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Clothing Retailing - Spain - October 2016

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Spain, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Spain, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending and inflation
              • Figure 1: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
            • Market segmentation
              • Channels of distribution
                • Figure 2: Spain: Distribution of consumer spending on clothing and footwear, 2015
              • Sector size and forecast
                • Leading players
                  • Key metrics
                    • Market shares
                      • Figure 3: Spain: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2015
                    • Online
                      • The consumer
                        • Where they shop
                          • Figure 4: Spain: The consumer: Where people shopped for clothing in the past 12 months, by retailer: Online/catalogue vs in-store, July 2016
                        • Attitudes to shopping for clothing
                          • Figure 5: Spain: Attitudes to shopping for clothing, July 2016
                        • What we think
                        • Issues and Insights

                          • Specialists gaining share, but some more than others
                            • The facts
                              • The implications
                                • What are the opportunities for clothing online?
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Clothing market delivers positive growth
                                        • Womenswear spend grows ahead of menswear
                                          • Clothing prices inflate 0.4%
                                            • Clothing specialists’ sales growth accelerates
                                            • Spending and Inflation

                                              • Clothing market delivers positive growth
                                                • Figure 6: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
                                              • Improvements in the Spanish economy
                                                • Figure 7: Spain: Retail confidence and consumer confidence indicator, January 2015-September 2016
                                              • Inflation
                                                • Figure 8: Spain: Consumer prices* of clothing and footwear, annual % change, 2011-15
                                                • Figure 9: Spain: Consumer prices* of clothing and footwear, annual % change, January 2015-August 2016
                                              • Market segmentation
                                                • Figure 10: Spain: Clothing, retail market segmentation, 2014 and 2015
                                              • Channels of distribution
                                                • Figure 11: Spain: Estimated distribution of consumer spending on clothing and footwear, 2015
                                            • Sector Size and Forecast

                                              • Clothing specialists’ sales growth accelerates
                                                • Figure 12: Spain: Clothing specialists’ sales (excl. VAT), 2012-16
                                                • Figure 13: Spain: Clothing specialists’ sales forecasts (excl. VAT), 2016-21
                                              • Growth of specialists’ sector outpaces consumer spending
                                                • Figure 14: Spain: Clothing sector sales as a proportion of all spending on clothing, 2012-16
                                            • Leading Players – What You Need to Know

                                              • Inditex dominates, but Primark is growing fast
                                                • Market share gains for Inditex, H&M and Primark
                                                  • Online development lags behind Europe, but is catching up
                                                  • Leading Players

                                                      • Sales
                                                        • Figure 15: Spain: Leading clothing specialists, sales (excl vat), 2012-15
                                                      • Outlets
                                                        • Figure 16: Spain: Leading clothing specialists, outlet numbers, 2012-15
                                                      • Sales per outlet
                                                        • Figure 17: Spain: Leading clothing specialists, sales per outlet, 2012-15
                                                    • Market Shares

                                                        • Figure 18: Spain: Leading clothing specialists, market shares, 2012-15
                                                    • Online

                                                      • The online channel
                                                        • Shopping for clothing online
                                                          • Figure 19: Spain: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
                                                        • Leading online players
                                                          • Where people shop online
                                                            • Figure 20: Spain: Where people shopped for clothing online in the past 12 months, by retailer, July 2016
                                                          • Revenues
                                                            • Figure 21: Spain: Leading online retailers, estimated online sales of clothing and footwear (Ex VAT), 2013-15
                                                        • The Consumer – What You Need to Know

                                                          • H&M and Zara close the gap with El Corte Inglés
                                                            • Opportunity for specialists online
                                                              • Need for more transitional clothing
                                                                • Opportunity for digital personal styling initiatives
                                                                  • Young consumers are active on their smartphones while in store
                                                                  • Where They Shop

                                                                    • H&M and Zara close the gap on El Corte Inglés
                                                                      • Figure 22: Spain: Where people shopped for clothing in the past 12 months, by retailer, whether in-store or online/by catalogue, July 2016
                                                                      • Figure 23: Spain: Where people shopped for clothing in the past 12 months, by retailer, in-store or online/by catalogue, July 2016
                                                                    • Sports goods retailers important to the clothing market
                                                                      • Opportunity for specialists online
                                                                        • Figure 24: Spain: Where people shopped for clothing in the past 12 months, by broad category, July 2016
                                                                      • El Corte Inglés attracts an older demographic
                                                                        • Figure 25: Spain: Profile of who shops where, by retailer across all channels, July 2016
                                                                    • Attitudes to Shopping for Clothing

                                                                      • Opportunity for digital personal styling initiatives
                                                                        • Figure 26: Spain: Attitudes to shopping for clothing, July 2016
                                                                      • Need for more transitional clothing
                                                                        • Stores remain a key source of inspiration
                                                                        • Behaviours When Shopping for Clothing

                                                                          • Young consumers are active on their smartphones while in store
                                                                            • Figure 27: Spain: Agreement with various shopping behaviours, July 2016
                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                          • Abbreviations
                                                                            • Data sources
                                                                            • C&A

