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Coffee Shops & Sandwich Shops - Ireland - July 2015

“The market for coffee shops and sandwich shops in IoI enjoys strong usage with eight in ten Irish consumers visiting a coffee shop or sandwich shop at least once in the last three months. A generation of café goers are now at ease using coffee shops to catch up with friends over some lunch or as a place to relax with a cup of coffee. Indeed, as the growing craze for coffee continues to develop the Irish café culture, we could witness more consumers opting for a coffee in a coffee shop as opposed to a pint at the pub.”
– Emma McGeown, Research Analyst

This report answers the following key questions:

  • What types of coffee shops, café and sandwich shops are consumers visiting? 
  • How is the current economic situation impacting the market?
  • What products and services attract customers to coffee shops and sandwich shops?
  • What does the future hold for the Irish coffee shop and sandwich shop market?

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Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Data sources
            • Abbreviations
            • Executive Summary

                • Market factors
                  • Figure 1: Consumer spending in cafés and coffee shops, by segment of food and drink, IoI, 2014
                  • Figure 2: Estimated value of the Irish café and coffee shop market, by consumer spending, IoI, NI and RoI, 2010-20
                • Market factors
                  • The reduced VAT rate in RoI encourages more growth
                    • Consumer confidence is on the rise for all-Ireland economy
                      • Calorie information to be put on all RoI menus
                        • The growing coffee culture benefits coffee and sandwich shops
                          • Companies and innovations
                            • The consumer
                              • Fast food and international coffee shop chains prove most popular
                                • Figure 3: Types of coffee shops, cafés and sandwich shops that consumers have visited in the last three months for a hot drink, snack or sandwich, NI and RoI, May 2015
                              • Socialising is the most popular reason to visit a coffee or sandwich shops
                                • Figure 4: Reasons why consumers have visited coffee shops, cafés and sandwich shops in the last three months, NI and RoI, May 2015
                              • Irish consumers crave a greater variety of food in coffee and sandwich shops
                                • Figure 5: Agreement with statements relating to coffee shops, sandwich shops and café shops, NI and RoI, May 2015
                              • More locally sourced food products expected to generate more footfall
                                • Figure 6: Types of services/offerings that would encourage consumers to visit coffee shops and sandwich shops more often, NI and RoI, May 2015
                              • What we think
                              • Issues and Insights

                                • What types of coffee shops, café and sandwich shops are consumers visiting?
                                  • The facts
                                    • The implications
                                      • How is the current economic situation impacting the market?
                                        • The facts
                                          • The implications
                                            • What products and services attract customers to coffee shops and sandwich shops?
                                              • The facts
                                                • The implications
                                                  • What does the future hold for the Irish coffee shop and sandwich shop market?
                                                    • The facts
                                                      • The implications
                                                      • Market Overview

                                                        • Key points
                                                          • Current VAT rates encourage greater growth in RoI
                                                            • Figure 7: The VAT (Value Added Tax) rate placed on coffee shops and sandwich shops sales, UK (including NI) and Ireland, 2011-15
                                                          • Consumer confidence is on the rise
                                                            • Figure 8: Consumer confidence index, NI, September 2008-March 2015
                                                            • Figure 9: Consumer confidence index, RoI, September 2008-June 2015
                                                            • Figure 10: Financial health of Irish consumers, NI and RoI, May 2015
                                                          • Calorie contents of all food service menus introduced in RoI
                                                            • The growing coffee culture in Ireland
                                                              • At home preparation creates competition for sandwich shops
                                                                • Figure 11: How often consumers have eaten lunch (eg. bought from a sandwich shop/supermarket) outside the home in the last three months, NI and RoI, April 2014
                                                              • Premium and instant coffee encroaching on coffee shop market
                                                              • Market Sizes and Forecast

                                                                • Key points
                                                                  • Irish café and coffee shop market estimated to increase in 2015
                                                                    • Figure 12: Estimated value of the Irish café and coffee shop market, by consumer spending, IoI, NI and RoI, 2010-20
                                                                    • Figure 13: Estimated value of the Irish café and coffee shop market, by consumer spending, NI and RoI, 2010-20
                                                                  • Drinks make up a larger portion of sales in comparison to food
                                                                    • Figure 14: Consumer spending in cafés and coffee shops, by segment of food and drink, IoI, 2014
                                                                • Strengths and Weaknesses

                                                                  • Strengths
                                                                    • Weaknesses
                                                                    • Company Profiles and Innovations

