Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Clothing Retailing - Germany - October 2009

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Technical notes
              • Definitions
                • Financial definitions
                  • Currencies
                    • Country codes
                      • Figure 1: Country codes
                    • VAT
                      • Figure 2: Europe: Standard VAT rates, 2008
                  • Broader Market Environment

                    • Key points
                      • Population decline
                        • Figure 3: Germany: Population trends, 2003-08
                        • Figure 4: Germany: Births, deaths, immigration and emigration, 2000-07
                        • Figure 5: Germany: Population, by age group, 2007, 2010 and 2015
                      • Economy
                        • Germany emerges from the recession
                          • Figure 6: Germany: Consumer expenditure, 1999-2008
                        • Consumer spending remains weak
                          • Figure 7: Germany: Consumer expenditure, 1999-2008
                        • Inflation has eased
                          • Figure 8: Germany: Consumer prices, 2004-08
                      • The Market in Context

                        • Key findings
                          • Spending growth slows
                            • Figure 9: Germany: Consumer spending on selected categories of goods, 2004-08
                          • Price deflation
                            • Figure 10: Germany: Consumer price indices for major product categories, 2000-08
                          • Channels of distribution
                            • Figure 11: Germany: Estimated channels of distribution for clothing, 2008
                          • Home shopping
                            • Department stores
                              • Grocers and others
                              • Sector Size and Forecast

                                • Key findings
                                  • Economic outlook
                                    • Consumer outlook
                                      • Retail sales forecasts
                                          • Figure 12: Germany: Retail sales, 2004-14
                                        • Enterprise data
                                          • Figure 13: Germany: Clothing retailers, enterprise numbers, 2003-07
                                      • Retail Competitor Analysis

                                        • Key findings
                                          • Mixed performance for discounters
                                            • C&A still market leader, but for how long?
                                              • H&M’s stellar rise
                                                • Esprit and Peek & Cloppenburg
                                                    • Figure 14: Germany: Leading clothing specialists, 2008/09
                                                  • Market shares and evaluation
                                                    • Figure 15: Germany: Leading clothing specialists’ market shares, 2008
                                                • Adler

                                                    • Figure 16: Adler: Sales as share of clothing specialists’ sales in Germany, 2004-08
                                                  • History
                                                    • Divestment by METRO
                                                      • Financial performance
                                                          • Figure 17: Adler: Group sales performance, 2004-08
                                                        • Store portfolio
                                                          • Figure 18: Adler: Outlet data, 2004-08
                                                        • Retail offering
                                                          • Market positioning
                                                            • Product offer
                                                              • Brands
                                                                • Pricing
                                                                  • Advertising and marketing
                                                                    • e-commerce and home shopping
                                                                    • Benetton Group

                                                                        • Figure 19: Benetton (Europe): Sales as share of clothing specialists in Europe, 2004-08
                                                                        • Figure 20: Benetton (Italy): Sales as share of clothing specialists in Italy, 2004-08
                                                                      • Strategic evaluation
                                                                        • Recent history
                                                                          • Financial performance
                                                                            • Figure 21: Benetton Group: Group financial performance, 2004-08
                                                                          • Market performance
                                                                            • Brand performance
                                                                              • Store portfolio
                                                                                • Figure 22: Benetton Group: Outlet data, 2004-08
                                                                              • Retail offering
                                                                                • Market positioning
                                                                                  • Product offer
                                                                                      • Figure 23: Benetton Group: Sales, by brand, 2008
                                                                                    • Advertising and marketing
                                                                                      • e-commerce and home shopping
                                                                                      • C&A Europe

