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Clothing Retailing - Europe - October 2013

This report series covers the 19 leading economies of Western Europe. In total these countries account for around 95% of all European retail sales, excluding Russia.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of clothing retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

As in previous years, the focus of the European clothing report is the clothing specialists, because these are the dominant players in the sector. Nevertheless, for each country in this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel’s Channels of Distribution estimates for each European country, which indicate how this spending is distributed by retail sector.

This year, our exclusive consumer research spanned the UK, France, Germany, Italy and Spain. In each of these markets, we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline, and how important certain attributes are to them when shopping for clothes.

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Table of contents

  1. Executive Summary – Europe

    • The market
      • Figure 1: Europe: Consumer spending on clothing – 19-country total (incl. VAT), 2008-13
      • Figure 2: Europe: Consumer spending on clothing – 19-country total, breakdown by country (incl. VAT), 2013
    • Spending per capita
      • Figure 3: Europe: Per-capita spending on clothing (incl. VAT), 2012
    • The clothing specialists sector
      • Figure 4: Europe: Clothing/clothing and footwear specialists’ sales and forecast, 19-country Europe total (excl. VAT), 2008-18
      • Figure 5: Europe: Clothing/clothing and footwear specialists’ sales, breakdown by country (excl. VAT), 2013
    • The leading retailers
      • Figure 6: Europe: Leading clothing specialists’ shares of consumer spending on clothing, 2012
    • The consumer
      • What’s important
        • Figure 7: Europe: The consumer: Attributes rated as important or very important, August 2013
      • Where they shop
        • Figure 8: Europe: The consumer: Selected non-specialist sectors clothing has been purchased from in the past 12 months, August 2013
        • Figure 9: Europe: The consumer: Where they have bought clothing in the past year – selected multinational retailers, August 2013
    • Report Scope and Technical Notes

      • Coverage
        • Technical notes
          • Retail sector definitions
            • Consumer spending definitions
              • Financial definitions
                • Currencies
                  • Country codes
                    • VAT
                      • Figure 10: European VAT rates, 2010-13
                    • Abbreviations
                    • European Summary – The Market

                      • Key points
                        • Consumer spending on clothing
                          • Figure 11: Europe: Consumer spending on clothing – 19-country total (incl. VAT), 2008-13
                          • Figure 12: Europe: Consumer spending on clothing (incl. VAT), 2008-13
                        • Spend per capita
                          • Figure 13: Europe: Per-capita spending on clothing (incl. VAT), 2012
                          • Figure 14: Europe: Per-capita spending on clothing (incl. VAT), 2008-12
                        • Online sales
                            • Figure 15: Estimated online sales of clothing and footwear (incl. VAT), 2012 and 2013
                          • Specialists’ sales
                            • Figure 16: Europe: Clothing/clothing and footwear specialists’ sales and forecast, 19-country Europe total (excl. VAT), 2008-18
                            • Figure 17: Retail sales: Clothing/clothing and footwear specialists (excl. VAT), 2008-13
                            • Figure 18: Retail sales forecasts: clothing/clothing and footwear specialists (excl. VAT), 2013-18
                          • Distribution of spending
                            • Figure 19: Europe: Distribution of spending on clothing: the five largest European economies, 2012
                          • Europe’s leading specialists: growth slowing in 2013
                            • Figure 20: Europe: Leading clothing specialists’ net revenues, 2008-12
                            • Figure 21: Europe: Leading clothing specialists’ store numbers, 2008-12
                          • Market shares
                            • Figure 22: Europe: Leading clothing specialists’ shares of consumer spending on clothing, 2012
                            • Figure 23: Europe: Leading clothing specialists’ shares of consumer spending on clothing, 2008-12
                          • Market factors
                            • GDP forecasts
                              • Figure 24: Europe: Annual real-terms GDP growth forecasts, 2013 and 2014
                            • Cotton prices
                              • Figure 25: Monthly average cotton prices: annual % change, January 2011-August 2013
                            • Consumer prices inflation
                              • Figure 26: Harmonised indices of consumer prices: annual % change for Garments, 2012 and 2013
                          • European Summary – The Consumer

                            • Key points
                              • The consumer: What’s important to clothes shoppers
                                • What we asked
                                  • What shoppers said was important
                                      • Figure 27: Europe: The consumer: Attributes rated as important or very important, August 2013
                                    • Quality more important than low prices to squeezed consumers
                                        • Figure 28: Europe: The consumer: Attributes rated as important or very important – low price, durability, quality, August 2013
                                      • Ethics and sourcing more important in the south
                                          • Figure 29: Europe: The consumer: Attributes rated as important or very important – ethical treatment of workers, environment, domestic sourcing, August 2013
                                        • The consumer: Where they shop
                                          • What we asked
                                            • Shopping online
                                                • Figure 30: Europe: The consumer: Percentage buying clothes online in the last 12 months, August 2013
                                              • Non-specialist sectors: supermarkets strong in UK and France
                                                  • Figure 31: Europe: The consumer: Selected non-specialist sectors clothing has been purchased from in the past 12 months, August 2013
                                                • Major clothing retailers: H&M universally strong
                                                    • Figure 32: Europe: The consumer: Where they have bought clothing in the past year – selected multinational retailers, August 2013
                                                  • Where they shop: country-by-country
                                                      • Figure 33: The UK: The consumer: Where they have bought clothes in the past year, online and in-store, August 2013
                                                      • Figure 34: France: The consumer: Where they have bought clothes in the past year, online and in-store, August 2013
                                                      • Figure 35: Germany: The consumer: Where they have bought clothes in the past year, online and in-store, August 2013
                                                      • Figure 36: Italy: The consumer: Where they have bought clothes in the past year, online and in-store, August 2013
                                                      • Figure 37: Spain: The consumer: Where they have bought clothes in the past year, online and in-store, August 2013
                                                    • What we think
                                                      • UK
                                                        • France
                                                          • Germany
                                                            • Italy
                                                              • Spain
                                                              • Austria

                                                                • Spending and inflation
                                                                  • Figure 38: Austria: Households consumption expenditure, incl. VAT, 2008-13
                                                                  • Figure 39: Austria: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                • Channels of distribution
                                                                  • Figure 40: Austria: Estimated distribution of consumer spending on clothing, 2012
                                                                • Sector size and forecast
                                                                  • Figure 41: Austria: Retail sales, excl. VAT, 2008-12
                                                                  • Figure 42: Austria: Retail sales forecasts, excl. VAT, 2013-18
                                                                • The retailers: Financials and outlets
                                                                    • Figure 43: Austria: Leading clothing specialists, by revenues, excl. VAT, 2010-12
                                                                    • Figure 44: Austria: Leading clothing specialists’ outlet numbers, 2010-12
                                                                    • Figure 45: Austria: Leading clothing specialists’ sales per outlet, 2010-12
                                                                  • The retailers: Market shares
                                                                    • Figure 46: Austria: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                • Belgium

