Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Clothing Retailing - UK - October 2015

“While clothing remains a highly resilient category, it is also a mature sector that is becoming increasingly overcrowded. As consumer expectations surrounding the shopping experience rise, retailers need to up their game and focus on the main issues that concern customers when buying clothes such as fit and availability of garments in their size. The winning retailers will be those that combine a compelling product offering with innovation.”
– Tamara Sender, Senior Fashion Analyst

This report answers the following questions:

  • How has the clothing sector performed in 2015?
  • Who are the winners and losers in clothing?
  • What are retailers doing to help solve the problem of the high level of returns for clothing bought online?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • Clothing sales to see slower growth of 4% in 2015
            • Figure 1: Best- and worst-case forecast for consumer spending on clothing and accessories (incl. VAT), 2010-20
          • Pureplays and sports retailers gain share
            • Figure 2: Estimated distribution of consumer spending on clothing, by value, 2014 and 2015 (est)
          • Online clothing market to reach £10.7 billion
            • Figure 3: Online as a percentage of total spending on clothing and accessories, 2013-15
          • Next viewed as the most stylish brand
            • Figure 4: Attitudes towards and usage of selected retail brands, August 2015
          • Older women shop more online
            • Figure 5: Retailers from which clothes are bought in-store and online, July 2015
          • Dissatisfaction with availability of sizes
            • Figure 6: Level of satisfaction with last retailer from which clothes were purchased for themselves, July 2015
          • Half of women under 45 struggle with fit
            • Figure 7: Shopping behaviour when buying clothes, July 2015
          • High demand for standardising sizes
            • Figure 8: Attitudes towards shopping for clothes, July 2015
          • Over half of young women have returned online purchases
            • Figure 9: Reasons for returning clothes purchased online, July 2015
          • What we think
          • Issues and Insights

            • How has the clothing sector performed in 2015?
              • The facts
                • The implications
                  • Who are the winners and losers in clothing?
                    • The facts
                      • The implications
                        • What are retailers doing to help solve the problem of the high level of returns for clothing bought online?
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Clothing price deflation
                                • Ageing population presents an opportunity
                                  • Clothing sales to see slower growth of 4% in 2015
                                    • Consumers cut back on clothing as share of total spend
                                      • Menswear still only accounts for 26% of the total market
                                        • Specialists’ share of clothing spend in decline
                                        • Market Drivers

                                          • Prices and costs
                                            • Figure 10: Consumer prices inflation for garments, July 2014-July 2015
                                            • Figure 11: Consumer prices inflation for garments, 2005-14
                                            • Figure 12: Consumer prices inflation for accessories and footwear, July 2014-July 2015
                                          • Inflation versus spending growth
                                            • Figure 13: Annual percentage change in spending on clothing (including accessories) versus annual percentage change in consumer prices inflation in clothing, 2011-14
                                          • Obesity levels
                                            • Figure 14: Proportion of overweight and obese population, by gender, 2005-13
                                          • Ageing population presents an opportunity
                                            • Figure 15: Trends in the age structure of the UK population, 2009-19
                                        • Market Size and Forecast

                                          • Clothing sales to see slower growth of 4% in 2015
                                            • Figure 16: Best- and worst-case forecast for consumer spending on clothing and accessories (incl. VAT), 2010-20
                                          • The future
                                            • Figure 17: Consumer spending on clothing and accessories (incl. VAT), at current prices, 2010-20
                                          • Consumers cut back on clothing as share of total spend
                                            • Figure 18: Spending on clothing and accessories as percentage of all consumer spending, 2010-15
                                          • Menswear growing but still only accounts for 26% of the total market
                                            • Figure 19: Estimated distribution of spending on clothing, by sub-category, 2015 (est)
                                        • Sector Size and Forecast

                                          • Clothing specialist sales to grow 3.3% in 2015
                                            • Figure 20: Best- and worst-case forecast of clothing specialists’ sector sales (incl. VAT), 2010-20
                                            • Figure 21: Clothing specialist sales (incl. VAT), 2010-20
                                          • Specialists’ sales of clothing
                                            • Figure 22: Estimated sales of clothing by clothing specialist retailers (incl. VAT), 2010-15
                                          • Specialists’ share of clothing spend in decline
                                            • Figure 23: Clothing specialists’ estimated share of spending on clothing, 2010-15
                                        • Key Players – What You Need to Know

