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Clothing Retailing - Germany - November 2010

  • The population is ageing, but there is a growing segment of the population which aspires to younger fashion.
  • The economy is recovering, but consumers are being held back by the recent austerity measures.
  • Historically, Germans have shown a lack of interest in clothing and clothing retailers’ share of all retail sales has fallen.
  • But there is a clear dichotomy in the market between the young and the old and as the population ages there is a shift towards those with a more fashion conscious outlook.
  • Online retailing is growing in clothing, but has yet to make a significant impact.
  • C&A was still market leader in 2009, but has probably already been overtaken by H&M.
  • Discounters take a significant share of the market – three of the top 10 retailers are out-of-town discounters.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • Report Scope

        • Technical notes
          • Definitions
            • Financial definitions
              • Currencies
                • Country codes
                  • Figure 1: Country codes
                • VAT
                  • Figure 2: Europe: Standard VAT rates, 2010
                • Other abbreviations
                • Broader Market Environment

                    • Population
                      • The economy
                      • Competitive Context

                        • Key findings
                          • Figure 3: Germany: Consumer spending on clothing and selected other goods, 2005-09
                        • Consumer attitudes
                          • Figure 4: Germany: Attitudes to buying clothes, 2009
                          • Figure 5: German shopping attitudes: Socio economic profile of respondents, 2009
                          • Figure 6: Agreement with selected lifestyle statements, Germany, 2005-09
                        • Channels of distribution
                            • Figure 7: Germany: Estimated channels of distribution, 2009
                        • Sector Size and Forecast

                          • Key findings
                            • Outlook
                              • The economy
                                • Retail sales
                                    • Figure 8: Germany: Clothing specialists’ retail sales, 2005-10
                                    • Figure 9: Germany: Clothing specialists’ retail sales, 2010-15
                                  • Outlet and enterprise data
                                    • Figure 10: Germany: Retail enterprises and outlets, 2004-07
                                • Retail Competitor Analysis

                                  • Key findings
                                    • A growing split in the market
                                      • Targeting the young
                                        • Discounters
                                          • Targeting older customers
                                            • Figure 11: Germany: Leading clothing specialists, 2010
                                          • Internet usage
                                            • Figure 12: Germany: Clothing website visitors, June 2010
                                          • Market shares
                                            • Figure 13: Germany: Retail market shares, 2009/10
                                        • Benetton Group

                                            • Figure 14: Benetton Group: Sales as share of clothing, footwear & textiles in Europe, 2005-09
                                          • Strategic evaluation
                                            • Growth opportunities mostly outside Europe
                                              • Competition increasing
                                                • Vertical integration still a strength
                                                  • Lack of internet strategy worrying
                                                    • Recent history
                                                      • Financial performance
                                                        • Figure 15: Benetton Group: Group financial performance, 2005-09
                                                      • Market performance
                                                        • Brand performance
                                                          • First half of 2010
                                                            • Store portfolio
                                                              • Figure 16: Benetton Group: Outlet data, 2005-09
                                                            • Retail offering
                                                                • Figure 17: Benetton Group: Sales, by brand, 2009
                                                              • Advertising and marketing
                                                                • e-commerce and home shopping
                                                                • C&A Europe

                                                                    • Figure 18: C&A Germany: Sales as share of clothing retailers’ sales in Germany, 2005-09
                                                                  • Strategic evaluation
                                                                    • Recent history
                                                                      • Financial performance
                                                                          • Figure 19: C&A Europe: Group sales performance, 2005/06-2009/10
                                                                          • Figure 20: C&A Europe: estimated sales, by country, 2008/09-2009/10
                                                                          • Figure 21: C&A europe: Share of group sales, by country, 2009/10
                                                                        • Store portfolio
                                                                            • Figure 22: C&A Europe: Outlet data, 2005/06-2009/10
                                                                            • Figure 23: C&A: Fascias operated by C&A in Europe, April 2010
                                                                          • Retail offering
                                                                            • Figure 24: C&A Europe: Own brands, 2010
                                                                          • e-commerce and home shopping
                                                                          • Grupo Inditex

                                                                              • Strategic evaluation
                                                                                • Recent history
                                                                                  • Financial performance
                                                                                    • Figure 25: Grupo Inditex: Group financial performance, 2005/06-2009/10
                                                                                    • Figure 26: Grupo Inditex: Sales growth, 2005/06-2009/10
                                                                                    • Figure 27: Grupo Inditex: Estimated sales in key European markets, 2005/06-2009/10
                                                                                    • Figure 28: Europe: Grupo Inditex: Sales by retail brand, 2005/06-2009/10
                                                                                  • H1 2010/11
                                                                                    • Figure 29: Grupo Inditex: Sales H12009/10 and 2010/11
                                                                                  • Store portfolio
                                                                                    • Figure 30: Grupo Inditex: Outlet data, 2006-10
                                                                                    • Figure 31: Grupo Inditex: Outlet numbers, by fascia, 2005/06-2009/10
                                                                                    • Figure 32: Grupo Inditex: Other outlet data, by fascia, 2009/10
                                                                                    • Figure 33: Grupo Inditex: European Stores by country and by fascia, 2009/10
                                                                                  • Retail offering
                                                                                    • e-commerce and home shopping
                                                                                    • H&M Hennes & Mauritz