                                                                  • Spending and inflation
                                                                      • Figure 47: Belgium: Households consumption expenditure, incl. VAT, 2008-13
                                                                      • Figure 48: Belgium: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                    • Channels of distribution
                                                                        • Figure 49: Belgium: Estimated distribution of consumer spending on clothing, 2012
                                                                      • Sector size and forecast
                                                                        • Figure 50: Belgium: Retail sales (excl. sales tax), 2008-12
                                                                        • Figure 51: Belgium: Retail sales forecasts (excl. sales tax), 2013-18
                                                                      • The retailers: Financials and outlets
                                                                          • Figure 52: Belgium: Leading clothing specialists, by revenues, excl. VAT, 2010-12
                                                                          • Figure 53: Belgium: Leading clothing specialists’ outlet numbers, 2010-12
                                                                          • Figure 54: Belgium: Leading clothing specialists’ sales per outlet, 2010-12
                                                                        • The retailers: Market shares
                                                                          • Figure 55: Belgium: Leading clothing specialists’ Estimated shares of consumer spending on clothing and footwear, 2010-12
                                                                      • Czech Republic

                                                                        • Spending and inflation
                                                                          • Figure 56: Czech Republic: Households consumption expenditure, incl. VAT, 2008-13
                                                                          • Figure 57: Czech Republic: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                        • Channels of distribution
                                                                            • Figure 58: Czech Republic: Estimated distribution of consumer spending on clothing and footwear, 2012
                                                                          • Sector size and forecast
                                                                            • Figure 59: Czech Republic: Retail sales, excl. VAT, 2008-12
                                                                            • Figure 60: Czech Republic: Retail sales forecasts, excl. VAT, 2013-18
                                                                          • The retailers: Financials and outlets
                                                                              • Figure 61: Czech Republic: Leading clothing specialists, by revenues, excl. VAT, 2010-12
                                                                              • Figure 62: Czech Republic Leading clothing specialists’ outlet numbers, 2010-12
                                                                              • Figure 63: Czech Republic: Leading clothing specialists’ sales per outlet, excl. VAT, 2010-12
                                                                            • The retailers: market shares
                                                                              • Figure 64: Czech Republic: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                          • Denmark

                                                                            • Spending and inflation
                                                                              • Figure 65: Denmark: Households consumption expenditure, incl. VAT, 2008-13
                                                                              • Figure 66: Denmark: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                            • Channels of distribution
                                                                                • Figure 67: Denmark: Estimated distribution of consumer spending on clothing, 2012
                                                                              • Sector size and forecast
                                                                                • Figure 68: Denmark: Retail sales, excl. VAT, 2008-12
                                                                                • Figure 69: Denmark: Retail sales forecasts, excl. VAT, 2013-18
                                                                              • The retailers: Financials and outlets
                                                                                  • Figure 70: Denmark: Leading clothing specialists, by revenues, 2010-12
                                                                                  • Figure 71: Denmark: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                  • Figure 72: Denmark: Leading clothing specialists’ sales per outlet, 2010-12
                                                                                • The retailers: Market shares
                                                                                  • Figure 73: Denmark: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                              • Finland

                                                                                • Spending and inflation
                                                                                    • Figure 74: Finland: Households consumption expenditure, incl. VAT, 2008-13
                                                                                    • Figure 75: Finland: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                  • Channels of distribution
                                                                                      • Figure 76: Finland: Estimated distribution of consumer spending on clothing, 2012
                                                                                    • Sector size and forecast
                                                                                      • Figure 77: Finland: Retail sales, excl. sales tax, 2008-12
                                                                                      • Figure 78: Finland: Retail sales forecasts, excl. sales tax, 2013-18
                                                                                    • The retailers: Financials and outlets
                                                                                        • Figure 79: Finland: Leading clothing specialists, by revenues, excl. sales tax, 2010-12
                                                                                        • Figure 80: Finland: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                        • Figure 81: Finland: Leading clothing specialists’ sales per outlet, 2010-12
                                                                                      • The retailers: Market shares
                                                                                        • Figure 82: Finland: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                    • France

                                                                                      • Executive summary
                                                                                        • Spending and inflation
                                                                                          • Channels of dstribution
                                                                                            • Sector size and forecast
                                                                                              • The retailers: Financials and outlets
                                                                                                • Market shares
                                                                                                  • The consumer: Where they shop
                                                                                                    • The consumer: What’s important to clothes shoppers
                                                                                                      • What we think
                                                                                                        • Spending and inflation
                                                                                                          • Key points
                                                                                                            • Consumer spending depressed
                                                                                                              • Figure 83: France: Consumer spending (incl. VAT), 2008-13
                                                                                                            • Inflation picking up again
                                                                                                              • Figure 84: France: Inflation in clothing and footwear, Jan 2012-Aug 13
                                                                                                            • Consumer confidence remains low
                                                                                                              • Channels of distribution
                                                                                                                • Key points
                                                                                                                  • Specialists lose share to pureplays
                                                                                                                    • Figure 85: France: Estimated distribution of spending on clothing, by retail sector, 2011-13
                                                                                                                  • Sector size and forecast
                                                                                                                    • Key points
                                                                                                                      • Specialists gaining share
                                                                                                                        • Figure 86: France: Retail sales (excl. VAT). 2008-12
                                                                                                                        • Figure 87: France: Retail sales forecasts (excl. VAT), 2013-18
                                                                                                                      • Specialists holding on to increased share of retail sales
                                                                                                                        • Figure 88: France: Clothing and footwear specialists as % all retail sales, 2008-13
                                                                                                                        • Figure 89: France: Clothing specialists sales as % all spending on clothing, 2008-13
                                                                                                                      • Enterprises, outlets and employment
                                                                                                                        • Figure 90: France: Clothing and footwear retailers, structural statistics, 2008-10
                                                                                                                      • The retailers – Financials and outlets
                                                                                                                        • Key points
                                                                                                                          • Vivarte – another conglomerate with major problems
                                                                                                                            • The biggest local success story
                                                                                                                              • Growth of foreign retailers
                                                                                                                                • Mixed results from the smaller local players
                                                                                                                                  • Figure 91: France: Leading clothing specialists’ net revenues, excl. sales tax, 2010-12
                                                                                                                                  • Figure 92: France: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                                                                  • Figure 93: France: Leading clothing specialists’ annual sales per outlet, 2010-12
                                                                                                                                • The retailers: Market shares
                                                                                                                                  • Figure 94: France: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                • Online
                                                                                                                                    • Figure 95: France: Percentage of all individuals having purchased online in the last 12 months, 2008-12
                                                                                                                                  • The consumer – Where they shop
                                                                                                                                    • Key points
                                                                                                                                      • What we asked
                                                                                                                                        • Where they shop: H&M the biggest fascia
                                                                                                                                          • Figure 96: France: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
                                                                                                                                        • The online/offline split: H&M leads online
                                                                                                                                          • Figure 97: The consumer: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
                                                                                                                                        • Average age and affluence by retailer
                                                                                                                                            • Figure 98: France: Customer profile of leading clothing retailers, August 2013
                                                                                                                                          • By gender: Women more enthusiastic for online shopping
                                                                                                                                            • Figure 99: France: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
                                                                                                                                          • The consumer – What’s important to clothes shoppers
                                                                                                                                            • Key points
                                                                                                                                              • What we asked
                                                                                                                                                • What’s important
                                                                                                                                                  • Figure 100: France: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
                                                                                                                                                • What’s important to shoppers, by average age and affluence
                                                                                                                                                  • Figure 101: France: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by average age and income, August 2013
                                                                                                                                                • What’s important to shoppers, by retailer used
                                                                                                                                                  • Figure 102: Quality of product finish and type of retailer used, August 2013
                                                                                                                                                  • Figure 103: Low prices and type of retailer used, August 2013
                                                                                                                                                  • Figure 104: Latest fashion and type of retailer used, August 2013
                                                                                                                                                  • Figure 105: In-store environment and type of retailer used, August 2013
                                                                                                                                                  • Figure 106: Durability of clothing and type of retailer used, August 2013
                                                                                                                                              • Germany

