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clothing, footwear, accessories
- Clothing Retailing - Europe - November 2010
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The European clothing market was worth an estimated €301.4 billion (including VAT) in 2009.
Compared to 2008, spending on clothing declined by 4% in 2009.
As a discretionary area of spend, it comes as little surprise that clothing has been heavily impacted by the recessionary climate across Europe. Nevertheless, it has proved more resilient than other discretionary categories, such as furniture and electricals.
In 2009 value growth was hampered by low inflation or even deflation, in many markets. Indeed in the UK price deflation was around 8% or more throughout the year.
Germany is the largest clothing market in Europe, closely followed by Italy. However, the two markets differ in terms of structure and fashions and Italy remains one of the most fragmented markets in Western Europe despite the presence of international chains like H&M and Inditex.
The UK is the next largest market although its value in the table was negatively impacted by sterling’s depreciation against the Euro in 2008 and again, albeit to a lesser extent, in 2009. In local currency terms sales grew by 1.3% in 2009 as shown in the chart after the table.
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.
With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:
- background economic and demographic data
- market sizes
- regional retailing trends and issues
- market drivers
- consumer expenditure
- consumer trends
- leading pan-European retailers
- domestic retailers
- market forecasts
Market in Brief
Retail sales forecasts
Outlook for clothing retailing
Market size and performance
The European competitive landscape
Report Scope
Technical notes
Definitions
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010
Other abbreviations
European Summary and Outlook
European market size
Spending on clothing
Figure 3: Europe: Clothing market size, by country, 2005-09
Contraction across most of Europe
Figure 4: Europe: Percentage change in consumer spending on clothing (in local currency), 2008-09
National affluence and preferences impact on spend per head
Figure 5: Europe: Clothing spending per capita, 2009
Retail competitor analysis
Leading retailers
Figure 6: Europe: Top 20 leading clothing retailers, 2009
European market shares
Figure 7: Europe: Leading clothing specialists’ market shares, 2009
Clothing specialists
Sector sales slide in 2009…
Figure 8: Europe: Clothing specialists’ retail sales, by country, 2008 and 2009
Figure 9: Europe: clothing specialists’ retail sales growth in local currency, 2008-09
Outlook
Sector sales forecasts
Figure 10: Europe: Clothing retail sales forecasts, 2010 and 2015
Where next?
Austerity measures will hit consumers in the short term
Playing into the hands of value retailers?
Grocers should look to step up
Multi-brand strategy can drive market share gains
The shape of digital shopping to come
Austria
Clothing market
Figure 11: Austria: Consumer spending on clothing, 2005-09
Clothing specialists sales and forecasts
Figure 12: Austria: Clothing specialists sales, 2005-09
Figure 13: Austria: Clothing specialists sales forecast, 2010-15
Figure 14: Austria: Estimated clothing channels of distribution, 2009
Leading specialists
Figure 15: Austria: Leading clothing retailers and market shares, 2009-10
Belgium
Clothing market
Figure 16: Belgium: Consumer spending on clothing, 2005-09
Clothing specialists sales and forecasts
Figure 17: Belgium: Clothing specialists’ sales, 2005-09
Figure 18: Belgium: Clothing specialists sales forecast, 2010-15
Figure 19: Belgium: Estimated clothing channels of distribution, 2009
Leading specialists
Figure 20: Belgium: Leading clothing retailers and market shares, 2009
Czech Republic
Clothing market
Figure 21: Czech Republic: Consumer spending on clothing, 2005-09
Clothing specialists sales and forecasts
Figure 22: Czech Republic: Clothing specialists sales, 2005-09
Figure 23: Czech Republic: Clothing specialists sales forecast, 2010-15
Figure 24: Czech Republic: Estimated clothing channels of distribution, 2009
Leading specialists
Figure 25: Czech Republic: Leading clothing retailers and market shares, 2009-10
Denmark
Clothing market
Figure 26: Denmark: Consumer spending on clothing, 2005-09
Clothing specialists’ sales and forecasts
Figure 27: Denmark: Clothing specialists’ sales, 2005-09
Figure 28: Denmark: Clothing specialists sales forecast, 2010-15
Figure 29: Denmark: Estimated clothing channels of distribution, 2009
Leading specialists
Figure 30: Denmark: Leading clothing retailers and market shares, 2009
Finland
Clothing market
Figure 31: Finland: Consumer spending on clothing, 2005-09
