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Clothing Retailing - Germany - October 2011

As in previous years, the focus of the European clothing report is the clothing specialists, because these are the dominant players in the sector. Nevertheless, for each country in this report we provide total consumer spending data for clothing – which includes expenditure through all channels. And we include Mintel’s Channels of Distribution estimates for each European country (Poland excepted), which indicates how this spending is distributed by type of retailer.

The report includes an examination of the following:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Executive Summary

    • Report Scope

        • UK report: new for 2011
          • Technical notes
            • Definitions
              • Non specialists and non-store retailers
                • Market sizes
                  • Financial definitions
                    • Currencies
                      • Country codes
                        • Figure 1: Country codes
                      • VAT
                        • Figure 2: Europe: Standard VAT rates, 2010/11
                      • Other abbreviations
                      • Broader Market Environment

                          • Population
                            • Implications for clothing retailers
                              • The economy
                                • Implications for clothing retailers
                                  • Consumers
                                    • Implications for clothing retailers
                                    • Consumer Attitudes

                                          • Figure 3: Germany: Agreement with selected lifestyle statements, 2006-10
                                        • Who thinks what: the generational difference
                                            • Figure 4: Germany: Agreement with selected lifestyle statements, by age, 2010
                                            • Figure 5: Germany: Agreement with selected lifestyle statements, by age, 2010
                                        • Competitive Context

                                          • Key points
                                            • Consumer spending on clothing
                                              • Figure 6: Germany: Consumer spending on clothing and selected other goods, 2006-10
                                              • Figure 7: Spending on clothing as % of total households’ consumption expenditure in Germany, France, Italy and the UK, 2006-10
                                            • Consumer prices inflation
                                            • Channels of Distribution

                                                • Department stores/mixed goods retailers
                                                  • Food retailers
                                                    • Other
                                                      • Figure 8: Germany: Estimated channels of distribution, 2011
                                                      • Figure 9: Germany: Online shopping penetration, 2006-10
                                                  • Sector Size and Forecast

                                                    • Key points
                                                      • The economy
                                                        • Retail sales
                                                          • Figure 10: Germany: Clothing specialists’ retail sales, 2006-11
                                                          • Figure 11: Germany: Clothing specialists’ retail sales forecasts, 2011-16
                                                        • Specialists’ sales and consumer spending
                                                          • Figure 12: Clothing specialists’ retail sales (incl. VAT) relative to consumer spending on clothing, 2006-10
                                                        • Outlet and enterprise data
                                                          • Figure 13: Germany: Retail enterprises and outlets, 2006-09
                                                      • Retail Competitor Analysis

                                                        • Key points
                                                          • A fragmenting market driven by the young
                                                            • The middle market
                                                              • The discounters
                                                                • Young fashion
                                                                    • Figure 14: Germany: Leading clothing specialists, 2010/11
                                                                  • Market shares
                                                                    • Figure 15: Germany: Clothing specialists’ market shares, 2010/11
                                                                  • Internet usage
                                                                      • Figure 16: Germany: Clothing website visitors, July 2011
                                                                  • C&A Europe

                                                                      • Figure 17: C&A Europe: Sales as share of clothing retailers’ sales in Europe, 2006-10
                                                                      • Figure 18: C&A Germany: German sales as share of clothing specialists’ sales in Germany, 2006-10
                                                                    • Strategic evaluation
                                                                      • Recent history
                                                                        • Financial performance
                                                                            • Figure 19: C&A Europe: Group sales performance, 2006/07-2010/11
                                                                            • Figure 20: C&A Europe: Estimated sales by country, 2008/09-2010/11
                                                                            • Figure 21: C&A europe: Share of group sales, by country, 2006/07 and 2010/11
                                                                          • Store portfolio
                                                                            • Figure 22: C&A Europe: Outlet data, 2007-11
                                                                            • Figure 23: C&A Europe: Sales per outlet, selected territories, 2006/07-2010/11
                                                                            • Figure 24: C&A Europe: Fascia operated by C&A, April 2010 and February 2011
                                                                          • Retail offering
                                                                            • Figure 25: C&A Europe: Own brands, 2011
                                                                          • e-commerce and home shopping
                                                                          • Grupo Inditex

