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Clothing Retailing - Germany - October 2015

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Germany, which indicate how this spending is distributed by retail sector.
Our exclusive consumer research spanned Germany, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

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Table of contents

  1. Introduction and Report Scope – Europe

    • Country and company coverage
      • Consumer research coverage
        • Definitions
          • Retail sector definitions
            • Consumer spending definitions
              • Financial definitions
                • Currencies
                  • Sales tax rates
                    • Figure 1: VAT rates, 2010-14
                  • Abbreviations
                  • Executive Summary

                    • Spending and inflation
                      • Figure 2: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2011-July 2015
                      • Figure 3: Germany: Consumer spending on clothing and footwear (incl. VAT), 2011-15
                    • Sector size and forecast
                      • Channels of distribution
                        • Leading clothing specialists
                          • Online
                            • The consumer: Attitudes to clothing size and fit
                                • Figure 4: Germany: Attitudes to clothing size and fit, August 2015
                              • The consumer: Interest in sizing and fitting services
                                  • Figure 5: Germany: Interest in clothing size and fitting services (%), August 2015
                                • The consumer: Reasons for returns
                                    • Figure 6: Germany: Those who have returned goods bought online, August 2015
                                  • What we think
                                  • Issues and Insights

                                    • Giving consumers the confidence to spend more
                                      • The facts
                                        • The implications
                                          • Inaccurate descriptions causing high level of returns
                                            • The facts
                                              • The implications
                                              • Spending and Inflation

                                                • Key points
                                                  • Economy and consumer confidence
                                                    • Figure 7: Germany: Consumer and retailer confidence levels, January 2014-August 2015
                                                  • Inflation
                                                    • Figure 8: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
                                                    • Figure 9: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-Aug 2015
                                                  • Consumer spending on clothing
                                                    • Figure 10: Germany: Consumer spending (incl. VAT), 2011-15
                                                • Channels of Distribution

                                                  • Key points
                                                    • Figure 11: Germany: Estimated distribution of consumer spending on clothing and footwear by value in % terms, 2014
                                                • Retail Sector Size and Forecast

                                                  • Key points
                                                    • Specialists lose market share
                                                      • Figure 12: Germany: Clothing specialists sales (excl. VAT), 2010-15
                                                      • Figure 13: Germany: Clothing specialists sales (excl. VAT), 2015-20
                                                  • Online

                                                    • Key points
                                                      • The online shopper
                                                        • Figure 14: Europe: Proportion of people saying they have bought clothing or sports goods online in the last year, 2014
                                                        • Figure 15: Germany: % of all individuals who have bought online in the last year, clothing/sportswear and all items, 2010-14
                                                      • Online spending on clothing
                                                        • Online clothing retailers
                                                          • Figure 16: Germany: Leading clothing retailers’ online sales (excl. VAT), 2012-14
                                                      • Leading Clothing Specialists

                                                        • Key points
                                                            • Figure 17: Germany: Leading clothing specialists, sales (excl vat), 2012-14
                                                            • Figure 18: Germany: Leading clothing specialists, outlet numbers, 2012-14
                                                            • Figure 19: Germany: Leading clothing specialists, annual sales per outlet, 2012-14
                                                        • Leading Clothing Specialist – Market Shares

                                                            • Figure 20: Germany: Leading specialist retailers’ shares of spending on clothing and footwear, 2012-14
                                                        • The Consumer: Attitudes to Clothing Size and Fit

                                                          • Key points
                                                            • Consumers lack confidence
                                                                • Figure 21: Germany: Attitudes to clothing size and fit, August 2015
                                                              • Women are more willing to spend more to get the right fit
                                                                  • Figure 22: Germany: Attitudes to clothing size and fit, by gender, August 2015
                                                              • The Consumer: Interest in Sizing and Fitting Services

                                                                • Key points
                                                                  • Three-quarters of consumers want standardised sizing
                                                                    • Lack of enthusiasm for digital solutions
                                                                      • Two-thirds want a wider range of sizes
                                                                        • The young want to personalise
                                                                          • Figure 23: Germany: Interest in sizing and fitting services, August 2015
                                                                      • The Consumer: Reasons for Returns

                                                                          • Over one-third have returned items bought online
                                                                              • Figure 24: Germany: Those who have returned goods bought online, August 2015
                                                                            • Poor fit the main reason for returns
                                                                                • Figure 25: Germany: Reasons for returns, August 2015
                                                                              • Poor descriptions also causing returns
                                                                                  • Figure 26: Germany: Reasons for returns, by gender, August 2015
                                                                              • C&A