                                                                                • What we think
                                                                                  • The times they are a changing
                                                                                    • Weak performance in core market Germany
                                                                                      • Keeping up, just….
                                                                                        • Western Europe weak, expanding in the East
                                                                                          • Company background
                                                                                            • Company performance
                                                                                              • Figure 28: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
                                                                                              • Figure 29: C&A (Europe): Outlet data, 2011/12-2015/16
                                                                                              • Figure 30: C&A (Europe): Outlet data by country, October 2016
                                                                                            • Retail offering
                                                                                            • El Corte Inglés

                                                                                                • What we think
                                                                                                  • Online service offering stands out
                                                                                                    • El Corte Inglés targets female teen market
                                                                                                      • Sfera develops international partnerships to fuel growth
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 31: El Corte Inglés: Group financial performance, 2011/12-2015/16
                                                                                                            • Figure 32: El Corte Inglés: Outlet data, 2011/12-2015/16
                                                                                                          • Retail offering
                                                                                                          • Etam Group

                                                                                                              • What we think
                                                                                                                • Etam’s extended offering drives growth
                                                                                                                  • Struggling 1.2.3 repositions following lacklustre sales
                                                                                                                    • Digital innovation at the heart of Undiz
                                                                                                                      • Company background
                                                                                                                        • Company performance
                                                                                                                          • Figure 33: Etam Group: Group financial performance, 2011-15
                                                                                                                          • Figure 34: Etam Group: Outlet data, 2011-15
                                                                                                                          • Figure 35: Etam Group: Store network, by region, 2014 and 2015
                                                                                                                        • Retail offering
                                                                                                                        • Grupo Cortefiel

                                                                                                                            • What we think
                                                                                                                              • Company background
                                                                                                                                • Company performance
                                                                                                                                  • Figure 36: Grupo Cortefiel: Group financial performance, 2011/12-2015/16
                                                                                                                                  • Figure 37: Grupo Cortefiel: Outlet data, 2011/12-2015/16
                                                                                                                                • Retail offering
                                                                                                                                • Grupo Inditex

                                                                                                                                    • What we think
                                                                                                                                      • Inditex outperforms the market
                                                                                                                                        • Integrating the digital and physical experience
                                                                                                                                          • Zara adopts a more sustainable approach to fast fashion
                                                                                                                                            • Company background
                                                                                                                                              • Company performance
                                                                                                                                                • Figure 38: Grupo Inditex: Group financial performance, 2011/12-2015/16
                                                                                                                                                • Figure 39: Grupo Inditex: Share of sales, by retail brand, 2015/16
                                                                                                                                                • Figure 40: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
                                                                                                                                                • Figure 41: Grupo Inditex: Outlet data, by region, at January 2016
                                                                                                                                                • Figure 42: Grupo Inditex: Store numbers, by retail brand, at January 2016
                                                                                                                                                • Figure 43: Grupo Inditex: Outlet data, 2011/12-2015/16
                                                                                                                                              • Retail offering
                                                                                                                                              • H&M Hennes & Mauritz

                                                                                                                                                  • What we think
                                                                                                                                                    • Designer collaborations boost sales and strengthen fashion credentials
                                                                                                                                                      • Rapid store growth
                                                                                                                                                        • E-commerce expansion
                                                                                                                                                          • A one-stop shop for fashion and beauty
                                                                                                                                                            • Sustainable fashion initiatives
                                                                                                                                                              • Company background
                                                                                                                                                                • Company performance
                                                                                                                                                                  • Figure 44: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
                                                                                                                                                                  • Figure 45: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
                                                                                                                                                                • Retail offering
                                                                                                                                                                • Kiabi

                                                                                                                                                                    • What we think
                                                                                                                                                                      • Company background
                                                                                                                                                                        • Company performance
                                                                                                                                                                          • Figure 46: Kiabi: Group financial performance, 2011-15
                                                                                                                                                                          • Figure 47: Kiabi: Outlet data, 2011-15
                                                                                                                                                                        • Retail offering
                                                                                                                                                                        • Primark/Penneys

                                                                                                                                                                            • What we think
                                                                                                                                                                              • The most popular clothing retailer
                                                                                                                                                                                • Inevitable slowing of growth
                                                                                                                                                                                  • Facing a triple threat
                                                                                                                                                                                    • Lack of transactional website is hurting it
                                                                                                                                                                                      • Devaluation of pound set to hit margins
                                                                                                                                                                                        • Company background
                                                                                                                                                                                          • Company performance
                                                                                                                                                                                            • Figure 48: Primark/Penneys: Group financial performance, 2011/12-2015/16
                                                                                                                                                                                            • Figure 49: Primark/Penneys: Outlet data, 2011/12-2015/16
                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                          • Zalando

                                                                                                                                                                                              • What we think
                                                                                                                                                                                                • Complementing the high street leaders
                                                                                                                                                                                                  • Brand focus
                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                        • Figure 50: Zalando: Group financial performance, 2011-15
                                                                                                                                                                                                      • Retail offering

                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                      Clothing Retailing - Spain - October 2016

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