                                                                      • Key points
                                                                        • Innovations
                                                                          • Protein – A healthy indulgence
                                                                            • All things artisan
                                                                              • Ethnic influence
                                                                                • Scope for more dairy-free alternatives
                                                                                  • Figure 15: Types of food avoided due to allergy, intolerance or coeliac disease, NI and RoI, August 2014
                                                                                • Quirky cafes
                                                                                  • A place to recharge
                                                                                    • Company profiles
                                                                                      • BB’s Coffee and Muffins
                                                                                        • Key facts
                                                                                          • Product portfolio
                                                                                            • Recent developments
                                                                                              • Clements
                                                                                                • Key facts
                                                                                                  • Product portfolio
                                                                                                    • Recent developments
                                                                                                      • Costa
                                                                                                        • Key facts
                                                                                                          • Product portfolio
                                                                                                            • Recent developments
                                                                                                              • Esquires Coffee
                                                                                                                • Key facts
                                                                                                                  • Product portfolio
                                                                                                                    • Recent developments
                                                                                                                      • Gregg’s
                                                                                                                        • Key facts
                                                                                                                          • Product portfolio
                                                                                                                            • Recent developments
                                                                                                                              • Insomnia
                                                                                                                                • Key facts
                                                                                                                                  • Product portfolio
                                                                                                                                    • Recent developments
                                                                                                                                      • McDonald’s McCafé
                                                                                                                                        • Key facts
                                                                                                                                          • Product portfolio
                                                                                                                                            • Recent developments
                                                                                                                                              • Caffè Nero
                                                                                                                                                • Key facts
                                                                                                                                                  • Product portfolio
                                                                                                                                                    • Recent developments
                                                                                                                                                      • O’Brien’s
                                                                                                                                                        • Key facts
                                                                                                                                                          • Product range
                                                                                                                                                            • Starbucks
                                                                                                                                                              • Key facts
                                                                                                                                                                • Product portfolio
                                                                                                                                                                  • Recent developments
                                                                                                                                                                    • Subway
                                                                                                                                                                      • Key facts
                                                                                                                                                                        • Product portfolio
                                                                                                                                                                          • Recent developments
                                                                                                                                                                            • Tim Hortons
                                                                                                                                                                              • Key facts
                                                                                                                                                                                • Product portfolio
                                                                                                                                                                                  • Recent developments
                                                                                                                                                                                    • Streat
                                                                                                                                                                                      • Key facts
                                                                                                                                                                                        • Product portfolio
                                                                                                                                                                                        • The Consumer – Types of Coffee and Sandwich Shops Visited and Frequency of Visits

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Fast food chains are the most popular coffee and sandwich shops
                                                                                                                                                                                              • Figure 16: Types of coffee shops, cafés and sandwich shops that consumers have visited in the last three months for a hot drink, snack or sandwich, NI and RoI, May 2015
                                                                                                                                                                                              • Figure 17: Irish consumers who have visited a fast food restaurant (eg McDonald's McCafé/KFC), for a hot drink, snack or sandwich in the last three months, by age of children in the household, NI and RoI, May 2015
                                                                                                                                                                                            • International coffee brands are most popular among 16-24-year-olds
                                                                                                                                                                                              • Figure 18: Irish consumers who have visited an international coffee shop (eg Starbucks, Costa), for a hot drink, snack or sandwich in the last three months, by age, NI and RoI, May 2015
                                                                                                                                                                                            • Service station concessions significantly more popular in RoI
                                                                                                                                                                                              • Figure 19: Irish consumers who have visited service stations concession (eg The Streat/Applegreen), for a hot drink, snack or sandwich in the last three months, by age, NI and RoI, May 2015
                                                                                                                                                                                            • Strong preference to visit coffee/sandwich shops once a week
                                                                                                                                                                                              • Figure 20: How often Irish consumers have visited coffee shops, cafés and sandwich shops in the last three months, NI and RoI, May 2015
                                                                                                                                                                                          • The Consumer – Reasons for Visiting Coffee and Sandwich Shops

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Socialising remains the most popular reason to visit coffee/sandwich shops
                                                                                                                                                                                                • Figure 21: Reasons why consumers have visited coffee shops, cafés and sandwich shops in the last three months, NI and RoI, May 2015
                                                                                                                                                                                                • Figure 22: Irish consumers who have visited coffee shops, cafés and sandwich shops in the last three months to catch up with friends or family, by gender, NI and RoI, May 2015
                                                                                                                                                                                              • Coffee breaks prove most popular with students and full-time workers
                                                                                                                                                                                                • Figure 23: Irish consumers who have visited coffee shops, cafés and sandwich shops in the last three months, for a break/coffee break, by work status, NI and RoI, May 2015
                                                                                                                                                                                              • Lunch time visits popular among younger consumers
                                                                                                                                                                                                • Figure 24: Irish consumers who have visited coffee shops, cafés and sandwich shops in the last three months, for lunch, by age, NI and RoI, May 2015
                                                                                                                                                                                            • The Consumer – Attitudes towards Coffee and Sandwich Shops