Clothing specialists’ sales and forecasts
Figure 32: Finland: Clothing specialists’ sales, 2005-09
Figure 33: Finland: Clothing specialists’ sales forecast, 2010-15
Figure 34: Finland: Estimated clothing channels of distribution, 2009
Leading specialists
Figure 35: Finland: Leading clothing retailers and market shares, 2009
France
Market in brief
Broader market environment
Key points
Population
Economy
Competitive context
Key points
Figure 36: France: Consumer spending on clothing and selected other goods, 2005-09
Consumer attitudes
Figure 37: France: Attitudes to buying clothes, 2009
Figure 38: French shopping attitudes: Socio economic profile of respondents, 2009
Figure 39: Agreement with selected lifestyle statements, France, 2005-09
Channels of distribution
Figure 40: France: Estimated channels of distribution, 2009
Sector size and forecast
Key points
Economic outlook
Retail sales
Figure 41: France: Clothing specialists’ retail sales, 2005-10
Figure 42: France: Clothing specialists’ retail sales, 2010-15
Enterprise data
Figure 43: France: Clothing specialists, enterprise data, 2003-07
Retail competitor analysis
Slow consolidation
Value comes to the fore
Fast fashion
Building scale
Online arrivals
Figure 44: France: Leading clothing retailers, 2009/10
Market shares
Figure 45: France: Clothing specialists’ market shares, 2009
Internet usage
Figure 46: France: Clothing website visitors, June 2010
Germany
Market in brief
Broader market environment
Population
The economy
Competitive context
Key findings
Figure 47: Germany: Consumer spending on clothing and selected other goods, 2005-09
Consumer attitudes
Figure 48: Germany: Attitudes to buying clothes, 2009
Figure 49: German shopping attitudes: Socio economic profile of respondents, 2009
Figure 50: Agreement with selected lifestyle statements, Germany, 2005-09
Channels of distribution
Figure 51: Germany: Estimated channels of distribution, 2009
Sector size and forecast
Key findings
Outlook
The economy
Retail sales
Figure 52: Germany: Clothing specialists’ retail sales, 2005-10
Figure 53: Germany: Clothing specialists’ retail sales, 2010-15
Outlet and enterprise data
Figure 54: Germany: Retail enterprises and outlets, 2004-07
Retail competitor analysis
Key findings
A growing split in the market
Targeting the young
Discounters
Targeting older customers
Figure 55: Germany: Leading clothing specialists, 2010
Internet usage
Figure 56: Germany: Clothing website visitors, June 2010
Market shares
Figure 57: Germany: Retail market shares, 2009/10
Greece
Clothing market
Figure 58: Greece: Consumer spending on clothing, 2005-09
Clothing specialists sales and forecasts
Figure 59: Greece: Clothing/clothing and footwear specialists sales, 2005-09
Figure 60: Greece: Clothing specialists sales forecast, 2010-15
Figure 61: Greece: Estimated clothing channels of distribution, 2010
Leading specialists
Figure 62: Greece: Leading clothing retailers and market shares, 2009-10
Hungary
Clothing market
Figure 63: Hungary: Consumer spending on clothing and footwear, 2005-09
Clothing specialists sales and forecasts
Figure 64: Hungary: Clothing/clothing and footwear specialists sales, 2005-09
Figure 65: Hungary: Clothing and footwear specialists sales forecast, 2010-15
Channels of distribution
Leading specialists
Figure 66: Hungary: Leading clothing specialists and market shares, 2009-10
Italy
Market in brief
Broader market environment
Key findings
Demographic change
Figure 67: Italy: Population projections, by age group, 2010-30
Implications for clothing retailers
Economic progress
Figure 68: Italy: Economic projections, 2010-15
Implications for clothing retailers
Competitive context
Key findings
Figure 69: Italy: Consumer expenditure on clothing and selected related categories, 2005-09
Figure 70: Italy: The UK, France, Germany: Consumer expenditure on clothing as a percentage of total consumer expenditure, 2005-09
Clothing sales relatively robust
Low inflation
Figure 71: Italy: Consumer price index for selected categories, 2005-09
Channels of distribution
Sector size and forecast
Key findings
Italy’s gradual economic recovery
Slow recovery for clothing retail
Figure 72: Italy: Retail sales, 2005-15
Figure 73: Italy: Growth in clothing specialists’ sales compared to total spending on clothing, 2005-09
Clothing specialists’ prospects
Enterprise data
Figure 74: Italy: Clothing retailers, enterprise numbers, 2003-07
Retail competitor analysis
Key findings
Domestic leadership
International operators challenging
Figure 75: Italy: Leading players in the clothing sector, 2009/10
Market shares
The Netherlands
Clothing market
Figure 76: Netherlands: Consumer spending on clothing and textiles, 2005-09
Clothing specialists sales and forecasts