                                                                                        • Strategic evaluation
                                                                                          • Recent history
                                                                                            • Financial performance
                                                                                              • Figure 34: H&M Hennes & Mauritz: Group financial performance, 2004/05-2008/09
                                                                                            • First half 2009/10
                                                                                              • Store portfolio
                                                                                                • Figure 35: H&M Hennes & Mauritz: Outlet data, 2004/05-2008/09
                                                                                              • Retail offering
                                                                                                • e-commerce
                                                                                                • Mango Group

                                                                                                    • Figure 36: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2005-09
                                                                                                  • Strategic evaluation
                                                                                                    • Global presence – too big?
                                                                                                      • Distinct from its competitors and staying true to the core brand message
                                                                                                        • Developing a multi-brand strategy?
                                                                                                          • Recent history
                                                                                                            • Financial performance
                                                                                                                • Figure 37: Mango Group: Group sales performance, 2005-09
                                                                                                                • Figure 38: Mango: Estimated performance, by major markets, 2009
                                                                                                              • Store portfolio
                                                                                                                  • Figure 39: Mango Group: Outlet data, 2005-09
                                                                                                                  • Figure 40: Mango Group: Breakdown of stores in Europe, 2006-10
                                                                                                                • Retail offering
                                                                                                                  • e-commerce and home shopping
                                                                                                                  • Peek & Cloppenburg (Düsseldorf)

                                                                                                                      • Figure 41: Peek & Cloppenburg (Düsseldorf): Sales as share of clothing in Germany, 2005-09
                                                                                                                    • Strategic evaluation
                                                                                                                      • Financial performance
                                                                                                                        • Figure 42: Peek & Cloppenburg (Düsseldorf): Group financial performance, 2005-09
                                                                                                                        • Figure 43: Peek & Cloppenburg (Düsseldorf): Outlet data, 2005-09
                                                                                                                      • Store portfolio
                                                                                                                          • Figure 44: Peek & Cloppenburg (Düsseldorf): Outlets by country, 2005-10
                                                                                                                        • Retail offering
                                                                                                                          • Market positioning
                                                                                                                            • Brands
                                                                                                                              • Product offer
                                                                                                                                • Pricing
                                                                                                                                • TK Maxx

                                                                                                                                    • Figure 45: TK Maxx UK: Sales as share of clothing, footwear & textiles in UK, 2005-09
                                                                                                                                  • Recent history
                                                                                                                                    • Financial performance
                                                                                                                                      • Figure 46: TJX (TK Maxx – Europe): Group financial performance, 2006-10
                                                                                                                                    • Store portfolio
                                                                                                                                      • Figure 47: TJX (TK Maxx – Europe): Outlet data, 2006-10
                                                                                                                                    • Retail offering
                                                                                                                                      • e-commerce
                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                        • Population
                                                                                                                                          • Figure 48: Europe: Population, by age group, 2005
                                                                                                                                          • Figure 49: Europe: Population, by age group, 2010
                                                                                                                                          • Figure 50: Europe: Population, by age group, 2015
                                                                                                                                          • Figure 51: Europe: Population, by age group, 2020
                                                                                                                                        • GDP
                                                                                                                                          • Figure 52: Europe: GDP (in current prices), 2000-10Q2
                                                                                                                                          • Figure 53: Europe: GDP Growth rates (in constant prices), 2000-10Q2
                                                                                                                                        • Consumer spending
                                                                                                                                          • Figure 54: Europe: Consumer spending (in current prices), 2001-10Q2
                                                                                                                                          • Figure 55: Europe: Consumer spending growth rates (in constant prices), 2001-10Q2
                                                                                                                                        • Consumer prices
                                                                                                                                          • Figure 56: Europe: Consumer prices, 2000-Q3 2010
                                                                                                                                        • Unemployment
                                                                                                                                          • Figure 57: Europe: Average rate of unemployment, 2000-Q2 2010
                                                                                                                                        • Interest rates
                                                                                                                                          • Figure 58: Europe: Interest rates, 2004-Q1 2010
                                                                                                                                        • Consumer confidence
                                                                                                                                          • Figure 59: Europe: Consumer confidence, Aug 2009-Sept 2010

                                                                                                                                      Clothing Retailing - Germany - November 2010

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