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Clothing Retailing - Germany - October 2013

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel’s Channels of Distribution estimates for Germany, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Germany, where we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline, and how important certain attributes are to them when shopping for clothes.

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Table of contents

  1. Executive Summary

    • Consumer spending
      • Clothing specialists sector
        • Leading specialists
          • Consumer insight
            • What we think
            • Report Scope and Technical Notes

              • Coverage
                • Technical notes
                  • Retail sector definitions
                    • Consumer spending definitions
                      • Financial definitions
                        • Currencies
                          • Country codes
                            • VAT
                              • Figure 1: European VAT rates, 2010-13
                            • Abbreviations
                            • Spending and Inflation

                              • Key points
                                • Consumer spending growth set to slow
                                    • Figure 2: Germany: Consumer spending (incl. VAT), 2008-13
                                  • Deflation returns in clothing
                                    • Figure 3: Germany: Harmonised indices of consumer prices: annual % change, January 2012-August 2013
                                  • Consumer confidence slips back
                                  • Channels of Distribution

                                    • Key points
                                      • Specialists lose share to pureplays
                                        • Figure 4: Germany: Estimated distribution of spending on clothing, by retail sector, 2011 and 2012
                                      • Other store-based sectors
                                        • Mail-order and internet-only retailers
                                          • Others
                                          • Sector Size and Forecast

                                            • Key points
                                              • Specialists losing out
                                                  • Figure 5: Germany: Retail sales (excl. VAT), 2008-12
                                                  • Figure 6: Germany: Retail sales forecasts (excl. VAT), 2013-18
                                                • Sales declining relative to spending
                                                  • Figure 7: Germany: Clothing specialists’ sales relative to consumer spending on clothing (garments and accessories), 2008-13
                                                • Enterprises, outlets and employment
                                                  • Figure 8: Germany: Number of retail enterprises, 2008-11
                                                  • Figure 9: Germany: Number of retail outlets, 2008-11
                                                  • Figure 10: Germany: Number of persons employed in retail, 2008-11
                                              • The Leading Specialists – Financials and Outlets

                                                • Key points
                                                  • Fashion-strong retailers outperform
                                                    • Primark expanding
                                                      • Acquisitions
                                                        • Issues and ethics
                                                          • Online launches
                                                            • Figure 11: Germany: Leading clothing specialists’ net revenues, excl. VAT, 2010-12
                                                            • Figure 12: Germany: Leading clothing specialists’ outlet numbers, 2010-12
                                                            • Figure 13: Germany: Leading clothing specialists’ annual sales per outlet, 2010-12
                                                          • The retailers: Market shares
                                                            • Figure 14: Germany: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                        • The Consumer – Where They Shop

                                                          • Key points
                                                            • What we asked
                                                              • Where they shop: C&A leads, Amazon strong
                                                                  • Figure 15: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
                                                                • The online/offline split: Amazon leads online
                                                                    • Figure 16: The consumer: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
                                                                  • Average age and affluence by retailer
                                                                      • Figure 17: Germany: The consumer: Where they shop – the clothing specialists, by average age and affluence, August 2013
                                                                      • Figure 18: Germany: The consumer: Where they shop – non- specialists, by average age and affluence, August 2013
                                                                    • By gender: Women more enthusiastic for online shopping
                                                                        • Figure 19: Germany: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
                                                                    • The Consumer – What’s Important to Clothes Shoppers

                                                                      • Key points
                                                                        • What we asked
                                                                          • What’s important: Quality rated high - ethics ties with low prices
                                                                              • Figure 20: Germany: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
                                                                            • How important are these attributes?
                                                                                • Figure 21: Germany: The consumer: Importance of retailer attributes to consumers, August 2013
                                                                              • What’s important to shoppers, by average age and affluence
                                                                                  • Figure 22: Germany: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by average age and affluence, August 2013
                                                                                • What’s important to shoppers, by retailer used
                                                                                    • Figure 23: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by retailer used in the past 12 months, August 2013
                                                                                    • Figure 24: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’ – further attributes, by retailer used in the past 12 months, August 2013
                                                                                • C&A

                                                                                    • What we think
                                                                                      • Figure 25: Figure 26: The consumer: Shopped at C&A in the last 12 months by major European country, August 2013
                                                                                    • Company background
                                                                                      • Company performance
                                                                                        • Figure 27: C&A: Group financial performance, 2008/09-2012/13
                                                                                        • Figure 28: C&A: Outlet data, 2008/09-2012/13
                                                                                      • Retail offering
                                                                                      • Esprit