                                                                                                                                                • Executive summary
                                                                                                                                                  • Consumer spending
                                                                                                                                                    • Clothing specialists sector
                                                                                                                                                      • Leading specialists
                                                                                                                                                        • Consumer insight
                                                                                                                                                          • What we think
                                                                                                                                                            • Spending and inflation
                                                                                                                                                              • Key points
                                                                                                                                                                • Consumer spending growth set to slow
                                                                                                                                                                    • Figure 107: Germany: Consumer spending (incl. VAT), 2008-13
                                                                                                                                                                  • Deflation returns in clothing
                                                                                                                                                                    • Figure 108: Germany: Harmonised indices of consumer prices: annual % change, January 2012-August 2013
                                                                                                                                                                  • Consumer confidence slips back
                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                      • Key points
                                                                                                                                                                        • Specialists lose share to pureplays
                                                                                                                                                                          • Figure 109: Germany: Estimated distribution of spending on clothing, by retail sector, 2011 and 2012
                                                                                                                                                                        • Other store-based sectors
                                                                                                                                                                          • Mail-order and internet-only retailers
                                                                                                                                                                            • Others
                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Specialists losing out
                                                                                                                                                                                      • Figure 110: Germany: Retail sales (excl. VAT), 2008-12
                                                                                                                                                                                      • Figure 111: Germany: Retail sales forecasts (excl. VAT), 2013-18
                                                                                                                                                                                    • Sales declining relative to spending
                                                                                                                                                                                      • Figure 112: Germany: Clothing specialists’ sales relative to consumer spending on clothing (garments and accessories), 2008-13
                                                                                                                                                                                    • Enterprises, outlets and employment
                                                                                                                                                                                      • Figure 113: Germany: Number of retail enterprises, 2008-11
                                                                                                                                                                                      • Figure 114: Germany: Number of retail outlets, 2008-11
                                                                                                                                                                                      • Figure 115: Germany: Number of persons employed in retail, 2008-11
                                                                                                                                                                                    • The leading specialists – Financials and outlets
                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Fashion-strong retailers outperform
                                                                                                                                                                                          • Primark expanding
                                                                                                                                                                                            • Acquisitions
                                                                                                                                                                                              • Issues and ethics
                                                                                                                                                                                                • Online launches
                                                                                                                                                                                                  • Figure 116: Germany: Leading clothing specialists’ net revenues, excl. VAT, 2010-12
                                                                                                                                                                                                  • Figure 117: Germany: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                                                                                                                                  • Figure 118: Germany: Leading clothing specialists’ annual sales per outlet, 2010-12
                                                                                                                                                                                                • The retailers: Market shares
                                                                                                                                                                                                  • Figure 119: Germany: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                • Online
                                                                                                                                                                                                    • Figure 120: Germany: Percentage of all individuals having purchased online in the last 12 months, 2008-12
                                                                                                                                                                                                  • The consumer – Where they shop
                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • What we asked
                                                                                                                                                                                                        • Where they shop: C&A leads, Amazon strong
                                                                                                                                                                                                          • Figure 121: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
                                                                                                                                                                                                        • The online/offline split: Amazon leads online
                                                                                                                                                                                                            • Figure 122: The consumer: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
                                                                                                                                                                                                          • Average age and affluence by retailer
                                                                                                                                                                                                            • Figure 123: Germany: The consumer: Where they shop – the clothing specialists, by average age and affluence, August 2013
                                                                                                                                                                                                            • Figure 124: Germany: The consumer: Where they shop – non- specialists, by average age and affluence, August 2013
                                                                                                                                                                                                          • By gender: Women more enthusiastic for online shopping
                                                                                                                                                                                                            • Figure 125: Germany: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
                                                                                                                                                                                                          • The consumer – What’s important to clothes shoppers
                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • What we asked
                                                                                                                                                                                                                • What’s important: Quality rated high - ethics ties with low prices
                                                                                                                                                                                                                  • Figure 126: Germany: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
                                                                                                                                                                                                                • How important are these attributes?
                                                                                                                                                                                                                  • Figure 127: Germany: The consumer: Importance of retailer attributes to consumers, August 2013
                                                                                                                                                                                                                • What’s important to shoppers, by average age and affluence
                                                                                                                                                                                                                  • Figure 128: Germany: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by average age and affluence, August 2013
                                                                                                                                                                                                                • What’s important to shoppers, by retailer used
                                                                                                                                                                                                                    • Figure 129: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by retailer used in the past 12 months, August 2013
                                                                                                                                                                                                                    • Figure 130: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’ – further attributes, by retailer used in the past 12 months, August 2013
                                                                                                                                                                                                                • Greece

                                                                                                                                                                                                                  • Spending and inflation
                                                                                                                                                                                                                    • Figure 131: Greece: Households consumption expenditure, incl. VAT, 2008-13
                                                                                                                                                                                                                    • Figure 132: Greece: Harmonised indices of consumer prices: annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                    • Figure 133: Greece: Estimated distribution of consumer spending on clothing, 2012
                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                    • Figure 134: Greece: Retail sales, excl vat, 2008-12
                                                                                                                                                                                                                    • Figure 135: Greece: Retail sales forecasts, excl vat, 2013-18
                                                                                                                                                                                                                  • The retailers: Financials and outlets
                                                                                                                                                                                                                      • Figure 136: Greece: Leading clothing specialists, by revenues, excl. VAT, 2010-12
                                                                                                                                                                                                                      • Figure 137: Greece: Leading clothing specialists, outlet numbers, 2010-12
                                                                                                                                                                                                                      • Figure 138: Greece: Leading clothing specialists, sales per outlet, 2010-12
                                                                                                                                                                                                                    • The retailers: Market shares
                                                                                                                                                                                                                      • Figure 139: Greece: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                  • Hungary

                                                                                                                                                                                                                    • Spending and inflation
                                                                                                                                                                                                                      • Figure 140: Hungary: Households consumption expenditure (incl vat), 2008-13
                                                                                                                                                                                                                      • Figure 141: Hungary: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                      • Figure 142: Hungary: Estimated distribution of consumer spending on clothing and footwear, 2012
                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                      • Figure 143: Hungary: Retail sales (excl. VAT), 2008-12
                                                                                                                                                                                                                      • Figure 144: Hungary: Retail sales (exc.VAT), 2013-18
                                                                                                                                                                                                                    • The retailers: Financials and outlets
                                                                                                                                                                                                                        • Figure 145: Hungary: Leading clothing specialists, by revenues (excl. VAT), 2010-12
                                                                                                                                                                                                                        • Figure 146: Hungary: Leading clothing specialists, outlets, 2010-12
                                                                                                                                                                                                                        • Figure 147: Hungary: Leading clothing specialists’ sales per outlet, excl. VAT, 2010-12
                                                                                                                                                                                                                      • The retailers: Market shares
                                                                                                                                                                                                                        • Figure 148: Hungary: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                    • Republic of Ireland