                                          • M&S lead under threat
                                            • Young fashion retailers outperform mid-market
                                              • Primark overtakes Arcadia to become third largest
                                                • Sports Direct is the leading non-specialist
                                                  • Supermarkets see slower sales
                                                    • Online clothing market to reach £10.7 billion
                                                      • Next seen as most stylish brand
                                                      • Leading Specialist Retailers

                                                        • Sales – Primark overtakes Arcadia
                                                          • Figure 24: Leading specialist retailers: net revenues, 2010-14
                                                        • Young fashion retailers outperform
                                                          • Figure 25: Leading 20 specialist retailers; compound annual growth in revenues, 2010-14
                                                        • Outlet numbers and sales per outlet
                                                          • Figure 26: Leading specialist retailers: outlet numbers, 2010-14
                                                        • Sales per outlet
                                                          • Figure 27: Leading specialist retailers: annual sales per outlet, 2010-14
                                                        • Sales area and sales densities
                                                          • Figure 28: Leading specialist retailers: total sales area, 2010-14
                                                        • Sales per square metre
                                                          • Figure 29: Leading specialist retailers: annual sales per sq m, 2010-14
                                                        • Operating profits and margins
                                                          • Figure 30: Leading specialist retailers: operating profits, 2010-14
                                                          • Figure 31: Leading specialist retailers: operating margins, 2010-14
                                                      • Market Shares

                                                        • Primark overtakes Arcadia
                                                          • Half of top players are non-specialists
                                                            • Figure 32: Leading retailers’ share of spending on clothing and footwear, 2012-14
                                                          • M&S continues to lose share
                                                            • Figure 33: Marks & Spencer’s share of spending on clothing and footwear, 2006-14
                                                        • Leading Non-Specialist Retailers

                                                          • Sports Direct is the leading non-specialist
                                                            • Figure 34: Leading non-specialist retailer: net clothing and footwear revenues, 2012-14
                                                          • Supermarkets see slower sales
                                                            • Figure 35: Retailers from which clothes have been bought in the last 12 months, in-store or online, July 2015
                                                        • Channels of Distribution

                                                          • Pureplays and sports retailers gain share
                                                            • Figure 36: Estimated distribution of consumer spending on clothing, by value, 2013-15 (est)
                                                          • Specialists continue to lose share
                                                            • Figure 37: Clothing specialists’ estimated share of spending on clothing, 2010-15
                                                        • Space Allocation Summary

                                                            • Men, women and children’s clothing split
                                                                • Figure 38: Leading and non-specialist clothing retailers, estimated space allocation by men’s, women’s and childrenswear, October 2015
                                                              • Detailed category space allocation
                                                                • Figure 39: Leading and non-specialist clothing retailers, estimated detailed space allocation by category, October 2015
                                                                • Figure 40: Leading and non-specialist clothing retailers, estimated detailed space allocation by category, October 2015
                                                              • Specialists and leading general clothing retailers clothing and non-clothing space split
                                                                • Figure 41: Specialists and leading general clothing retailers, estimated clothing versus non-clothing space, October 2015
                                                              • ASDA creating a clothes store within a store environment
                                                                • Figure 42: Grocers, estimated clothing versus non-clothing space, October 2015
                                                            • Retail Product Mix

                                                                • Figure 43: Leading clothing retailers, estimated clothing product mix, 2014/15
                                                                • Figure 44: Leading food retailers, estimated clothing product mix, 2014/15
                                                                • Figure 45: Leading clothing retailers, share of clothing sales by product, 2014/15
                                                                • Figure 46: Leading clothing retailers, estimated sales density by product, 2014/15
                                                                • Figure 47: Leading food retailers, estimated clothing sales density by product, 2014/15
                                                                • Figure 48: Leading clothing retailers, share of product markets, 2014/15
                                                            • Online

                                                              • Online clothing market to reach £10.7 billion
                                                                • Figure 49: Estimated online sales of clothing and footwear (incl. VAT), 2012-15
                                                              • Online market shares
                                                                • Figure 50: Estimated market shares of online sales of clothing and footwear, 2014
                                                              • Amazon leads online
                                                                • Figure 51: Retailers from which clothes were bought in the last 12 months online, July 2015
                                                            • Innovations and Launch Activity