Figure 77: Netherlands: Clothing/clothing and footwear specialists sales, 2005-09
Figure 78: Netherlands: Clothing specialists sales forecast, 2010-15
Figure 79: Netherlands: Estimated clothing channels of distribution, 2010
Leading specialists
Figure 80: Netherlands: Leading clothing retailers and market shares, 2009-10
Norway
Clothing market
Figure 81: Norway: Consumer spending on clothing, 2005-09
Clothing specialists’ sales and forecasts
Figure 82: Norway: Clothing specialists’ sales, 2005-09
Figure 83: Norway: Clothing specialists sales forecast, 2010-15
Figure 84: Norway: Estimated clothing channels of distribution, 2009
Leading specialists
Figure 85: Norway: Leading clothing retailers and market shares, 2009
Poland
Clothing market
Figure 86: Poland: Consumer spending on clothing, 2005-09
Clothing specialists sales and forecasts
Figure 87: Poland: Non-food retailers’ sales, 2005-09
Figure 88: Poland: Non-food retail sales forecast, 2010-15
Leading specialists
Figure 89: Poland: Leading clothing retailers and market shares, 2009-10
Portugal
Clothing market
Figure 90: Portugal: Consumer spending on clothing, 2005-09
Clothing specialists’ sales and forecasts
Figure 91: Portugal: Clothing specialists’ sales, 2005-09
Figure 92: Portugal: Clothing specialists’ sales forecast, 2010-15
Figure 93: Portugal: Estimated clothing channels of distribution, 2009
Leading specialists
Figure 94: Portugal: Leading clothing retailers and market shares, 2009
Republic of Ireland
Clothing market
Figure 95: Republic of Ireland: Consumer spending on clothing, footwear and textiles, 2005-09
Clothing specialists sales and forecasts
Figure 96: Republic of Ireland: Clothing/clothing and footwear specialists sales, 2005-09
Figure 97: Republic of Ireland: Clothing specialists sales forecast, 2010-15
Figure 98: Republic of Ireland: Estimated clothing channels of distribution, 2010
Leading specialists
Figure 99: Republic of Ireland: Leading clothing retailers and market shares, 2009/10
Spain
Market in brief
Broader market environment
The economy
Population
Competitive context
Key findings
Figure 100: Spain: Consumer spending on clothing and selected other goods, 2004-08
Figure 101: Spain: Selected inflation rates, 2004-09
Channels of distribution
Figure 102: Spain: Clothing estimated channels of distribution, 2008
Consumer attitudes
Key findings
Figure 103: Spain: Attitudes to buying clothes, 2009
Figure 104: Spain shopping attitudes: Socio-economic profile of respondents, 2009
Figure 105: Agreement with selected lifestyle statements, Spain, 2005-09
Sector size and forecast
Key findings
Figure 106: Spain: Clothing retailers’ sales, 2005-10
Figure 107: Spain: Clothing retailers’ forecast sales, 2010-15
Outlet and enterprise data
Figure 108: Spain: Clothing retailers businesses and outlets, 2009
Retailer competitive analysis
Key findings
Figure 109: Spain: Leading clothing specialists, 2009/10
E-commerce
Figure 110: Spain: Clothing website visitors, June 2010
Market share
Figure 111: Spain: Estimated market shares, 2009
Sweden
Clothing market
Figure 112: Sweden: Consumer spending on clothing, 2005-09
Clothing specialists’ sales and forecasts
Figure 113: Sweden: Clothing specialists’ retail sales, 2005-09
Figure 114: Sweden: Clothing specialists sales forecast, 2010-15
Figure 115: Sweden: Estimated clothing channels of distribution, 2009
Leading specialists
Figure 116: Sweden: Leading clothing retailers and market shares, 2009
Switzerland
Clothing market
Figure 117: Switzerland: Consumer spending on clothing and footwear, 2005-09
Clothing specialists sales and forecasts
Figure 118: Switzerland: Clothing/clothing and footwear specialists sales, 2005-09
Figure 119: Switzerland: Clothing specialists sales forecast, 2010-15
Figure 120: Switzerland: Estimated clothing channels of distribution, 2010
Leading specialists
Figure 121: Switzerland: Leading clothing retailers and market shares, 2009-10
United Kingdom
Issues in the market
Main themes
Financial definitions
Abbreviations
Future opportunities
The new clothing norm – inflation and low growth
Offline online – blending the best of both worlds
Market in brief
Future
Clothing sales
Channels of distribution
Consumer context
Competitive context
Internal market environment
Key points
Shoppers still cutting back on clothing
Figure 122: UK: Consumer spending priorities over the past year (indicative score), May 2010
Uncertainty replaces fear
E-commerce trends
Internet sales set to slow from historically high levels
Significant potential remains
Pros and cons
Auction sites may have boosted sales in the downturn
Figure 123: UK: Top websites purchased from in last three months, April 2008-10
Internet usage
Figure 124: UK: Clothing website visitors, August 2010
Lifestyle statements
Has the disposable fashion trend peaked?
