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Clothing Retailing - Germany - October 2016

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Germany, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Germany, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending on clothing and footwear
              • Inflation
                • Figure 1: Germany: Consumer prices for clothing and footwear, annual % change, 2015-16
              • Consumer confidence
                • Figure 2: Germany: Consumer and retailer confidence levels, January 2015-August 2016
              • Market segmentation
                • Figure 3: Germany: Clothing market, estimated segmentation, 2015
              • Channels of distribution
                • Figure 4: Germany: Estimated distribution of spending on clothing and footwear, 2015
              • Sector size and forecast
                • Figure 5: Germany: Specialist clothing retailers sales as % all spending on clothing, 2011-15
              • Leading players
                • Key metrics
                  • Some retailers struggling
                    • Market shares
                      • Figure 6: Germany: Leading clothing specialists, sales as % all spending on clothing and footwear, 2013-15
                    • Online
                      • Figure 7: Germany: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
                    • The consumer
                      • Where they shop
                          • Figure 8: Germany: Where people shopped for clothing in the past 12 months, by retailer, July 2016
                        • Attitudes to shopping for clothing
                          • Figure 9: Germany: Attitudes to shopping for clothing, July 2016
                        • Behaviours when shopping for clothing
                          • Figure 10: Germany: Agreement with various shopping behaviours, July 2016
                        • What we think
                        • Issues and Insights

                          • Decline of the specialists
                            • The facts
                              • The implications
                                • Too many low-priced retailers?
                                  • The facts
                                    • The implications
                                      • Development of online in clothing shopping
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Spending on clothing and footwear
                                              • Inflation
                                                • Consumer confidence
                                                  • Channels of distribution
                                                    • Sales by clothing specialists
                                                    • Spending and Inflation

                                                      • Economy and consumer confidence
                                                        • Figure 11: Germany: Consumer and retailer confidence levels, January 2015-August 2016
                                                      • Consumer spending on clothing and footwear
                                                        • Figure 12: Germany: Consumer spending on clothing and footwear (inc VAT), 2012-16
                                                      • Inflation
                                                        • Figure 13: Germany: Consumer price inflation for clothing and footwear, annual percentage change, 2011-15
                                                        • Figure 14: Germany: Consumer prices for clothing and footwear, Annual % change, 2015-16
                                                      • Market segmentation
                                                        • Figure 15: Germany: Clothing market, estimated segmentation, 2015
                                                      • Channels of distribution
                                                        • Specialists dominate
                                                          • Grocery sector small role in clothing
                                                            • Mixed goods
                                                              • Non-store growing fast
                                                                  • Figure 16: Germany: Estimated distribution of spending on clothing and footwear, 2015
                                                              • Sector Size and Forecast

                                                                • Clothing specialists weak
                                                                  • Figure 17: Germany: Specialist clothing retailers’ sales as % all spending on clothing, 2011-15
                                                                  • Figure 18: Germany: Clothing specialists sales (excl. VAT), 2012-16
                                                                • The weakness likely to continue
                                                                  • Figure 19: Germany: Clothing specialists sales forecasts (excl. VAT) 2016-21
                                                              • Leading Players – What You Need to Know

                                                                • H&M leads the sector
                                                                  • Some retailers struggling
                                                                    • Fragmented market
                                                                      • Online is growing
                                                                      • Leading Players

                                                                        • Winners
                                                                          • Zalando leading the online charge
                                                                            • Large numbers of discounters
                                                                              • Share losses
                                                                                • Figure 20: Germany: Leading clothing specialists, sales (excl Vat), 2013-15
                                                                                • Figure 21: Germany: Leading clothing specialists, outlet numbers, 2013-15
                                                                                • Figure 22: Germany: Leading clothing specialists, sales per outlet, 2013-15
                                                                            • Market Shares

                                                                                • Figure 23: Germany: Leading clothing retailers, sales as % all spending on clothing and footwear, 2013-15
                                                                            • Online

                                                                                • Figure 24: Germany: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
                                                                              • Online spending on clothing
                                                                                • Online clothing retailers
                                                                                  • eBay
                                                                                    • Figure 25: Germany: Leading clothing retailers’ online sales (excl. Vat), 2013-15
                                                                                • The Consumer – What You Need to Know

                                                                                  • Specialists in decline
                                                                                    • Shops and home shopping used interchangeably
                                                                                      • C&A most used
                                                                                        • Online appeals to younger customers
                                                                                          • Online and in-store complementary
                                                                                            • Smartphone usage still developing
                                                                                            • Where They Shop

                                                                                                • Broad category
                                                                                                  • Figure 26: Germany: Where people shopped for clothing in the past 12 months, by broad category, July 2016
                                                                                                  • Figure 27: Germany: Profile of who shops where by broad category, July 2016
                                                                                                • Purchasers by retailer
                                                                                                  • Figure 28: Germany: Where people shopped for clothing in the past 12 months, by retailer, July 2016
                                                                                                  • Figure 29: Germany: Profile of who shops where, by retailer across all channels, July 2016
                                                                                              • Attitudes to Shopping for Clothing