                                                              • Men’s fashion store fusing fashion and technology
                                                                • Figure 52: The lifestyle product range at Dandy Lab, with wall-mounted screens to display information about the products and brands
                                                              • Google and Levi’s tie up for ‘smart’ jeans
                                                                • Personalising the online shopping experience
                                                                  • Clothing retailers offer personal style solutions
                                                                    • Pep&Co takes on the high street
                                                                      • Engaging with customers through weekly podcasts
                                                                        • Irish multi-brand site launches in the UK
                                                                          • Burberry live-streams catwalk show through Periscope
                                                                          • Advertising and Marketing Activity

                                                                            • M&S regains its position as the top clothing advertiser
                                                                                • Figure 54: Recorded above-the-line, online display and direct mail total advertising expenditure by the leading clothing retailers, 2011-15
                                                                              • Press advertising dominates
                                                                                • Figure 55: Percentage breakdown of leading clothing retailers’ advertising spend, by media type, 2014
                                                                              • A note on adspend
                                                                              • Brand Research

                                                                                  • What you need to know
                                                                                    • Brand map
                                                                                      • Figure 56: Attitudes towards and usage of selected retail brands, August 2015
                                                                                    • Key brand metrics
                                                                                      • Figure 57: Key metrics for selected retail brands, August 2015
                                                                                    • M&S seen as worth paying more for
                                                                                      • Figure 58: Attitudes, by retail brand, August 2015
                                                                                    • H&M benefits from a fun and vibrant image
                                                                                      • Figure 59: Brand personality – Macro image, August 2015
                                                                                    • ASOS associated with trendsetting and cutting-edge traits
                                                                                      • Figure 60: Brand personality – Micro image, August 2015
                                                                                    • Brand analysis
                                                                                      • Mid-market retailers: M&S, Debenhams and Next
                                                                                        • Supermarket clothing brands: F&F at Tesco and George at Asda
                                                                                          • Young fashion retailers: Topshop/Topman, ASOS, New Look, H&M
                                                                                            • Value retailer: Primark
                                                                                            • Arcadia Group

                                                                                                • What we think
                                                                                                  • BHS sale
                                                                                                    • Topshop’s international expansion continues
                                                                                                      • Digital tie-ups
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 61: Arcadia Group: Financial performance, 2009/10-2014/15
                                                                                                            • Figure 62: Arcadia Group: Outlet data, 2009/10-2013/14
                                                                                                          • Retail offering
                                                                                                          • Asda Group

                                                                                                              • What we think
                                                                                                                • Clothing
                                                                                                                  • Company background
                                                                                                                    • Company performance
                                                                                                                      • Figure 63: Asda Group Ltd: Group financial performance, 2009/10-2013/14
                                                                                                                      • Figure 64: Asda Group Ltd: Outlet data, 2009/10-2013/14
                                                                                                                    • Retail offering
                                                                                                                    • Debenhams

                                                                                                                        • What we think
                                                                                                                          • Cutting back on sales and special offers
                                                                                                                            • More third-party clothing retailers
                                                                                                                              • Own clothing offer not compelling enough?
                                                                                                                                • Online and multichannel enhancements paying off
                                                                                                                                  • Company background
                                                                                                                                    • Company performance
                                                                                                                                      • Figure 65: Debenhams: Group financial performance, 2009/10-2013/14
                                                                                                                                      • Figure 66: Debenhams: Outlet data, 2009/10-2014/15
                                                                                                                                    • Retail offering
                                                                                                                                    • The Edinburgh Woollen Mill Group

                                                                                                                                        • What we think
                                                                                                                                          • Peacocks’ turnaround in fortunes
                                                                                                                                            • Enhanced multichannel capabilities driving online sales
                                                                                                                                              • Concession tie-up opportunities for Peacocks
                                                                                                                                                • Company background
                                                                                                                                                  • Company performance
                                                                                                                                                      • Figure 67: The Edinburgh Woollen Mill Group: Financial performance, 2009/10-2013/14
                                                                                                                                                      • Figure 68: The Edinburgh Woollen Mill Group: Outlet data, 2009/10-2013/14
                                                                                                                                                    • Retail offering
                                                                                                                                                    • H&M Hennes & Mauritz