A mismatch between preference and provision?
Jeans and homemade clothes on the up
Figure 125: GB: Agreement with selected lifestyle statements, 2005-09
Interest drops off from mid-30s
Seismic shift in womenswear
Broader market environment
Key points
Implications for clothing retailers
Key points
Spending on clothing, footwear and other personal adornment
Figure 126: Consumer spend on clothing, footwear and other personal adornment at current prices, 2005-09
Clothing deflation much deeper than footwear
Figure 127: Clothing and footwear inflation, 1997-2009
…leads to strong volume growth
Figure 128: Consumer spending on clothing, footwear and other personal adornment at constant 2006 prices, 2005-09
Deflation for over a decade …
… finally starts to ease
Figure 129: UK: Clothing price deflation, 2007-May 2010
Volume sales contract in 2010 second quarter
Who’s innovating?
Tapping into the plus size market
Very.co.uk targets mums
The real McCoy
Written communication
A right chocolaty partnership
E-tailing becomes more sophisticated
Vogue’s fashion night in
Mobilising the smart phone
Strengths and weaknesses
Strengths
Weaknesses
Sector size and forecast
Key points
Retail forecasts
Figure 130: UK: Clothing specialists sales, 2005-15
Figure 131: UK: Clothing specialists sales as % of non-food and all retail sales, 2005-15
Factors used in the forecast
Economic and consumer outlook
Outlook for retailing…
…and clothing specialists
Past trends
Figure 132: UK: Clothing specialists sales, 2005-09
Figure 133: UK: Clothing specialists as % of all retail sales, 2000-09
Outlets and enterprises
Figure 134: UK: Footwear retailers, number of outlets and enterprises, 2003-08
Channels of distribution
Figure 135: UK: Clothing market – channels of distribution, 2009
Specialists cling on
Department stores face a tough challenge ahead
Sainsbury’s takes up the running
Home shopping
Others
Competition from non-specialists
Figure 136: Clothing specialists as % of all spending on clothing and footwear, 2002-09
Retailer competitor analysis
Key points
Leading specialists
What constitutes Value?
The young – old divide
Targeting the older customer
That leaves Arcadia
Where next?
Figure 137: Leading clothing retailers, 2009/10
Market shares
Figure 138: UK: Leading clothing retailers, market shares, 2009
Retail advertising and promotion
Key points
Recession hits advertising spend
Figure 139: Main media advertising spend, by leading clothing retailers, 2006/07-2009/10
M&S leads the way
Next’s spend remains steady
Spending by media
Figure 140: Main media advertising spend, by leading clothing retailers, by media, 2010
Brand elements
Key points
Brand map
Figure 141: Attitudes towards and visitation of clothing retail stores, July 2010
Brand qualities of clothing retail stores
Accessibility and style most important
Figure 142: Personalities of various clothing retail stores, July 2010
Experience of clothing retail stores
General stores most visited
Figure 143: Consumer usage of various clothing retail stores, July 2010
Brand consideration for clothing retail stores
Affordability a major draw
Figure 144: Consideration of various clothing retail stores, July 2010
Brand satisfaction for clothing retail stores
Value-for-money most satisfactory, not pure value
Figure 145: Satisfaction with various clothing retail stores, July 2010
Brand commitment to clothing retail stores
Accessibility aids loyalty
Figure 146: Commitment to various clothing retail stores, July 2010
Brand intentions for clothing retail stores
Generalists have best retention
Figure 147: Future visiting intentions for various clothing retail stores, July 2010
Brand recommendation for clothing retail stores
M&S and Asda most recommended – established accessibility
Figure 148: Recommendation of various clothing retail stores, July 2010
Next
What the consumer thinks
Figure 149: Attitudes towards the Next brand, July 2010
Primark
What the consumer thinks
Figure 150: Attitudes towards the Primark brand, July 2010
Asda/George
What the consumer thinks
Figure 151: Attitudes towards the Asda/George brand, July 2010
Debenhams
What the consumer thinks
Figure 152: Attitudes towards the Debenhams brand, July 2010
Burton
What the consumer thinks
Figure 153: Attitudes towards the Burton brand, July 2010
New Look
What the consumer thinks
Figure 154: Attitudes towards the New Look brand, July 2010
H&M
What the consumer thinks
Figure 155: Attitudes towards the H&M brand, July 2010
