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Coffee Houses and Tea Shops - US - December 2015

"Coffee remains one of America’s most popular beverages and the influence of coffee houses are still growing. These chains are using more technology than ever before, testing the delivery waters, and are adopting some of the practices of the third wave coffee chains. While still coffee dominates, tea has slowing been increasing in popularity the past few years and specialty tea shop chains have been emerging. Innovation and experimentation is still strong within the coffee house and tea shop category and consumers have more options than ever."
- Caleb Bryant, Foodservice Analyst

This report discusses the following key topics:

  • Heated competition in the coffee and tea market
  • Caffeine concerns among the health conscious 
  • Coffee and tea from abroad

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Heated competition in the coffee and tea market
            • Figure 1: Purchased a coffee or tea beverage from segment in past three months, October 2015
          • Caffeine concerns among the health conscious
            • Figure 2: Coffee house and tea shop statement agreement, any agree, October 2015
          • Coffee and tea from abroad
            • Figure 3: Coffee house and tea shop statement agreement, “I’m interested in visiting internationally-based coffee house chains in the US,” any agree, October 2015
          • The opportunities
            • Consumers are open to new/innovative beverages
              • Figure 4: Coffee house and tea shop statement agreement, “I like trying new/innovative coffee and/or tea drinks,” any agree, October 2015
            • Evening offerings may increase visitation
              • Figure 5: Coffee/tea evening visitation motivators, October 2015
            • Millennial parents are key consumers
              • Figure 6: Coffee house and tea shop statement agreement, any agree, October 2015
            • What it means
            • The Market – What You Need to Know

              • Price of coffee falls
                • Turning to tea
                  • Millennials are having kids
                  • Market Factors

                    • Cheaper coffee may not lead to cheaper drinks
                      • Figure 7: Monthly average price for raw coffee supplies, January 2012-September 2015
                    • Tea imports, retail consumption raise
                      • Figure 8: US imports of tea and mate in metric tons, 1999-2013
                    • Parental Millennials
                    • Key Players – What You Need to Know

                      • Third wave coffee
                        • Globalization of coffee houses and tea shops
                          • Tea time
                          • Third Wave Coffee and Tea

                            • History of the coffee “waves”
                              • Third wave coffee players
                                • What it means
                                  • Fourth wave on the horizon?
                                  • International Chains

                                    • Foreign players enter the market
                                    • Tea Shops

                                      • Tea shop chains
                                      • MMI Analysis

                                        • Espresso beverages on the rise
                                          • Fruity tea flavors experience growth
                                          • What’s Working?

                                            • Mobile payments pay off for shops
                                              • Cold brew coffee
                                              • What’s Next?

                                                • Coffee to you
                                                  • Beverages to watch
                                                    • Consider functionality
                                                      • Food for thought
                                                      • The Consumer – What You Need to Know

                                                        • Older Millennials are passionate about coffee and tea
                                                          • Hispanics are visiting coffee and tea chains; prefer bold drinks
                                                            • Highlight natural claims
                                                            • Coffee and Tea Segment Visitation

                                                              • Coffee house chains most visited; tea shops trail behind
                                                                • Figure 9: Purchased a coffee or tea beverage from segment in past three months, October 2015
                                                              • Tea shop visitors
                                                                • Figure 10: Purchase a coffee or tea beverage from segment in past three months, October 2015
                                                            • Gender Differences

                                                              • Men are willing to pay; women want deals and are less enthusiastic
                                                                • Figure 11: Coffee house and tea shop statement agreement, any agree, October 2015
                                                                • Figure 12: Most important factors when choosing a coffee house or tea shop
                                                            • Parents

                                                              • Parents care more about secondary factors
                                                                • Figure 13: Coffee house and tea shop statement agreement, any agree, October 2015
                                                              • Opportunity exists to market coffee house/tea shop food to parents
                                                                  • Figure 14: Most important factors when choosing a coffee house or tea shop, any agree, October 2015
                                                                  • Figure 15: Coffee house and tea shop statement agreement, any agree, October 2015
                                                              • Age Differences

                                                                • The youngest consumers
                                                                  • Figure 16: Purchased a coffee or tea beverage from segment in past three months, October 2015
                                                                • Older Millennials: The key demographic
                                                                  • Figure 17: Coffee house and tea shop statement agreement, Coffee/tea beverages should be made with all natural ingredients, any agree, October 2015
                                                                  • Figure 18: Coffee house and tea shop statement agreement, any agree, October 2015
                                                                • Boomers: Provide them a quality coffee and tea menu
                                                                  • Figure 19: Coffee/tea evening visitation motivators, October 2015
                                                                  • Figure 20: Most important factors when choosing a coffee house or tea shop
                                                              • Hispanic

