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Coach Holidays - UK - March 2014

“By positioning themselves as ‘premium escorted tours’, offering exotic or unusual itineraries abroad and a broader, deeper destination experience, coach holidays stand the best chance of appealing to affluent, travel-hungry Boomers.”

– John Worthington, Senior Analyst

Some questions answered in this report include:

  • How can coach transport benefit from current disaffection with other holiday travel modes?
  • Given the ageing of the population, are we about to see a new golden era of coaching?
  • Can coach holidays benefit from the revival of the package holiday?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Coach holidays miss out on staycation
                • Figure 1: Volume forecast of total market for coach holidays *, 2013-18
                • Figure 2: value forecast of total market for coach holidays *, 2013-18
              • Multiple trip taking falls
                • Market factors
                  • Figure 3: UK annual average diesel prices, 2008-13
                  • Figure 4: Eurotunnel coach traffic, 2010-13
                • Ageing population should benefit coach operators
                  • Figure 5: UK age group projections, 2014-34
                • Companies, brands and innovation
                  • Coach morphing into ‘escorted tour’ market
                    • Event-based and premium tours rising
                      • The consumer
                        • Over-65s nearly three times more likely to take coach holidays than under-65s
                          • Figure 6: Types of coach holiday taken in the past five years, December 2013
                        • Time spent on road puts people off
                          • Figure 7: Attitudes towards coach holidays, December 2013
                        • Hop-on, hop-off and events appeal to new travellers
                          • Figure 8: Types of coach holiday people would be interested in taking, December 2013
                        • What we think
                        • Issues and Insights

                            • How can coach transport benefit from current disaffection with other holiday travel modes?
                              • The facts
                                • The implications
                                  • Given the ageing of the population, are we about to see a new golden era of coaching?
                                    • The facts
                                      • The implications
                                        • Can coach holidays benefit from the revival of the package holiday?
                                          • The facts
                                            • The implications
                                            • Trend Application

                                                • Trend: Nouveau Poor
                                                  • Trend: Click and Connect
                                                    • Trend: Without a Care
                                                    • Market Drivers

                                                      • Key points
                                                        • Glimmers of growth in overseas holidays
                                                          • Figure 9: Total holiday market volume, value and average expenditure, 2008-13
                                                          • Figure 10: Domestic market volume, value and average expenditure, 2008-13
                                                          • Figure 11: Overseas market volume, value and average expenditure, 2008-13
                                                        • Package revival can boost coach tourism
                                                          • Figure 12: Outbound holiday visits, by region visited, 2008-13
                                                          • Figure 13: Volume of overseas package and independent holidays, 2008-13
                                                        • Tunnel crossings à la mode
                                                          • Figure 14: Volume of overseas holidays, by transport used, 2008-13
                                                          • Figure 15: Eurotunnel coach traffic, 2010-13
                                                        • Ukraine pours more oil on troubled waters
                                                          • Figure 16: UK annual average unleaded petrol and diesel prices, 2008-13
                                                          • Figure 17: Annual change in bus and coach industry costs, 2009-13
                                                        • Pound has way to go against euro
                                                          • Figure 18: Annual average exchange rates for Sterling, 2009-13, and spot rate for March 2014
                                                        • Green coach
                                                          • Figure 19: UK carbon dioxide emissions, by transport mode, in tonnes, 2008-11
                                                          • Figure 20: UK carbon dioxide emissions, by transport mode, percentage share of all UK emissions, 2008-11
                                                        • Coach passengers get new rights
                                                          • Initiative to improve coach tourism in capital
                                                            • Golden age for coaching?
                                                              • Figure 21: Trends in the age structure of the UK population, 2008-18
                                                              • Figure 22: UK age group projections, based on 2012 population data, 2014-34
                                                            • Over-55s taking the tablets
                                                              • Figure 23: UK adults living in households with internet access, by age, socio-economic group and gender, 2011-13
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • History boys
                                                                • Coach Tour de Yorkshire
                                                                  • Coach passes screen test
                                                                    • Mixing modes
                                                                      • Ain’t what it used to be
                                                                        • Cycle coach
                                                                          • Coach sick
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Coach underperforms holiday market
                                                                                • Figure 24: The total coach/bus holiday market*, 2008-18
                                                                              • No staycation boost
                                                                                • Figure 25: Domestic coach/bus holidays*, 2008-13
                                                                                • Figure 26: Domestic coach tours, 2008-13
                                                                                • Figure 27: Domestic holidays where regular bus/coach used on longest part of journey, 2008-13
                                                                                • Figure 28: Domestic coach/bus holidays as a percentage of all domestic holidays, 2008-13
                                                                              • Overseas growth triggered by new scheduled services
                                                                                • Figure 29: Overseas coach holidays, 2008-13
                                                                              • Future prospects
                                                                                • Forecast
                                                                                  • Figure 30: Volume forecast of total market for coach holidays *, 2013-18
                                                                                  • Figure 31: value forecast of total market for coach holidays*, 2013-18
                                                                                • Forecast methodology
                                                                                • Companies and Products