Marks & Spencer
What the consumer thinks
Figure 156: Attitudes towards the Marks & Spencer brand, July 2010
The consumer – Where they buy clothing
Key points
Figure 157: UK: Where they buy clothes, August 2010
The changing face of ‘bricks and mortar’
Figure 158: UK: Outlets used for purchasing clothing in the last 12 months, 2005-10
Home shopping gained the most ground
Retailer market positioning
Figure 159: UK: Market positioning of leading retailers/channels, August 2010
The changing face of home shopping
Figure 160: UK: Online channel, by socio-eonomic group, July 2009 and August 2010
Figure 161: UK: Online channel, by age group, July 2009 and August 2010
Figure 162: UK: Online and mail order channels, by age group, August 2010
M&S customer base is ageing fast
Figure 163: UK: M&S, by age group, April 2005 and August 2010
The consumer – how they shop for clothing
Key points
Shopping habits
Figure 164: UK: How they shop for clothing compared to previous year, August 2010
Patterns of behaviour by age and affluence
Figure 165: UK: how they shop for clothing, by age and affluence, August 2010
Shopping habits at the most popular stores
Figure 166: Attitudes towards clothes purchasing, by most popular outlet where they buy clothes, August 2010
The consumer – clothing shopping attitudes
Key points
Figure 167: Attitudes towards clothes purchasing, August 2010
Cross channel shopping and the gender divide
Women are
Figure 168: Difference in attitudes to clothes shopping, by gender, August 2010
Young people like web-based ideas
Figure 169: Difference in attitudes to clothes shopping among under 25s, August 2010
Hard pressed families
Families are
Figure 170: Difference in attitudes to delivery charges, by lifestage, August 2010
Figure 171: Difference in attitudes to ‘click and collect’, by lifestage, August 2010
M-commerce – how will it emerge?
Attitudes of shoppers by outlets used
Figure 172: Attitudes towards clothes purchasing, by where they buy clothes, August 2010
Figure 173: Attitudes towards clothes purchasing, by where they buy clothes, August 2010
The consumer – target groups
Key points
Figure 174: Clothing consumer typologies, August 2010
Figure 175: Attitudes towards clothes purchasing, by target groups, August 2010
Group 1: Unchanged (61%)
Group 2: Lower Spenders (18%)
Group 3: Higher Spenders (12%)
Group 4: Savvy Frugals (9%)
Where target groups shop
Figure 176: Where they buy clothes, by target groups, August 2010
Appendix – Internal market environment
Figure 177: GB agreement with selected lifestyle statements, 2009
Figure 178: GB agreement with selected lifestyle statements, 2009 (continued)
Figure 179: GB agreement with selected lifestyle statements, 2009 (continued)
Figure 180: GB agreement with selected lifestyle statements, 2009 (continued)
Appendix – Broader market environment
Population
Figure 181: Europe Top 5: Population breakdown, by age group, 2005
Figure 182: Europe Top 5: Population breakdown, by age group, 2010
Figure 183: Europe Top 5: Population breakdown, by age group, 2015
Figure 184: Europe Top 5: Population breakdown, by age group, 2020
GDP
Figure 185: Europe Top 5: GDP (in current prices) 2000-Q2 2010
Figure 186: Europe top 5: GDP growth rates (in constant prices), 2000-Q2 2010
Consumer spending
Figure 187: Europe Top 5: Consumer spending (in current prices), 2001-Q2 2010
Figure 188: Europe Top 5: Consumer spending growth rates (in constant prices), 2001-Q2 2010
Consumer prices
Figure 189: Europe Top 5: Consumer prices, 2001-Q3 2010
Unemployment
Figure 190: Europe Top 5: Average rate of unemployment, 2001-Q2 2010
Interest rates
Figure 191: UK and Eurozone: Interest rates, 2004-Q2 2010
Consumer confidence
Figure 192: Europe top 5: Consumer confidence, January 2009-Sept 2010
Appendix – Where they buy clothing
Figure 193: Most popular outlets where they buy clothes, by demographics, August 2010
Figure 194: Next most popular outlets where they buy clothes, by demographics, August 2010
Figure 195: Popular outlets where they buy clothes, by demographics, August 2010
Figure 196: Other outlets where they buy clothes, by demographics, August 2010
Figure 197: Least popular outlets where they buy clothes, by demographics, August 2010
Appendix – How they shop for clothing
Figure 198: Most popular attitudes towards clothes purchasing, by demographics, August 2010
Figure 199: Next most popular attitudes towards clothes purchasing, by demographics, August 2010
