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Clothing Retailing - France - October 2016

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for France, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned France, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending and inflation
              • Figure 26: France: Consumer spending on clothing and share of all spending, 2012-16
            • Channels of distribution
              • Figure 27: France: Estimated channels of distribution for clothing and footwear spending, 2015
            • Sector size and forecast
              • Figure 28: France: Specialist clothing retailers’ sales and share of all retail sales, 2012-16
            • Leading players
              • Key metrics
                • Market shares
                  • Figure 29: France: Leading specialist clothing retailers’ shares of consumer spending on clothing and footwear, 2015
                • Online
                    • Figure 30: France: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
                  • The consumer
                    • Where they shop
                        • Figure 31: France: Where people shopped for clothing in the past 12 months, by retailer, online/catalogue vs in-store, July 2016
                      • Attitudes to shopping for clothing
                        • Figure 32: France: Profile of those who agree with the attitudes statements, July 2016
                      • Behaviours when shopping for clothing
                        • Figure 33: France: Agreement with various shopping behaviours, July 2016
                      • What we think
                      • Issues and Insights

                        • Specialists need to up their game online
                          • The facts
                            • The implications
                              • Is the middle market a danger zone?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Economy showing signs of an uplift
                                      • Clothing spending subdued
                                        • Shoppers use a variety of retail channels
                                          • Clothing retailers
                                          • Spending and Inflation

                                            • Economic recovery taking hold, boosted by consumer spending
                                              • Clothing market is low growth
                                                • Figure 34: France: Consumer spending on clothing and footwear (incl. VAT), 2012-16
                                              • Inflation
                                                • Figure 35: France: Consumer prices * of clothing and footwear, annual % change, 2011-15
                                                • Figure 36: France: Consumer prices * of clothing and footwear, annual % change, January 2015-August 2016
                                              • Market segmentation
                                                • Figure 37: France: Clothing market, estimated segmentation, 2011-15
                                              • Channels of distribution
                                                • Department stores and mixed goods
                                                  • Hypermarkets/supermarkets
                                                    • Home shopping/online (non-store)
                                                      • Other
                                                        • Figure 38: France: Estimated distribution of consumer spending on clothing and footwear, 2015
                                                    • Sector Size and Forecast

                                                      • Total retail sales recovered in 2015, further growth forecast in 2016
                                                        • Specialists’ weak performance continues
                                                          • Figure 39: France: Clothing specialists’ sales (excl. VAT), 2012-16
                                                          • Figure 40: Forecast clothing specialists’ sales forecasts (excl. VAT), 2016-21
                                                      • Leading Players – What You Need to Know

                                                        • Vivarte struggling
                                                          • H&M, Zara and Mango driving growth
                                                            • Crowded middle ground
                                                              • Foreign-owned fast fashion capturing more spending
                                                                • Online growing
                                                                  • But store-based retailers missing out
                                                                  • Leading Players

                                                                    • Vivarte in trouble
                                                                      • Overcrowded middle ground
                                                                        • Kiabi doing well
                                                                          • Foreign fast fashion players driving growth
                                                                            • Figure 41: France: Leading clothing specialists, sales (excl Vat), 2013-15
                                                                            • Figure 42: France: Leading clothing specialists, outlet numbers, 2013-15
                                                                            • Figure 43: France: Leading clothing specialists, sales per outlet, 2013-15
                                                                        • Market Shares

                                                                            • Figure 44: France: Leading clothing retailers, sales as % all spending on clothing and footwear, 2013-15
                                                                        • Online

                                                                          • The online sector as a whole
                                                                            • Shopping for clothing online
                                                                              • Figure 45: France: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
                                                                            • Leading online players
                                                                              • Specialists
                                                                                • Online-only retailers
                                                                                  • Figure 46: France: Leading online retailers’ estimated clothing sales (excl. Vat), 2013-15
                                                                              • The Consumer – What You Need to Know

                                                                                • Widespread buying behaviour
                                                                                  • Non-specialists as popular as specialists
                                                                                    • H&M leads in store-based shopping
                                                                                      • Online appeals to younger customers
                                                                                        • Overpopulated middle ground
                                                                                          • Online and in-store increasingly integrated
                                                                                            • Where they shop
                                                                                              • Clothes shopping near universal
                                                                                                • Non-specialist retailers as popular as clothing specialists
                                                                                                  • Usage of online-only retailers lags behind Germany and Italy
                                                                                                    • Figure 47: France: Where people shopped for clothing in the past 12 months, by broad category, July 2016
                                                                                                    • Figure 48: France: Profile of who shops where, by broad category, July 2016
                                                                                                  • Purchasers by retailer
                                                                                                    • H&M leads, with Kiabi in second place
                                                                                                      • Amazon popular but lower usage than in Germany, Italy and Spain
                                                                                                        • Online-only retailers the most important non-specialist category
                                                                                                            • Figure 49: France: Where people shopped for clothing in the past 12 months by retailer, whether in-store or online/by catalogue, July 2016
                                                                                                          • In-store vs online
                                                                                                            • Kiabi the most popular store-based retailer online
                                                                                                                • Figure 50: France: Where people shopped for clothing in the past 12 months, online/catalogue vs in-store, July 2016
                                                                                                              • Customer profiles
                                                                                                                  • Figure 51: France: Profile of who shops where, July 2016
                                                                                                              • Attitudes to Shopping for Clothing