                                                                                                                                                                                                                      • Spending and inflation
                                                                                                                                                                                                                        • Figure 149: Republic of Ireland: Households consumption expenditure, incl. VAT, 2008-13
                                                                                                                                                                                                                        • Figure 150: Republic of Ireland: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                      • Channels of distribution
                                                                                                                                                                                                                        • Figure 151: Republic of Ireland: Estimated distribution of consumer spending on clothing, 2011-12
                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                        • Figure 152: Republic of Ireland: Retail sales (excl. VAT), 2008-12
                                                                                                                                                                                                                        • Figure 153: Republic of Ireland: Retail sales (excl. VAT), 2013-18
                                                                                                                                                                                                                      • The retailers: Financials and outlets
                                                                                                                                                                                                                          • Figure 154: Republic of Ireland: Leading clothing specialists, by revenues (excl. VAT), 2010-12
                                                                                                                                                                                                                          • Figure 155: Republic of Ireland: Leading clothing specialists, outlets, 2010-12
                                                                                                                                                                                                                          • Figure 156: Republic of Ireland: Leading clothing specialists’ sales per outlet, 2010-12
                                                                                                                                                                                                                        • The retailers: Market shares
                                                                                                                                                                                                                          • Figure 157: Republic of Ireland: Leading clothing specialists’ share of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                      • Italy

                                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                                          • Consumer spending
                                                                                                                                                                                                                            • Distribution of spending
                                                                                                                                                                                                                              • Clothing specialists sector
                                                                                                                                                                                                                                • Leading specialists
                                                                                                                                                                                                                                  • Consumer insight
                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                      • Spending and inflation
                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                          • Consumer spending slumped in 2012
                                                                                                                                                                                                                                              • Figure 158: Italy: Consumer spending (incl. VAT), 2008-13
                                                                                                                                                                                                                                            • Inflation falls back
                                                                                                                                                                                                                                              • Figure 159: Italy: Harmonised indices of consumer prices: Annual % change, January 2012-August 2013
                                                                                                                                                                                                                                            • Consumer confidence on an improving trend
                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                  • Specialists and department stores gaining share
                                                                                                                                                                                                                                                      • Figure 160: Italy: Estimated distribution of spending on clothing, by retail sector, 2011-13
                                                                                                                                                                                                                                                    • Competing sectors
                                                                                                                                                                                                                                                      • Sports-goods specialists
                                                                                                                                                                                                                                                        • Mixed goods/department stores
                                                                                                                                                                                                                                                          • Markets
                                                                                                                                                                                                                                                            • Grocers
                                                                                                                                                                                                                                                              • Home-shopping
                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                    • Specialists gaining share of spending
                                                                                                                                                                                                                                                                        • Figure 161: Italy: Retail sales (excl. VAT), 2008-12
                                                                                                                                                                                                                                                                        • Figure 162: Italy: Retail sales forecasts (excl. VAT), 2013-18
                                                                                                                                                                                                                                                                      • Sales growing relative to spending
                                                                                                                                                                                                                                                                        • Figure 163: Italy: Clothing and footwear specialists’ sales relative to consumer spending on clothing and footwear, 2008-13
                                                                                                                                                                                                                                                                      • Enterprises, outlets and employment
                                                                                                                                                                                                                                                                        • Figure 164: Italy: Number of retail enterprises, 2008-10
                                                                                                                                                                                                                                                                        • Figure 165: Italy: Number of persons employed in retail, full-time equivalents, 2008-10
                                                                                                                                                                                                                                                                      • The leading specialist retailers – Financials and outlets
                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                          • OVS diversifying and strengthening its lead
                                                                                                                                                                                                                                                                            • Upim and Coin bolster Gruppo Coin’s presence in clothing
                                                                                                                                                                                                                                                                              • Benetton losing out
                                                                                                                                                                                                                                                                                • Childrenswear growing in importance
                                                                                                                                                                                                                                                                                  • Vertically-integrated operations
                                                                                                                                                                                                                                                                                    • Liu-Jo growing internationally
                                                                                                                                                                                                                                                                                      • Figure 166: Italy: Leading clothing specialists’ net revenues, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                      • Figure 167: Italy: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                      • Figure 168: Italy: Leading clothing specialists’ annual sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                    • The retailers: Market shares
                                                                                                                                                                                                                                                                                      • Figure 169: Italy: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                        • Figure 170: Italy: Percentage of all individuals having purchased online in the last 12 months, 2008-12
                                                                                                                                                                                                                                                                                      • The consumer: Where they shop
                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                          • What we asked
                                                                                                                                                                                                                                                                                            • OVS leads the way
                                                                                                                                                                                                                                                                                              • Non-specialists important
                                                                                                                                                                                                                                                                                                • Online pure players starting to make an impact
                                                                                                                                                                                                                                                                                                  • Figure 171: Italy: The consumer - Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
                                                                                                                                                                                                                                                                                                • The online/offline split
                                                                                                                                                                                                                                                                                                    • Figure 172: Italy: The consumer – Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
                                                                                                                                                                                                                                                                                                  • Leading specialists appeal to a younger audience
                                                                                                                                                                                                                                                                                                    • Figure 173: Italy: The consumer: Which clothing specialists they shop, by average age and affluence, August 2013
                                                                                                                                                                                                                                                                                                  • Greater differentiation in non-specialist channels
                                                                                                                                                                                                                                                                                                    • Figure 174: Italy: The consumer: Where they shop – non- specialists, by average age and affluence, August 2013
                                                                                                                                                                                                                                                                                                  • By gender: Women more enthusiastic for online shopping
                                                                                                                                                                                                                                                                                                    • Figure 175: Italy: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
                                                                                                                                                                                                                                                                                                  • The consumer: What’s important to clothes shoppers
                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                      • What we asked
                                                                                                                                                                                                                                                                                                        • Durability, quality and low prices rank highest
                                                                                                                                                                                                                                                                                                          • Figure 176: Italy: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
                                                                                                                                                                                                                                                                                                        • Made in Italy matters
                                                                                                                                                                                                                                                                                                          • Fashion matters
                                                                                                                                                                                                                                                                                                            • Figure 177: Italy: Proportion of men agreeing that the latest fashion is important or very important, by country, August 2013
                                                                                                                                                                                                                                                                                                          • How important are these attributes?
                                                                                                                                                                                                                                                                                                            • Figure 178: Italy: The consumer: Importance of retailer attributes to consumers, August 2013
                                                                                                                                                                                                                                                                                                        • The Netherlands