                                                                                                  • Figure 30: Germany: Attitudes to shopping for clothing, July 2016
                                                                                                  • Figure 31: Germany: Profile of those who agree with attitude statements, July 2016
                                                                                                • Attitudes by retailer
                                                                                                    • Figure 32: Germany: Attitudes to clothing purchases by retailers bought from, July 2016
                                                                                                • Behaviours When Shopping for Clothing

                                                                                                    • Figure 33: Germany: Agreement with various shopping behaviours, July 2016
                                                                                                    • Figure 34: Germany: Profile of those agreeing with various shopping behaviours, July 2016
                                                                                                  • Attitudes by retailer
                                                                                                    • Figure 35: Germany: Use of technology while shopping by retailers used, July 2016
                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                  • Abbreviations
                                                                                                    • Data sources
                                                                                                    • C&A

                                                                                                        • What we think
                                                                                                          • The times they are a changing
                                                                                                            • Weak performance in core market Germany
                                                                                                              • Keeping up, just….
                                                                                                                • Western Europe weak, expanding in the East
                                                                                                                  • Company background
                                                                                                                    • Company performance
                                                                                                                      • Figure 36: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
                                                                                                                      • Figure 37: C&A (Europe): Outlet data, 2011/12-2015/16
                                                                                                                      • Figure 38: C&A (Europe): Outlet data by country, October 2016
                                                                                                                    • Retail offering
                                                                                                                    • Esprit

                                                                                                                        • What we think
                                                                                                                          • Company background
                                                                                                                            • Company performance
                                                                                                                              • Figure 39: Esprit: Group financial performance, 2011/12-2015/16
                                                                                                                              • Figure 40: Esprit: Outlet data, 2011/12-2015/16
                                                                                                                            • Retail offering
                                                                                                                              • Figure 41: Esprit sales mix, H1 2015/16
                                                                                                                          • Grupo Inditex

                                                                                                                              • What we think
                                                                                                                                • Inditex outperforms the market
                                                                                                                                  • Integrating the digital and physical experience
                                                                                                                                    • Zara adopts a more sustainable approach to fast fashion
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 42: Grupo Inditex: Group financial performance, 2011/12-2015/16
                                                                                                                                          • Figure 43: Grupo Inditex: Share of sales, by retail brand, 2015/16
                                                                                                                                          • Figure 44: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
                                                                                                                                          • Figure 45: Grupo Inditex: Outlet data, by region, at January 2016
                                                                                                                                          • Figure 46: Grupo Inditex: Store numbers, by retail brand, at January 2016
                                                                                                                                          • Figure 47: Grupo Inditex: Outlet data, 2011/12-2015/16
                                                                                                                                        • Retail offering
                                                                                                                                        • H&M Hennes & Mauritz

                                                                                                                                            • What we think
                                                                                                                                              • Designer collaborations boost sales and strengthen fashion credentials
                                                                                                                                                • Rapid store growth
                                                                                                                                                  • E-commerce expansion
                                                                                                                                                    • A one-stop shop for fashion and beauty
                                                                                                                                                      • Sustainable fashion initiatives
                                                                                                                                                        • Company background
                                                                                                                                                          • Company performance
                                                                                                                                                            • Figure 48: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
                                                                                                                                                            • Figure 49: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
                                                                                                                                                          • Retail offering
                                                                                                                                                          • Primark/Penneys

                                                                                                                                                              • What we think
                                                                                                                                                                • The most popular clothing retailer
                                                                                                                                                                  • Inevitable slowing of growth
                                                                                                                                                                    • Facing a triple threat
                                                                                                                                                                      • Lack of transactional website is hurting it
                                                                                                                                                                        • Devaluation of pound set to hit margins
                                                                                                                                                                          • Company background
                                                                                                                                                                            • Company performance
                                                                                                                                                                              • Figure 50: Primark/Penneys: Group financial performance, 2011/12-2015/16
                                                                                                                                                                              • Figure 51: Primark/Penneys: Outlet data, 2011/12-2015/16
                                                                                                                                                                            • Retail offering
                                                                                                                                                                            • TJX International (TK Maxx)

                                                                                                                                                                                • What we think
                                                                                                                                                                                  • TK Maxx benefits from younger men’s penchant for designer brands
                                                                                                                                                                                    • Scope for catching up in the online space
                                                                                                                                                                                      • Company background
                                                                                                                                                                                        • Company performance
                                                                                                                                                                                          • Figure 52: TJX International (TK Maxx): Group financial performance, 2011/12-2015/16
                                                                                                                                                                                          • Figure 53: TJX International (TK Maxx): Outlet data, 2011/12-2015/16
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                        • Zalando

                                                                                                                                                                                            • What we think
                                                                                                                                                                                              • Complementing the high street leaders
                                                                                                                                                                                                • Brand focus
                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                      • Figure 54: Zalando: Group financial performance, 2011-15
                                                                                                                                                                                                    • Retail offering

                                                                                                                                                                                                    Clothing Retailing - Germany - October 2016

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