Cleaning the House - US - June 2015
"While Americans’ lives may be busier than ever, they continue to carve out time for housecleaning, reflecting the importance they place on keeping their homes clean. The amount of average time adults spend cleaning the house in a typical week confirms an ongoing opportunity for household cleaning products that help save time and effort."
- John Owen, Senior Household Analyst
This report discusses the following key topics:
- Easy-cleaning surface cleaner segments gain, disinfection still important
- More than four hours a week spent on cleaning, gender gap narrows
- An overall preference for quick, efficient cleanups
This report examines consumer attitudes and behaviors toward housecleaning, including the amount of time people spend doing housecleaning, their approach to housecleaning overall as well as to individual cleaning tasks, and their preferences in cleaning product attributes and benefits.
Even amid ever-more-hectic household schedules, consumers continue to find the time to do housecleaning, reflecting the importance consumers place on keeping their homes clean and healthy. While consumers continue to gravitate to cleaning products that facilitate quick, efficient cleanups, they are unlikely to be willing to compromise on cleaning performance. There is also an opportunity, especially among the heaviest cleaners, to highlight the safety of cleaning product ingredients.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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