Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Cinemas - UK - November 2016

“The industry as a whole is looking in good stead to continue to grow as more and more innovation from technology and the independent sector keep movie goers keen to visit the cinema. Developments in 3D and 4D technology are likely to draw in crowds of children and hard-core movie fans, while the growth of event cinema and diverse food and drink offerings provided by independents means cinema is becoming a destination for consumers who are not typical cinema fans. All of these have a higher ticket price than standard cinemas, so this will help to keep the industry buoyant.”

- Helen Fricker, Senior Leisure Analyst

This report will cover the following areas:

  • How can cinemas drive footfall?
  • How can cinemas increase consumers’ additional spend once there?
  • How can cinemas use 3D to their advantage

This year there have been further developments that allow the consumer to be immersed in a movie, such as virtual reality headsets and 360o films, not to mention the growth in 4D. Cineworld and Odeon now offer 4D viewings in selected locations and it is likely more will be developed soon. Event cinema has also seen a huge rise in popularity, broadening the cinema audience, and is projected to grow to £1bn by 2019.

This Report focuses on commercial cinemas – sites whose primary day-to-day function is the commercial display of content. However, data on sites and screens includes any that accept advertising. Companies that own, lease, manage or operate facilities for the day-to-day commercial display of films will be referred to as “cinema operators” or “exhibitors".

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

          • 2016 unlikely to maintain the highs of 2015
            • Figure 1: UK cinema market, market value and forecast, 2011-21
          • Independents increasing their share of the market
            • Cineworld buys five Empire venues
              • AMC to buy Odeon and UCI
                • Figure 2: Leading cinema operators in the UK, ranked by number of screens, October 2016
              • Event cinema projected to grow to £1bn by 2019
                • Netflix moves into cinematic space
                  • Technology helping increase the gap between cinemas and at-home viewing
                    • Brexit unlikely to have impact on cinema industry
                      • Figure 3: Cinemas visited in the past 12 months, August 2016
                    • 3D not grown but these are valuable consumers
                      • Figure 4: Type of film seen on last visit, August 2016
                    • Driving footfall with ‘sharing’
                      • Figure 5: Interest in potential new products, August 2016
                    • Previously seen film trailers biggest influence on visiting
                      • Figure 6: Influence on film choice, August 2016
                    • What we think
                    • Issues and Insights

                      • How can cinemas drive footfall?
                        • The facts
                          • The implications
                            • How can cinemas increase consumers’ additional spend once there?
                              • The facts
                                • The implications
                                  • How can cinemas use 3D to their advantage?
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • 2016 unlikely to maintain the highs of 2015
                                          • Steady growth forecast
                                            • Brexit unlikely to have impact on cinema industry
                                              • Technology continues to develop as 3D becomes 4D
                                                • Movie goers can ‘step inside’ with VR headsets and 360 films
                                                  • Cinemas continue to be more than just a place to watch the latest films
                                                    • Social media helps to increase ‘buzz’ ahead of film releases
                                                      • iBeacon technology allows brands to engage with consumers on a new level
                                                      • Market Size and Forecast

                                                        • 2016 unlikely to maintain the highs of 2015
                                                            • Figure 7: UK cinema market, 2011-21
                                                          • Forecast methodology
                                                            • Figure 8: UK cinema market, forecast market value, 2016-21
                                                            • Figure 9: UK cinema market, forecast market volume*, 2016-21
                                                        • Segmentation Performance

                                                          • Admissions up for the first time in years
                                                            • Figure 10: UK cinema market by segment, 2010-15
                                                          • Film slate more impactful than ever on admissions
                                                            • Figure 11: UK cinema monthly admissions, 2010-15
                                                            • Figure 12: UK cinema monthly admissions, 2010-15
                                                        • Market Drivers

                                                          • Box office continues to be reliant on blockbusters
                                                            • Figure 13: Top films by gross box office in the UK, 2010-16*
                                                          • Site numbers at all time high
                                                            • Figure 14: UK cinema key metrics, 2010-16
                                                          • 3D and IMAX remain a small proportion of the market
                                                            • Figure 15: Trends in the number of digital and digital 3D cinema screens in the UK, 2010-14
                                                          • Event cinema projected to grow to £1bn by 2019
                                                            • Netflix continues to dominate streaming and increases movie roll out
                                                            • Key Players – What You Need to Know

                                                              • Cineworld buys five Empire cinemas
                                                                • AMC to buy Odeon & UCI
                                                                  • Independents increasing their share of the market
                                                                    • Netflix brings films to the big screen
                                                                      • Advertising expenditure shows signs of decline
                                                                        • Spend comes from the same players
                                                                          • Technology is the helping increase the gap between cinemas and at-home viewing
                                                                          • Market Share

