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Clothing Retailing - Ireland - December 2014

“Value for money is still the key factor driving consumers when buying clothing in 2014, to the benefit of retailers who offer lower-cost clothing. Moving forward, making improvements to the overall shopping experience, such as better fitting rooms, might help to attract more consumers towards higher-end retailers.”
- Brian O’Connor, Production Manager

Some questions answered in this report include:

  • What factors would help to enhance a consumer’s experience when shopping both in-store and offline?
  • Who are the key retailers operating in the NI and RoI clothing market?
  • What impact have changes in the cost of clothing had on the Irish clothing retail market? 
  • Will increasing consumer confidence help to boost how often and how much consumers spend when shopping for clothes? 

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Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Data sources
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Estimated market value of Irish clothing retailing market, by sector, IoI, 2009 and 2013
                • Forecast
                  • Figure 2: Indexed estimated market value of Irish clothing retailing market, RoI and NI, 2009-19
                • Market factors
                  • Clothing prices low
                    • Consumer confidence increasing
                      • More RoI consumers shopping online for clothing
                        • Figure 3: Consumers who bought clothing/footwear/accessories online in the last 12 months, NI and RoI, 2012-14
                      • Opportunities from seasonal celebrations
                        • Companies and innovations
                          • The consumer
                            • Penneys/Primark key bricks-and-mortar retailer
                              • Figure 4: Retailers shopped in for clothes in the last 12 months, in-store, NI and RoI, October 2014
                            • Amazon and eBay top online clothing retailers
                              • Figure 5: Top five retailers shopped in for clothes in the last 12 months, online, NI and RoI, October 2014
                            • Better availability of sizes and improved in-store displays would improve consumer shopping experience
                              • Figure 6: Factors that consumers feel would improve their shopping experience (online or offline) when shopping for clothes, NI and RoI, October 2014
                            • What we think
                            • Issues and Insights

                              • What factors would help to enhance a consumer’s experience when shopping both in-store and offline?
                                • The facts
                                  • The implications
                                    • Who are the key retailers operating in the NI and RoI clothing market?
                                      • The facts
                                        • The implications
                                          • What impact have changes in the cost of clothing had on the Irish clothing retail market?
                                            • The facts
                                              • The implications
                                                • Will increasing consumer confidence help to boost how often and how much consumers spend when shopping for clothes?
                                                  • The facts
                                                    • The implications
                                                      • What impact will growing demand for seasonal outfits such as Christmas jumpers have on the market?
                                                        • The facts
                                                          • The implications
                                                          • Trend Application

                                                              • Trend: Access All Areas
                                                                • Trend: Experience Is All
                                                                  • Trend: Life Hacking
                                                                  • Market Overview

                                                                    • Key points
                                                                      • Clothing prices decline in RoI, but remain the same in NI
                                                                        • Figure 7: Consumer price index, all goods vs garments, RoI, January 2009-November 2014
                                                                        • Figure 8: Consumer price index, all goods vs garments, NI, November 2012-November 2014
                                                                      • RoI household disposable income down 20% between 2008 and 2014, and remains low in NI
                                                                        • Figure 9: Average cost of household & utility bills and groceries, RoI, December 2013-November 2014
                                                                        • Figure 10: How consumers rate their current financial situation, NI and RoI, December 2014
                                                                      • Confidence increasing despite lower disposable income
                                                                        • Figure 11: Consumer confidence index, NI, September 2011-September 2014
                                                                        • Figure 12: Consumer sentiment index, RoI, November 2011-November 2014
                                                                      • Increase in online shopping for clothes in RoI
                                                                        • Figure 13: Consumers who bought clothing/footwear/accessories online in the last 12 months, NI and RoI, 2012-14
                                                                      • Impact of seasonal celebrations on clothing retailing
                                                                        • Figure 14: Agreement with statements relating to Christmas, NI and RoI, December 2014
                                                                      • Opportunities for Halloween costumes and related attire
                                                                        • Figure 15: Agreement with selected statements relating to Halloween, NI and RoI, October 2014
                                                                    • Strengths and Weaknesses

                                                                      • Strengths
                                                                        • Weaknesses
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Irish clothing sees slight uplift in sales in 2014
                                                                              • Figure 16: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2009-19
                                                                            • Slow growth moving forward
                                                                              • Figure 17: Indexed estimated market value of Irish clothing retailing market, RoI and NI, 2009-19
                                                                            • Value-oriented retailers see sales grow 18%
                                                                              • Figure 18: Estimated market value of Irish clothing retailing market, by sector, IoI, 2009-13
                                                                            • Womenswear the most valuable type of clothing, but children’s clothing sees strong growth
                                                                              • Figure 19: Estimated market value of Irish clothing retailing market, by sector, IoI, 2009-14
                                                                              • Figure 20: Indexed number of live births, NI and RoI, 2005-13
                                                                            • Guilt over spending might be holding back men and womenswear
                                                                            • Companies and Innovations

                                                                              • Key points
                                                                                • Innovations
                                                                                  • Macy's delivers content and offers through bus stops in New York
                                                                                    • House of Fraser partners with Caffè Nero for a new shopping concept
                                                                                      • ASOS invests in DPD technology
                                                                                        • eBay’s PhiSix 3D virtual dressing room
                                                                                          • Frockadvisor gives independent designers the option to connect with customers
                                                                                            • Companies and products
                                                                                              • Arcadia Group
                                                                                                • Asda
                                                                                                  • ASOS
                                                                                                    • Benetton Group
                                                                                                      • Debenhams
                                                                                                        • Dunnes Stores
                                                                                                          • H&M
                                                                                                            • Inditex Group
                                                                                                              • M&S
                                                                                                                • Next
                                                                                                                  • Primark/Penneys
                                                                                                                    • Tesco
                                                                                                                      • River Island
                                                                                                                        • Monsoon
                                                                                                                          • Matalan
                                                                                                                            • TK Maxx
                                                                                                                              • Amazon
                                                                                                                                • eBay
                                                                                                                                • The Consumer – Usage of Clothing Retailers