Figure 200: Other attitudes towards clothes purchasing, by demographics, August 2010
Figure 201: Attitudes towards clothes purchasing, by most popular outlet where they buy clothes, August 2010
Figure 202: Attitudes towards clothes purchasing, by next most popular outlet where they buy clothes, August 2010
Figure 203: Attitudes towards clothes purchasing, by next popular outlet where they buy clothes, August 2010
Figure 204: Attitudes towards clothes purchasing, by popular outlet where they buy clothes, August 2010
Figure 205: Attitudes towards clothes purchasing, by other outlet where they buy clothes, August 2010
Figure 206: Attitudes towards clothes purchasing, by least popular outlet where they buy clothes, August 2010
Appendix – Clothing shopping attitudes
Figure 207: Most popular attitudes towards clothes purchasing, by demographics, August 2010
Figure 208: Next most popular attitudes towards clothes purchasing, by demographics, August 2010
Figure 209: Attitudes towards clothes purchasing, by most popular outlet where they buy clothes, August 2010
Figure 210: Attitudes towards clothes purchasing, by next most popular outlet where they buy clothes, August 2010
Figure 211: Attitudes towards clothes purchasing, by next most popular outlet where they buy clothes, August 2010
Figure 212: Attitudes towards clothes purchasing, by popular outlet where they buy clothes, August 2010
Figure 213: Attitudes towards clothes purchasing, by other outlet where they buy clothes, August 2010
Figure 214: Attitudes towards clothes purchasing, by least popular outlet where they buy clothes, August 2010
Appendix – Consumer target groups
Figure 215: Target groups, by demographics, August 2010
Alexon Group Plc
Figure 216: Alexon Group Plc: Sales as share of clothing, retailers in UK, 2006-10
Recent history
Financial performance
Figure 217: Alexon Group Plc: Group financial performance, 2006-10
Store portfolio
Figure 218: Alexon Group Plc: Outlet data, 2005-10
Retail offering
e-commerce
Arcadia Group
Figure 219: Arcadia Group: Sales as share of clothing in UK, 2005-09
Strategic evaluation
The Bhs house of brands
Focus on Topshop
International markets
Recent history
Financial performance
Figure 220: Arcadia Group: Group financial performance, 2004/05-2008/09
Store portfolio
Figure 221: Arcadia Group: Outlet data, 2005-09
Retail offering
Bhs
Topshop
Topman
Dorothy Perkins
Burton
Miss Selfridge
Evans
Wallis
Outfit
e-commerce and home shopping
Figure 222: Arcadia Group: Websites, 2010
Bhs
Figure 223: Bhs Plc: Sales as share of clothing in UK, 2004-2008/09
Recent history
Financial performance
Figure 224: Bhs Plc: Group financial performance, 2004/05-2008/09
Store portfolio
Figure 225: Bhs Plc: Outlet data, 2005-09
Aurora Fashions
Figure 226: Aurora Fashions: Sales as share of clothing, footwear & textiles in Europe, 2004-09
Strategic evaluation
Recent history
Financial performance
Figure 227: Aurora Fashions: Group financial performance, 2005-10
Store portfolio
Figure 228: Aurora Fashions: Outlet data, 2005-10
Retail offering
e-commerce
Benetton Group
Figure 229: Benetton Group: Sales as share of clothing, footwear & textiles in Europe, 2005-09
Strategic evaluation
Growth opportunities mostly outside Europe
Competition increasing
Vertical integration still a strength
Lack of internet strategy worrying
Recent history
Financial performance
Figure 230: Benetton Group: Group financial performance, 2005-09
Market performance
Brand performance
First half of 2010
Store portfolio
Figure 231: Benetton Group: Outlet data, 2005-09
Retail offering
Figure 232: Benetton Group: Sales, by brand, 2009
Advertising and marketing
e-commerce and home shopping
C&A Europe
Figure 233: C&A Germany: Sales as share of clothing retailers’ sales in Germany, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 234: C&A Europe: Group sales performance, 2005/06-2009/10
Figure 235: C&A Europe: estimated sales, by country, 2008/09-2009/10
Figure 236: C&A europe: Share of group sales, by country, 2009/10
Store portfolio
Figure 237: C&A Europe: Outlet data, 2005/06-2009/10
Figure 238: C&A: Fascias operated by C&A in Europe, April 2010
Retail offering
Figure 239: C&A Europe: Own brands, 2010
e-commerce and home shopping
Cortefiel
Figure 240: Cortefiel: Sales as share of clothing, footwear & textiles in Europe, 2005-09
Strategic evaluation
Flexible in moving into new markets, but a late mover