                                                                                                                                                        • What we think
                                                                                                                                                          • On-trend affordable fashion proposition
                                                                                                                                                            • H&M Sport potential
                                                                                                                                                              • Further store expansion opportunities
                                                                                                                                                                • Expanding and broadening the online offer
                                                                                                                                                                  • Company background
                                                                                                                                                                    • Company performance
                                                                                                                                                                      • Figure 69: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
                                                                                                                                                                      • Figure 70: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
                                                                                                                                                                    • Retail offering
                                                                                                                                                                    • House of Fraser

                                                                                                                                                                        • What we think
                                                                                                                                                                          • Unique fashion brand proposition
                                                                                                                                                                            • Developing its multichannel fashion proposition
                                                                                                                                                                              • Enhanced premium fashion shopping environment
                                                                                                                                                                                • Company background
                                                                                                                                                                                  • Company performance
                                                                                                                                                                                      • Figure 71: House of Fraser Plc: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                      • Figure 72: House of Fraser Plc: Outlet data, 2010/11-2014/15
                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                    • Grupo Inditex

                                                                                                                                                                                        • What we think
                                                                                                                                                                                          • Store openings drive growth
                                                                                                                                                                                            • Shifting focus to new markets
                                                                                                                                                                                              • Zara, the jewel in the crown
                                                                                                                                                                                                • Company background
                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                    • Figure 73: Grupo Inditex: Group financial performance by major European country, 2010/11-2014/15
                                                                                                                                                                                                    • Figure 74: Grupo Inditex: Share of sales, by retail brand, 2014/15
                                                                                                                                                                                                    • Figure 75: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
                                                                                                                                                                                                    • Source: Company Accounts and Annual Report/Mintel
                                                                                                                                                                                                    • Figure 77: Grupo Inditex: Store numbers, by retail brand, 2014/15
                                                                                                                                                                                                    • Figure 78: Grupo Inditex: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                    • Figure 79: Grupo Inditex: Sales per store, by brand, 2014/15
                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                  • John Lewis Plc (department store)

                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                        • Loved & Found
                                                                                                                                                                                                          • International expansion
                                                                                                                                                                                                            • Online
                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                  • Figure 80: John Lewis Plc (department store): Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                  • Figure 81: John Lewis Plc (department store): Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                • Marks & Spencer

                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                      • Quarterly increases
                                                                                                                                                                                                                        • Ongoing challenges
                                                                                                                                                                                                                          • Aligning the business
                                                                                                                                                                                                                            • Figure 82: Customer profile, M&S food vs M&S clothing shoppers, by age, February 2015 and July 2015
                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                • Figure 83: Marks & Spencer: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                • Figure 84: Marks & Spencer: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                              • Matalan

                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                    • New brand director and advertising campaign to fight off competition
                                                                                                                                                                                                                                      • City centre store opportunities
                                                                                                                                                                                                                                        • Scrapping Sporting Pro
                                                                                                                                                                                                                                          • New distribution hub
                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                • Figure 85: Matalan Ltd: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                • Figure 86: Matalan Ltd: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                              • New Look Group

                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                    • China expansion
                                                                                                                                                                                                                                                      • Menswear push
                                                                                                                                                                                                                                                        • Third-party partnerships boosts global reach and e-commerce revenue
                                                                                                                                                                                                                                                          • Increased delivery options enhance multichannel proposition
                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                • Figure 87: New Look Group Plc: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                • Figure 88: New Look Group Plc: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                              • Next Group

                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                    • Faster fashion
                                                                                                                                                                                                                                                                      • Less is more
                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                          • International growth
                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                • Figure 89: Next Group: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                • Figure 90: Next Group: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                              • Otto Group (Multichannel Retail)

                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                    • 3SI transformation
                                                                                                                                                                                                                                                                                      • Creating fashion start-ups
                                                                                                                                                                                                                                                                                        • Russian troubles
                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                              • Figure 91: Otto Group (Multichannel Retail): Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                            • Primark/Penneys

                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                  • Continued expansion
                                                                                                                                                                                                                                                                                                    • Tough German market
                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                            • Figure 92: Primark/Penneys: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                            • Figure 93: Primark/Penneys: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                          • River Island Clothing Co Ltd