                                                                                                                • Consumers value integration between stores and online
                                                                                                                  • Store-based retailers need to translate in-store strengths to online
                                                                                                                    • Online-only retailers need to adapt offer too
                                                                                                                      • Delivery charges deter online shopping
                                                                                                                        • Figure 52: France: Attitudes to shopping for clothing, July 2016
                                                                                                                        • Figure 53: France: Profile of those who agree with attitudes statements, July 2016
                                                                                                                    • Behaviours When Shopping for Clothing

                                                                                                                        • Figure 54: France: Agreement with various shopping behaviours, July 2016
                                                                                                                        • Figure 55: France: Profile of those agreeing with various shopping behaviours, July 2016
                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                      • Abbreviations
                                                                                                                        • Data sources
                                                                                                                        • C&A

                                                                                                                            • What we think
                                                                                                                              • The times they are a changing
                                                                                                                                • Weak performance in core market Germany
                                                                                                                                  • Keeping up, just….
                                                                                                                                    • Western Europe weak, expanding in the East
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 231: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
                                                                                                                                          • Figure 232: C&A (Europe): Outlet data, 2011/12-2015/16
                                                                                                                                          • Figure 233: C&A (Europe): Outlet data by country, October 2016
                                                                                                                                        • Retail offering
                                                                                                                                        • Etam Group

                                                                                                                                            • What we think
                                                                                                                                              • Etam’s extended offering drives growth
                                                                                                                                                • Struggling 1.2.3 repositions following lacklustre sales
                                                                                                                                                  • Digital innovation at the heart of Undiz
                                                                                                                                                    • Company background
                                                                                                                                                      • Company performance
                                                                                                                                                        • Figure 243: Etam Group: Group financial performance, 2011-15
                                                                                                                                                        • Figure 244: Etam Group: Outlet data, 2011-15
                                                                                                                                                        • Figure 245: Etam Group: Store network, by region, 2014 and 2015
                                                                                                                                                      • Retail offering
                                                                                                                                                      • Grupo Inditex

                                                                                                                                                          • What we think
                                                                                                                                                            • Inditex outperforms the market
                                                                                                                                                              • Integrating the digital and physical experience
                                                                                                                                                                • Zara adopts a more sustainable approach to fast fashion
                                                                                                                                                                  • Company background
                                                                                                                                                                    • Company performance
                                                                                                                                                                      • Figure 248: Grupo Inditex: Group financial performance, 2011/12-2015/16
                                                                                                                                                                      • Figure 249: Grupo Inditex: Share of sales, by retail brand, 2015/16
                                                                                                                                                                      • Figure 250: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
                                                                                                                                                                      • Figure 251: Grupo Inditex: Outlet data, by region, at January 2016
                                                                                                                                                                      • Figure 252: Grupo Inditex: Store numbers, by retail brand, at January 2016
                                                                                                                                                                      • Figure 253: Grupo Inditex: Outlet data, 2011/12-2015/16
                                                                                                                                                                    • Retail offering
                                                                                                                                                                    • H&M Hennes & Mauritz

                                                                                                                                                                        • What we think
                                                                                                                                                                          • Designer collaborations boost sales and strengthen fashion credentials
                                                                                                                                                                            • Rapid store growth
                                                                                                                                                                              • E-commerce expansion
                                                                                                                                                                                • A one-stop shop for fashion and beauty
                                                                                                                                                                                  • Sustainable fashion initiatives
                                                                                                                                                                                    • Company background
                                                                                                                                                                                      • Company performance
                                                                                                                                                                                        • Figure 254: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                        • Figure 255: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                      • Kiabi

                                                                                                                                                                                          • What we think
                                                                                                                                                                                            • Company background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • Figure 260: Kiabi: Group financial performance, 2011-15
                                                                                                                                                                                                • Figure 261: Kiabi: Outlet data, 2011-15
                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                              • Vivarte

                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                    • Slow to modernise in an evolving market
                                                                                                                                                                                                      • Problems at the core format La Halle
                                                                                                                                                                                                        • Sell, sell, sell…..
                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                              • Figure 280: Vivarte: Group sales performance, 2010/11-2015/16
                                                                                                                                                                                                              • Figure 281: Vivarte: Store numbers, 2010/11-2014/15
                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                              • Figure 282: Vivarte: Clothing brands, 2016
                                                                                                                                                                                                            • La Halle
                                                                                                                                                                                                            • Zalando

                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                  • Complementing the high street leaders
                                                                                                                                                                                                                    • Brand focus
                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                          • Figure 283: Zalando: Group financial performance, 2011-15
                                                                                                                                                                                                                        • Retail offering

                                                                                                                                                                                                                        Clothing Retailing - France - October 2016

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