                                                                                                                                                                                                                                                                                                          • Spending and inflation
                                                                                                                                                                                                                                                                                                              • Figure 179: The Netherlands: Households consumption expenditure, incl. VAT, 2008-13
                                                                                                                                                                                                                                                                                                              • Figure 180: Netherlands: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                                                                                                                                • Figure 181: The Netherlands: Estimated distribution of consumer spending on clothing, 2012
                                                                                                                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                                                                                                                • Figure 182: The Netherlands: Turnover (current prices) year-on-year change, 2008-12
                                                                                                                                                                                                                                                                                                                • Figure 183: Netherlands: Retail sales, excl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                                • Figure 184: Netherlands: Retail sales forecasts, excl. sales tax, 2013-18
                                                                                                                                                                                                                                                                                                              • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                  • Figure 185: The Netherlands: Leading clothing specialists, by revenues, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                                                  • Figure 186: The Netherlands: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                  • Figure 187: The Netherlands: Leading clothing specialists’ sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                                                • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                  • Figure 188: The Netherlands: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                                                                                                              • Norway

                                                                                                                                                                                                                                                                                                                • Spending and inflation
                                                                                                                                                                                                                                                                                                                    • Figure 189: Norway: Households consumption expenditure, incl. VAT, 2008-13
                                                                                                                                                                                                                                                                                                                    • Figure 190: Norway: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                                                                                      • Figure 191: Norway: Estimated distribution of consumer spending on clothing, 2012
                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                      • Figure 192: Norway: Retail sales, excl. VAT, 2008-12
                                                                                                                                                                                                                                                                                                                      • Figure 193: Norway: Retail sales forecasts, excl. VAT, 2013-18
                                                                                                                                                                                                                                                                                                                    • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                      • Figure 194: Norway: Leading clothing specialists, by revenues, 2010-12
                                                                                                                                                                                                                                                                                                                      • Figure 195: Norway: Leading clothing specialists, outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                      • Figure 196: Norway: Leading clothing specialists, sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                                                    • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                      • Figure 197: Norway: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                                                                                                                  • Poland

                                                                                                                                                                                                                                                                                                                    • Spending and inflation
                                                                                                                                                                                                                                                                                                                      • Figure 198: Poland: Consumer spending, Incl. VAT, 2008-13
                                                                                                                                                                                                                                                                                                                      • Figure 199: Poland: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                        • Figure 200: Poland: Estimated clothing specialists’ sales (excl. VAT), 2008-13
                                                                                                                                                                                                                                                                                                                        • Figure 201: Poland: Retail sales (excl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                                        • Figure 202: Poland: Retail sales forecasts (excl. VAT), 2013-18
                                                                                                                                                                                                                                                                                                                      • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                          • Figure 203: Poland: Leading clothing specialists, by revenues (excl. VTA), 2010-12
                                                                                                                                                                                                                                                                                                                          • Figure 204: Poland: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                          • Figure 205: Poland: Leading clothing specialists’ sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                                                        • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                          • Figure 206: Poland: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                                                                                                                      • Portugal

                                                                                                                                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                                                                                                                                          • Figure 207: Portugal: Households consumption expenditure, incl. VAT, 2008-13
                                                                                                                                                                                                                                                                                                                          • Figure 208: Portugal: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                                                                                                                            • Figure 209: Portugal: Estimated distribution of consumer spending on clothing, 2012
                                                                                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                                                                                            • Figure 210: Portugal: Retail sales, excl. VAT, 2008-12
                                                                                                                                                                                                                                                                                                                            • Figure 211: Portugal: Retail sales forecasts, excl. VAT, 2013-18
                                                                                                                                                                                                                                                                                                                          • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                              • Figure 212: Portugal: Leading clothing specialists, by revenues, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                                                              • Figure 213: Portugal: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                              • Figure 214: Portugal: Leading clothing specialists’ sales per outlet, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                                                            • Market shares
                                                                                                                                                                                                                                                                                                                              • Figure 215: Portugal: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2011-12
                                                                                                                                                                                                                                                                                                                          • Spain

                                                                                                                                                                                                                                                                                                                            • Executive summary
                                                                                                                                                                                                                                                                                                                              • Consumer spending
                                                                                                                                                                                                                                                                                                                                • Clothing specialists’ sales
                                                                                                                                                                                                                                                                                                                                  • Leading specialists
                                                                                                                                                                                                                                                                                                                                    • Consumer insight
                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                            • Consumer spending on clothing and footwear
                                                                                                                                                                                                                                                                                                                                              • Figure 216: Spain: Consumer expenditure on clothing and footwear (incl. sales tax), 2008-12
                                                                                                                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                                                                                                                              • Figure 217: Spain: Harmonised indices of consumer prices: Annual % change, January 2012-August 2013
                                                                                                                                                                                                                                                                                                                                            • Consumer confidence slips back
                                                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                • Clothing
                                                                                                                                                                                                                                                                                                                                                    • Figure 218: Spain: Distribution of consumer spending on clothing, 2012
                                                                                                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                        • Figure 219: Spain: Retail sales (excl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                                                                        • Figure 220: Spain: Retail sales forecasts (excl. VAT), 2013-18
                                                                                                                                                                                                                                                                                                                                                      • Relative performance of the specialists
                                                                                                                                                                                                                                                                                                                                                        • Figure 221: Clothing specialists’ sales relative to consumer spending on clothing (garments and accessories), 2007-12
                                                                                                                                                                                                                                                                                                                                                      • Retail enterprises
                                                                                                                                                                                                                                                                                                                                                        • The leading specialists – Financials and outlets
                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                            • Sales
                                                                                                                                                                                                                                                                                                                                                              • Figure 222: Spain: Leading clothing specialists, sales (excl. VAT), 2010-12
                                                                                                                                                                                                                                                                                                                                                            • Outlets
                                                                                                                                                                                                                                                                                                                                                              • Figure 223: Spain: Leading clothing specialists, outlet numbers 2010-12
                                                                                                                                                                                                                                                                                                                                                            • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                              • Figure 224: Spain: Leading clothing specialists, sales per outlet 2010-12
                                                                                                                                                                                                                                                                                                                                                            • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                                                              • Figure 225: Spain: Leading clothing retailers, market shares, 2010-12
                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                              • Online spending
                                                                                                                                                                                                                                                                                                                                                                • Online shoppers
                                                                                                                                                                                                                                                                                                                                                                  • Figure 226: Spain: Percentage of all individuals purchasing online in the past 12 months, 2007-12
                                                                                                                                                                                                                                                                                                                                                                • The consumer – Where they shop
                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                    • What we asked
                                                                                                                                                                                                                                                                                                                                                                      • El Corte Inglés and Zara claim pole position
                                                                                                                                                                                                                                                                                                                                                                        • Sports shops and market stalls are popular
                                                                                                                                                                                                                                                                                                                                                                          • Online reach still comparatively limited
                                                                                                                                                                                                                                                                                                                                                                            • Figure 227: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
                                                                                                                                                                                                                                                                                                                                                                          • The online/offline split
                                                                                                                                                                                                                                                                                                                                                                            • Figure 228: The consumer: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
                                                                                                                                                                                                                                                                                                                                                                          • Leading specialists clustered around the middle ground by age and affluence
                                                                                                                                                                                                                                                                                                                                                                            • Figure 229: The consumer: Where they shop – the clothing specialists, by average age and affluence, August 2013
                                                                                                                                                                                                                                                                                                                                                                          • Non-specialist channels more differentiated
                                                                                                                                                                                                                                                                                                                                                                            • Figure 230: The consumer: Where they shop – non- specialists, by average age and affluence, August 2013
                                                                                                                                                                                                                                                                                                                                                                          • Women remain more enthusiastic about clothes shopping than men
                                                                                                                                                                                                                                                                                                                                                                            • Figure 231: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
                                                                                                                                                                                                                                                                                                                                                                          • The consumer – What’s important to clothes shoppers
                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                              • What we asked
                                                                                                                                                                                                                                                                                                                                                                                • Value for money and low prices matter
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 232: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
                                                                                                                                                                                                                                                                                                                                                                                • Ethics more important than fashionability
                                                                                                                                                                                                                                                                                                                                                                                  • Free Wi-Fi – pointless point scoring?
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 233: The consumer: Importance of retailer attributes to consumers, August 2013
                                                                                                                                                                                                                                                                                                                                                                                  • Women more engaged than men
                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes by age and affluence
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 234: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by average age and affluence, August 2013
                                                                                                                                                                                                                                                                                                                                                                                  • Sweden

