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Clothing Retailing - Germany - October 2014

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Germany, which indicate how this spending is distributed by retail sector.
Our exclusive consumer research spanned Germany, where we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline plus what factors are important to consumers when clothes shopping either online or offline.

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Table of contents

  1. Executive Summary

    • Consumer spending
      • Specialists sector
        • Leading specialists
          • Online
            • The consumer: where they shop
              • The consumer: what they want online
                • What we think
                • Spending and Inflation

                  • Key points
                    • Raised inflation likely to underpin spending in 2014
                      • Figure 1: Germany: Consumer spending (incl VAT), 2009-14
                      • Figure 2: Germany: Harmonised indices of consumer prices: Annual % change, Jan 13-Aug 14
                      • Figure 3: Germany: Harmonised indices of consumer prices: annual % change, 2009-13
                      • Figure 4: Global cotton prices: Annual % change, January 2013-July 2014
                  • Channels of Distribution

                        • Figure 5: Germany: Estimated distribution of consumer spending on clothing, by value, in % terms, 2012-14
                        • Figure 6: Germany: Estimated distribution of consumer spending on clothing, by value, in € (incl VAT), 2012-14
                    • Sector Size and Forecast

                      • Key points
                        • Specialists lag spending growth
                          • Figure 7: Germany: Retail sales (excl VAT), 2009-14
                          • Figure 8: Germany: Retail sales forecasts (excl VAT), 2014-19
                      • The Leading Specialists – Financial and Outlets

                        • Key points
                          • International retailers outperform
                              • Figure 9: Germany: Leading clothing specialists: Net revenues, 2011-13
                              • Figure 10: Germany: Leading clothing specialists: outlet numbers, 2011-13
                              • Figure 11: Germany: Leading clothing specialists: Annual sales per outlet, 2011-13
                          • Market Shares

                              • Figure 12: Germany: Leading specialist retailers’ shares of spending on clothing and footwear, 2011-13
                          • Online

                            • Key points
                              • Online sales to reach €12bn
                                • Leading online clothing and footwear retailers
                                  • Figure 13: Germany: Leading retailers’ online clothing and footwear sales (excl. VAT), 2013
                                • The online consumer
                                  • Figure 14: Germany: Proportion of all individuals who have purchased clothing/sports goods online in the past 12 months, 2009-13
                                  • Figure 15: Online payment options at Ernstings Family, September 2014
                                  • Figure 16: Payment options at Zalando.de, September 2014
                              • The Consumer – Where They Shop

                                • Key points
                                  • What we asked
                                    • Amazon remains third-most popular retailer
                                        • Figure 17: Germany: The consumer: Retailers used to buy clothes in-store or online in the last 12 months, August 2014
                                      • 2014 versus 2013
                                          • Figure 18: Germany: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, August 2014/August 2013
                                        • Online/offline: Amazon leads online
                                            • Figure 19: Germany: The consumer: Retailers used to buy clothes in the last 12 months, by in-store/online, August 2014
                                            • Figure 20: Germany: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, by age, August 2014
                                            • Figure 21: Germany: The consumer: Most popular retailers used to buy clothes in-store or online in the last 12 months, by average age/affluence, August 2014
                                            • Figure 22: Germany: The consumer: Less popular retailers used to buy clothes in-store or online in the last 12 months, by average age/affluence, August 2014
                                        • The Consumer – What They Want Online

                                          • Key points
                                            • What we asked
                                              • Cheaper delivery, more product information top shopper demands
                                                  • Figure 23: Germany: The consumer: Services that would encourage consumers to buy/buy more online, August 2014
                                                  • Figure 24: Germany: The consumer: Services that would encourage consumers to buy more online – Online shoppers only, August 2014
                                                  • Figure 25: Germany: The consumer: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014
                                              • C&A

                                                  • What we think
                                                    • Consumer sentiment
                                                      • Figure 26: The consumer: Shopped in store and online at C&A in the last 12 months by country
                                                    • Problems in the German operations
                                                      • Online a key focus
                                                        • Company background
                                                          • Company performance
                                                            • Figure 27: C&A: Group sales performance, 2008/9-2013/14
                                                            • Figure 28: C&A: Outlet data, 2008/9-2013/14
                                                          • Retail offering
                                                          • Esprit