                                                                                                                                  • Key points
                                                                                                                                    • Value appeals most to Irish consumers when choosing where to shop for clothing
                                                                                                                                      • Figure 21: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, October 2014
                                                                                                                                    • Primark/Penneys attracting the highest level of customers
                                                                                                                                      • Figure 22: Consumers that have shopped with Primark/Penneys (in-store) in the last 12 months, by gender and age, NI and RoI, October 2014
                                                                                                                                    • Tesco and Asda top NI supermarkets for clothing retail
                                                                                                                                      • Figure 23: Consumers that have shopped with Tesco and Asda (in-store and online) in the last 12 months, NI and RoI, October 2014
                                                                                                                                    • Tesco appeals to parents
                                                                                                                                        • Figure 24: Consumers that have shopped with Tesco (in-store) in the last 12 months, by age of children in household, NI and RoI, October 2014
                                                                                                                                        • Figure 25: Consumers that have shopped with Tesco (in-store) in the last 12 months, by age, NI and RoI, October 2014
                                                                                                                                      • Dunnes is the dominant department store in RoI
                                                                                                                                          • Figure 26: Consumers that have shopped with Dunnes (in-store) in the last 12 months, by gender, age and social class, NI and RoI, October 2014
                                                                                                                                        • Half of RoI and a quarter of NI consumers have not shopped online for clothing
                                                                                                                                          • Figure 27: Consumers who have not shopped online for clothing in the last 12 months, by age, NI and RoI, October 2014
                                                                                                                                        • Amazon and eBay most used online retailers
                                                                                                                                          • Figure 28: Consumers who shopped online for clothing with Amazon and eBay in the last 12 months, by social class, NI and RoI, October 2014
                                                                                                                                      • The Consumer – Factors to Improve Shopping Experience Online and Offline

                                                                                                                                        • Key points
                                                                                                                                          • Wider size range the big issue
                                                                                                                                            • Figure 29: Factors that consumers feel would improve their shopping experience (online or offline) when shopping for clothes, NI and RoI, October 2014
                                                                                                                                          • Strong demand for better availability of sizes
                                                                                                                                            • Figure 30: Consumers who feel better availability of sizes would improve their shopping experience (online or offline) when shopping for clothes, by social class, NI and RoI, October 2014
                                                                                                                                          • Improving displays would attract more online consumers in-store
                                                                                                                                            • Figure 31: Consumers who feel improved clothes displays in-store (eg tidiness, amount of clothes on racks) would improve their shopping experience (online or offline) when shopping for clothes, by daily internet usage, NI and RoI, October 2014
                                                                                                                                          • Clearer store layout would help bring more men in-store
                                                                                                                                              • Figure 32: Consumers who feel clearer store layout (eg better signage, more space, product location) would improve their shopping experience (online or offline) when shopping for clothes, by gender, NI and RoI, October 2014
                                                                                                                                            • NI shoppers more likely to want better apps
                                                                                                                                                • Figure 33: Ownership of devices, NI and RoI, October 2014
                                                                                                                                                • Figure 34: Consumers who feel better smartphone/tablet apps (eg with stock availability) improve their shopping experience (online or offline) when shopping for clothes, by age, NI and RoI, October 2014
                                                                                                                                              • Changing room improvements would attract more affluent consumers
                                                                                                                                                • Figure 35: Consumers who feel nicer changing rooms in-store (eg more spacious, cleaner) would improve their shopping experience (online or offline) when shopping for clothes, by social class, NI and RoI, October 2014
                                                                                                                                            • Appendix

                                                                                                                                              • NI Toluna tables
                                                                                                                                                • Figure 36: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, NI, October 2014
                                                                                                                                                • Figure 37: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 38: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 39: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 40: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 41: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, NI, October 2014
                                                                                                                                                • Figure 42: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 43: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 44: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 45: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 46: Factors that consumers feel would improve their shopping experience (online or offline) when shopping for clothes, by demographics, NI, October 2014
                                                                                                                                                • Figure 47: Factors that consumers feel would improve their shopping experience (online or offline) when shopping for clothes, by demographics, NI, October 2014 (continued)
                                                                                                                                                • Figure 48: Factors that consumers feel would improve their shopping experience (online or offline) when shopping for clothes, by demographics, NI, October 2014 (continued)
                                                                                                                                              • RoI Toluna tables
                                                                                                                                                • Figure 49: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, RoI, October 2014
                                                                                                                                                • Figure 50: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 51: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 52: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 53: Clothing retailers that consumers have shopped with (in-store) in the last 12 months, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 54: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, RoI, October 2014
                                                                                                                                                • Figure 55: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 56: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 57: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 58: Clothing retailers that consumers have shopped with (online) in the last 12 months, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 59: Factors that consumers feel would improve their shopping experience (online or offline) when shopping for clothes, by demographics, RoI, October 2014
                                                                                                                                                • Figure 60: Factors that consumers feel would improve their shopping experience (online or offline) when shopping for clothes, by demographics, RoI, October 2014 (continued)
                                                                                                                                                • Figure 61: Factors that consumers feel would improve their shopping experience (online or offline) when shopping for clothes, by demographics, RoI, October 2014 (continued)

                                                                                                                                            Companies Covered

                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                            Clothing Retailing - Ireland - December 2014

                                                                                                                                            £1,095.00 (Excl.Tax)