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Clothing Retailing - Italy - October 2016

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Italy, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Italy, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending and inflation
              • Figure 1: Italy: Consumer prices * of clothing and footwear, annual % change, January 2015-August 2016
            • Channels of distribution
              • Figure 2: Italy: Estimated distribution of consumer spending on clothing and footwear, 2015
            • Sector size and forecast
              • Figure 3: Italy: Sales by clothing and footwear specialists as % all spending on clothing and footwear, 2012-16
            • Leading players
              • Key metrics
                • Market leaders
                  • Figure 4: Italy: Leading clothing specialists, sales as % of all spending on clothing and footwear, 2013-15
                • Online
                  • The consumer
                    • Where they shop
                      • Figure 5: Italy: The consumer: Where people shopped for clothing in the past 12 months, by broad category, July 2016
                    • H&M and OVS are the most used retailers
                      • Figure 6: Italy: Where people shop for clothing in the past 12 months, by retailer, July 2016
                    • Young people drive clothes purchasing
                      • Figure 7: Italy: Attitudes to shopping for clothing, July 2016
                    • The omnichannel experience is increasingly important
                      • Figure 8: Italy: Attitudes to shopping for clothing, by gender, July 2016
                    • Behaviours when shopping for clothing
                      • What we think
                      • Issues and Insights

                        • The drive to modernise Italian retailing is coming from outside
                          • The facts
                            • The implications
                              • The opportunity in online
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Economy edging forward
                                      • Clothing demand weak
                                        • Inflation falling
                                          • Clothing dominant
                                            • Clothing specialists strong
                                              • Modest growth
                                              • Spending and Inflation

                                                • Economic recovery showing worrying signs of weakness of late
                                                  • Increased spend on clothing
                                                    • Figure 9: Italy: Consumer spending on clothing and footwear (incl. VAT), 2012-16
                                                  • Inflation
                                                    • Figure 10: Italy: Consumer prices * of clothing and footwear, annual % change, 2011-15
                                                    • Figure 11: Italy: Consumer prices * of clothing and footwear, annual % change, January 2015-August 2016
                                                  • Market segmentation
                                                    • Figure 12: Italy: Clothing market, estimated segmentation, 2015
                                                  • Channels of distribution
                                                    • Figure 13: Italy: Estimated distribution of consumer spending on clothing and footwear, 2015
                                                • Sector Size and Forecast

                                                  • 2015 total retail sales growth up, but expected to slow in 2016
                                                    • Sales through specialists accelerated in 2015
                                                      • Figure 14: Italy: Clothing, footwear and textiles specialists’ sales (excl. VAT), 2012-16
                                                      • Figure 15: Italy: Forecast clothing, footwear and textiles retailers’ sales (excl. VAT), 2016-21
                                                  • Leading Players – What You Need to Know

                                                    • Market leaders
                                                      • Fragmented market
                                                        • Online underdeveloped
                                                        • Leading Players

                                                          • Market leaders doing well
                                                            • Some established players struggling
                                                              • Figure 16: Italy: Leading clothing specialists, sales, 2013-15
                                                              • Figure 17: Italy: Leading clothing retailers, outlet numbers, 2013-15
                                                              • Figure 18: Italy: Leading clothing retailers, sales per outlet, 2013-15
                                                          • Market Shares

                                                              • Figure 19: Italy: Leading clothing retailers, sales as % of all spending on clothing and footwear, 2013-15
                                                          • Online

                                                            • Shopping for clothing online
                                                              • Figure 20: Italy: Proportion of all individuals saying they have purchased goods online in the last year, 2010-15
                                                            • Leading retailers
                                                            • The Consumer – What You Need to Know

                                                              • Specialists dominate the Italian clothing sector
                                                                • H&M and OVS are the most used retailers
                                                                  • Young people drive clothes purchasing
                                                                    • Online clothes shopping is underdeveloped
                                                                      • Consumers reluctant is shop online for clothes
                                                                        • Trying on clothing ahead of purchase is important
                                                                          • The omnichannel experience is increasingly important
                                                                          • Where They Shop

                                                                            • Three-quarters of consumers shop at non-specialists
                                                                              • Figure 21: Italy: Where people shopped for clothing in the last 12 months, by broad category, July 2016
                                                                            • H&M and OVS are the leading retailers
                                                                              • Figure 22: Italy: Where people shopped for clothing in the past 12 months, by retailer, July 2016
                                                                            • Women more likely to shop at specialist retailers
                                                                              • Figure 23: Italy: Where people shopped for clothing in the past 12 months, by gender, July 2016
                                                                            • Young people drive clothing purchasing
                                                                              • Figure 24: Italy: Where people shopped for clothing in the past 12 months, by age, July 2016
                                                                          • Attitudes to Shopping for Clothing