                                                                              • Figure 26: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2006-10
                                                                            • Strategic evaluation
                                                                              • Recent history
                                                                                • Financial performance
                                                                                  • Figure 27: Grupo Inditex: Group financial performance, 2006/07-2010/11
                                                                                  • Figure 28: Grupo Inditex: Sales growth, 2006/07-2010/11
                                                                                  • Figure 29: Grupo Inditex: Estimated sales in key European markets, 2006/07-2010/11
                                                                                  • Figure 30: Europe: Grupo Inditex: Sales by retail brand, 2006/07-2010/11
                                                                                • Store portfolio
                                                                                  • Figure 31: Grupo Inditex: Outlet data, 2007-11
                                                                                  • Figure 32: Grupo Inditex: Outlet numbers, by fascia, 2007-11
                                                                                  • Figure 33: Grupo Inditex: Other outlet data, by fascia, 2010/11
                                                                                  • Figure 34: Grupo Inditex: European stores by country and by fascia, 2010/11
                                                                                • Retail offering
                                                                                  • e-commerce and home shopping
                                                                                  • H&M Hennes & Mauritz

                                                                                      • Figure 35: H&M Hennes & Mauritz: European sales as share of clothing specialists’ sales in Europe, 2006-10
                                                                                    • Strategic evaluation
                                                                                      • Recent history
                                                                                        • Financial performance
                                                                                          • Figure 36: H&M Hennes & Mauritz: Group financial performance, 2005/06-2009/10
                                                                                        • First half 2010/11
                                                                                          • Store portfolio
                                                                                            • Figure 37: H&M Hennes & Mauritz: Outlet data, 2005/06-2009/10
                                                                                          • Retail offering
                                                                                            • e-commerce
                                                                                            • Mango Group

                                                                                                • Figure 38: Mango Spain: Spanish sales as share of all clothing specialists’ sales in Spain, 2006-10
                                                                                              • Strategic evaluation
                                                                                                • Recent history
                                                                                                  • Financial performance
                                                                                                    • Figure 39: Mango Group: Group sales performance, 2006-10
                                                                                                    • Figure 40: Mango: Estimated sales, by major markets, 2010
                                                                                                  • Store portfolio
                                                                                                    • Figure 41: Mango Group: Outlet data, 2006-10
                                                                                                    • Figure 42: Mango Group: Breakdown of stores in Europe, 2007-11
                                                                                                  • Retail offering
                                                                                                    • e-commerce and home shopping
                                                                                                    • Peek & Cloppenburg (Düsseldorf)

                                                                                                          • Figure 43: Peek & Cloppenburg (Düsseldorf): Sales as share of clothing specialists’ sales in Europe, 2006-10
                                                                                                          • Figure 44: Peek & Cloppenburg (Düsseldorf): Estimated German sales as share of clothing specialists’ sales in Germany, 2006-10
                                                                                                        • Strategic evaluation
                                                                                                          • Recent history
                                                                                                            • Financial performance
                                                                                                                • Figure 45: Peek & Cloppenburg (Düsseldorf): Group financial performance, 2006-10
                                                                                                              • Store portfolio
                                                                                                                • Figure 46: Peek & Cloppenburg (Düsseldorf): Outlet data, 2006-10
                                                                                                                • Figure 47: Peek & Cloppenburg (Düsseldorf): Outlets by country, 2006-11
                                                                                                              • Retail offering
                                                                                                                • e-commerce
                                                                                                                • Primark/Penneys