Online will add sales and help expansion
Rapid foreign growth needed to overcome slide in home market
Prospects at home still not good
Recent history
Financial performance
Figure 241: Grupo Cortefiel: Group financial performance, 2005-09
Sales by fascia
Figure 242: Grupo Cortefiel: Sales by brand, percentage share, 2009/10
Store portfolio
Group
Europe
Figure 243: Grupo Cortefiel: Outlet data, 2006-10
Figure 244: Grupo Cortefiel: Outlet data, 2008-10
Retail offering
e-commerce and home shopping
Gap (Europe)
Figure 245: Gap (Europe): Sales as share of clothing, footwear & textiles in Europe, 2004-09
Recent history
Financial performance
Figure 246: Gap (Europe): Group financial performance, 2006-10
Store portfolio
Figure 247: Gap (Europe): Outlet data, 2005-10
Retail offering
e-commerce
Grupo Inditex
Strategic evaluation
Recent history
Financial performance
Figure 248: Grupo Inditex: Group financial performance, 2005/06-2009/10
Figure 249: Grupo Inditex: Sales growth, 2005/06-2009/10
Figure 250: Grupo Inditex: Estimated sales in key European markets, 2005/06-2009/10
Figure 251: Europe: Grupo Inditex: Sales by retail brand, 2005/06-2009/10
H1 2010/11
Figure 252: Grupo Inditex: Sales H12009/10 and 2010/11
Store portfolio
Figure 253: Grupo Inditex: Outlet data, 2006-10
Figure 254: Grupo Inditex: Outlet numbers, by fascia, 2005/06-2009/10
Figure 255: Grupo Inditex: Other outlet data, by fascia, 2009/10
Figure 256: Grupo Inditex: European Stores by country and by fascia, 2009/10
Retail offering
e-commerce and home shopping
H&M Hennes & Mauritz
Strategic evaluation
Recent history
Financial performance
Figure 257: H&M Hennes & Mauritz: Group financial performance, 2004/05-2008/09
First half 2009/10
Store portfolio
Figure 258: H&M Hennes & Mauritz: Outlet data, 2004/05-2008/09
Retail offering
e-commerce
Marks & Spencer (M&S)
Figure 259: Marks & Spencer: Sales as share of clothing, footwear & textiles in UK, 2005-09
Strategic evaluation
M&S and the older customer
Consumers recover in clothing
M&S continues with core values
Pricing architecture appeals to different budgets
Clothing stronger but are sub-brands confusing?
Recent history
Financial performance
Year to end March 2010
Figure 260: Marks & Spencer: Group financial performance, 2005/06-2009/10
Figure 261: Marks & Spencer (UK): UK sales and like-for-like growth, 2004/05-2009/10
Investing for the future
Figure 262: M&S: UK retail sales, by product category, 2005-10
Financial year 2010/11 Q1
Financial year 2010/11 Q2
Store portfolio
Figure 263: Marks & Spencer: Outlet data, 2006-10
Figure 264: M&S: UK Outlets not specialising in food, by type, 2008-10
International store developments
Operational issues
Retail offering
Market positioning
Womenswear
Lingerie
Menswear
Childrenswear
Figure 265: Marks & Spencer: Clothing own brand portfolio, 2010
Advertising and marketing
e-commerce and home shopping
Figure 266: M&S: M&S Direct sales, 2006/07-2009/10
Mango Group
Figure 267: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2005-09
Strategic evaluation
Global presence – too big?
Distinct from its competitors and staying true to the core brand message
Developing a multi-brand strategy?
Recent history
Financial performance
Figure 268: Mango Group: Group sales performance, 2005-09
Figure 269: Mango: Estimated performance, by major markets, 2009
Store portfolio
Figure 270: Mango Group: Outlet data, 2005-09
Figure 271: Mango Group: Breakdown of stores in Europe, 2006-10
Retail offering
e-commerce and home shopping
Matalan Ltd
Figure 272: Matalan Ltd: Sales as share of clothing, footwear & textiles in UK, 2005-09
Strategic evaluation
Loss of momentum in the latter plc years
Private control revitalises Matalan
Renewed expansion in the UK
International growth opportunities
Online also a growth area
Recent history
Financial performance
Figure 273: Matalan Ltd: Group financial performance, 2006-10
Store portfolio
Figure 274: Matalan Ltd: Outlet data, 2006-10
Retail offering
e-commerce
Monsoon
Figure 275: Monsoon Plc: Sales as share of clothing, footwear & textiles in UK, 2004-09
Recent history
Financial performance
Figure 276: Monsoon: Group financial performance, 2005-09
Store portfolio
Figure 277: Monsoon: Outlet data, 2005-09
Retail offering
e-commerce
New Look Retail Group Ltd
Figure 278: New Look Group Plc: Sales as share of clothing, footwear & textiles in UK, 2005-09
Strategic evaluation
Can New Look really double in size?