                                                                                          • Figure 24: C&A: Sales as share of clothing retailers’ sales in Europe, 2004-08
                                                                                          • Figure 25: C&A Germany: Sales as share of clothing retailers’ sales in Germany, 2004-08
                                                                                          • Figure 26: C&A Netherlands: Sales as share of clothing retailers’ sales in the Netherlands, 2005-08
                                                                                        • Strategic evaluation
                                                                                          • History
                                                                                            • Financial performance
                                                                                                • Figure 27: C&A: Group sales performance, 2005/06-2008/09
                                                                                                • Figure 28: C&A: Sales by country, 2008/09
                                                                                                • Figure 29: C&A: Share of group sales, by country, 2008/09
                                                                                              • Store portfolio
                                                                                                  • Figure 30: C&A: Outlet data, 2004/05-2008/09
                                                                                                  • Figure 31: C&A, Fascias operated by C&A in Europe, April 2009
                                                                                                • Avanti
                                                                                                  • Retail offering
                                                                                                    • Market positioning
                                                                                                      • Brands and product offer
                                                                                                        • C&A Money
                                                                                                          • Pricing
                                                                                                            • Operational issues
                                                                                                              • Advertising and marketing
                                                                                                                • e-commerce and home shopping
                                                                                                                • Diramode

                                                                                                                    • Recent history
                                                                                                                      • Financial performance
                                                                                                                        • Store portfolio
                                                                                                                          • Figure 32: Diramode: European outlet data, 2009
                                                                                                                        • Retail offering
                                                                                                                          • Market positioning and product offer
                                                                                                                            • Operational issues
                                                                                                                              • e-commerce and home shopping
                                                                                                                              • Esprit

                                                                                                                                  • Figure 33: Esprit: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                • History
                                                                                                                                  • Financial performance
                                                                                                                                      • Figure 34: Esprit: Group financial performance, 2003/04-2008/09
                                                                                                                                      • Figure 35: Esprit: Sales performance, by channel and region, 2004/05-2008/09
                                                                                                                                    • Store portfolio
                                                                                                                                        • Figure 36: Esprit: Outlet data, 2005-09
                                                                                                                                        • Figure 37: Esprit: Store network, by region and type, June 2009
                                                                                                                                      • Retail offering
                                                                                                                                        • Market positioning
                                                                                                                                          • Brands and product offer
                                                                                                                                            • Figure 38: Esprit product offer, 2009
                                                                                                                                            • Figure 39: Esprit: Product mix, 2008/09
                                                                                                                                          • Pricing
                                                                                                                                            • e-commerce and home shopping
                                                                                                                                            • Grupo Inditex

                                                                                                                                                • Figure 40: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                              • Strategic evaluation
                                                                                                                                                • Recent history
                                                                                                                                                  • Financial performance
                                                                                                                                                    • Figure 41: Grupo Inditex: Group financial performance, 2004/05-2008/09
                                                                                                                                                    • Figure 42: Grupo Inditex: Sales growth, 2004/05-2008/09
                                                                                                                                                    • Figure 43: Grupo Inditex: Estimated sales in key European markets, 2004/05-2008/09
                                                                                                                                                    • Figure 44: Europe: Grupo Inditex: Sales by retail brand, 2004/05-2008/09
                                                                                                                                                  • H1 2009/2010
                                                                                                                                                    • Figure 45: Grupo Inditex: Sales H1 2008/09 and 2009/10
                                                                                                                                                  • Store portfolio
                                                                                                                                                    • Figure 46: Grupo Inditex: Outlet data, 2005-09
                                                                                                                                                    • Figure 47: Grupo Inditex: Outlet numbers, by fascia, 2004/05-2008/09
                                                                                                                                                    • Figure 48: Grupo Inditex: Other outlet data, by fascia, 2008/09
                                                                                                                                                    • Figure 49: Grupo Inditex: Stores by country and by fascia, 2008/09
                                                                                                                                                  • Retail offering
                                                                                                                                                    • Market positioning
                                                                                                                                                      • Zara
                                                                                                                                                        • Brands
                                                                                                                                                          • Product offer
                                                                                                                                                            • Massimo Dutti
                                                                                                                                                              • Product offer/pricing
                                                                                                                                                                • Bershka
                                                                                                                                                                  • Product offer
                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                      • Figure 50: Grupo Inditex: Company websites, 2009
                                                                                                                                                                  • H&M Hennes & Mauritz

