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Cinemas - UK - November 2017

“High consumer interest in 4DX cinema indicates that the format will not simply be a gimmick but could potentially become a genuine staple of the industry. Broadening the scope and appeal of the format will rest on using it to different degrees for different genres, with some films only having a subtle sprinkling of 4DX features.”
– Rebecca McGrath, Senior Media Analyst

This report examines the following issues:

  • Upcoming innovations to help diffuse streaming service threat
  • High interest in 4DX suggests it will be seen as more than just a gimmick

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • 2017 to be a strong year for UK cinema
              • Figure 1: UK cinema market, forecast market value, 2012-22
            • Star Wars tops the list once again in 2016
              • Key players
                • Cineworld has the highest number of UK screens
                  • AMC completes acquisition of Odeon and UCI
                    • Cineworld expands 4DX offering across UK
                      • Odeon launches its first luxury cinema in Europe
                        • Curzon introduces its own subscription streaming service
                          • The consumer
                            • Two in three people visited the cinema in the last year
                              • Figure 2: Cinema visiting, September 2017
                            • Growth in advance booking as more people buy on their smartphone
                              • Figure 3: Ticket booking method, September 2017
                            • Action is the most viewed film genre
                              • Figure 4: Genre of film, September 2017
                            • Home cinema does pose a threat
                              • Figure 5: Cinema behaviour, September 2017
                            • High interest in watching 4DX showings
                              • Figure 6: Interest in 4DX screenings, September 2017
                            • What we think
                            • Issues and Insights

                              • Upcoming innovations to help diffuse streaming service threat
                                • The facts
                                  • The implications
                                    • High interest in 4DX suggests it will be seen as more than just a gimmick
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Admissions fall slightly in 2016 but box office still hits record high
                                            • 2017 set to be another great year for UK cinema
                                              • Star Wars tops the list once again in 2016
                                                • Site and screen numbers up further in 2016
                                                  • Major cinema chains form new global body
                                                  • Market Size and Forecast

                                                    • 2017 set to be another great year for UK cinema
                                                        • Figure 7: UK cinema market, 2012-22
                                                        • Figure 8: UK cinema market, forecast market volume*, 2012-22
                                                        • Figure 9: UK cinema market, forecast market value, 2012-22
                                                    • Market Segmentation

                                                      • Admissions fall slightly in 2016 but box office still hits record high
                                                        • Figure 10: UK cinema market, by segment, 2011-16
                                                        • Figure 11: UK cinema admissions, 2000-16
                                                      • UK avoids US 2017 woes
                                                        • Figure 12: UK cinema monthly admissions, 2012-17
                                                        • Figure 13: UK cinema monthly admissions, 2010-16
                                                    • Market Drivers

                                                      • Star Wars tops the list once again in 2016
                                                        • Figure 14: Top 10 films, by gross box office in the UK, 2016
                                                        • Figure 15: Top films, by gross box office in the UK, 2011-17
                                                      • Site and screen numbers up further in 2016
                                                        • Figure 16: UK cinema sites and screen, 2011-16
                                                        • Figure 17: Trends in the number of digital and digital 3D cinema screens in the UK, 2011-15
                                                      • On-demand streaming services offer competition
                                                        • Figure 18: Services used to watch on-demand TV, July 2017
                                                      • Major cinema chains form new global body
                                                        • Movie studios reportedly blaming Rotten Tomatoes for movie performances
                                                        • Key Players – What You Need to Know

                                                          • Cineworld has the highest number of UK screens
                                                            • AMC completes acquisition of Odeon and UCI
                                                              • Cineworld expands 4DX offering across UK
                                                                • Odeon launches its first luxury cinema in Europe
                                                                  • Curzon introduces its own subscription streaming service
                                                                    • Advertising spend increases 5.8%
                                                                    • Market Share