Strength of value fashion proposition is key
Widening range offers growth
Ambitious multi-channel expansion plans
International expansion opportunities
Recent history
Financial performance
Figure 279: New Look Group Plc: Group financial performance, 2006-10
Store portfolio
Figure 280: New Look Group Plc: Outlet data, 2005-09
Retail offering
e-commerce
Next Group
Figure 281: Next: UK sales as share of clothing specialists’ sales in UK, 2005-09
More fashion-led
Next international goes online
UK opportunities for growth
Brand diversification
Trouble ahead?
Recent history
Financial performance
Home shopping star performer
Like-for-like growth at Next Retail
Challenges contained
Recession hits in Central Europe
Lipsy
Figure 282: Next Group: Group financial performance, 2005/06-2009/10
First half 2010/11
Figure 283: Next Group: Group interim financial performance, 2009-10
Store portfolio
Bigger still better
Profitable new space
Figure 284: Next Group: Next Retail like-for-like sales performance, 2006/07-2009/10
Next at Home
Makeover
Sportswear
Figure 285: Next Group: Outlet data, 2006-10
Figure 286: Next: International outlets, 2008-10
Retail offering
E-commerce and home shopping
Peek & Cloppenburg (Düsseldorf)
Figure 287: Peek & Cloppenburg (Düsseldorf): Sales as share of clothing in Germany, 2005-09
Strategic evaluation
Financial performance
Figure 288: Peek & Cloppenburg (Düsseldorf): Group financial performance, 2005-09
Figure 289: Peek & Cloppenburg (Düsseldorf): Outlet data, 2005-09
Store portfolio
Figure 290: Peek & Cloppenburg (Düsseldorf): Outlets by country, 2005-10
Retail offering
Market positioning
Brands
Product offer
Pricing
Peacock Group
Figure 291: Peacock Group: Sales as share of clothing, retailers in UK, 2004-09
Recent history
Financial performance
Figure 292: Peacock Group: Group financial performance, 2005-09
Store portfolio
Figure 293: Peacock Group: Outlet data, 2005-10
Retail offering
e-commerce
Primark/Penneys
Figure 294: Primark: Sales as share of UK clothing, footwear & textiles in UK, 2005-09
Strategic evaluation
Plenty of soft targets
Bigger is better
Continental European growth a key objective
Holding back on online
Ensuring ethics are not an issue
Recent history
Financial performance
Figure 295: Primark/Penneys: Group financial performance, 2005-09
Store portfolio
Figure 296: Primark/Penneys: Outlet data, 2005-09
Retail offering
e-commerce
River Island Clothing Co Ltd
Figure 297: River Island Clothing Co Ltd: Sales as share of clothing, footwear & textiles in UK, 2005-09
Recent history
Financial performance
Figure 298: River Island Clothing Co Ltd: Group financial performance, 2005-09
Store portfolio
Figure 299: River Island Clothing Co Ltd: Outlet data, 2005-09
Retail offering
e-commerce
TK Maxx
Figure 300: TK Maxx UK: Sales as share of clothing, footwear & textiles in UK, 2005-09
Recent history
Financial performance
Figure 301: TJX (TK Maxx – Europe): Group financial performance, 2006-10
Store portfolio
Figure 302: TJX (TK Maxx – Europe): Outlet data, 2006-10
Retail offering
e-commerce
Vivarte
Figure 303: Vivarte: Estimated sales as share of clothing specialists’ sales in Europe, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 304: Vivarte: Estimated group financial performance, 2005-09
Store portfolio
Figure 305: Vivarte: European outlet data, 2009
Retail offering
e-commerce and home shopping
Appendix – Broader Market Environment
Population
Figure 306: Europe: Population, by age group, 2005
Figure 307: Europe: Population, by age group, 2010
Figure 308: Europe: Population, by age group, 2015
Figure 309: Europe: Population, by age group, 2020
GDP
Figure 310: Europe: GDP (in current prices), 2000-10Q2
Figure 311: Europe: GDP Growth rates (in constant prices), 2000-10Q2
Consumer spending
Figure 312: Europe: Consumer spending (in current prices), 2001-10Q2
Figure 313: Europe: Consumer spending growth rates (in constant prices), 2001-10Q2
Consumer prices
Figure 314: Europe: Consumer prices, 2000-Q3 2010
Unemployment
Figure 315: Europe: Average rate of unemployment, 2000-Q2 2010
Interest rates
Figure 316: Europe: Interest rates, 2004-Q1 2010
Consumer confidence
Figure 317: Europe: Consumer confidence, Aug 2009-Sept 2010
- Debenhams Total
- Marks & Spencer
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