                                                                                  • Overview
                                                                                    • Alfa Travel
                                                                                        • Figure 32: Key financials for Alfa Travel Limited, 2011 and 2012
                                                                                      • Cosmos Tours & Cruises
                                                                                          • Figure 33: Key financials for Cosmos Coach Tours Limited, 2011 and 2012
                                                                                        • Crusader Holidays
                                                                                            • Figure 34: Key financials for Motts Coaches (Aylesbury) Ltd, 2011 and 2012
                                                                                          • Eurolines
                                                                                              • Figure 35: Key financials for Eurolines (UK) Limited, 2011 and 2012
                                                                                            • Gold Crest Holidays
                                                                                              • Grand UK Holidays/The UK Holiday Group
                                                                                                  • Figure 36: Key financials for The UK Holiday Group Limited, 2011 and 2012
                                                                                                • Just Go! Holidays
                                                                                                    • Figure 37: Key financials for Just Go! Holidays Limited, 2011 and 2012
                                                                                                  • Leger Holidays
                                                                                                    • Figure 38: Key financials for Leger Holidays Limited, 2011 and 2012
                                                                                                  • Shearings Holidays
                                                                                                      • Figure 39: Key financials for Shearings Holidays Ltd, 2011 and 2012
                                                                                                    • The Travel Corporation
                                                                                                      • Titan Travel
                                                                                                      • The Consumer – Coach Holiday Experience

                                                                                                        • Key points
                                                                                                          • Two thirds of coach customers are third age/retired
                                                                                                            • Figure 40: Types of coach holiday taken in the past five years, April 2011 and December 2013
                                                                                                            • Figure 41: Types of coach holiday taken in the past five years, by age, December 2013
                                                                                                            • Figure 42: Profile of coach holidaymakers, by lifestage, December 2013
                                                                                                          • C1s/C2s account for over half of coach customers
                                                                                                            • Figure 43: Profile of coach holidaymakers, by socio-economic group, December 2013
                                                                                                          • New potentials
                                                                                                          • The Consumer – Attitudes towards Coach Holidays

                                                                                                            • Key points
                                                                                                              • Existing customers have high levels of approval
                                                                                                                • Figure 44: Attitudes towards coach holidays, December 2013
                                                                                                                • Figure 45: ‘Positive’ attitudes towards coach holidays, by potential customer groups, December 2013
                                                                                                              • Letting the coach take the strain
                                                                                                                • Social bonding
                                                                                                                  • Demographics of positive coach attitudes
                                                                                                                    • Lack of freedom seen as a deterrent
                                                                                                                      • Figure 46: ‘Negative’ attitudes towards coach holidays, by customer groups who are not current coach holidaymakers, December 2013
                                                                                                                    • Hell is other people
                                                                                                                      • Back to reality
                                                                                                                      • The Consumer – Future Interest in Coach Holidays

                                                                                                                        • Key points
                                                                                                                          • Coach-inclusive appeal
                                                                                                                            • Figure 47: Types of coach holiday people would be interested in taking, December 2013
                                                                                                                            • Figure 48: Types of coach holiday people would be interested in taking, by customer group, December 2013
                                                                                                                          • Hop-on, hop-off appeals to those new to coach travel
                                                                                                                            • Demographic preferences
                                                                                                                              • ABs take a special interest
                                                                                                                                • Budget babes
                                                                                                                                  • Family potential
                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                      • Figure 49: Forecasts for total coach/bus holiday market* volume, 2013-18
                                                                                                                                      • Figure 50: Forecasts for total coach/bus holiday market* value, 2013-18
                                                                                                                                  • Appendix – The Consumer – Coach Holiday Experience

                                                                                                                                      • Figure 51: Most popular types of coach holiday taken in the past five years, by demographics, December 2013
                                                                                                                                      • Figure 52: Next most popular types of coach holiday taken in the past five years, by demographics, December 2013
                                                                                                                                      • Figure 53: Other types of coach holiday taken in the past five years, by demographics, December 2013
                                                                                                                                  • Appendix – The Consumer – Attitudes towards Coach Holidays

                                                                                                                                      • Figure 54: Attitudes towards coach holidays, by types of coach holiday taken in the past five years, December 2013
                                                                                                                                      • Figure 55: Most popular attitudes towards coach holidays, by demographics, December 2013
                                                                                                                                      • Figure 56: Next most popular attitudes towards coach holidays, by demographics, December 2013
                                                                                                                                  • Appendix – The Consumer – Future Interest in Coach Holidays

                                                                                                                                      • Figure 57: Types of coach holiday people would be interested in taking, by types of coach holiday taken in the past five years, December 2013
                                                                                                                                      • Figure 58: Types of coach holiday people would be interested in taking, by most popular attitudes towards coach holidays, December 2013
                                                                                                                                      • Figure 59: Types of coach holiday people would be interested in taking, by next most popular attitudes towards coach holidays, December 2013
                                                                                                                                      • Figure 60: Most popular types of coach holiday people would be interested in taking, by demographics, December 2013
                                                                                                                                      • Figure 61: Next most popular types of coach holiday people would be interested in taking, by demographics, December 2013
                                                                                                                                      • Figure 62: Other types of coach holiday people would be interested in taking, by demographics, December 2013

                                                                                                                                  Companies Covered

                                                                                                                                  • Acromas Holdings
                                                                                                                                  • Caledonian Travel Ltd
                                                                                                                                  • Contiki
                                                                                                                                  • Cosmos Coach Tours Ltd
                                                                                                                                  • Grand UK Holidays Ltd
                                                                                                                                  • Leger Holidays
                                                                                                                                  • National Express Limited
                                                                                                                                  • Shearings Holidays Ltd
                                                                                                                                  • The London Organising Committee of the Olympic Games and Paralympic Games Limited
                                                                                                                                  • The Travel Corporation
                                                                                                                                  • The UK Holiday Group Ltd

                                                                                                                                  Coach Holidays - UK - March 2014

                                                                                                                                  £1,995.00 (Excl.Tax)