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Clothing Retailing - Italy - October 2013

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel’s Channels of Distribution estimates for Italy, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Italy, where we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline, and how important certain attributes are to them when shopping for clothes.

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Table of contents

  1. Executive Summary

    • Consumer spending
      • Distribution of spending
        • Clothing specialists sector
          • Leading specialists
            • Consumer insight
              • What we think
              • Report Scope and Technical Notes

                • Coverage
                  • Technical notes
                    • Retail sector definitions
                      • Consumer spending definitions
                        • Financial definitions
                          • Currencies
                            • Country codes
                              • VAT
                                • Figure 1: European VAT rates, 2010-13
                              • Abbreviations
                              • Spending and Inflation

                                • Key points
                                  • Consumer spending slumped in 2012
                                      • Figure 2: Italy: Consumer spending (incl. VAT), 2008-13
                                    • Inflation falls back
                                      • Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, January 2012-August 2013
                                    • Consumer confidence on an improving trend
                                    • Channels of Distribution

                                      • Key points
                                        • Specialists and department stores gaining share
                                            • Figure 4: Italy: Estimated distribution of spending on clothing, by retail sector, 2011-13
                                          • Competing sectors
                                            • Sports-goods specialists
                                              • Mixed goods/department stores
                                                • Markets
                                                  • Grocers
                                                    • Home-shopping
                                                    • Sector Size and Forecast

                                                      • Key points
                                                        • Specialists gaining share of spending
                                                            • Figure 5: Italy: Retail sales (excl. VAT), 2008-12
                                                            • Figure 6: Italy: Retail sales forecasts (excl. VAT), 2013-18
                                                          • Sales growing relative to spending
                                                            • Figure 7: Italy: Clothing and footwear specialists’ sales relative to consumer spending on clothing and footwear, 2008-13
                                                          • Enterprises, outlets and employment
                                                            • Figure 8: Italy: Number of retail enterprises, 2008-10
                                                            • Figure 9: Italy: Number of persons employed in retail, full-time equivalents, 2008-10
                                                        • The Leading Specialist Retailers – Financials and Outlets

                                                          • Key points
                                                            • OVS diversifying and strengthening its lead
                                                              • Benetton losing out
                                                                • Childrenswear growing in importance
                                                                  • Vertically-integrated operations
                                                                    • Liu-Jo growing internationally
                                                                      • Figure 10: Italy: Leading clothing specialists’ net revenues, excl. VAT, 2010-12
                                                                      • Figure 11: Italy: Leading clothing specialists’ outlet numbers, 2010-12
                                                                      • Figure 12: Italy: Leading clothing specialists’ annual sales per outlet, 2010-12
                                                                    • The retailers: Market shares
                                                                      • Figure 13: Italy: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
                                                                  • The Consumer – Where They Shop

                                                                    • Key points
                                                                      • What we asked
                                                                        • OVS leads the way
                                                                          • Non-specialists important
                                                                            • Online pure players starting to make an impact
                                                                              • Figure 14: Italy: The consumer – Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
                                                                            • The online/offline split
                                                                                • Figure 15: Italy: The consumer – Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
                                                                              • Leading specialists appeal to a younger audience
                                                                                  • Figure 16: Italy: The consumer: Which clothing specialists they shop, by average age and affluence, August 2013
                                                                                • Greater differentiation in non-specialist channels
                                                                                    • Figure 17: Italy: The consumer: Where they shop – non- specialists, by average age and affluence, August 2013
                                                                                  • By gender: Women more enthusiastic for online shopping
                                                                                      • Figure 18: Italy: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
                                                                                  • The Consumer – What’s Important to Clothes Shoppers

                                                                                    • Key points
                                                                                      • What we asked
                                                                                        • Durability, quality and low prices rank highest
                                                                                            • Figure 19: Italy: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
                                                                                          • Made in Italy matters
                                                                                            • Fashion matters
                                                                                                • Figure 20: Italy: Proportion of men agreeing that the latest fashion is important or very important, by country, August 2013
                                                                                              • How important are these attributes?
                                                                                                  • Figure 21: Italy: The consumer: Importance of retailer attributes to consumers, August 2013
                                                                                              • Esprit