                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                • New fashion in-store and online every single week
                                                                                                                                                                                                                                                                                                                  • ‘Wow factor’ store design
                                                                                                                                                                                                                                                                                                                    • Tie-up with Rihanna prompting international expansion
                                                                                                                                                                                                                                                                                                                      • Doddle partnership enhances multichannel proposition
                                                                                                                                                                                                                                                                                                                        • Tapping into new technology
                                                                                                                                                                                                                                                                                                                          • Customer engagement
                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                • Figure 94: River Island Clothing Co Ltd: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                • Figure 95: River Island Clothing Co Ltd: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                              • Tesco

                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                    • Clothing linked to grocery
                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                              • Figure 96: Tesco: Estimated clothing sales, 2011/12-2014/15
                                                                                                                                                                                                                                                                                                                                              • Figure 97: Tesco Plc: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                              • Figure 98: Tesco Plc: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                            • TJX Europe (TK Maxx)

                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                  • A loyal following
                                                                                                                                                                                                                                                                                                                                                    • New markets
                                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                            • Figure 99: TJX Europe (TK Maxx): Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                            • Figure 100: TJX Europe (TK Maxx): Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                          • The Consumer – What You Need to Know

                                                                                                                                                                                                                                                                                                                                                            • M&S has oldest customer profile
                                                                                                                                                                                                                                                                                                                                                              • Retailers raising their game in menswear
                                                                                                                                                                                                                                                                                                                                                                • Dissatisfaction with availability of sizes
                                                                                                                                                                                                                                                                                                                                                                  • Amazon receives high satisfaction scores
                                                                                                                                                                                                                                                                                                                                                                    • Half of women under 45 struggle with fit
                                                                                                                                                                                                                                                                                                                                                                      • 63% of women will spend more on clothes that flatter
                                                                                                                                                                                                                                                                                                                                                                        • Solving the issue of fit online
                                                                                                                                                                                                                                                                                                                                                                          • Over half of young women have returned online purchases
                                                                                                                                                                                                                                                                                                                                                                            • Poor fit is the main reason for returns
                                                                                                                                                                                                                                                                                                                                                                            • What Fashion Items People Buy

                                                                                                                                                                                                                                                                                                                                                                                • Figure 101: Spending habits on clothes, footwear and accessories, June 2015
                                                                                                                                                                                                                                                                                                                                                                                • Figure 102: Loved & Found, John Lewis Birmingham, September 2015
                                                                                                                                                                                                                                                                                                                                                                                • Figure 103: Loved & Found, John Lewis Birmingham, September 2015
                                                                                                                                                                                                                                                                                                                                                                            • Retail Customer Profile Comparison

                                                                                                                                                                                                                                                                                                                                                                              • Gender
                                                                                                                                                                                                                                                                                                                                                                                • Figure 104: Customer profile, by gender, July 2015
                                                                                                                                                                                                                                                                                                                                                                              • Age
                                                                                                                                                                                                                                                                                                                                                                                • Figure 105: Customer profile, by age, July 2015
                                                                                                                                                                                                                                                                                                                                                                                • Figure 106: Customer profile, by socio-economic group, July 2015
                                                                                                                                                                                                                                                                                                                                                                            • Where People Shop For Clothes

                                                                                                                                                                                                                                                                                                                                                                              • Retailers raising their game in menswear
                                                                                                                                                                                                                                                                                                                                                                                • Figure 107: New Look standalone menswear store Wigan, September 2015
                                                                                                                                                                                                                                                                                                                                                                                • Figure 108: Retailers from which clothes are bought in-store and online, July 2015
                                                                                                                                                                                                                                                                                                                                                                              • Young women are the keenest shoppers
                                                                                                                                                                                                                                                                                                                                                                                • Online and offline split – Where consumers buy
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 109: Retailers from which clothes are bought in-store and online, July 2015
                                                                                                                                                                                                                                                                                                                                                                                • Repertoire analysis
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 110: Repertoire of retailers from which clothes are bought in-store and online, July 2015
                                                                                                                                                                                                                                                                                                                                                                              • Level of Satisfaction with Clothing Retailers

