Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Clothing Retailing - Ireland - October 2015

“Despite the Irish economy witnessing high levels of consumer confidence in 2015, value-for-money retailers remain the most popular stores in Ireland. As the trend of fast fashion consumption continues to accelerate, we will likely see more Irish consumers opting for value retailers for their cheaper prices – enabling shoppers to remain on-trend with the latest fashion without breaking the bank.”
– Emma McGeown, Research Analyst

This report answers the following questions:

  • Who are the key retailers operating in the NI and RoI clothing market?
  • How is online shopping faring in IoI?
  • What impact have changes in the cost of clothing had on the Irish clothing retail market?
  • What is the consumer satisfaction with clothes purchased?
  • What impacts how consumers dress?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Consumer data
            • Data sources
              • Abbreviations
              • Executive Summary

                  • The market
                    • Figure 1: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2010-20
                    • Figure 2: Estimated market value of Irish clothing retailing market, by sector, IoI, in millions, 2015
                  • Market factors
                    • Clothes prices drop in RoI
                      • Irish consumer financial health continues its uphill trend
                        • Almost a third shop online using smartphones
                          • Figure 3: Consumers who have bought clothing, footwear and accessories online in the last 12 months, by device, NI and RoI, December 2014
                        • Clothes swapping takes away from clothes shopping
                          • Visa spending is up in 2015
                            • The consumer
                              • Value retailers prove most popular for in-store shopping
                                • Figure 4: High street and value retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
                                • Figure 5: Supermarkets, online-only stores and other retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
                              • Irish consumers are more likely to return in-store purchases
                                • Figure 6: Consumers who have returned clothing that they have bought in the last 12 months, in-store and online, NI and RoI, August 2015
                                • Figure 7: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, NI and RoI, August 2015
                                • Figure 8: Reasons why consumers returned clothing they bought online in the last 12 months, NI and RoI, August 2015
                              • Street fashion has the most influence over Irish consumers
                                • Figure 9: Factors (other than cost and personal preferences) that influence how consumers dress, NI and RoI, August 2015
                              • What we think
                              • Issues and Insights

                                • Who are the key retailers operating in the NI and RoI clothing market?
                                  • The facts
                                    • The implications
                                      • How is online shopping faring in IoI?
                                        • The facts
                                          • The implications
                                            • What impact have changes in the cost of clothing had on the Irish clothing retail market?
                                              • The facts
                                                • The implications
                                                  • What is the consumer satisfaction with clothes purchased?
                                                    • The facts
                                                      • The implications
                                                        • What impacts how consumers dress?
                                                          • The facts
                                                            • The implications
                                                            • Market Overview

                                                              • Key points
                                                                • Clothes prices drop in RoI
                                                                  • Figure 10: Consumer price index, all items vs clothing and footwear, RoI, January 2012-June 2015
                                                                  • Figure 11: Consumer price index, all goods vs clothing and footwear, NI, January 2012-June 2015
                                                                • Poor summer weather makes trading bleak
                                                                  • Irish consumer financial health continues its uphill trend
                                                                    • Figure 12: How consumers rate their current financial situation, NI and RoI, October 2014 and September 2015
                                                                  • Almost a third shop online using smartphones
                                                                    • Figure 13: Consumers who have bought clothing, footwear and accessories online in the last 12 months, by device, NI and RoI, December 2014
                                                                    • Figure 14: Usage of devices to shop online in the last 12 months, by gender, NI, December 2014
                                                                    • Figure 15: Usage of devices to shop online in the last 12 months, by gender, RoI, December 2014
                                                                  • Smartphone and tablet device clothes searches on the rise
                                                                    • Clothes swapping takes away from clothes shopping
                                                                      • Visa spending is up in 2015
                                                                        • Figure 16: RoI Visa card spending, by face-to-face and online spending, June-August 2015
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Clothing retail sector set for growth in 2015
                                                                          • Figure 17: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2010-20
                                                                          • Figure 18: Estimated market value index of Irish clothing retailing market, RoI and NI, 2010-20
                                                                        • High street retailers see a 3.5% increase in 2014
                                                                          • Figure 19: Estimated market value of Irish clothing retailing market, by sector, IoI, 2011-14
                                                                        • “Black Friday” opens up opportunities for clothing retailers and supermarkets
                                                                          • Womenswear remains the top sector
                                                                            • Figure 20: Estimated market value of Irish clothing retailing market, by sector, IoI, 2011-15
                                                                          • Over €400 million spent on clothing online
                                                                            • Figure 21: Estimated market value of online spending on clothing, IoI, by gender, 2014 and 2015
                                                                        • Strengths and Weaknesses

                                                                          • Strengths
                                                                            • Weaknesses
                                                                            • Who’s Innovating?