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Non-specialists encroach on the specialist coffee shop’s market
                                                                                                                                                                                                  • Figure 25: Agreement with statements relating to coffee shops, sandwich shops and café shops, NI and RoI, May 2015
                                                                                                                                                                                                • Greater variety of food needed in coffee shops
                                                                                                                                                                                                  • Figure 26: Agreement with the statement ‘I would appreciate a greater variety of food being made available in coffee shops ’, by gender and age, NI and RoI, May 2015
                                                                                                                                                                                                • NI consumers call for longer opening hours in coffee and sandwich shops
                                                                                                                                                                                                  • Figure 27: Agreement with the statement ‘I would be likely to visit coffee shops/sandwich shops in the evening more often, if more outlets opened late’, by age, NI and RoI, March 2015
                                                                                                                                                                                                • Women most interested in seasonal products
                                                                                                                                                                                                  • Figure 28: Agreement with the statement ‘I look forward to seasonal coffees /sandwiches becoming available (eg Christmas coffees, pumpkin spiced coffees)’, by gender, NI and RoI, March 2015
                                                                                                                                                                                                • Time-pressed consumers seek self service facilities
                                                                                                                                                                                                  • Figure 29: Agreement with the statement ‘I would be willing to use a self-service coffee machine in a coffee shop if it meant that I’d get my coffee quicker’, NI and RoI, May 2015
                                                                                                                                                                                              • The Consumer - Interest in Products and Services When Buying Coffee Out of Home

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Provenance would help to drive more footfall
                                                                                                                                                                                                    • Figure 30: Types of services/offerings that would encourage consumers to visit coffee shops and sandwich shops more often, NI and RoI, May 2015
                                                                                                                                                                                                  • Offering locally made baked goods
                                                                                                                                                                                                    • Figure 31: Consumers who think baked goods made using local ingredients or sourced from local suppliers would encourage them to visit coffee shops and sandwich shops more often, by gender and age, NI and RoI, May 2015
                                                                                                                                                                                                  • Rewards app more desired by younger consumers
                                                                                                                                                                                                    • Figure 32: Consumers who think a smartphone loyalty/rewards app would encourage them to visit coffee shops and sandwich shops more often, by age, NI and RoI, May 2015
                                                                                                                                                                                                  • Charging devices
                                                                                                                                                                                                    • Figure 33: Consumers who think charging stations for electrical devices (eg phones, laptops) at a venue would encourage them to visit coffee shops and sandwich shops more often, by daily internet usage, NI and RoI, May 2015
                                                                                                                                                                                                  • Developments in wireless charging
                                                                                                                                                                                                    • Drive-thru and pre-order service appeals to convenience oriented consumers
                                                                                                                                                                                                    • Appendix