                                                                                                                                                                                                                                                                                                                                                                                    • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 235: Sweden: Households consumption expenditure, incl. VAT, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 236: Sweden: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                                                                                                                                                                                      • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 237: Sweden: Estimated distribution of consumer spending on clothing, 2012
                                                                                                                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 238: Sweden: Retail sales, excl. VAT, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 239: Sweden: Retail sales forecasts, excl. VAT, 2013-18
                                                                                                                                                                                                                                                                                                                                                                                        • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 240: Sweden: Leading clothing specialists, by revenues, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 241: Sweden: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 242: Sweden: Leading clothing specialists’ sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                          • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 243: Sweden: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                        • Switzerland

                                                                                                                                                                                                                                                                                                                                                                                          • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 244: Switzerland: Households consumption expenditure (incl. VAT), 2008-13
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 245: Switzerland: Harmonised indices of consumer prices: Annual % change, Jan 2012-Aug 2013
                                                                                                                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 246: Switzerland: Estimated distribution of consumer spending on clothing, 2012
                                                                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 247: Switzerland: Retail sales (excl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 248: Switzerland: Retail sales forecasts (excl. VAT), 2013-18
                                                                                                                                                                                                                                                                                                                                                                                            • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 249: Switzerland: Leading clothing specialists, by revenues (excl. VAT), 2010-12
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 250: Switzerland: Leading clothing specialists’ outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 251: Switzerland: Leading clothing specialists’ sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                            • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 252: Switzerland: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                          • United Kingdom