                                                                            • Delivery costs impact the number of people shopping online
                                                                              • Figure 25: Italy: Attitudes to shopping for clothing, July 2016
                                                                            • More women struggle to find clothes that are the right size
                                                                              • Figure 26: Italy: Attitudes to shopping for clothing, by gender, July 2016
                                                                            • Over 55s most inspired by in-store displays
                                                                              • Figure 27: Italy: Attitudes to shopping for clothing, by age, July 2016
                                                                            • Supermarket shoppers least likely to find store staff helpful
                                                                              • Figure 28: Italy: Attitudes to shopping for clothing, by retailers used, July 2016
                                                                          • Behaviours When Shopping for Clothing

                                                                            • More than half research a retailer online before buying clothes
                                                                              • Figure 29: Italy: Agreement with various shopping behaviours, July 2016
                                                                            • Smartphone usage instore driven by 16-24s
                                                                              • Figure 30: Italy: Agreement with various shopping behaviours, by age, July 2016
                                                                            • Guess shoppers most likely to use smartphones instore
                                                                              • Figure 31: Italy: Agreement with various shopping behaviours, by retailers used, July 2016
                                                                            • OVS customers least likely to research fashion trends using social media
                                                                              • Figure 32: Italy: Agreement with various shopping behaviours, by retailers used, July 2016
                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                            • Abbreviations
                                                                              • Data sources
                                                                              • C&A

                                                                                  • What we think
                                                                                    • The times they are a changing
                                                                                      • Weak performance in core market Germany
                                                                                        • Keeping up, just….
                                                                                          • Western Europe weak, expanding in the East
                                                                                            • Company background
                                                                                              • Company performance
                                                                                                • Figure 33: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
                                                                                                • Figure 34: C&A (Europe): Outlet data, 2011/12-2015/16
                                                                                                • Figure 35: C&A (Europe): Outlet data by country, October 2016
                                                                                              • Retail offering
                                                                                              • Grupo Inditex

                                                                                                  • What we think
                                                                                                    • Inditex outperforms the market
                                                                                                      • Integrating the digital and physical experience
                                                                                                        • Zara adopts a more sustainable approach to fast fashion
                                                                                                          • Company background
                                                                                                            • Company performance
                                                                                                              • Figure 36: Grupo Inditex: Group financial performance, 2011/12-2015/16
                                                                                                              • Figure 37: Grupo Inditex: Share of sales, by retail brand, 2015/16
                                                                                                              • Figure 38: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
                                                                                                              • Figure 39: Grupo Inditex: Outlet data, by region, at January 2016
                                                                                                              • Figure 40: Grupo Inditex: Store numbers, by retail brand, at January 2016
                                                                                                              • Figure 41: Grupo Inditex: Outlet data, 2011/12-2015/16
                                                                                                            • Retail offering
                                                                                                            • H&M Hennes & Mauritz

                                                                                                                • What we think
                                                                                                                  • Designer collaborations boost sales and strengthen fashion credentials
                                                                                                                    • Rapid store growth
                                                                                                                      • E-commerce expansion
                                                                                                                        • A one-stop shop for fashion and beauty
                                                                                                                          • Sustainable fashion initiatives
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 42: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
                                                                                                                                • Figure 43: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
                                                                                                                              • Retail offering
                                                                                                                              • OVS

                                                                                                                                  • What we think
                                                                                                                                    • New OVS store format ‘recording excellent sales’
                                                                                                                                      • Big name collaborations
                                                                                                                                        • Planned international expansion through Charles Vögele takeover
                                                                                                                                          • Zalando partnership widens online availability
                                                                                                                                            • Company background
                                                                                                                                              • Company performance
                                                                                                                                                • Figure 44: OVS SpA: Group financial performance, 2011/12-2015/16
                                                                                                                                                • Figure 45: OVS SpA: Outlet data, 2011/12-2014/15
                                                                                                                                              • Retail offering
                                                                                                                                              • Zalando

                                                                                                                                                  • What we think
                                                                                                                                                    • Complementing the high street leaders
                                                                                                                                                      • Brand focus
                                                                                                                                                        • Company background
                                                                                                                                                          • Company performance
                                                                                                                                                            • Figure 46: Zalando: Group financial performance, 2011-15
                                                                                                                                                          • Retail offering

                                                                                                                                                          Clothing Retailing - Italy - October 2016

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