                                                                                                                                                                                                      • NI Toluna tables
                                                                                                                                                                                                        • Figure 34: Types of coffee shops, cafés and sandwich shops that consumers have visited in the last three months for a hot drink, snack or sandwich, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 35: Types of coffee shops, cafés and sandwich shops that consumers have visited in the last three months for a hot drink, snack or sandwich, by demographics, NI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 36: Types of coffee shops, cafés and sandwich shops that consumers have visited in the last three months for a hot drink, snack or sandwich, by demographics, NI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 37: How often consumers visit coffee shops, cafés and sandwich shops in the last three months, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 38: Reasons why consumers have visited coffee shops, cafés and sandwich shops in the last three months, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 39: Reasons why consumers have visited coffee shops, cafés and sandwich shops in the last three months, by demographics, NI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 40: Reasons why consumers have visited coffee shops, cafés and sandwich shops in the last three months, by demographics, NI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 41: Agreement with the statement ‘I prefer coffee shops that have unique products on sale (eg Frappuccino)’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 42: Agreement with the statement ‘Hot drinks from other shops (eg bakeries, fast food venues) are better value for money than hot drinks from specialist coffee shops (eg Starbucks, Costa Coffee)’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 43: Agreement with the statement ‘I tend to use the same coffee shop/sandwich shop because of a loyalty card/scheme’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 44: Agreement with the statement ‘I think that speed of service is more important than friendliness of staff’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 45: Agreement with the statement ‘I prefer to use larger coffee shop chains (eg Costa Coffee, Starbucks) as you know what to expect in terms of quality’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 46: Agreement with the statement ‘I would be likely to visit coffee shops/sandwich shops in the evening more often, if more outlets opened late’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 47: Agreement with the statement ‘I would appreciate a greater variety of food being made available in coffee shops ’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 48: Agreement with the statement ‘I would be willing to use a self-service coffee machine in a coffee shop if it meant that I’d get my coffee quicker’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 49: Agreement with the statement ‘I prefer to use coffee shops/sandwich shops with table service’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 50: Agreement with the statement ‘I look forward to seasonal coffees /sandwiches becoming available (eg Christmas coffees, pumpkin spiced coffees)’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 51: Agreement with the statement ‘I prefer to use coffee shops/sandwich shops that use fair trade teas/coffees’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 52: Agreement with the statement ‘Brand is more important to me than the price of coffee’, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 53: Types of services/offerings that would encourage consumers to visit coffee shops and sandwich shops more often, by demographics, NI, May 2015
                                                                                                                                                                                                        • Figure 54: Types of services/offerings that would encourage consumers to visit coffee shops and sandwich shops more often, by demographics, NI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 55: Types of services/offerings that would encourage consumers to visit coffee shops and sandwich shops more often, by demographics, NI, May 2015 (continued)
                                                                                                                                                                                                      • RoI Toluna tables
                                                                                                                                                                                                        • Figure 56: Types of coffee shops, cafés and sandwich shops that consumers have visited in the last three months for a hot drink, snack or sandwich, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 57: Types of coffee shops, cafés and sandwich shops that consumers have visited in the last three months for a hot drink, snack or sandwich, by demographics, RoI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 58: Types of coffee shops, cafés and sandwich shops that consumers have visited in the last three months for a hot drink, snack or sandwich, by demographics, RoI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 59: How often consumers visit coffee shops, cafés and sandwich shops in the last three months, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 60: Reasons why consumers have visited coffee shops, cafés and sandwich shops in the last three months, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 61: Reasons why consumers have visited coffee shops, cafés and sandwich shops in the last three months, by demographics, RoI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 62: Reasons why consumers have visited coffee shops, cafés and sandwich shops in the last three months, by demographics, RoI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 63: Agreement with the statement ‘I prefer coffee shops that have unique products on sale (eg Frappuccino)’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 64: Agreement with the statement ‘Hot drinks from other shops (eg bakeries, fast food venues) are better value for money than hot drinks from specialist coffee shops (eg Starbucks, Costa Coffee)’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 65: Agreement with the statement ‘I tend to use the same coffee shop/sandwich shop because of a loyalty card/scheme’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 66: Agreement with the statement ‘I think that speed of service is more important than friendliness of staff’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 67: Agreement with the statement ‘I prefer to use larger coffee shop chains (eg Costa Coffee, Starbucks) as you know what to expect in terms of quality’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 68: Agreement with the statement ‘I would be likely to visit coffee shops/sandwich shops in the evening more often, if more outlets opened late’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 69: Agreement with the statement ‘I would appreciate a greater variety of food being made available in coffee shops ’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 70: Agreement with the statement ‘I would be willing to use a self-service coffee machine in a coffee shop if it meant that I’d get my coffee quicker’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 71: Agreement with the statement ‘I prefer to use coffee shops/sandwich shops with table service’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 72: Agreement with the statement ‘I look forward to seasonal coffees /sandwiches becoming available (eg Christmas coffees, pumpkin spiced coffees)’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 73: Agreement with the statement ‘I prefer to use coffee shops/sandwich shops that use fair trade teas/coffees’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 74: Agreement with the statement ‘Brand is more important to me than the price of coffee’, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 75: Types of services/offerings that would encourage consumers to visit coffee shops and sandwich shops more often, by demographics, RoI, May 2015
                                                                                                                                                                                                        • Figure 76: Types of services/offerings that would encourage consumers to visit coffee shops and sandwich shops more often, by demographics, RoI, May 2015 (continued)
                                                                                                                                                                                                        • Figure 77: Types of services/offerings that would encourage consumers to visit coffee shops and sandwich shops more often, by demographics, RoI, May 2015 (continued)

                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                    Coffee Shops & Sandwich Shops - Ireland - July 2015

                                                                                                                                                                                                    US $1,360.54 (Excl.Tax)