                                                                                                  • What we think
                                                                                                    • Company background
                                                                                                      • Company performance
                                                                                                          • Figure 22: Esprit: Group financial performance, 2008/09-2012/13
                                                                                                          • Figure 23: Esprit: Retail turnover by country, 2010/11-2012/13
                                                                                                          • Figure 24: Esprit: Outlet data, 2008/09-2012/13
                                                                                                          • Figure 25: Esprit: Directly managed retail stores by country, 2010/11-2012/13
                                                                                                        • Retail offering
                                                                                                          • Product mix
                                                                                                            • Figure 26: Esprit: Sales split by product type, 2012/13
                                                                                                        • Gruppo Coin

                                                                                                            • What we think
                                                                                                              • Company background
                                                                                                                • Company performance
                                                                                                                  • Figure 27: Gruppo Coin: Group financial performance, 2008/09-2012/13
                                                                                                                  • Figure 28: Gruppo Coin: Outlet data, 2008/09-2012/13
                                                                                                                • Retail offering
                                                                                                                • Grupo Inditex

                                                                                                                    • What we think
                                                                                                                        • Figure 29: The consumer: Shopped at Zara in the last 12 months by major European country, August 2013
                                                                                                                      • Company background
                                                                                                                        • Company performance
                                                                                                                          • Figure 30: Grupo Inditex: Group financial performance, 2008/09-2012/13
                                                                                                                          • Figure 31: Grupo Inditex: Outlet data, 2008/09-2012/13
                                                                                                                        • Retail offering
                                                                                                                        • H&M Hennes & Mauritz

                                                                                                                            • What we think
                                                                                                                              • Figure 32: The consumer: Shopped at H&M in the last 12 months by major European country, August 2013
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 33: H&M Hennes & Mauritz: Group financial performance, 2007/08-2011/12
                                                                                                                                • Figure 34: H&M Hennes & Mauritz: Outlet data, 2007/08-2011/12
                                                                                                                              • Retail offering
                                                                                                                              • Online

                                                                                                                                    • Figure 35: Italy: Percentage of all individuals having purchased online in the last 12 months, 2008-12
                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                  • Online
                                                                                                                                    • Figure 36: Europe: Percentage of all individuals buying clothes/sports goods online in the past 12 months, 2008-12
                                                                                                                                    • Figure 37: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
                                                                                                                                    • Figure 38: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
                                                                                                                                  • Consumer confidence
                                                                                                                                    • Figure 39: Europe: Consumer confidence levels, October 2012-September 2013
                                                                                                                                  • Population
                                                                                                                                    • Figure 40: Europe: Population, by age group, 2010
                                                                                                                                    • Figure 41: Europe: Population, by age group, 2015
                                                                                                                                    • Figure 42: Europe: Population, by age group, 2020
                                                                                                                                  • GDP
                                                                                                                                    • Figure 43: Europe: GDP (current prices), 2012
                                                                                                                                    • Figure 44: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                                  • Consumer spending
                                                                                                                                    • Figure 45: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                                    • Figure 46: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                                  • Consumer prices
                                                                                                                                    • Figure 47: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                                  • Unemployment
                                                                                                                                    • Figure 48: Europe: Average rate of unemployment, 2003-12
                                                                                                                                  • Interest rates
                                                                                                                                    • Figure 49: Europe: Central bank interest rates, 2008-13
                                                                                                                                • Appendix – The Consumer: Europe

                                                                                                                                    • Figure 50: Clothing retailers purchased from in the last 12 months, Italy, August 2013
                                                                                                                                    • Figure 51: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
                                                                                                                                    • Figure 52: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
                                                                                                                                    • Figure 53: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
                                                                                                                                    • Figure 54: Least popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
                                                                                                                                    • Figure 55: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
                                                                                                                                    • Figure 56: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
                                                                                                                                    • Figure 57: Other clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
                                                                                                                                    • Figure 58: Least popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
                                                                                                                                  • Attitudes
                                                                                                                                    • Figure 59: Importance of retailer attributes to consumers, August 2013

                                                                                                                                Companies Covered

                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                Clothing Retailing - Italy - October 2013

                                                                                                                                £1,285.00 (Excl.Tax)