the commercial display of content. However, data on sites and screens includes any that accept advertising. Companies that own, lease, manage or operate facilities for the day-to-day commercial display of films will be referred to as “cinema operators” or “exhibitors".
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