                                                                                                                    • Figure 48: Primark: Sales as share of clothing specialists’ sales in UK, 2006-10
                                                                                                                  • Strategic evaluation
                                                                                                                    • Recent history
                                                                                                                      • Financial performance
                                                                                                                          • Figure 49: Primark/Penneys: Financial performance, 2006-10
                                                                                                                        • Store portfolio
                                                                                                                          • Figure 50: Primark/Penneys: Outlet data, 2006-10
                                                                                                                          • Figure 51: Primark/Penneys: Outlet numbers, by country, September 2011
                                                                                                                        • Consumer profile
                                                                                                                          • Figure 52: Primark shoppers in last six months, by gender, age and socio-economic group, July 2011
                                                                                                                          • Figure 53: Primark shoppers in last six months, by region and ACORN group, July 2011
                                                                                                                        • Retail offering
                                                                                                                          • e-commerce
                                                                                                                          • TJX Europe (TK Maxx)

                                                                                                                              • Figure 54: TJX UK (TK Maxx): UK sales as share of clothing specialists’ sales in UK, 2006-10
                                                                                                                              • Figure 55: TJX Europe: Sales as share of clothing specialists’ sales in Europe, 2006-10
                                                                                                                            • Recent history
                                                                                                                              • Financial performance
                                                                                                                                • Figure 56: TJX Europe: Group financial performance, 2006/07-2010/11
                                                                                                                              • Store portfolio
                                                                                                                                • Figure 57: TJX Europe: Outlet data, 2006/07-2010/11
                                                                                                                                • Figure 58: TJX Europe: Outlet data by country and format, January 2011
                                                                                                                              • Consumer profile
                                                                                                                                • Figure 59: TK Maxx (UK); shoppers in last six months, by gender, age and socio-economic group, July 2011
                                                                                                                                • Figure 60: TK Maxx (UK) shoppers in last six months, by region and ACORN group, July 2011
                                                                                                                              • Retail offering
                                                                                                                                • e-commerce
                                                                                                                                    • Figure 61: TK Maxx UK online profile of unique visitors, three month average to July 2011
                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                  • Population
                                                                                                                                    • Figure 62: Europe: Population, by age group, 2005
                                                                                                                                    • Figure 63: Europe: Population, by age group, 2010
                                                                                                                                    • Figure 64: Europe: Population, by age group, 2015
                                                                                                                                    • Figure 65: Europe: Population, by age group, 2020
                                                                                                                                  • GDP
                                                                                                                                    • Figure 66: Europe: GDP (current prices), 2010
                                                                                                                                    • Figure 67: Europe: GDP growth rates (current prices), 2001-Q2 2011 (Annual % change)
                                                                                                                                    • Figure 68: Europe: GDP growth rates (constant prices), 2001-Q2 2011 (annual % change)
                                                                                                                                  • Consumer spending
                                                                                                                                    • Figure 69: Europe: Households’ consumer spending (current prices), 2010
                                                                                                                                    • Figure 70: Europe: Households’ consumer spending growth rates (current prices), 2001-Q2 2011 (annual % change)
                                                                                                                                    • Figure 71: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q2 2011 (annual % change)
                                                                                                                                  • Consumer prices
                                                                                                                                    • Figure 72: Europe: Harmonised index of consumer prices, 2001-10 (Annual average rate of change (%))
                                                                                                                                  • Unemployment
                                                                                                                                    • Figure 73: Europe: Average rate of unemployment, 2001-10
                                                                                                                                  • Interest rates
                                                                                                                                    • Figure 74: Europe: Interest rates, 2005-Q2 2011
                                                                                                                                  • Consumer confidence
                                                                                                                                    • Figure 75: Europe: Consumer confidence, Sep 2010-Aug 2011
                                                                                                                                • Appendix – TGI Europe

                                                                                                                                    • Figure 76: Agreement with selected lifestyle statements, by country, 2010
                                                                                                                                  • Germany
                                                                                                                                    • Figure 77: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                                    • Figure 78: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                                    • Figure 79: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                                    • Figure 80: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                                    • Figure 81: Agreement with selected lifestyle statements, by demographics, Germany, 2010

                                                                                                                                Companies Covered

                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                Clothing Retailing - Germany - October 2011

                                                                                                                                £795.00 (Excl.Tax)