                                                                                          • What we think
                                                                                            • Company background
                                                                                              • Company performance
                                                                                                  • Figure 29: Esprit: Group financial performance, 2008/09-2012/13
                                                                                                  • Figure 30: Esprit: Retail turnover by country, 2010/11-2012/13
                                                                                                  • Figure 31: Esprit: Outlet data, 2008/09-2012/13
                                                                                                  • Figure 32: Esprit: Directly managed retail stores by country, 2010/11-2012/13
                                                                                                • Retail offering
                                                                                                  • Product mix
                                                                                                    • Figure 33: Esprit: Sales split by product type, 2012/13
                                                                                                • Grupo Inditex

                                                                                                    • What we think
                                                                                                        • Figure 34: The consumer: Shopped at Zara in the last 12 months by major European country, August 2013
                                                                                                      • Company background
                                                                                                        • Company performance
                                                                                                          • Figure 35: Grupo Inditex: Group financial performance, 2008/09-2012/13
                                                                                                          • Figure 36: Grupo Inditex: Outlet data, 2008/09-2012/13
                                                                                                        • Retail offering
                                                                                                        • H&M Hennes & Mauritz

                                                                                                            • What we think
                                                                                                              • Figure 37: The consumer: Shopped at H&M in the last 12 months by major European country, August 2013
                                                                                                            • Company background
                                                                                                              • Company performance
                                                                                                                • Figure 38: H&M Hennes & Mauritz: Group financial performance, 2007/08-2011/12
                                                                                                                • Figure 39: H&M Hennes & Mauritz: Outlet data, 2007/08-2011/12
                                                                                                              • Retail offering
                                                                                                              • Otto Group (Multichannel Retail)

                                                                                                                  • What we think
                                                                                                                    • Company background
                                                                                                                      • Company performance
                                                                                                                          • Figure 40: Otto Group (Multichannel Retail): Group financial performance, 2008/09-2012/13
                                                                                                                        • Retail offering
                                                                                                                        • Primark/Penneys

                                                                                                                            • What we think
                                                                                                                              • Company background
                                                                                                                                • Company performance
                                                                                                                                  • Figure 41: Primark/Penneys: Group financial performance, 2007/08-2012/13
                                                                                                                                  • Figure 42: Primark/Penneys: Outlet data, 2007/08-2012/13
                                                                                                                                • Retail offering
                                                                                                                                • Online

                                                                                                                                      • Figure 43: Germany: Percentage of all individuals having purchased online in the last 12 months, 2008-12
                                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                                    • Online
                                                                                                                                      • Figure 44: Europe: Percentage of all individuals buying clothes/sports goods online in the past 12 months, 2008-12
                                                                                                                                      • Figure 45: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
                                                                                                                                      • Figure 46: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
                                                                                                                                    • Consumer confidence
                                                                                                                                      • Figure 47: Europe: Consumer confidence levels, October 2012-September 2013
                                                                                                                                    • Population
                                                                                                                                      • Figure 48: Europe: Population, by age group, 2010
                                                                                                                                      • Figure 49: Europe: Population, by age group, 2015
                                                                                                                                      • Figure 50: Europe: Population, by age group, 2020
                                                                                                                                    • GDP
                                                                                                                                      • Figure 51: Europe: GDP (current prices), 2012
                                                                                                                                      • Figure 52: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                                    • Consumer spending
                                                                                                                                      • Figure 53: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                                      • Figure 54: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                                    • Consumer prices
                                                                                                                                      • Figure 55: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                                    • Unemployment
                                                                                                                                      • Figure 56: Europe: Average rate of unemployment, 2003-12
                                                                                                                                    • Interest rates
                                                                                                                                      • Figure 57: Europe: Central bank interest rates, 2008-13
                                                                                                                                  • Appendix – The Consumer: Europe

                                                                                                                                      • Figure 58: Clothing retailers purchased from in the last 12 months, Germany, August 2013
                                                                                                                                      • Figure 59: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
                                                                                                                                      • Figure 60: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
                                                                                                                                      • Figure 61: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
                                                                                                                                      • Figure 62: Least popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
                                                                                                                                      • Figure 63: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
                                                                                                                                      • Figure 64: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
                                                                                                                                      • Figure 65: Other clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
                                                                                                                                      • Figure 66: Least popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
                                                                                                                                    • Attitudes
                                                                                                                                      • Figure 67: Importance of retailer attributes to consumers, August 2013

                                                                                                                                  Companies Covered

                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                  Clothing Retailing - Germany - October 2013

                                                                                                                                  £1,285.00 (Excl.Tax)