                                                                                                                                                                      • Figure 51: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                      • Recent history
                                                                                                                                                                        • Financial performance
                                                                                                                                                                            • Figure 52: H&M Hennes & Mauritz: Group financial performance, 2004-08
                                                                                                                                                                          • Sales by country
                                                                                                                                                                              • Figure 53: H&M Hennes & Mauritz: Sales by country, 2004-08
                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                • Figure 54: H&M Hennes & Mauritz: Outlet numbers, 2004-08
                                                                                                                                                                                • Figure 55: H&M Hennes & Mauritz: Sales per outlet, 2005-08
                                                                                                                                                                              • Retail offering
                                                                                                                                                                                • Market positioning
                                                                                                                                                                                  • Product offer
                                                                                                                                                                                    • Brands
                                                                                                                                                                                      • Figure 56: H&M,: Own brand portfolio, 2009
                                                                                                                                                                                    • Pricing
                                                                                                                                                                                      • Operations
                                                                                                                                                                                        • COS
                                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                            • Kenvelo

                                                                                                                                                                                                • Recent history
                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                      • Figure 57: Kenvelo: Group sales performance, 2005-08
                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                        • Figure 58: Kenvelo: Outlet data, 2004-08
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                              • KiK

                                                                                                                                                                                                                  • Figure 59: KiK: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                                                                                                  • Figure 60: KiK (Germany): Sales as share of clothing specialists’ sales in Germany, 2004-08
                                                                                                                                                                                                                • Recent history
                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                      • Figure 61: KiK: Group sales performance, 2004/05-2008/09
                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                        • Figure 62: KiK: Outlet data, 2005-08
                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                          • Product offer and brands
                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                • Mango Group

                                                                                                                                                                                                                                    • Figure 63: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                                                                                                                    • Figure 64: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2004-08
                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                        • Figure 65: Mango Group: Group financial performance, 2004-08
                                                                                                                                                                                                                                        • Figure 66: Mango: Estimated performance, by major markets, 2008
                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                          • Figure 67: Mango Group: Outlet data, 2004-08
                                                                                                                                                                                                                                          • Figure 68: Mango Group: Breakdown of stores in Europe, 2005-09
                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                    • New Yorker

                                                                                                                                                                                                                                                        • Figure 69: New Yorker: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                                                                                                                                        • Figure 70: New Yorker (Germany): Sales as share of clothing specialists’ sales in Germany, 2004-08
                                                                                                                                                                                                                                                      • Recent history
                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                            • Figure 71: New Yorker: Estimated group sales performance, 2004-08
                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                              • Figure 72: New Yorker: Outlet data, 2004-08
                                                                                                                                                                                                                                                              • Figure 73: New Yorker: Outlet data by country, 2004-08
                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                • Brands and product offer
                                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                      • Orsay

                                                                                                                                                                                                                                                                          • Figure 74: Orsay Group: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                                                                                                                                                          • Figure 75: Orsay Germany: Sales as share of clothing specialists’ sales in Germany, 2004-08
                                                                                                                                                                                                                                                                        • Recent history
                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                              • Figure 76: Orsay Group: Estimated sales performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                • Figure 77: Orsay: Outlet data, 2005-09
                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                  • Brands and product offer
                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                        • Peek & Cloppenburg (Düsseldorf)

                                                                                                                                                                                                                                                                                            • Figure 78: Peek & Cloppenburg (Düsseldorf): German sales as share of German clothing specialists’ sales, 2004-08
                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                • Figure 79: Peek & Cloppenburg (Düsseldorf): Estimated sales performance, 2004-08
                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                  • Figure 80: P&C (Düsseldorf): Outlets by country, 2004-08
                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                                                                                                                                                            • e-commerce
                                                                                                                                                                                                                                                                                                            • Takko

                                                                                                                                                                                                                                                                                                                • Figure 81: Takko: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                  • Figure 82: Takko: Group sales performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                    • Figure 83: Takko: Outlet data, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                      • Brands and product offer
                                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping

                                                                                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                              Clothing Retailing - Germany - October 2009

                                                                                                                                                                                                                                                                                                                              US $1,029.45 (Excl.Tax)