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Clothing Retailing - Italy - October 2015

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Italy, which indicate how this spending is distributed by retail sector.
Our exclusive consumer research spanned Italy, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

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Table of contents

  1. Introduction and Report Scope – Europe

    • Country and company coverage
      • Consumer research coverage
        • Definitions
          • Retail sector definitions
            • Consumer spending definitions
              • Financial definitions
                • Currencies
                  • Sales tax rates
                    • Figure 1: VAT rates, 2010-14
                  • Abbreviations
                  • Executive Summary

                    • Spending and Inflation
                      • Figure 2: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
                      • Figure 3: Italy: Consumer spending on clothing (incl. VAT), 2011-15 (f)
                    • Sector size and forecast
                      • Channels of distribution
                        • Leading clothing specialists
                          • Online
                            • The consumer: Attitudes to clothing size and fit
                                • Figure 4: Italy: Attitudes towards clothing size and fit, August 2015
                              • The consumer: Interest in sizing and fitting services
                                • Figure 5: Italy: Interest in clothing size and fitting services, August 2015
                              • The consumer: Reasons for returns
                                • What we think
                                • Issues and Insights

                                  • Slow to take up e-commerce, but open to new technologies
                                    • The facts
                                      • The implications
                                        • Keen to dress well, but unsure how best to do so
                                          • The facts
                                            • The implications
                                            • Spending and Inflation

                                              • Key points
                                                • Economy and consumer confidence
                                                  • Figure 6: Italy: Consumer and retailer confidence levels, January 2014-August 2015
                                                • Inflation
                                                  • Figure 7: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
                                                  • Figure 8: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
                                                • Consumer spending on clothing
                                                  • Figure 9: Italy: Consumer spending (incl. VAT), 2010-15
                                                  • Figure 10: Italy: Consumer spending on clothing (incl. VAT), 2011-15
                                              • Channels of Distribution

                                                • Key points
                                                    • Figure 11: Italy: Clothing – Channels of distribution, 2014 (est)
                                                • Retail Sector Size and Forecast

                                                  • Key points
                                                      • Figure 12: Italy: Clothing retailers’ sales (excl. VAT), 2010-15
                                                      • Figure 13: Italy: Clothing, footwear and textiles specialists as share of all retail sales, 2010-15
                                                      • Figure 14: Italy: Forecast clothing retailers’ sales (excl. VAT), 2015-20
                                                  • Online

                                                    • Key points
                                                      • The online shopper
                                                        • Figure 15: Europe: Percentage of all individuals who have bought clothing or sports goods online in the last year, 2014
                                                        • Figure 16: Italy: Percentage of all individuals saying they have bought clothing or sports goods online in the last year, 2010-14
                                                      • Online spending on clothing
                                                        • Online clothing retailers
                                                          • Figure 17: Italy: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
                                                          • Figure 18: Italy: Major online retailers of clothing, 2015
                                                      • Leading Clothing Specialists

                                                        • Key points
                                                          • OVS expands and grows sales
                                                            • Benetton looks to its home market
                                                              • Bernardi being dismantled
                                                                • Figure 19: Italy: Leading clothing specialistsby sales (excl. VAT), 2012-14
                                                                • Figure 20: Italy: Leading clothing specialists, outlet numbers, 2012-14
                                                                • Figure 21: Italy: Leading clothing specialists, sales per outlet, 2012-14
                                                            • Leading Clothing Specialist – Market Shares

                                                                • Figure 22: Italy: Leading clothing specialists, market shares, 2012-14
                                                            • The Consumer: Attitudes towards Clothing Size and Fit

                                                              • Key points
                                                                • Consumers often need to alter clothes
                                                                  • Approaching two-thirds recognise the value of good fit
                                                                      • Figure 23: Italy: Attitudes towards clothing size and fit, August 2015
                                                                      • Figure 24: Italy: Attitudes towards clothing size and fit, by gender, August 2015
                                                                  • The Consumer: Interest in Sizing and Fitting Services

                                                                    • Key points
                                                                      • Over two-thirds want standardised sizing
                                                                        • Digital solutions to sizing problems
                                                                            • Figure 25: Italy: Interest in clothing size and fitting services, August 2015
                                                                        • The Consumer: Reasons for Returns

                                                                          • Key points
                                                                              • Figure 26: Italy: Those who have returned goods bought online, August 2015
                                                                            • Wrong size is reason for half of returns
                                                                                • Figure 27: Italy: Reasons for returning goods bought online, August 2015
                                                                                • Figure 28: Italy: Reasons for returning goods bought online, August 2015
                                                                            • C&A

                                                                                • What we think
                                                                                  • Broad offer leaves it vulnerable
                                                                                    • Western Europe weak, expanding in the East
                                                                                      • Online
                                                                                        • Company background
                                                                                          • Company performance
                                                                                            • Figure 29: C&A (Europe): Group sales performance, 2010/11-2014/15
                                                                                            • Figure 30: C&A (Europe): Outlet data, 2010/11-2014/15
                                                                                            • Figure 31: C&A (Europe): Outlet data, by country, 2014/15
                                                                                          • Retail offering
                                                                                          • H&M Hennes & Mauritz

                                                                                              • What we think
                                                                                                • On-trend affordable fashion proposition
                                                                                                  • H&M Sport potential
                                                                                                    • Further store expansion opportunities
                                                                                                      • Expanding and broadening the online offer
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 32: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
                                                                                                            • Figure 33: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
                                                                                                          • Retail offering
                                                                                                          • Grupo Inditex

                                                                                                              • What we think
                                                                                                                • Store openings drive growth
                                                                                                                  • Shifting focus to new markets
                                                                                                                    • Zara, the jewel in the crown
                                                                                                                      • Company background
                                                                                                                        • Company performance
                                                                                                                          • Figure 34: Grupo Inditex: Group financial performance, by major European country, 2010/11-2014/15
                                                                                                                          • Figure 35: Grupo Inditex: Share of sales, by retail brand, 2014/15
                                                                                                                          • Figure 36: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
                                                                                                                          • Figure 37: Grupo Inditex: Outlet data, by region, 2014/15
                                                                                                                          • Figure 38: Grupo Inditex: Store numbers, by retail brand, 2014/15
                                                                                                                          • Figure 39: Grupo Inditex: Outlet data, 2010/11-2014/15
                                                                                                                          • Figure 40: Grupo Inditex: Sales per store, by brand, 2014/15
                                                                                                                        • Retail offering
                                                                                                                        • OVS

                                                                                                                            • What we think
                                                                                                                              • Positioning the OVS brand as a trendier fast-fashion destination
                                                                                                                                • Domestic consolidation and selective international expansion
                                                                                                                                  • Expo Milano 2015 boost
                                                                                                                                    • New fashion-forward store concept sales are ‘excellent’
                                                                                                                                      • Growing online presence resulting in increased e-commerce sales
                                                                                                                                        • Company background
                                                                                                                                          • Company performance
                                                                                                                                              • Figure 41: OVS SpA: Financial performance, 2010/11-2014/15
                                                                                                                                              • Figure 42: OVS SpA: Outlet data, 2010/11-2014/15
                                                                                                                                            • Retail offering

                                                                                                                                            Companies Covered

                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                            Clothing Retailing - Italy - October 2015

                                                                                                                                            US $1,288.43 (Excl.Tax)