                                                                            • Independents increasing their share of the market
                                                                              • Figure 16: Cinema operators in the UK, by number of sites and screens, ranked by number of screens, October 2016
                                                                              • Figure 17: Cinema operators in the UK, by number of screens, 2015-2016
                                                                            • Cineworld buys five Empire cinemas
                                                                              • AMC to buy Odeon & UCI
                                                                              • Brand Communication and Promotion

                                                                                • Advertising expenditure shows signs of decline
                                                                                  • Figure 18: Recorded above-the-line, online display and direct mail advertising expenditure for UK film distributors and cinemas, 2011-15
                                                                                • Spend comes from the same players
                                                                                  • Figure 19: Recorded above-the-line, online display and direct mail advertising expenditure by film distributors, by distributor, 2016
                                                                              • Launch Activity and Innovation

                                                                                • Technology continues to develop as 4D hits the mainstream
                                                                                  • Movie goers can ‘step inside’ with VR headsets and 360 films
                                                                                    • iBeacon technology allows brands to engage with consumers on a new level
                                                                                      • Dinner and a movie becomes dinner at the movies as cinemas continue to be more than just a place to watch the latest films
                                                                                        • Event cinema the fastest growing sector at the box office
                                                                                          • Smartphones and social media continue to add hype to film releases
                                                                                            • 3D cinema looks to lose the glasses
                                                                                            • The Consumer – What You Need to Know

                                                                                              • In the wake of Brexit consumers are still keen to visit the cinema
                                                                                                • Booking still done on day but slight increase in advance methods
                                                                                                  • 3D not grown but these are valuable consumers
                                                                                                    • More consumers are buying food and drink in the cinema
                                                                                                      • Driving footfall with ‘sharing’
                                                                                                        • Previously seen film trailers biggest influence on visiting
                                                                                                        • Cinema Visitation

                                                                                                          • In the wake of Brexit consumers are still keen to visit the cinema
                                                                                                            • Young males continue to make up the majority of cinema audience
                                                                                                              • The main cinema audience is the least loyal
                                                                                                                • Figure 20: Cinemas visited in the past 12 months, August 2016
                                                                                                            • Ticket Booking Method

                                                                                                              • Booking still done on day but slight increase in advance methods
                                                                                                                • Smartphones under-utilised for booking tickets
                                                                                                                  • Figure 21: How cinema tickets were booked on last visit, August 2016
                                                                                                              • Type of Film Seen

                                                                                                                • 3D not grown but these are valuable consumers
                                                                                                                  • Kids movies are key for 3D
                                                                                                                    • Figure 22: Type of film seen on last visit, August 2016
                                                                                                                • Activities Done on Last Visit

                                                                                                                  • More consumers are buying food and drink in the cinema
                                                                                                                    • Operator differences
                                                                                                                      • Parents of younger kids a prime target for food and drink purchases
                                                                                                                        • Introduce healthy food alternatives to increase non-ticket spend
                                                                                                                          • Older customers less willing to spend
                                                                                                                            • Figure 23: Activities done on last visit, August 2016
                                                                                                                          • Younger males most likely to drink alcohol at the cinema
                                                                                                                            • Cinema is a different occasion for females
                                                                                                                              • Figure 24: Activities done on last visit, August 2016
                                                                                                                          • Interest in Potential New Products

                                                                                                                            • Driving footfall with ‘sharing’
                                                                                                                              • Figure 25: Interest in potential new products, August 2016
                                                                                                                            • Opportunity for location specific developments
                                                                                                                              • There is a place for premium food and drink
                                                                                                                                • Figure 26: Interest in potential new products, August 2016
                                                                                                                            • Film Choice Influence

                                                                                                                              • Previously seen film trailers biggest influence on film choice
                                                                                                                                • Figure 27: Influence on film choice, August 2016
                                                                                                                              • Men and women influenced in different ways
                                                                                                                                • Figure 28: Influence on film choice by gender, August 2016
                                                                                                                              • Empire attracting a different type of consumer
                                                                                                                              • Appendix – Data Sources, Abbreviations and Consumer research methodology

                                                                                                                                • Data sources
                                                                                                                                  • Abbreviations
                                                                                                                                    • Consumer research methodology
                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                        • Figure 29: UK cinema market, value forecast scenarios, 2016-21
                                                                                                                                        • Figure 30: UK cinema market, volume* forecast scenarios, 2016-21
                                                                                                                                      • Fan chart forecast

                                                                                                                                      Companies Covered

                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                      Cinemas - UK - November 2016

                                                                                                                                      US $2,583.33 (Excl.Tax)