                                                                      • Cineworld has the highest number of UK screens
                                                                        • Figure 19: Major UK cinema operators’ sites and screens, October 2017*
                                                                        • Figure 20: Major UK cinema operators, by number of screens, October 2016 and 2017
                                                                      • AMC completes acquisition of Odeon and UCI
                                                                        • Vue takes over Odeon Printworks
                                                                          • Cineworld acquires another Empire cinema
                                                                          • Launch Activity and Innovation

                                                                            • Cineworld expands 4DX offering across UK
                                                                              • Odeon launches its first luxury cinema in Europe
                                                                                • Curzon introduces its own subscription streaming service
                                                                                  • Dunkirk is widest 70mm film release in years
                                                                                    • Samsung makes move to replace cinema projectors
                                                                                      • Promise of VR cinema may be getting closer
                                                                                        • Cameron aiming to offer Avatar 2 in glasses-free 3D in 2020
                                                                                          • Max Factor partners with boutique UK cinemas
                                                                                          • Advertising and Marketing Activity

                                                                                            • Advertising spend increases 5.8%
                                                                                              • Figure 21: Recorded above-the-line, online display and direct mail advertising expenditure for UK film distributors and cinemas, 2012-16
                                                                                            • Warner Bros is largest advertiser among studios
                                                                                              • Figure 22: Share of recorded above-the-line, online display and direct mail advertising expenditure by film distributors, 2016
                                                                                            • Nielsen Ad Intel coverage
                                                                                            • The Consumer – What You Need to Know

                                                                                              • Two in three people visited a cinema in the last year
                                                                                                • Growth in advance booking as more people book on mobile devices
                                                                                                  • Action is the most viewed film genre
                                                                                                    • Home cinema does pose a threat
                                                                                                      • Two in three 16-34s are interested in VR films
                                                                                                        • High interest in watching 4DX showings
                                                                                                        • Cinema Visiting

                                                                                                          • Two in three people visited a cinema in the last year
                                                                                                            • Parents of young children are biggest cinema-goers
                                                                                                              • Figure 23: Cinema visiting, September 2017
                                                                                                            • Interest in 3D appears to be waning
                                                                                                                • Figure 24: Type of film seen, September 2017
                                                                                                            • Ticket Booking Method

                                                                                                              • Growth in advance booking
                                                                                                                • More people buying tickets on smartphones and tablets
                                                                                                                  • Figure 25: Ticket booking method, September 2017
                                                                                                                • Advance bookings are usually made the day before
                                                                                                                  • Figure 26: Booking in advance, September 2017
                                                                                                              • Genre of Film

                                                                                                                • Action is the most viewed film genre
                                                                                                                  • Figure 27: Genre of film, September 2017
                                                                                                                • Sequels are popular with parents of young children
                                                                                                                • Cinema Behaviour

                                                                                                                  • Home cinema does pose a threat
                                                                                                                    • Keeping ahead of home devices
                                                                                                                      • Curzon looks to utilise popularity of subscription streaming
                                                                                                                        • Figure 28: Cinema behaviour, September 2017
                                                                                                                      • Many want to go to the cinema regardless of the film they will see
                                                                                                                        • Two in three 16-34s are interested in VR films
                                                                                                                          • Figure 29: Interest in watching virtual reality films, by age, September 2017
                                                                                                                      • Interest in 4DX

                                                                                                                        • High interest in watching 4DX showings
                                                                                                                            • Figure 30: Interest in 4DX screenings, September 2017
                                                                                                                          • People are willing to pay more for 4DX
                                                                                                                            • 4DX doesn’t need to be limited to action films
                                                                                                                                • Figure 31: Attitudes towards 4DX screenings, September 2017
                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                • Abbreviation
                                                                                                                                  • Consumer research methodology
                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                      • Figure 32: UK cinema market, volume* forecast, 2017-22
                                                                                                                                      • Figure 33: UK cinema market, value forecast, 2017-22
                                                                                                                                    • Forecast methodology

                                                                                                                                    Cinemas - UK - November 2017

                                                                                                                                    US $2,648.76 (Excl.Tax)