                                                                                  • What we think
                                                                                    • Broad offer leaves it vulnerable
                                                                                      • Western Europe weak, expanding in the East
                                                                                        • Online
                                                                                          • Company background
                                                                                            • Company performance
                                                                                              • Figure 27: C&A (Europe): Group sales performance, 2010/11-2014/15
                                                                                              • Figure 28: C&A (Europe): Outlet data, 2010/11-2014/15
                                                                                              • Figure 29: C&A (Europe): Outlet data, by country, 2014/15
                                                                                            • Retail offering
                                                                                            • Esprit

                                                                                                • What we think
                                                                                                  • Radical moves in Germany
                                                                                                    • Asia-Pacific also weak
                                                                                                      • Childrenswear partnership with Zannier
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 30: Esprit: Group financial performance, 2010/11-2014/15
                                                                                                            • Figure 31: Esprit: Turnover, by segment, 2011/12-2014/15
                                                                                                            • Figure 32: Esprit: Share of turnover, by product division, 2014/15
                                                                                                            • Figure 33: Esprit: Outlet data, 2010/11-2014/15
                                                                                                            • Figure 34: Esprit: Directly managed retail stores, by country, 2011/12-2014/15
                                                                                                          • Retail offering
                                                                                                          • H&M Hennes & Mauritz

                                                                                                              • What we think
                                                                                                                • On-trend affordable fashion proposition
                                                                                                                  • H&M Sport potential
                                                                                                                    • Further store expansion opportunities
                                                                                                                      • Expanding and broadening the online offer
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                            • Figure 35: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
                                                                                                                            • Figure 36: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
                                                                                                                          • Retail offering
                                                                                                                          • Grupo Inditex

                                                                                                                              • What we think
                                                                                                                                • Store openings drive growth
                                                                                                                                  • Shifting focus to new markets
                                                                                                                                    • Zara, the jewel in the crown
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 37: Grupo Inditex: Group financial performance, by major European country, 2010/11-2014/15
                                                                                                                                          • Figure 38: Grupo Inditex: Share of sales, by retail brand, 2014/15
                                                                                                                                          • Figure 39: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
                                                                                                                                          • Figure 40: Grupo Inditex: Outlet data, by region, 2014/15
                                                                                                                                          • Figure 41: Grupo Inditex: Store numbers, by retail brand, 2014/15
                                                                                                                                          • Figure 42: Grupo Inditex: Outlet data, 2010/11-2014/15
                                                                                                                                          • Figure 43: Grupo Inditex: Sales per store, by brand, 2014/15
                                                                                                                                        • Retail offering
                                                                                                                                        • Otto Group (Multichannel Retail)

                                                                                                                                            • What we think
                                                                                                                                              • 3SI transformation
                                                                                                                                                • Creating fashion start-ups
                                                                                                                                                  • Russian troubles
                                                                                                                                                    • Company background
                                                                                                                                                      • Company performance
                                                                                                                                                        • Figure 44: Otto Group (Multichannel Retail): Group financial performance, 2010/11-2014/15
                                                                                                                                                      • Retail offering
                                                                                                                                                      • Primark/Penneys

                                                                                                                                                          • What we think
                                                                                                                                                            • Continued expansion
                                                                                                                                                              • Tough German market
                                                                                                                                                                • Online
                                                                                                                                                                  • Company background
                                                                                                                                                                    • Company performance
                                                                                                                                                                      • Figure 45: Primark/Penneys: Group financial performance, 2010/11-2014/15
                                                                                                                                                                      • Figure 46: Primark/Penneys: Outlet data, 2010/11-2014/15
                                                                                                                                                                    • Retail offering
                                                                                                                                                                    • TJX Europe (TK Maxx)

                                                                                                                                                                        • What we think
                                                                                                                                                                          • A loyal following
                                                                                                                                                                            • New markets
                                                                                                                                                                              • Online
                                                                                                                                                                                • Company background
                                                                                                                                                                                  • Company performance
                                                                                                                                                                                    • Figure 47: TJX Europe (TK Maxx): Group financial performance, 2010/11-2014/15
                                                                                                                                                                                    • Figure 48: TJX Europe (TK Maxx): Outlet data, 2010/11-2014/15
                                                                                                                                                                                  • Retail offering

                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                  Clothing Retailing - Germany - October 2015

                                                                                                                                                                                  US $1,288.43 (Excl.Tax)