                                                                                                                                                                                                                                                                                                                                                                                            • Introduction
                                                                                                                                                                                                                                                                                                                                                                                              • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                • Definitions
                                                                                                                                                                                                                                                                                                                                                                                                  • VAT
                                                                                                                                                                                                                                                                                                                                                                                                    • Sales per store, sales per sq m
                                                                                                                                                                                                                                                                                                                                                                                                      • Other
                                                                                                                                                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                          • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                            • The market
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 253: Consumer spending on clothing and accessories (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                            • Market factors
                                                                                                                                                                                                                                                                                                                                                                                                              • Companies, brands and innovation
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 254: The UK’s ten leading clothing retailers’ shares of spending on clothing and footwear, 2011 and 2012
                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                • Where consumers buy
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 255: Where consumers buy clothes, in-store and online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                • How much they spend?
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 256: Amount spent on clothing in the last 12 months, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                • How people shop for clothes
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 257: How consumers shop and buy clothes for themselves, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                • Consumers choose quality over price
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 258: Importance of factors that influence clothes shopping, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                • What encourages people to shop online
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 259: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                • Use of social media for fashion
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 260: Use of social media sites Facebook and Twitter for fashion, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                  • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                    • Spend on clothing remains strong
                                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                          • The clothing market has become increasingly fragmented
                                                                                                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                • How pureplayers are competing in a multichannel world
                                                                                                                                                                                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                      • The 25-34s are driving growth in the market, while 16-24s cut back
                                                                                                                                                                                                                                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mid- and top-end retailers need to shift the emphasis onto quality, not price
                                                                                                                                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Trend application
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Trend: Prove it
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Trend: Experience is All
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mintel Futures Trend: Brand Intervention
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Inflation surge should boost value sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 261: Yearly consumer prices inflation: Annual % change, selected categories, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 262: Monthly consumer prices inflation: Annual % change, selected categories, January-August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 263: Annual % change in clothing prices versus annual % change in spending on clothing, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 264: Monthly average cotton prices: Annual % change, January 2011-August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – confidence and spending power
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 265: Consumer confidence indicator, September 2012-August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 266: Mintel’s consumer tracker: Percentage better off/worse off compared to 12 months ago, July 2011-September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 267: Annual % change in consumer prices versus annual % change in average earnings, January 2009-July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 268: The consumer: Trends in what extra money is spent on, November 2009-September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market size and forecast – Consumer spending on clothing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Forecast – robust growth expected to continue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 269: Consumer spending on clothing and accessories (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 270: Consumer spending on clothing and accessories (incl. VAT), at current prices, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Squeezed consumers prioritise clothing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 271: Annual % change in clothing prices versus annual % change in spending on clothing, and inferred real-terms spending growth, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 272: Spending on clothing and accessories as percentage of all consumer spending, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Segmentation – womenswear dominates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 273: Estimated distribution of spending on clothing by sub-category, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mintel’s forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast – The clothing specialists sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 274: Clothing specialists’ sector sales and forecast (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 275: Clothing specialists’ sales (incl. VAT), at current and constant prices, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Specialists’ sales of clothing only
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 276: Estimated sales of clothing by clothing specialist retailers (incl. VAT), 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Specialists’ share of clothing spending declines
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 277: Estimated share of consumer spending on clothing taken by the clothing specialists sector, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mintel’s forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strengths and weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 278: Attitudes towards and usage of brands in the clothing retail sector, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Correspondence analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 279: Attitudes, by clothing retail brand, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand personality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 280: Clothing retail brand personality – macro image, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 281: Clothing retail brand personality – micro image, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 282: Clothing retail brand usage, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 283: Satisfaction with various clothing retail brands, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 284: Consideration of clothing retail brands, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 285: Consumer perceptions of current clothing retail brand performance, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 286: Clothing retail brand index, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Target group analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 287: Target groups, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 288: Clothing retail brand usage, by target groups, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Group One – Conformists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Group Two – Simply the Best
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Group Five – Individualists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – Retail customer profile comparison
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Gender
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 289: Customer profile, by gender, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Age
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 290: Customer profile, by age group, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Socio-economic group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 291: Customer profile, by socio-economic group, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Region
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 292: Customer profile, by region, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • State of finances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 293: Customer profile, by state of finances, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Where consumers buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 294: Retailers from where clothes are bought in-store and online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Primark leads as it attracts more over-25s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Changes in shop usage, 2012-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 295: Main retailers from where clothes are bought in-store and online, July 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Asda stands out driven by online sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • 25-34s are out shopping under-25s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • M&S remains second most popular despite falling sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where consumers buy – offline/online split
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 296: Where consumers buy clothes, in-store and online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who shops where
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 297: Profile of in-store clothing shoppers, by age and affluence, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 298: Profile of online clothing shoppers, by age and affluence, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – How much they spend on clothing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 299: Amount spent on clothing in the last 12 months, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Britons are mid spenders when it comes to clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • High spenders peak among 25-34s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 300: Amount spent on clothing in the last 12 months, by age group and socio-economic group, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • High spenders shop at young fashion retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 301: Amount spent on clothing in the last 12 months, by where people have bought clothes for themselves in-store in the last 12 months, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Londoners spend more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • High spenders want clothes made in Britain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – How they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 302: How consumers shop and buy clothes for themselves, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How people shop by age group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 303: How consumers shop and buy clothes for themselves, by age group, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • High spenders tend to browse online but buy in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • One in eight click-and-collect
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Loyal customers look for quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – Factors that influence clothes shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 304: Importance of factors that influence clothes shopping, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Quality versus price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 305: Agreement with following statements as important ‘Durability of clothing’, ‘quality of the product finish’, ‘low price’, by age group and socio-economic group, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • 16-24s see low price as very important
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Returns policies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Ethical policies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How gender impacts what consumers look for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 306: Agreement with statement any important for factors that influence clothes shopping, by gender, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How age impacts consumer priorities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – Attitudes to shopping online for clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 307: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • ABs prioritise good returns policy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • 35-44s drawn to online sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Women want more delivery options
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 308: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, by gender, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Customer service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Virtual fitting rooms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The consumer – Use of social media for fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Facebook is the most used for fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 309: Use of social media sites Facebook and Twitter for fashion, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Young people use social media to access discounts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Using social media for style advice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Twitter used to praise and criticise brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Use of other social media for fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 310: Use of social media for fashion, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Social media used at London Fashion week
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Usage of social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 311: The consumer: Usage of social media sites, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Mobile payment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online presentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Virtual queue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Personal shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • M&S – new e-boutique
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Reebok Fitness Hub
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Harrods – Ready for take off
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Me-Ality – Well fitted
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Distribution by retail sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 312: Distribution of spending on clothing, by retail sector, 2013 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 313: Estimated distribution of spending on clothing, by retail sector, in percentage and value terms, 2011-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The online/offline split
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 314: Estimated distribution of spending on clothing by online/offline, 2011-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The top specialist and non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The top ten in brief – M&S slips
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 315: The UK’s ten leading clothing retailers’ shares of spending on clothing and footwear, 2011-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The top twenty in detail – non-specialists gain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 316: The UK’s 20 leading clothing retailers’ shares of spending on clothing and footwear, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Allocation by Women: Men: Children
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 317: Space allocation for women’s, men’s and childrenswear, September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Space allocations: Detailed estimates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 318: Clothing retailers, detailed space allocation estimates, clothing specialists, September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 319: Clothing retailers, detailed space allocation estimates, clothing specialists and non-specialists, September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 320: Womenswear specialists, detailed space allocation estimates, September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 321: Menswear specialists, detailed space allocation estimates, September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 322: Estimated sales by product, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 323: Estimated sales by product, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Estimated sales densities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 324: Estimated sales density by product, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 325: Estimated sales density by product, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market shares by product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 326: Estimated market sizes (excl. VAT), 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 327: Estimated Market shares by product, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 328: Estimated Market shares by product, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading specialist retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading specialists’ sales: young brands surge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 329: The UK’s leading clothing specialists’ revenues (excl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 330: The UK’s leading clothing specialists’ revenues: compound annual growth rates, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leading specialists’ store numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 331: The UK’s leading clothing specialists’ store numbers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 332: The UK’s leading clothing specialists’ annual sales per outlet (excl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 333: The UK’s leading clothing specialists’ sales per outlet: compound annual growth rates, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Operating profits and margins: Next sees steady increases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 334: The UK’s leading clothing specialists’ operating profits, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 335: The UK’s leading clothing specialists’ operating margins, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The T-shirt pricing index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 336: Leading retailers’ lowest and highest prices for men’s T-shirts, September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The leading non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sports Direct overtakes Asda as the UK’s leading non-specialist retailer by revenues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 337: Leading non-specialists’ estimated clothing and footwear sales (excl. VAT), 2010-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • But Asda remains the most popular non-specialist by shopper numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 338: The consumer: Where they have shopped for clothing in the last 12 months, whether online or in-store, selected retailers, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The T-shirt pricing index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 339: Leading retailers’ lowest and highest prices for men’s T-shirts, September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online and social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 340: Estimated online sales of clothing/clothing and footwear (incl. VAT), 2011-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 341: Leading retailers’ estimated online sales of clothing and footwear, 2011 and 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – most popular retailers online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 342: The consumer: Retailers where clothes have been bought online in the past 12 months, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 343: The consumer: Home-shopping specialists’ websites used to buy clothes in the past 12 months, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Shopping online by category: clothing leads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 344: The consumer: Products bought online from home in the last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 345: The consumer: Products bought via smartphone or tablet while out and about, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Usage of social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 346: The consumer: Usage of social media sites, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 347: The consumer: Use of Facebook and Twitter for fashion, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading retailers’ social media metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 348: Leading clothing retailers’ social media follower numbers: Facebook and Twitter, September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail advertising and promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising spend continues to grow, but at a slower rate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 349: Main media advertising spend by leading clothing retailers, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Press accounts for majority of advertising spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 350: Percentage breakdown of leading clothing retailers’ advertising spend, by media type, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we have seen so far in 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 351: Most popular retailers from where clothes are bought in-store or online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 352: Next most popular retailers from where clothes are bought in-store or online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 353: Popular retailers from where clothes are bought in-store or online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 354: Other retailers from where clothes are bought in-store or online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 355: Least popular retailers from where clothes are bought in-store or online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 356: Most popular retailers from where clothes are bought in-store, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 357: Next most popular retailers from where clothes are bought in-store, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 358: Popular retailers from where clothes are bought in-store, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 359: Least popular retailers from where clothes are bought in-store, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 360: Most popular retailers from where clothes are bought online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 361: Next most popular retailers from where clothes are bought online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 362: Popular retailers from where clothes are bought online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 363: Other retailers from where clothes are bought online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 364: Least popular retailers from where clothes are bought online, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 365: Attitudes towards buying clothes for yourself, by most popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 366: Attitudes towards buying clothes for yourself, by next most popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 367: Attitudes towards buying clothes for yourself, by other retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 368: Attitudes towards buying clothes for yourself, by least popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 369: Attitudes towards buying clothes for yourself, by most popular retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 370: Attitudes towards buying clothes for yourself, by next most popular retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 371: Attitudes towards buying clothes for yourself, by other retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 372: Attitudes towards buying clothes for yourself, by least popular retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 373: Factors that influence clothes shopping, by most popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 374: Factors that influence clothes shopping, by next most popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 375: Factors that influence clothes shopping, by other retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 376: Factors that influence clothes shopping, by least popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 377: Factors that influence clothes shopping, by most popular retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 378: Factors that influence clothes shopping, by most popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 379: Factors that influence clothes shopping, by next most popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 380: Factors that influence clothes shopping, by other retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – how much they spend on clothing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 381: Most popular amount spent on clothing in the last 12 months, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 382: Next most popular amount spent on clothing in the last 12 months, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 383: Amount spent on clothing in the last 12 months, by most popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 384: Amount spent on clothing in the last 12 months, by next most popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 385: Amount spent on clothing in the last 12 months, by other retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 386: Amount spent on clothing in the last 12 months, by least popular retailers from where clothes are bought in-store, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 387: Amount spent on clothing in the last 12 months, by most popular retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 388: Amount spent on clothing in the last 12 months, by next most popular retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 389: Amount spent on clothing in the last 12 months, by other retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 390: Amount spent on clothing in the last 12 months, by least popular retailers from where clothes are bought online, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – the consumer – how they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 391: Most popular attitudes towards buying clothes for yourself, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 392: Next most popular attitudes towards buying clothes for yourself, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – factors that influence clothes shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 393: Factors that influence clothes shopping – Durability of clothing, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 394: Factors that influence clothes shopping – Quality of the product finish, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 395: Factors that influence clothes shopping – Returns policy, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 396: Factors that influence clothes shopping – Low price, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 397: Factors that influence clothes shopping – Ethical treatment of workers who make/manufacture clothing, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 398: Factors that influence clothes shopping – Latest fashion, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 399: Factors that influence clothes shopping – Clothes made in Britain, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 400: Factors that influence clothes shopping – Frequently updated collections, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 401: Factors that influence clothes shopping – Environmentally friendly retailer, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 402: Factors that influence clothes shopping – In-store customer service, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 403: Factors that influence clothes shopping – In-store environment, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 404: Factors that influence clothes shopping – Free in-store Wi-Fi, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – attitudes to shopping online for clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 405: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 406: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 407: Factors that influence clothes shopping – Free in-store Wi-Fi, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – use of social media for fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 408: Next most popular use of Facebook for fashion, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 409: Other use of Facebook for fashion, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 410: Most popular use of Twitter for fashion, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 411: Next most popular use of Twitter for fashion, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 412: Other use of Twitter for fashion, by demographics, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Arcadia Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 413: Arcadia Group: Group financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 414: Arcadia Group: Outlet data, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Asda Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 415: Asda Group Ltd: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 416: Asda Group Ltd: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • C&A

