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Clothing Retailing - Italy - October 2009

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Technical notes
              • Definitions
                • Financial definitions
                  • Currencies
                    • Country codes
                      • Figure 1: Country codes
                    • VAT
                      • Figure 2: Europe: Standard VAT rates, 2008
                  • Broader Market Environment

                    • Key points
                      • Low population growth
                        • Figure 3: Italy: Population trends, 2005-09
                        • Figure 4: Italy: Population projections, by age group, 2008-48
                      • Economy
                        • No rebound for lacklustre economy
                            • Figure 5: Italy: Gross domestic product, 1998-2008
                          • Consumer uncertainty prevails
                              • Figure 6: Italy: Household consumer expenditure, 1998-2008
                            • Inflation easing
                                • Figure 7: Italy: Consumer prices, 2004-08
                            • The Market in Context

                              • Key findings
                                • Clothing underperforming
                                  • Figure 8: Italy: Comparison of major spend areas, 2004-08
                                  • Figure 9: Italy: Consumer spending on selected categories of goods, 2004-08
                                • Low inflation
                                    • Figure 10: Italy: Consumer price index for selected product categories, 1999-2009
                                  • Channels of distribution
                                  • Sector Size and Forecast

                                    • Key findings
                                      • Economic decline before a rebound
                                        • Contraction of the retail sector
                                          • Clothing set to suffer
                                            • Figure 11: Italy: Retail sales, 2004-14
                                          • Recent trends in Italian clothing retail
                                            • Figure 12: Italy performance of clothing specialists compared to all clothing spending, 2004-08
                                          • Enterprise data
                                            • Figure 13: Italy: Clothing retailers, enterprise numbers, 2003-07
                                        • Retail Competitor Analysis

                                          • Key findings
                                            • Strong domestic presence
                                              • Slow domestic growth encourages investment
                                                • Grupo Inditex & H&M lead the foreign advance
                                                    • Figure 14: Italy: Leading players in the clothing sector, 2008/09
                                                  • Market shares
                                                    • Figure 15: Italy: Leading furniture specialists’ market shares, 2008
                                                • Benetton Group

                                                    • Figure 16: Benetton (Europe): Sales as share of clothing specialists in Europe, 2004-08
                                                    • Figure 17: Benetton (Italy): Sales as share of clothing specialists in Italy, 2004-08
                                                  • Strategic evaluation
                                                    • Recent history
                                                      • Financial performance
                                                        • Figure 18: Benetton Group: Group financial performance, 2004-08
                                                      • Market performance
                                                        • Brand performance
                                                          • Store portfolio
                                                            • Figure 19: Benetton Group: Outlet data, 2004-08
                                                          • Retail offering
                                                            • Market positioning
                                                              • Product offer
                                                                  • Figure 20: Benetton Group: Sales, by brand, 2008
                                                                • Advertising and marketing
                                                                  • e-commerce and home shopping
                                                                  • Bernardi

                                                                      • Recent history
                                                                        • Financial performance
                                                                          • Store portfolio
                                                                            • Figure 21: Bernardi: Italian outlet data, 2003-05 and 2008-09
                                                                          • Retail offering
                                                                            • Product offer
                                                                              • e-commerce and home shopping
                                                                              • Diramode

                                                                                  • Recent history
                                                                                    • Financial performance
                                                                                      • Store portfolio
                                                                                        • Figure 22: Diramode: European outlet data, 2009
                                                                                      • Retail offering
                                                                                        • Market positioning and product offer
                                                                                          • Operational issues
                                                                                            • e-commerce and home shopping
                                                                                            • Esprit

                                                                                                • Figure 23: Esprit: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                              • History
                                                                                                • Financial performance
                                                                                                    • Figure 24: Esprit: Group financial performance, 2003/04-2008/09
                                                                                                    • Figure 25: Esprit: Sales performance, by channel and region, 2004/05-2008/09
                                                                                                  • Store portfolio
                                                                                                      • Figure 26: Esprit: Outlet data, 2005-09
                                                                                                      • Figure 27: Esprit: Store network, by region and type, June 2009
                                                                                                    • Retail offering
                                                                                                      • Market positioning
                                                                                                        • Brands and product offer
                                                                                                          • Figure 28: Esprit product offer, 2009
                                                                                                          • Figure 29: Esprit: Product mix, 2008/09
                                                                                                        • Pricing
                                                                                                          • e-commerce and home shopping
                                                                                                          • Grupo Inditex