                                                                              • Key points
                                                                                • École Mobile First Programme to simplify the clothing purchasing process
                                                                                  • Miss Selfridge has added a one-click option to its online shopping app
                                                                                    • Down the chute!
                                                                                    • Company Profiles

                                                                                        • Arcadia Group
                                                                                          • Key facts
                                                                                            • Recent developments
                                                                                              • Asda
                                                                                                • Key facts
                                                                                                  • Recent developments
                                                                                                    • ASOS
                                                                                                      • Key facts
                                                                                                        • Recent developments
                                                                                                          • Benetton Group
                                                                                                            • Key facts
                                                                                                              • Recent developments
                                                                                                                • Debenhams
                                                                                                                  • Key facts
                                                                                                                    • Recent developments
                                                                                                                      • Dunnes Stores
                                                                                                                        • Key facts
                                                                                                                          • Recent developments
                                                                                                                            • H&M
                                                                                                                              • Key facts
                                                                                                                                • Recent developments
                                                                                                                                  • Inditex Group
                                                                                                                                    • Key facts
                                                                                                                                      • Recent developments
                                                                                                                                        • M&S
                                                                                                                                          • Key facts
                                                                                                                                            • Recent developments
                                                                                                                                              • Next
                                                                                                                                                • Key facts
                                                                                                                                                  • Recent developments
                                                                                                                                                    • Primark/Penneys
                                                                                                                                                      • Key facts
                                                                                                                                                        • Recent developments
                                                                                                                                                          • Tesco
                                                                                                                                                            • Key facts
                                                                                                                                                              • Recent developments
                                                                                                                                                                • River Island
                                                                                                                                                                  • Key facts
                                                                                                                                                                    • Recent developments
                                                                                                                                                                      • Monsoon
                                                                                                                                                                        • Key facts
                                                                                                                                                                          • Recent developments
                                                                                                                                                                            • Matalan
                                                                                                                                                                              • Key facts
                                                                                                                                                                                • Recent developments
                                                                                                                                                                                  • TK Maxx
                                                                                                                                                                                    • Key facts
                                                                                                                                                                                      • Recent developments
                                                                                                                                                                                        • Amazon
                                                                                                                                                                                          • Key facts
                                                                                                                                                                                            • Recent developments
                                                                                                                                                                                              • eBay
                                                                                                                                                                                                • Key facts
                                                                                                                                                                                                  • Recent developments
                                                                                                                                                                                                  • The Consumer – Usage of Clothing Retailers

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Value retailers prove most popular for in-store shopping
                                                                                                                                                                                                        • Figure 22: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
                                                                                                                                                                                                      • Penneys shopped in by three in four RoI and half of NI consumers
                                                                                                                                                                                                          • Figure 23: Consumers who have bought clothes in Penneys/Primark in the last 12 months, in-store, by gender and age, NI and RoI, August 2015
                                                                                                                                                                                                          • Figure 24: Consumers who have bought clothes in Penneys/Primark in the last 12 months, in-store, by age of children, NI and RoI, August 2015
                                                                                                                                                                                                        • Tesco continues to be the top supermarket for clothes
                                                                                                                                                                                                          • Figure 25: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2015
                                                                                                                                                                                                          • Figure 26: Consumers who have bought clothes in Tesco in the last 12 months, in-store, by gender, NI and RoI, August 2015
                                                                                                                                                                                                        • Next and M&S show strong traction amongst mature and affluent Irish consumers
                                                                                                                                                                                                          • Figure 27: Consumers who have bought clothes in Next or M&S in the last 12 months, in-store or online, NI and RoI, August 2015
                                                                                                                                                                                                          • Figure 28: Consumers who have bought clothes in Next or M&S in the last 12 months, in-store, by gender and social class, NI and RoI, August 2015
                                                                                                                                                                                                        • The fast fashion consumption era
                                                                                                                                                                                                          • Dunnes more popular in RoI
                                                                                                                                                                                                            • Figure 29: Consumers who have bought clothes in department stores in the last 12 months, in-store, by retailer, NI and RoI, August 2015
                                                                                                                                                                                                          • Online-only retailers appeal most to men
                                                                                                                                                                                                              • Figure 30: Consumers who have bought clothes from Amazon, eBay and ASOS in the last 12 months, by gender and age, NI and RoI, August 2015
                                                                                                                                                                                                          • The Consumer – Clothing Returns