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 417: Figure 418: The consumer: Shopped at C&A in the last 12 months by major European country, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 419: C&A: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 420: C&A: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Carrefour

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 421: Carrefour: Estimated European clothing sales, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 422: Carrefour: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 423: Carrefour: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Debenhams

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 424: Debenhams: Breakdown of sales by brand type, 2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 425: Debenhams: Breakdown of own bought sales by category, 2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 426: Debenhams: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 427: Debenhams: Outlet data, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • El Corte Inglés

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 428: El Corte Ingles: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 429: El Corte Ingles: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Esprit

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 430: Esprit: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 431: Esprit: Retail turnover by country, 2010/11-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 432: Esprit: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 433: Esprit: Directly managed retail stores by country, 2010/11-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 434: Esprit: Sales split by product type, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Gruppo Coin

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 435: Gruppo Coin: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 436: Gruppo Coin: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Grupo Inditex

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 437: The consumer: Shopped at Zara in the last 12 months by major European country, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 438: Grupo Inditex: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 439: Grupo Inditex: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • H&M Hennes & Mauritz

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 440: The consumer: Shopped at H&M in the last 12 months by major European country, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 441: H&M Hennes & Mauritz: Group financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 442: H&M Hennes & Mauritz: Outlet data, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • House of Fraser

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 443: House of Fraser Plc: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 444: House of Fraser Plc: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • John Lewis

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 445: John Lewis Plc (department store): Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 446: John Lewis Plc (department store): Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Marks & Spencer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 447: Marks & Spencer: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 448: Marks & Spencer: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Matalan

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 449: Matalan Ltd: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 450: Matalan Ltd: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • New Look Group Plc

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 451: New Look Group Plc: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 452: New Look Group Plc: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Next Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 453: Next Group: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 454: Next Group: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Otto Group (Multichannel Retail)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 455: Otto Group (Multichannel Retail): Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Primark/Penneys

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 456: Primark/Penneys: Group financial performance, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 457: Primark/Penneys: Outlet data, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • River Island

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 458: River Island Holdings Limited: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 459: River Island Holdings Limited: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tesco Plc

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 460: Tesco: Estimated clothing sales, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 461: Tesco Plc: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 462: Tesco Plc: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The Edinburgh Woollen Mill Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 463: The Edinburgh Woollen Mill concession, The Garden Centre, Osterley, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 464: The Edinburgh Woollen Mill Group: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 465: The Edinburgh Woollen Mill Group: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • TJX Europe (TK Maxx)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 466: TJX Europe (TK Maxx): Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 467: TJX Europe (TK Maxx): Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 468: Europe: Percentage of all individuals buying clothes/sports goods online in the past 12 months, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 469: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 470: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 471: Europe: Consumer confidence levels, October 2012 – September 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 472: Europe: Population, by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 473: Europe: Population, by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 474: Europe: Population, by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • GDP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 475: Europe: GDP (current prices), 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 476: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 477: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 478: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 479: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Unemployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 480: Europe: Average rate of unemployment, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 481: Europe: Central bank interest rates, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – UK Brand Research

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 482: Brand usage, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 483: Brand usage, August 2013 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 484: Brand commitment, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 485: Brand commitment, August 2013 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 486: Brand momentum, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 487: Brand momentum, August 2013 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 488: Brand diversity, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 489: Brand diversity, August 2013 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 490: Brand satisfaction, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 491: Brand satisfaction, August 2013 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 492: Brand attitude, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 493: Brand attitude, August 2013 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 494: Brand image – macro image, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 495: Brand image – macro image, August 2013 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 496: Brand image – micro image, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 497: Brand image – micro image, August 2013 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 498: Profile of target groups, by demographic, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 499: Psychographic segmentation, by target groups, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 500: Brand usage, by target groups, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 501: Brand index, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – The Consumer: Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 502: Clothing retailers purchased from in the last 12 months, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 503: Clothing retailers purchased from in the last 12 months, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 504: Clothing retailers purchased from in the last 12 months, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 505: Clothing retailers purchased from in the last 12 months, Spain, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 506: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 507: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 508: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 509: Least popular clothing retailers purchased from in the last 12 months – In-store, by demographics, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 510: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 511: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 512: Other clothing retailers purchased from in the last 12 months – Online, by demographics, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 513: Least popular clothing retailers purchased from in the last 12 months – Online, by demographics, France, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 514: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 515: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 516: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 517: Least popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 518: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 519: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 520: Other clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 521: Least popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 522: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 523: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 524: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 525: Least popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 526: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 527: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 528: Other clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 529: Least popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 530: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Spain, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 531: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Spain, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 532: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, Spain, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 533: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Spain, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 534: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Spain, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 535: Other clothing retailers purchased from in the last 12 months – Online, by demographics, Spain, August 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 536: Importance of retailer attributes to consumers, August 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Grupo Inditex
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • H&M Hennes & Mauritz
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Marks & Spencer (UK) clothing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New Look Group Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Next Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Primark Stores Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Topman old
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Topshop old

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Clothing Retailing - Europe - October 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                £2,895.00 (Excl.Tax)