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Clothing Retailing - Italy - October 2014

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Italy, which indicate how this spending is distributed by retail sector.
Our exclusive consumer research spanned Italy, where we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline plus what factors are important to consumers when clothes shopping either online or offline.

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Table of contents

  1. Executive Summary

    • The market
      • The specialists’ sector
        • The leading specialists
          • Online
            • The consumer: where they shop
              • The consumer: what they want online
                • What we think
                • Consumer Spending and Inflation

                  • Key points
                    • Consumer spending fell again in 2013
                      • Figure 1: Italy: Consumer spending on clothing and footwear (incl. VAT), 2009-14
                    • Inflation
                      • Figure 2: Italy: Harmonised indices of consumer prices: Annual % change, January 2013-August 2014
                      • Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, 2009-13
                      • Figure 4: Global cotton prices: annual % change, January 2013-July 2014
                    • Channels of distribution
                        • Figure 5: Italy: Estimated distribution of spending on clothing, by retail sector, 2013
                    • Sector Size and Forecast

                      • Key points
                        • Specialists gaining share of spending
                          • Figure 6: Italy: Retail sales (excl. VAT), 2009-14
                          • Figure 7: Italy: Retail sales forecasts (excl. VAT), 2014-19
                        • Enterprises and employment
                          • Figure 8: Italy: Number of retail enterprises, 2008-11
                          • Figure 9: Italy: Number of persons employed in retail, full-time equivalents, 2008-11
                      • The Leading Specialist Retailers – Financials and Outlets

                        • Key points
                          • OVS plans IPO
                            • Restructuring at Benetton
                              • Inditex and H&M gain ground
                                • Vertically-integrated operations
                                  • Calzedonia growing internationally
                                    • Figure 10: Italy: Leading clothing specialists’ net revenues, excl. VAT, 2011-13
                                    • Figure 11: Italy: Leading clothing specialists’ outlet numbers, 2011-13
                                    • Figure 12: Italy: Leading clothing specialists’ annual sales per outlet, 2011-13
                                • Market Shares

                                    • Figure 13: Italy: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2011-13
                                • Online

                                  • Key points
                                    • Online spending
                                      • Online shoppers
                                        • Figure 14: Italy: Percentage of all individuals purchasing online in the last 12 months, 2008-13
                                      • Online retailers
                                      • The Consumer – Where They Shop

                                        • Key points
                                          • What we asked
                                            • OVS leads the way
                                              • H&M opens up its lead over Zara
                                                • Non-specialist channels important
                                                    • Figure 15: Italy: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2014
                                                  • The online/offline split
                                                      • Figure 16: Italy: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
                                                    • Trend data
                                                      • Shopper numbers fall in 2013/14
                                                          • Figure 17: Italy: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013 and august 2014
                                                      • The Consumer – What They Want Online

                                                        • Key points
                                                          • What we asked
                                                            • Cheaper delivery heads shopper preferences
                                                              • Minimising risk
                                                                  • Figure 18: Italy: Services that would encourage consumers to buy/buy more online, August 2014
                                                                • Responses by where people shop
                                                                    • Figure 19: Italy: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014
                                                                • C&A

                                                                    • What we think
                                                                      • Consumer sentiment
                                                                        • Figure 20: The consumer: Shopped in store and online at C&A in the last 12 months by country
                                                                      • Problems in the German operations
                                                                        • Online a key focus
                                                                          • Company background
                                                                            • Company performance
                                                                              • Figure 21: C&A: Group sales performance, 2008/9-2013/14
                                                                              • Figure 22: C&A: Outlet data, 2008/9-2013/14
                                                                            • Retail offering
                                                                            • Gruppo Coin

                                                                                • What we think
                                                                                  • A wide ranging retailer
                                                                                    • Looking to spin off OVS
                                                                                      • Lacking an online presence
                                                                                        • Company background
                                                                                          • Company performance
                                                                                            • Figure 23: Gruppo Coin: Group financial performance, 2009/10-2013/14
                                                                                            • Figure 24: Gruppo Coin: Outlet data, 2009/10-2013/14
                                                                                          • Retail offering
                                                                                          • Esprit

                                                                                              • What we think
                                                                                                • Sales continue to fall but profits stabilise and a new model is introduced
                                                                                                  • Focus on retail
                                                                                                    • Online to benefit from the new model
                                                                                                      • Company performance
                                                                                                        • UK
                                                                                                          • Figure 25: Esprit: Group financial performance, 2008/09-2013/14
                                                                                                          • Figure 26: Esprit: Turnover, by segment, 2012-14
                                                                                                          • Figure 27: Esprit: Outlet data, 2008/09-2013/14
                                                                                                          • Figure 28: Esprit: Directly managed retail stores, by country, 2010/11-2013/14
                                                                                                        • Retail offering
                                                                                                        • H&M Hennes & Mauritz

                                                                                                            • What we think
                                                                                                              • Guest-designer collaborations enhance fashion credentials
                                                                                                                • Net new 375 stores planned for 2014
                                                                                                                  • Online shop expansion
                                                                                                                    • Broadening product range
                                                                                                                      • Taking on board ethical issues
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                            • Figure 29: H&M Hennes & Mauritz: Percentage share of net sales by region, 2011/12 and 2012/13
                                                                                                                            • Figure 30: H&M Hennes & Mauritz: Group financial performance, 2008/09-2012/13
                                                                                                                            • Figure 31: H&M Hennes & Mauritz: Outlet data, 2008/09-2012/13
                                                                                                                          • Retail offering
                                                                                                                          • Grupo Inditex

                                                                                                                              • What we think
                                                                                                                                • Prospects
                                                                                                                                  • Company background
                                                                                                                                    • Company performance
                                                                                                                                      • Figure 32: Grupo Inditex: Group financial performance, 2009/10-2013/14
                                                                                                                                      • Figure 33: Grupo Inditex: Outlet data, 2009/10-2013/14
                                                                                                                                    • Retail offering
                                                                                                                                      • Figure 34: Inditex: Sales, by brand, 2014
                                                                                                                                  • Appendix – The Consumer – Italy

                                                                                                                                    • Where they shop
                                                                                                                                      • Figure 35: Retailers used to buy clothes in-store or online in the last 12 month, Italy, August 2014
                                                                                                                                      • Figure 36: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
                                                                                                                                      • Figure 37: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
                                                                                                                                      • Figure 38: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
                                                                                                                                      • Figure 39: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
                                                                                                                                      • Figure 40: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
                                                                                                                                      • Figure 41: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
                                                                                                                                      • Figure 42: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Italy, August 2014
                                                                                                                                      • Figure 43: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Italy, August 2014
                                                                                                                                      • Figure 44: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
                                                                                                                                      • Figure 45: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
                                                                                                                                      • Figure 46: Other retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
                                                                                                                                      • Figure 47: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
                                                                                                                                      • Figure 48: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
                                                                                                                                      • Figure 49: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
                                                                                                                                      • Figure 50: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
                                                                                                                                      • Figure 51: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
                                                                                                                                      • Figure 52: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
                                                                                                                                      • Figure 53: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
                                                                                                                                    • What would encourage people to buy more online
                                                                                                                                      • Figure 54: Most popular services that would encourage consumers to buy/buy more online, by demographics, Italy, August 2014
                                                                                                                                      • Figure 55: Next most popular services that would encourage consumers to buy/buy more online, by demographics, Italy, August 2014

                                                                                                                                  Companies Covered

                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                  Clothing Retailing - Italy - October 2014

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