                                                              • What we think
                                                                • Sales continue to fall but profits stabilise and a new model is introduced
                                                                  • Focus on retail
                                                                    • Online to benefit from the new model
                                                                      • Company performance
                                                                        • UK
                                                                          • Figure 29: Esprit: Group financial performance, 2008/09-2013/14
                                                                          • Figure 30: Esprit: Turnover, by segment, 2012-14
                                                                          • Figure 31: Esprit: Outlet data, 2008/09-2013/14
                                                                          • Figure 32: Esprit: Directly managed retail stores, by country, 2010/11-2013/14
                                                                        • Retail offering
                                                                        • H&M Hennes & Mauritz

                                                                            • What we think
                                                                              • Guest-designer collaborations enhance fashion credentials
                                                                                • Net new 375 stores planned for 2014
                                                                                  • Online shop expansion
                                                                                    • Broadening product range
                                                                                      • Taking on board ethical issues
                                                                                        • Company background
                                                                                          • Company performance
                                                                                            • Figure 33: H&M Hennes & Mauritz: Percentage share of net sales by region, 2011/12 and 2012/13
                                                                                            • Figure 34: H&M Hennes & Mauritz: Group financial performance, 2008/09-2012/13
                                                                                            • Figure 35: H&M Hennes & Mauritz: Outlet data, 2008/09-2012/13
                                                                                          • Retail offering
                                                                                          • Grupo Inditex

                                                                                              • What we think
                                                                                                • Prospects
                                                                                                  • Company background
                                                                                                    • Company performance
                                                                                                      • Figure 36: Grupo Inditex: Group financial performance, 2009/10-2013/14
                                                                                                      • Figure 37: Grupo Inditex: Outlet data, 2009/10-2013/14
                                                                                                    • Retail offering
                                                                                                      • Figure 38: Inditex: Sales, by brand, 2014
                                                                                                  • Primark/Penneys

                                                                                                      • What we think
                                                                                                        • Online offer remains absent
                                                                                                          • Ownership
                                                                                                            • Outlook
                                                                                                              • Company background
                                                                                                                • Company performance
                                                                                                                  • Figure 39: Primark/Penneys: Group financial performance, 2008/09-2013/14
                                                                                                                  • Figure 40: Primark/Penneys: Outlet data, 2008/09-2013/14
                                                                                                                • Retail offering
                                                                                                                • TJX Europe (TK Maxx)

                                                                                                                    • What we think
                                                                                                                      • Online
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                            • Figure 41: TJX Europe (TK Maxx): Group financial performance, 2009/10-2013/14
                                                                                                                            • Figure 42: TJX Europe (TK Maxx): Outlet data, 2009/10-2013/14
                                                                                                                          • Retail offering
                                                                                                                          • Appendix – The Consumer – Germany

                                                                                                                            • Where they shop
                                                                                                                              • Figure 43: Retailers used to buy clothes in-store or online in the last 12 month, Germany, August 2014
                                                                                                                              • Figure 44: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
                                                                                                                              • Figure 45: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
                                                                                                                              • Figure 46: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
                                                                                                                              • Figure 47: Services that would encourage consumers to buy/buy more online, by least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
                                                                                                                              • Figure 48: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
                                                                                                                              • Figure 49: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
                                                                                                                              • Figure 50: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
                                                                                                                              • Figure 51: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
                                                                                                                              • Figure 52: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
                                                                                                                              • Figure 53: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
                                                                                                                              • Figure 54: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
                                                                                                                              • Figure 55: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
                                                                                                                              • Figure 56: Other retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
                                                                                                                              • Figure 57: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
                                                                                                                              • Figure 58: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
                                                                                                                              • Figure 59: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
                                                                                                                              • Figure 60: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
                                                                                                                              • Figure 61: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
                                                                                                                              • Figure 62: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
                                                                                                                              • Figure 63: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
                                                                                                                              • Figure 64: Least popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
                                                                                                                            • What would encourage consumers to buy more online
                                                                                                                              • Figure 65: Most popular services that would encourage consumers to buy/buy more online, by demographics, Germany, August 2014
                                                                                                                              • Figure 66: Next most popular services that would encourage consumers to buy/buy more online, by demographics, Germany, August 2014

                                                                                                                          Companies Covered

                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                          Clothing Retailing - Germany - October 2014

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