                                                                                                                                                                                                                                                                                                                                                                                • Dissatisfaction with availability of sizes
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 111: Level of satisfaction with last retailer from which clothes were purchased for themselves, July 2015
                                                                                                                                                                                                                                                                                                                                                                                • Satisfaction scores for retailers
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 112: Satisfaction ratings for M&S relative to clothing average, July 2015
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 113: Satisfaction ratings for Next relative to clothing average, July 2015
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 114: Satisfaction ratings for Primark relative to clothing average, July 2015
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 115: Satisfaction ratings for Amazon relative to clothing average, July 2015
                                                                                                                                                                                                                                                                                                                                                                                • Retailers need to promote quality rather than promotions
                                                                                                                                                                                                                                                                                                                                                                                  • Personalising the product on offer
                                                                                                                                                                                                                                                                                                                                                                                    • Prioritising online delivery and service
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 117: Correlation with overall satisfaction with clothing retailers – Key driver output, August 2015
                                                                                                                                                                                                                                                                                                                                                                                  • Shopping Behaviour

                                                                                                                                                                                                                                                                                                                                                                                    • Half of women under 45 struggle with fit
                                                                                                                                                                                                                                                                                                                                                                                      • Men wear what they like regardless of size
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 118: Shopping behaviour when buying clothes, July 2015
                                                                                                                                                                                                                                                                                                                                                                                      • Targeting older women with alterations service
                                                                                                                                                                                                                                                                                                                                                                                        • 63% of women will spend more on clothes that flatter
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 119: Clothing retailing – CHAID – Tree output, October 2015
                                                                                                                                                                                                                                                                                                                                                                                        • Attitudes Towards Shopping for Clothes

                                                                                                                                                                                                                                                                                                                                                                                          • High demand for standardising sizes
                                                                                                                                                                                                                                                                                                                                                                                            • 72% of women want retailers to offer more choice of sizes
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 120: Attitudes towards shopping for clothes, July 2015
                                                                                                                                                                                                                                                                                                                                                                                            • Solving the issue of fit online
                                                                                                                                                                                                                                                                                                                                                                                              • Clothing recommendations
                                                                                                                                                                                                                                                                                                                                                                                                • Personalisation
                                                                                                                                                                                                                                                                                                                                                                                                • Reasons for Returning Clothing

                                                                                                                                                                                                                                                                                                                                                                                                  • Over half of young women have returned online purchases
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 121: Proportion of consumers who have returned clothes purchased for themselves online, July 2015
                                                                                                                                                                                                                                                                                                                                                                                                    • Poor fit is the main reason for returns
                                                                                                                                                                                                                                                                                                                                                                                                      • Poor pictures lead to returns among young women
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 122: Reasons for returning clothes purchased online, July 2015
                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                                                                                                                                        • Key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                          • Interpretation of results
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 123: Overall satisfaction with clothing retailers – Key driver output, August 2015
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 124: Satisfaction with clothing retailers, August 2015
                                                                                                                                                                                                                                                                                                                                                                                                          • CHAID analysis
                                                                                                                                                                                                                                                                                                                                                                                                            • Methodology
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 125: Clothing retailing – CHAID – Table output, October 2015
                                                                                                                                                                                                                                                                                                                                                                                                            • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                              • Definitions
                                                                                                                                                                                                                                                                                                                                                                                                                • VAT
                                                                                                                                                                                                                                                                                                                                                                                                                  • Sales per store, sales per sq m
                                                                                                                                                                                                                                                                                                                                                                                                                    • Other
                                                                                                                                                                                                                                                                                                                                                                                                                      • Fan chart forecast
                                                                                                                                                                                                                                                                                                                                                                                                                        • Abbreviations

                                                                                                                                                                                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                        • Debenhams UK
                                                                                                                                                                                                                                                                                                                                                                                                                        • Grupo Inditex
                                                                                                                                                                                                                                                                                                                                                                                                                        • H&M Hennes & Mauritz
                                                                                                                                                                                                                                                                                                                                                                                                                        • New Look Group Plc
                                                                                                                                                                                                                                                                                                                                                                                                                        • Next Group
                                                                                                                                                                                                                                                                                                                                                                                                                        • Primark Stores Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                        • Topshop old

                                                                                                                                                                                                                                                                                                                                                                                                                        Clothing Retailing - UK - October 2015

                                                                                                                                                                                                                                                                                                                                                                                                                        £1,995.00 (Excl.Tax)