                                                                • Hispanics are heavy coffee/espresso drinkers
                                                                  • Figure 21: Coffee beverages consumed in the past three months (both at home and away from home), Q3 2015
                                                                • Hispanics are coffee/tea chain users, show interest in evening options
                                                                  • Figure 22: Purchased a coffee or tea beverage from segment in past three months, October 2015
                                                              • Consumers and Third Wave

                                                                • Will third wave catch on?
                                                                    • Figure 23: Coffee house and tea shop statement agreement, any agree, October 2015
                                                                  • Key driver analysis
                                                                    • Methodology
                                                                      • True coffee lovers will pay for single-origin beverages
                                                                          • Figure 24: Key drivers of agreement: Single-source coffee or tea beverages are worth paying more for, October 2015
                                                                        • What it means
                                                                        • Coffee and Tea Flavors and Condiments

                                                                          • Coffee roasts
                                                                            • Figure 25: Condiment/flavor appeal – Coffee roasts, October 2015
                                                                          • Coffee flavors
                                                                            • Tea flavors/varieties
                                                                              • Figure 26: Condiment/flavor appeal – Tea flavors/varieties, October 2015
                                                                            • Sweeteners
                                                                              • Creamers
                                                                                • TURF analysis – Condiments
                                                                                  • Methodology
                                                                                    • Provide a mix of natural and artificial options to satisfy all consumers
                                                                                      • Figure 27: TURF analysis – Sweeteners, October 2015
                                                                                      • Figure 28: TURF analysis – Creamers, October 2015
                                                                                  • Coffee and Tea Tracker

                                                                                    • At home versus away from home
                                                                                      • Figure 29: Coffee beverages consumed in the past three months (both at home and away from home), Q3 2015
                                                                                    • Coffee and tea consumption: Demographics
                                                                                    • Coffee Shop and Tea House Evening Visitation

                                                                                      • Evening visitation strategies: Focus on price
                                                                                        • Figure 30: Coffee/tea evening visitation motivators, October 2015
                                                                                      • Evening visitation strategies: Serve alcohol
                                                                                        • Evening visitation strategies: Relaxation beverages
                                                                                          • Figure 31: Yogi Bedtime Tea
                                                                                          • Figure 32: Counting Sheep Coffee 40 Winks Blend
                                                                                      • Natural and Low-Caffeine Beverages

                                                                                        • Highlight natural products
                                                                                          • Figure 33: Coffee house and tea shop statement agreement, “Coffee/tea beverages should be made with all natural ingredients,” any agree, October 2015
                                                                                        • Potential may exist for lower caffeine beverages
                                                                                          • Figure 34: Coffee house and tea shop statement agreement, any agree, October 2015
                                                                                      • Qualitative Analysis – Brand Personification

                                                                                        • Methodology
                                                                                          • Starbucks: Young, fit, and professional
                                                                                            • Dunkin’ Donuts: The choice for working Americans
                                                                                              • McDonald’s: Parent needing a boost
                                                                                                • Independents: A place for hipsters
                                                                                                • Qualitative Analysis – Additional Topics

                                                                                                  • The ideal coffee house or tea shop app
                                                                                                  • Coffee and Tea Delivery

                                                                                                    • Delivery viability and marketing strategies: A quantitative and qualitative perspective
                                                                                                      • Figure 35: Coffee house and tea shop statement agreement, “Coffee houses and tea shops should offer delivery services”, any agree, October 2015
                                                                                                  • Appendix – Data Sources and Abbreviations

                                                                                                    • Consumer survey data
                                                                                                      • Consumer qualitative research
                                                                                                        • Abbreviations and terms
                                                                                                          • Abbreviations
                                                                                                          • Appendix – TURF

                                                                                                              • Figure 36: Table – TURF Analysis – Sweeteners and creamers, October 2015
                                                                                                          • Appendix – Key Driver Analysis

                                                                                                              • Interpretation of results
                                                                                                                • Figure 37: Key drivers of agreement: single-source coffee or tea beverages are worth paying more for – Key driver output, October 2015

                                                                                                            Companies Covered

                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                            Coffee Houses and Tea Shops - US - December 2015

                                                                                                            £3,199.84 (Excl.Tax)