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Irish consumers are more likely to return in-store purchases
                                                                                                                                                                                                                • Figure 31: Consumers who have returned clothing that they have bought in the last 12 months, in-store and online, NI and RoI, August 2015
                                                                                                                                                                                                              • Wrong size is the most popular reason for in-store returns
                                                                                                                                                                                                                • Figure 32: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, NI and RoI, August 2015
                                                                                                                                                                                                              • Men return more clothes for being the wrong size
                                                                                                                                                                                                                • Women more likely to think clothes do not suit them
                                                                                                                                                                                                                  • Figure 33: Consumers who have returned clothing they bought in-store in the last 12 months because the garments did not suit them, by gender, NI and RoI, August 2015
                                                                                                                                                                                                                • Poor fit is the key reason for online returns
                                                                                                                                                                                                                  • Figure 34: Reasons why consumers returned clothing they bought online in the last 12 months, NI and RoI, August 2015
                                                                                                                                                                                                                • Women more likely to blame poor fit
                                                                                                                                                                                                                  • Figure 35: Consumers who returned clothing they bought online in the last 12 months because of poor fit, by gender and age, NI and RoI, August 2015
                                                                                                                                                                                                              • The Consumer – Factors that Influence How Consumers Dress

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Street fashion has the most influence over Irish consumers
                                                                                                                                                                                                                    • Figure 36: Factors (other than cost and personal preferences) that influence how consumers dress, NI and RoI, August 2015
                                                                                                                                                                                                                  • Street fashion most influential among younger consumers
                                                                                                                                                                                                                    • Figure 37: Consumers who state that street fashion (what people are wearing) influences how they dress, by gender and age, NI and RoI, August 2015
                                                                                                                                                                                                                  • Friends influence a fifth of Irish consumers
                                                                                                                                                                                                                    • In-store style advice influences women
                                                                                                                                                                                                                      • Figure 38: Consumers who state that style advice or outfits on retailer's website or in-store influence how they dress, by gender, NI and RoI, August 2015
                                                                                                                                                                                                                    • Mature males state nothing influences how they dress
                                                                                                                                                                                                                      • Figure 39: Consumers who state that nothing influences how they dress, by gender and age, NI and RoI, August 2015
                                                                                                                                                                                                                  • Appendix

                                                                                                                                                                                                                    • NI Toluna data
                                                                                                                                                                                                                      • Figure 40: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015
                                                                                                                                                                                                                      • Figure 41: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 42: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 43: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 44: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 45: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015
                                                                                                                                                                                                                      • Figure 46: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 47: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 48: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 49: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 50: If consumers have returned clothing that they have bought in-store in the last 12 months, by demographics, NI, August 2015
                                                                                                                                                                                                                      • Figure 51: If consumers have returned clothing that they have bought online in the last 12 months, by demographics, NI, August 2015
                                                                                                                                                                                                                      • Figure 52: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, NI, August 2015
                                                                                                                                                                                                                      • Figure 53: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 54: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, NI, August 2015
                                                                                                                                                                                                                      • Figure 55: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 56: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015
                                                                                                                                                                                                                      • Figure 57: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 58: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, NI, August 2015 (continued)
                                                                                                                                                                                                                    • RoI Toluna data
                                                                                                                                                                                                                      • Figure 59: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI , August 2015
                                                                                                                                                                                                                      • Figure 60: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 61: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 62: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI , August 2015 (continued)
                                                                                                                                                                                                                      • Figure 63: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 64: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI , August 2015
                                                                                                                                                                                                                      • Figure 65: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI , August 2015 (continued)
                                                                                                                                                                                                                      • Figure 66: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 67: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 68: If consumers have returned clothing that they have bought in-store in the last 12 months, by demographics, RoI, August 2015
                                                                                                                                                                                                                      • Figure 69: If consumers have returned clothing that they have bought online in the last 12 months, by demographics, RoI, August 2015
                                                                                                                                                                                                                      • Figure 70: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, RoI, August 2015
                                                                                                                                                                                                                      • Figure 71: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, RoI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 72: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, RoI, August 2015
                                                                                                                                                                                                                      • Figure 73: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, RoI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 74: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015
                                                                                                                                                                                                                      • Figure 75: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015 (continued)
                                                                                                                                                                                                                      • Figure 76: Factors (other than cost and personal preferences) that influence how consumers dress, by demographics, RoI, August 2015 (continued)

                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                  Clothing Retailing - Ireland - October 2015

                                                                                                                                                                                                                  US $1,417.92 (Excl.Tax)