                                                                                                              • Figure 30: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                            • Strategic evaluation
                                                                                                              • Recent history
                                                                                                                • Financial performance
                                                                                                                  • Figure 31: Grupo Inditex: Group financial performance, 2004/05-2008/09
                                                                                                                  • Figure 32: Grupo Inditex: Sales growth, 2004/05-2008/09
                                                                                                                  • Figure 33: Grupo Inditex: Estimated sales in key European markets, 2004/05-2008/09
                                                                                                                  • Figure 34: Europe: Grupo Inditex: Sales by retail brand, 2004/05-2008/09
                                                                                                                • H1 2009/2010
                                                                                                                  • Figure 35: Grupo Inditex: Sales H1 2008/09 and 2009/10
                                                                                                                • Store portfolio
                                                                                                                  • Figure 36: Grupo Inditex: Outlet data, 2005-09
                                                                                                                  • Figure 37: Grupo Inditex: Outlet numbers, by fascia, 2004/05-2008/09
                                                                                                                  • Figure 38: Grupo Inditex: Other outlet data, by fascia, 2008/09
                                                                                                                  • Figure 39: Grupo Inditex: Stores by country and by fascia, 2008/09
                                                                                                                • Retail offering
                                                                                                                  • Market positioning
                                                                                                                    • Zara
                                                                                                                      • Brands
                                                                                                                        • Product offer
                                                                                                                          • Massimo Dutti
                                                                                                                            • Product offer/pricing
                                                                                                                              • Bershka
                                                                                                                                • Product offer
                                                                                                                                  • e-commerce and home shopping
                                                                                                                                    • Figure 40: Grupo Inditex: Company websites, 2009
                                                                                                                                • H&M Hennes & Mauritz

                                                                                                                                    • Figure 41: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                  • Strategic evaluation
                                                                                                                                    • Recent history
                                                                                                                                      • Financial performance
                                                                                                                                          • Figure 42: H&M Hennes & Mauritz: Group financial performance, 2004-08
                                                                                                                                        • Sales by country
                                                                                                                                            • Figure 43: H&M Hennes & Mauritz: Sales by country, 2004-08
                                                                                                                                          • Store portfolio
                                                                                                                                              • Figure 44: H&M Hennes & Mauritz: Outlet numbers, 2004-08
                                                                                                                                              • Figure 45: H&M Hennes & Mauritz: Sales per outlet, 2005-08
                                                                                                                                            • Retail offering
                                                                                                                                              • Market positioning
                                                                                                                                                • Product offer
                                                                                                                                                  • Brands
                                                                                                                                                    • Figure 46: H&M,: Own brand portfolio, 2009
                                                                                                                                                  • Pricing
                                                                                                                                                    • Operations
                                                                                                                                                      • COS
                                                                                                                                                        • Advertising and marketing
                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                          • Mango Group

                                                                                                                                                              • Figure 47: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2004-08
                                                                                                                                                              • Figure 48: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2004-08
                                                                                                                                                            • Strategic evaluation
                                                                                                                                                              • Recent history
                                                                                                                                                                • Financial performance
                                                                                                                                                                  • Figure 49: Mango Group: Group financial performance, 2004-08
                                                                                                                                                                  • Figure 50: Mango: Estimated performance, by major markets, 2008
                                                                                                                                                                • Store portfolio
                                                                                                                                                                    • Figure 51: Mango Group: Outlet data, 2004-08
                                                                                                                                                                    • Figure 52: Mango Group: Breakdown of stores in Europe, 2005-09
                                                                                                                                                                  • Retail offering
                                                                                                                                                                    • Market positioning
                                                                                                                                                                      • Brands
                                                                                                                                                                        • Product offer
                                                                                                                                                                          • Pricing
                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                              • Original Marines

                                                                                                                                                                                  • Figure 53: Original Marines: Sales as share of clothing retailers’ sales in Italy, 2004-08
                                                                                                                                                                                • History
                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                      • Figure 54: Original Marines: Group sales performance, 2004-08
                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                        • Figure 55: Original Marines: Italian outlet data, 2004-08
                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                        • Product offer
                                                                                                                                                                                          • Brands
                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                            • Oviesse

                                                                                                                                                                                                • Figure 56: Oviesse: Sales as share of clothing retailers’ sales in Italy, 2004-08
                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                    • Figure 57: Oviesse: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                      • Figure 58: Oviesse: Outlet data, 2005-2009
                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                          • Figure 59: Oviesse: Brands, 2008
                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                          • Figure 60: Oviesse: Breakdown of product offer, 2007/08
                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                        • Preca Brummel

                                                                                                                                                                                                            • Figure 61: Preca Brummel: Estimated sales as share of clothing retailers’ sales in Italy, 2004-08
                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                              • Figure 62: Preca Brummel: Estimated group sales performance, 2004-08
                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                              • Figure 63: Preca Brummel: Outlet data, 2008
                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                              • Brands
                                                                                                                                                                                                                • Figure 64: Preca Brummel: Brands, 2008
                                                                                                                                                                                                              • e-commerce and home shopping

                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                              Clothing Retailing - Italy - October 2009

                                                                                                                                                                                                              US $705.72 (Excl.Tax)